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Just For You: 11 Personal ROI's From Mastering Storytelling

Just For You: 11 Personal ROI's From Mastering Storytelling | Just Story It | Scoop.it
It's been a wild ride coaching and training leaders in business
storytelling. Over the years, here are the 11 amazing ROIs I've received as
a business storyteller. You will receive these same gives as you too,
master business storytelling.
Dr. Karen Dietz's insight:

Of course, there are hard and soft ROIs your business will experience with business storytelling.

 

But hardly anyone talks about the ROIs you will personally gain from mastering business storytelling. So I spent some time putting this blog post together, talking just about these benefits.

 

Dig in here and see what is possible for you. You may be surprised!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Storytelling To Drive Recruiting: Success for 3 Unexpected Brands

Storytelling To Drive Recruiting: Success for 3 Unexpected Brands | Just Story It | Scoop.it
Once solely the domain of marketing, storytelling is increasingly being adopted by corporate recruiting teams to help them hire more efficiently. Rather than telling candidates what it’s like to work there, companies are showing them by finding new ways to share the employee experience. These narratives are revealing a more human side of the business. They often go beyond "this is what I do here," instead illuminating “this is why I do what I do - here.”
Dr. Karen Dietz's insight:

Storytelling helps win the talent wars?! Absolutely, as this article shows. This piece focuses on recruiting, and we also know that storytelling can help keep your top talent. But let's dig into the recruiting side first.

 

Companies like Sodexo, Amtrak, Hyatt and Motley Fool turn to narratives to help recruit top talent. As the author of the post Lars Schmidt says, "These narratives are revealing a more human side of the business. They often go beyond “this is what I do here,” instead illuminating “this is why I do what I do – here.”

 

I really like the video examples share of some of these stories companies have been putting together and sharing. What's the result one firm has experienced? Schmidt documents that since shifting their focus towards storytelling, they’ve seen their time to hire decrease from six to eight months to two to three months. The result isn’t from a spike in applicants, but the quality is much higher as applicants who connect with their mission better understand that alignment because of their storytelling.

 

'Gotta love that! Read the article for more insights, and definitely check out the videos. You too, could win the talent wars with storytelling. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Story Impact: The Most (and Least) Empathetic Companies

Story Impact: The Most (and Least) Empathetic Companies | Just Story It | Scoop.it
Corporate empathy leads to high performance.
Dr. Karen Dietz's insight:

Over the years I've curated numerous articles on how storytelling builds empathy, and the necessity for doing so in business and leadership success.


Now we have the results of a recent study documenting the business results of increasing empathy. Yahoo!


Some of the names on the list -- and their ranking -- may surprise you. Like Coca-Cola. Or Nike. Who's at the bottom? Abercrombie & Fitch are next to the bottom. You can see last year's index here:

https://hbr.org/2015/01/corporate-empathy-is-not-an-oxymoron


I really like that the methodology Lady Geek used is explained (somewhat) and I tried to find out more. As far as I can tell, it looks solid -- and extensive. Since HBR is publishing the study, I'm going to rely on them.


What does this study mean to us? Get your stories on and build those empathy skills for bigger bottom line results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Do Storytelling: Content Is Crap via @Curagami & @Digitaltonto

Do Storytelling: Content Is Crap via @Curagami & @Digitaltonto | Just Story It | Scoop.it

Saturday Riff: Content Is Crap
Content Is Crap shares our thoughts (in blue) on Greg Satell's HBR article. Greg's post is one of the most important content marketing posts we've read. 


http://www.curagami.com/content-is-crap-riff/?v=7516fd43adaa


Via Martin (Marty) Smith
Dr. Karen Dietz's insight:

OK -- here's an article to definitely pay attention to.


Fellow curator and top notch marketer Marty Smith shares his thoughts on the original HBR article "Content Is Crap" that came out Oct. 30: https://hbr.org/2015/10/content-is-crap-and-other-rules-for-marketers


Marty adds his own comments to the original article so you get twice the insights. Yay!


What do I think about both pieces? They are right on. What both posts point out is how the mindset of marketing needs to change to create more engagement and to capitalize on relationships. The steps are laid out for is here. Taking these steps will lead you to a new understanding of storytelling.


As Marty points out, the cure for mediocre content is better storytelling. We need to upgrade to Storytelling 3.0.


So how do you upgrade your business storytelling? Through workshops and practice. BTW -- I still take storytelling workshops with top people in the country! It's an ongoing craft, not a 4 hour class or a how-to book (sorry folks).


Marty's article is important to read. Go dig into it now. Thanks Marty!

