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Marketing - Neuromarketing - Brand Identity - Web Marketing News
"If you're a good marketing person, you have to be a little crazy." – Jim Metcalf
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Consumers’ Response to an Advertisement Using Brand Popularity in a Foreign Market

Consumers’ Response to an Advertisement Using Brand Popularity in a Foreign Market | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Abstract: This research examined how domestic consumers respond to an advertisement using brand popularity in a foreign market. By using structural equation modeling, it shows that the consumers
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Exploring the subconscious mind: How do we get the ‘right’ answer? - BDRC

Exploring the subconscious mind: How do we get the ‘right’ answer? - BDRC | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
One of the challenges we face in research is fitting what people say to their subsequent behaviour.
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Using Neuroscience to Better Understand Human Behavior | Column | Consumer Goods Technology

Using Neuroscience to Better Understand Human Behavior | Column | Consumer Goods Technology | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Launching brand strategies and new products require a deep understanding of people, their needs and
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It’s All In Your Head: What You Absolutely Need to Know About Neuromarketing 

It’s All In Your Head: What You Absolutely Need to Know About Neuromarketing  | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Have you ever wondered why some stores are so specifically and liberally scented that you can smell them 50 yards down the mall hall? How about why cereal companies put games and puzzles on the back of their boxes? Make...Continue reading
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The Golden Rules of Neuro-Marketing: What It Is & How It Works - Online Marketing Institute

The Golden Rules of Neuro-Marketing: What It Is & How It Works - Online Marketing Institute | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
There was a time when the fact that the Hershey’s Kisses logo had an actual ‘Kiss’ nestled between the ‘K’ and the ‘I’ was cause enough for great speculation. Subliminal influence was a topic of debate and there was a clear divide in the masses. Some believed that slipping in provocative images and connotations beneath …
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Mobile video content more effective on publishers' website than social - Advertising - BizReport

Mobile video content more effective on publishers' website than social - Advertising - BizReport | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds.
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Growing a Brand in a Stigmatised Industry

Growing a Brand in a Stigmatised Industry | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
The recreational cannabis industry holds lessons for building brands in an industry with negative associations.
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Five Fundamental Changes Driving the Future of Shopping Centers | Chain Store Age

Five Fundamental Changes Driving the Future of Shopping Centers | Chain Store Age | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
As tens of thousands of retail real estate industry members head to Las Vegas for ICSC’s annual RECon event, I find myself reflecting on the evolution of the industry and the fundamental changes that will affect the shopping center business over the next five years.
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Dubai developers to build brand-new £3bn 'tourist city' in Bosnia | Europe | News | The Independent

Dubai developers to build brand-new £3bn 'tourist city' in Bosnia | Europe | News | The Independent | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
A brand-new £3.3bn “tourist city” will be built in Bosnia by a Dubai-based developer, an illustration of how the former Yugoslav country has become a magnet for Gulf investors. The city, including thousands of homes, several hotels, a shopping mall and a hospital will be built in Trnovo, south of Saravejo, in the Serb-dominated Republika Srpska region. The town currently has a population of little more than 2,000.
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Green wall in Chile - Open Plaza Mall - YouTube

Video of the growth of vertical garden made in the Open Plaza shopping center in Ovalle, Chile, by Paisajismo Urbano and Terraflor. See all pictures of the p...
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Coming soon: Singapore's Jewel Changi, the world's most awesome airport?

Coming soon: Singapore's Jewel Changi, the world's most awesome airport? | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
With a gigantic waterfall, forest hikes, playgrounds and sunshine, Singapore's new airport complex could make delays and layovers a pleasure.
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Bouygues Begins Work on €90m Marseille Shopping Centre

Bouygues Begins Work on €90m Marseille Shopping Centre | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Bouygues Construction property development subsidiary Cirmad Grand Sud is starting work on a €90 million (£71 million) shopping centre which is located close to Marseille’s Stade Vélodrome football stadium. The construction of The Prado Shopping Centre will be carried out …
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The Shopper's Brain: What Neuroscience Can Teach Us About Customer Behavior

The Shopper's Brain: What Neuroscience Can Teach Us About Customer Behavior | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
This Q&A with retail author and architect David Kepron was first published in Credibly Business Journal: Understanding the Needs of the New Consumer.
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Why Your Clients are Stressed and Why You Should Care [VIDEO] | Hinge Marketing

Why Your Clients are Stressed and Why You Should Care [VIDEO] | Hinge Marketing | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
This blog post talks about why your clients are stressed and why you should care about that.
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How To Apply Neuroscience Principles To Your Landing Pages

How To Apply Neuroscience Principles To Your Landing Pages | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
By understanding how humans' brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers' needs.
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NMSBA - Psychometric and Biometric Tools in Real Estate Projects

NMSBA - Psychometric and Biometric Tools in Real Estate Projects | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Cerebral predominance of the market segment graphic
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European Commission will launch €1 billion quantum technologies flagship

European Commission will launch €1 billion quantum technologies flagship | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Günther H. Oettinger, Commissioner for the Digital Economy and Society outlined the Commission’s plan to launch a €1 billion flagship initiative on quantum technology.
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The End of Globalisation?

The End of Globalisation? | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Political science suggests that a reversal, or even collapse, of globalisation is a distinct possibility.
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NMSBA - Evaluating the Effectiveness of an Innovative New Media Format for TV advertising

NMSBA - Evaluating the Effectiveness of an Innovative New Media Format for TV advertising | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
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Is this the shopping centre of the future?

Is this the shopping centre of the future? | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
The eco-friendly plan uses rainwater and solar power to help reduce the country's carbon footprint
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The energy consumption of the entire building will be 70% less than tradition shopping centres.

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From shark aquariums to ski hills: The world's most eye-popping malls

From shark aquariums to ski hills: The world's most eye-popping malls | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Around the world, some shopping malls are truly spectacular, such as the Mall of the Emirates in Dubai, which houses a full indoor ski hill, as well as an underground aquarium and shark tunnel.
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US’s CBRE to engage in talks with Turkey’s Metro | Money | Daily Sabah

US’s CBRE to engage in talks with Turkey’s Metro | Money | Daily Sabah | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
The U.S.-based CBRE, a consulting firm offering service for the real estate sector and shopping malls, has been engaged in talks with Metro Properties to gain a larger foothold in Turkey. CBRE manages over 150 shopping malls, offers real estate consultancy... | Daily Sabah
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London’s architecture lacks Berlin’s sense of culture, says Chipperfield

London’s architecture lacks Berlin’s sense of culture, says Chipperfield | Marketing - Neuromarketing - Brand Identity - Web Marketing News | Scoop.it
Leading British architect, who works in both cities, bemoans lack of public realm and discussion of buildings’ meaning in Britain
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