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Rescooped by Robert Yang from Compelling Selling
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Nike Basketball China: Wish List

Beautifully done spot for Nike basketball tells kids to dream big. Director Stacy Wall did a great job, but to me, the editor is the hero here.

Besides big players like Kobe Bryant, Kevin Durant and Yi Jianlian, a famous Chinese actor and a well-known basketball commentator make cameos.

 

Agency: Wieden + Kennedy, Shanghai. Via: SourceECreative.


Via steve rutter
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NBA cancels game between Celtics and Pacers after Boston ...

NBA cancels game between Celtics and Pacers after Boston ... | Kickz.Ballin.Games | Scoop.it
A Celtics game set for Boston's TD Garden on Tuesday has been canceled. (Randy Belice/Getty Images). The NBA announced Monday that a game between the Pacers at Celtics set for Tuesday night at TD Garden has been ...
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Rescooped by Robert Yang from Trade unions and social activism
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Nike eager to endorse openly gay pro athlete

Nike eager to endorse openly gay pro athlete | Kickz.Ballin.Games | Scoop.it
Basketball executive Rick Welts has revealed that Nike approached him two years ago in hopes of sponsoring an openly gay professional athlete

Via Leicester Worker
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art smith's curator insight, May 2, 2013 8:56 AM

The new niche.  Finally, a major player in the industry targets the gay market in a big way.  More thoughts on marketing at www.theARTofHYPE.com