KBB Resources
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KBB Resources
Information, inspiration, motivation and more for the kitchen, bedroom and bathroom trade
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Social Media for Business: Are You Doing It Right? Why and where you should be, and how to get started | inspired design daily

Social Media for Business: Are You Doing It Right? Why and where you should be, and how to get started | inspired design daily | KBB Resources | Scoop.it

It’s kind of like chasing something that you’ll never catch – you may grab hold of its tail for a bit, but eventually it will get loose and keep on running. How exhausting! Plus, you’re not just dealing with one animal, there are new ones popping up every day.

Why even bother?

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Trends in Contemporary Italian Kitchens in 2012 | Ciao Vita!

Trends in Contemporary Italian Kitchens in 2012 | Ciao Vita! | KBB Resources | Scoop.it
Looking for a new look for your kitchen in 2012? See what the designers say about modern Italian kitchen design in the coming year.
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The Sweet Spot of Selling

The Sweet Spot of Selling | KBB Resources | Scoop.it

Good, long term business occurs because customers ACTUALLY want to buy irrespective of the skills of the sales person. A good sales person will merely expedite the process.

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How Do Companies In The UK Perceive Social Media? [DR4WARD:#infographic]

How Do Companies In The UK Perceive Social Media? [DR4WARD:#infographic] | KBB Resources | Scoop.it

How Do Companies In The UK Perceive Social Media? #infographic By Big Mouth Media via All Twitter

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EXPOSED: The Truth About Social Media and Your Business? [Results Corporation]

EXPOSED: The Truth About Social Media and Your Business? [Results Corporation] | KBB Resources | Scoop.it

"For the last 2 or 3 years it's been the darling of the advertising and marketing chattering classes.

It's the future. Everyone is on Facebook. Twitter is the must engage with medium of the attention deficit age. Look - people spend more time on Facebook now than on watching TV. Today, we live in the two-screen world.

And the business community listened, tried to figure out what to do. Wondered what the strategy was - and got stuck in anyway.

Facebook Fan Pages, a Blog, Tweeting - suddenly we're all doing it. If you're not doing it, if you don't have a strategy, if you don't get it - prepared to be rolled.

And the direct marketing community, us included, went silent...."

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Philips's New Kitchen Concept Gathers Energy From Poo

Philips's New Kitchen Concept Gathers Energy From Poo | KBB Resources | Scoop.it

Philips unveiled the Microbial Home concept at this year’s Dutch Design Week. From the company’s press release: “We need to push ourselves to rethink domestic appliances entirely, to rethink how homes consume energy,” says Clive van Heerden, Philips’s senior director of Design-Led Innovation. That includes a kitchen that powers itself. Apart from the usual chopping surface and gas range, the bio-digester island--made from copper, cast iron, glass, and bamboo--features a vegetable grinder and bacteria culture that lives on organic waste and produces methane gas. The gas is collected, burned, and fed to a cooking range and gas mantle lights. It’s also used to preheat water pipes leading to other parts of the house.

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Are Buyers Really Liars? | Revenue Journal

Are Buyers Really Liars? | Revenue Journal | KBB Resources | Scoop.it

Are buyers really liars?Actually, the real question is: Do sellers do things that force buyers to lie?

The answer, of course, is YES.

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Metal Monoblock Kitchen with Island Isola di cottura GTO200ISL Torricella Collection | Restart

Metal Monoblock Kitchen with Island Isola di cottura GTO200ISL Torricella Collection | Restart | KBB Resources | Scoop.it
Complete metal kitchen...
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Telling the truth is not a marketing sin

People are no longer so easily fooled by happy marketing and communication spin.
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New business regulations from 1 October 2011 - Easy Accountancy

New business regulations from 1 October 2011 - Easy Accountancy | KBB Resources | Scoop.it
A series of new business regulations came into effect on 1 October 2011. Here is our summary of some of the important legislation that may affect you and your business.
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The Amazing Sorgente Tub by Teuco

The Amazing Sorgente Tub by Teuco | KBB Resources | Scoop.it

You’ve heard of Infinity pools but how about Infinity tubs? While manufacturer Teuco may not promise a jaw-dropping view of the L.A. seascape or a wondrous horizon of Hawaiian waterfalls, they do offer an unparalleled experience of bathroom bliss.

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Why every designer should start with paper, not Photoshop (or Articad, or Planit...)

