Kellogg in the News
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Kellogg in the News
Media Highlights of Kellogg faculty and staffers
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Detroit Feels Less Pain at the Pump

Detroit Feels Less Pain at the Pump | Kellogg in the News | Scoop.it

"Gasoline prices aren't as much of a challenge to Detroit's auto makers as in the past. That is good for them, and good for America."

 

A profile of a study on consumers’ choice for used and new cars based on gas prices and fuel-efficiency. The study is co-authored by Associate Professor of Management & Strategy Meghan Busse and John L. and Helen Kellogg Professor of Marketing Florian Zettelmeyer.

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Super Bowl Ads Get the B-School Treatment - BusinessWeek

Super Bowl Ads Get the B-School Treatment - BusinessWeek | Kellogg in the News | Scoop.it

What insight do Super Bowl ads really give us into the vision or longevity of a company?

More than we may think, according to Northwestern University’s Kellogg School of Management and the University of Pennsylvania’s Wharton School.

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At Northwestern’s Kellogg School of Management, New Era Awaits - MBA Admissions: Strictly Business (usnews.com)

At Northwestern’s Kellogg School of Management, New Era Awaits - MBA Admissions: Strictly Business (usnews.com) | Kellogg in the News | Scoop.it

Northwestern University's Kellogg School of Management recently announced sweeping changes designed to transform business education and thought leadership in the 21st century.

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For Super Bowl Ads, No Standout Performer

For Super Bowl Ads, No Standout Performer | Kellogg in the News | Scoop.it

Clinical Professor of Marketing Tim Calkins comments on advertisers playing it safe with this year’s Super Bowl ads.

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Smart fashion choices at work make you smarter

Smart fashion choices at work make you smarter | Kellogg in the News | Scoop.it
When it comes to work attire, many of us are worried about the message our fashion choices send to colleagues. But what about the message our clothing sends to us?
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The halfway mark

The halfway mark | Kellogg in the News | Scoop.it
This morning I received a call from a new admit who's recently received his Kellogg offer, and has the same doubts that I had when I reached out to my Kellogg buddy around this time last year.
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Kellogg School of Management: The 21st-century knocks

Dean Sally Blount says, “Business is still the dominant social institution of our time, as it was in the late 20th century, but it is very different now. The depth of understanding that you cannot separate private enterprise from public policy is far more profound than anyone saw. And that has huge implications on what you do as a business educator.

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