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Technology Is Making Social Skills [i.e Storytelling] More Critical

Technology Is Making Social Skills [i.e Storytelling] More Critical | Just Story It | Scoop.it
Technical skills are easier to automate.
Dr. Karen Dietz's insight:

Here's some handy new research reported in Harvard Business Review that points out how important social skills are to your personal bottom line. And storytelling skills are front and center because it's your highest leverage point in building relationships, rapport, trust, credibility, believability, and meaningful interactions. 


Storytelling builds skills in deep listening, improvisation, design, focus, empathy, influence, impact, and the like. It's a gateway to creativity, innovation, and flow states that generate higher productivity and greater well-being.


What I like about the report is that the research documents how much social skills will affect your ability to generate more income. This income generation is not about transactional storytelling (tell me a story and I'll buy your product), but about relational storytelling (sharing stories for connection and the ability to get work done through people).


I'm chalking this research up to another example of storytelling ROI. This is a good read which I'm sure you'll enjoy. Now get working on your storytelling skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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farah jadhavji's curator insight, September 1, 2015 1:44 AM

Yet another reason why technology is a problem but of course we can't even imagine life without it. I too believe that social skills are becoming way more important than they used to be. I just started my first retail job and it completely changed the way I talked to people for the better. Now I have more job opportunities!

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Keeping Your Story Current With Millennial Trends

Keeping Your Story Current With Millennial Trends | Just Story It | Scoop.it
Millennial customer experience lessons drawn from automotive retail (car dealerships): How consulting 5 key customer service trends can transform this industry - and yours - into something that appeals to customers today, whether millennial or Baby Boomer
Dr. Karen Dietz's insight:

Here's a great post that list Millennial trends, and how one business -- a car dealership -- completely revamped how they interacted with this age group. In the end, they are telling a better story, and giving Millennials way better stories to tell about the business.


Gotta love that. Hey, if a stodgy old auto dealership can do it, so can you. Get hooked up with these trends, make the shifts you need to so you are telling a better story, and generate better stories that others will share about you.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Here's Why Startups Need Storytelling (or any biz)

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Dr. Karen Dietz's insight:

It seems it's the day for SlideShare programs! Here are 14 slides that quickly lay the case for business storytelling. And what I really like is that if focuses on intentions and results. This is good -- otherwise we fall into "let me tell you a story so you'll buy my product", also called transactional storytelling.


Transactional storytelling doesn't get at the true power of business storytelling. This Slideshare easily shows us why.


After you view these 14 slides, another SlideShare will load that goes through what makes a good story. Well -- the focus is on the hero story, which is one kind of story. The author gives some really good examples. 


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Marc Kneepkens's curator insight, March 10, 2015 2:54 PM

Great SlideShare. We all need stories. Have a startup? Tell its story. Have a pitch? Tell a story. Catch the attention. Use the imagination. Have a team and want to create a culture? Tell a story. And so on.

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Super Bowl Storytelling: What Every Brand Should Be Asking Themselves

Super Bowl Storytelling: What Every Brand Should Be Asking Themselves | Just Story It | Scoop.it
There’s nothing quite like being a Super Bowl advertiser. It’s a moment when everyone’s eyes are on your brand, and one of those rare opportunities when consumers treat your ad as free-standing…
Dr. Karen Dietz's insight:

Author Sam Martin gets right to the heart of the matter with his article on all those Super Bowl ads we've been enjoying. 


Lots of storytelling has been going on -- but so what? As Martin says, if companies are thinking wisely about their storytelling, the ones who win big are those who see their ad as the start of a story, not the whole enchilada.


Great point! Read the article for the best question any company can ask itself about tis storytelling. Then take his advice for ways to have your business storytelling bring home results.


Many thanks to brand storyteller Omar Kattan for bringing my attention to this worthy piece!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Storytelling: How To Get People To Read Your Content -- By 300% More!

Storytelling: How To Get People To Read Your Content -- By 300% More! | Just Story It | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Dr. Karen Dietz's insight:

OK -- we all know that business storytelling can deliver impressive results. Yet it's hard to find hard numbers to support our experience. That's why I'm always on the hunt for quantified results. And we've got it here.


The author, Alex Turnbull, shares his story of doing A/B testing with a blog post. One test lead with a story, the other one did not.


Read about how it happened, the 300% increase in readers of the post with a story, and his storytelling advice for how to achieve the same results for yourself. Yahoo!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jane Dunnewold's comment, January 14, 2015 3:16 PM
I love reading such great tips on incorporating stories - but my take is definitely how I am going to segue the advice into my workshop setting. I'm positive adding stories will help my students remember the all-important parts of what they're learning because of the opportunity I have to provide frames of reference that will make the information "real!"
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Wow! How to Jump Customer Acquisition 400% With Storytelling

Wow! How to Jump Customer Acquisition 400% With Storytelling | Just Story It | Scoop.it
Stop struggling to craft authentic and compelling stories and discover how to create content to engage consumers online and inspire them to act.
Dr. Karen Dietz's insight:

This is not an article about how to craft a business story that has a positive return, it's about how to strategize your storytelling when sharing online. This is critically important for any business or nonprofit.