Why every designer should start with paper, not Photoshop (or Articad, or Planit...) | KBB Resources | Scoop.it
Designers come from every background imaginable. They teach themselves, go to art school, or even begin as developers, business owners, etc. But no matter how a designer gets started, ...
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Linje Espressomaker by Øystein Helle Husby

Linje Espressomaker by Øystein Helle Husby | KBB Resources | Scoop.it

From @oysteinhusby, an espresso machine made of wood. Says Husby, "the result of a Norwegian approach to coffee - a world by and large dominated by Italian influences. By defining the core values of Norway and Scandinavia, and transforming these values into a design language the result is a truly unique product."

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Flow Chart of Graphic Design-This will be familiar to Kitchen Designers too...

Flow Chart of Graphic Design-This will be familiar to Kitchen Designers too... | KBB Resources | Scoop.it
Graphic Design - - How it's done....
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25 Website "Must Haves" for Driving Traffic, Leads and Sales | HubSpot

25 Website "Must Haves" for Driving Traffic, Leads and Sales | HubSpot | KBB Resources | Scoop.it

Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took was a URL, fancy Flash graphics, and an expensive advertising campaign to temporarily boost traffic.

 

This is why having an effective website that contains key elements for driving more traffic, leads, and sales is so crucial.

 

What are these key elements you ask? Check out the presentation below for the 25 must-haves for a great website. To learn how to implement each must-have for your own website, download the full, 52-page instructional ebook here...

 

[read full article http://j.mp/t5As7N]


Via Giuseppe Mauriello
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Your Influence: Infrastructure, Not Facade

Your Influence: Infrastructure, Not Facade | KBB Resources | Scoop.it

A little bit of sanity in the the social media scrum - from Brass Tack Thinking blog: "True social proof is something inferred, not something self-anointed."

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Rude! The Language of Marketing and Sales | Revenue Journal

Rude! The Language of Marketing and Sales | Revenue Journal | KBB Resources | Scoop.it

When we are selling we tend to cut off that part of ourselves that has ever experienced buying. Our attitude, language and terminology change. Kristin Zhivago has strong views about this in this blog post. She has also written an excellent book on the subject. It might make you look at your business quite differently.

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What's To Fear About Facebook Marketing? [Infographic]

What's To Fear About Facebook Marketing? [Infographic] | KBB Resources | Scoop.it
Marketers worry about tying social media to the bottom line as much as they fret about how to sustain two-way dialogues on Facebook.
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Kitchen & Bath Trends: Brushed Steel Tones

Kitchen & Bath Trends: Brushed Steel Tones | KBB Resources | Scoop.it

Stainless steel, durable and resistant to the messes of kitchens, has long been a staple material. These gorgeous kitchen units draw inspiration from brushed steel's color and materiality to create aesthetically versatile units with looks ranging from sleekly modern to contemporary rustic.

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Facebook's Major Makeover. Why Businesses can't ignore it.

Facebook's Major Makeover. Why Businesses can't ignore it. | KBB Resources | Scoop.it
If you are a business owner, be it a large multinational, a small business or a cottage industry chances are you have some kind of Facebook presence.
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4 Ways to Protect the Reputation of Your Small Business Online | Mashable

4 Ways to Protect the Reputation of Your Small Business Online | Mashable | KBB Resources | Scoop.it

By now, most small business owners understand the important role the Internet can play in helping to raise and drive interest and demand for their products and services. With all the innovative online technologies out there, it’s easy to feel tempted to rush into things. Please, for the love of your business, slow down.

 

Before you worry about launching a Twitter channel or pitching a post idea to a local blogger, you need to take a step back and consider how online conversations might impact the reputation of your small business. PR blow-ups aren’t just a problem for big companies — there are risks for small businesses, too. Online engagement requires the same level of planning and thought you give to other parts of your business. Here are four tips for protecting your small business — and livelihood — online....

[read full article http://j.mp/oycYiM]


Via Giuseppe Mauriello
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Beware of the Auction | Kitchen Worktops Blog

Beware of the Auction | Kitchen Worktops Blog | KBB Resources | Scoop.it

Credibility and trust can still beat silly pricing. Read how this supplier ignores the "auction" mentality.

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Homebase launches social media offering - Retail Gazette

Homebase launches social media offering - Retail Gazette | KBB Resources | Scoop.it

Home & DIY specialist Homebase is to improve its social media presence as it launches pages on Twitter, Facebook and YouTube today.

Hoping to increase its digital offering, the retailer has unveiled its official Facebook page as well as two Twitter accounts, one of which will be dedicated to answering customer service queries.

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