Keeping your Customer
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The Good, Bad & Ugly: The Impact of Customer Service [Infographic]

The Good, Bad & Ugly: The Impact of Customer Service [Infographic] | Keeping your Customer | Scoop.it
Got negative reviews? Think that you have them under control? Zendesk has released results from a recent study, which reveals the negative impact that the rise in social media and web review sites, like Yelp, have on a business' bottom line. .
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Generate Referrals with Gifts - Duct Tape Marketing

Generate Referrals with Gifts - Duct Tape Marketing | Keeping your Customer | Scoop.it
Do you have a trial or small product that your partners would love to give as a gift? Are there partners you work with currently that would have something you could give away?
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5 Ways to Turn Transactions Into Referrals - Duct Tape Marketing

5 Ways to Turn Transactions Into Referrals - Duct Tape Marketing | Keeping your Customer | Scoop.it

Summary...

 

Below are five steps to consider as you build a customer purchase system that will turn the process of buying your products and services into a brand building asset.

1. Remove all friction

Look to add technology that works every time, doesn’t require needless steps and treats a customer, well, like a customer, instead of a robot.

2. Over orient

Again, one autoresponder acknowledgement message won’t cut it. Create an entire process where you orient your customers on every aspect of your business, their transaction, expectations and next steps.

3. Surprise them

Over deliver and surprise your new customers with something they didn’t expect. People love good surprises and few things get people talking faster than something they didn’t expect.

4. Get input

I love that technology can allow us to better understand the interactions we have with our customers, but I really love that by taking the time to get feedback you can avoid disasters and improve places that don’t seem to work.

5. Show gratitude

 


Via CYDigital
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CYDigital's curator insight, April 17, 2013 6:06 AM

Three tactics completely underutilized: we've already pointed out gamification and loyalty programs. Add to it a solid, systemic referral program. This post covers the soft aspects of post-transaction that will lead to referrals.


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Who else wants to improve their customer experience with email marketing? / Simon Bowker, Teradata eCircle | TheMarketingblog

Who else wants to improve their customer experience with email marketing? / Simon Bowker, Teradata eCircle | TheMarketingblog | Keeping your Customer | Scoop.it
How to improve your customer experience with email marketing Simon Bowker, Country Manager, UK&I, Teradata eCircle Online retailers are facing huge

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How to Get More Referrals for Design Work | Student Guide Web ...

How to Get More Referrals for Design Work | Student Guide Web ... | Keeping your Customer | Scoop.it
Once you land your first couple projects as a designer, it's hard to maintain a steady stream of paying clients after that. Why? Because most designer don't.
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The Facts and Myths of Client Referrals - the givegive

The Facts and Myths of Client Referrals - the givegive | Keeping your Customer | Scoop.it
Client referrals are the easiest and most enjoyable way to grow a business. But while every business wants more of them, it's rather uncommon to understand ...
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Infographic: How to Provide Exceptional Customer Service for Ecommerce

Infographic: How to Provide Exceptional Customer Service for Ecommerce | Keeping your Customer | Scoop.it

There’s an entirely different dynamic with the customer from just a few years ago. Today’s customer expects you to value them for more than the financial transaction. It’s not an expectation, it’s a demand.

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