Author Christine Comaford gives 3 specific steps for marketers to connect with audiences on their home turf, share a story without selling anything, and specific ways to track ROI.


One of her most important points is to set the stage to let people in online communities share their stories. Yes! It's not always about sharing your stories....over and over again.


She then gives 8 steps to a story that delivers results. You would think that those steps would be the typical advice for crafting a story -- but it's not! Instead, it's 8 steps for creating a story brief. A story brief is an incredibly important strategic storytelling tool if you want results sharing stories online. 


Part of the story brief is crafting + sharing a story to get the party started. That's called modeling a story for the audience in an online community. This follows the principle of "to get a story, share a story first" because your story will spark stories in others that they will want to share.


At the end, Comaford gives 3 examples of companies who have gotten mega-results with this approach.


Don't leave home without these pieces for your storytelling success. And oh yeah -- don't forget to craft a really good story in the process :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Participant Index--Finding Out Why 1 Film Spurs Action, While Another Doesn't

Participant Index--Finding Out Why 1 Film Spurs Action, While Another Doesn't | Just Story It | Scoop.it
A film company, two foundations and a university want to know what motivates people to support an issue on social media after they see issue-oriented movies, TV shows or online video.
Dr. Karen Dietz's insight:

Now this is very interesting. We all know that our business stories are crafted to move people to action. But how does that happen really really, and how do you measure or evaluate it?


Here comes along Participant Media, an activist entertainment company to answer these vexing questions. They are developing a measuring tool to determine emotional response and level of engagement to films (stories).


There's still a way to go, but we should keep this on our radar screen for its application to business storytelling. Learn more about what's happening, the tool they are developing, and what's in store for us in the future by reading this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Patricia Stitson's curator insight, July 26, 2014 1:27 PM

Karen Dietz, you should take a look at the marketing anaylysis developed by Emotient using CERT technology.  I hear rumour that one of the founders might be talking at an upcoming TEDxAmericasFinestCity evnt ;-)

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Ways to measure the ROI of Storytelling in PR Efforts

Ways to measure the ROI of Storytelling in PR Efforts | Just Story It | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
Dr. Karen Dietz's insight:

Last Wednesday I had a terrific opportunity to spend time with hundred of Public Relations (PR) professionals at a 1-day conference in Portland, OR. The entire conference was focused on storytelling. Yeah!


I got to hear Nancy Duarte speak (her next book is on storytelling BTW), and hang out with story branding expert Jim Signorelli after his keynote. I also had the privilege of chatting with PR maven Lou Hoffman of the Hoffman Agency. Lou was one of the presenters advocating for more storytelling in the mix of PR work. It was a fabulous presentation.


Afterwards we had a chance to chat and part of the conversation centered on determining the ROI of storytelling. We both agreed that figuring out the ROI of story activities depends on the application of story. The ROI of story and leadership coaching requires different measures than the ROI of story in marketing.


Today he sent me the link to his latest blog -- and it's all about how to consider the ROI of PR efforts. Double yeah!


In truth, every company is in the PR business and Lou's article helps all of us determine the ROI of this activity. Many thanks Lou for this clear-headed guide.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Global Giving Storytelling Project Measures Impact/ROI

Global Giving Storytelling Project Measures Impact/ROI | Just Story It | Scoop.it

Evaluating impact is something we’re always interested in learning more about. When we heard about the Global Giving Storytelling Project, we were pretty excited about it because it includes talking directly with communities to find out what people say about the impact of community projects on their lives. We asked Marc Maxson to tell us more about the project and why it matters.

Dr. Karen Dietz's insight:

What a fabulous project -- measuring the impact of programs through collecting and analyzing stories.


Many business story practitioners have long held the position that the ROI of programs and their significant impact (or not) can be articulated through story collection and analysis. Global Giving is showing how true this is.


And what I love is that in this article they are sharing their model of how they are getting it done. Any business can take this model and replicate it for themselves.


In particular I like how they trained people within the community to gather the stories. Businesses can do the same to generate results with significant side benefits.


Read more about it all here, and then seriously consider using this model in your company.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want Results? The ROIs of Business Storytelling

Want Results? The ROIs of Business Storytelling | Just Story It | Scoop.it
What are the ROIs for business storytelling? Dig into this article for
examples of both hard and soft ROIs, and the difference storytelling makes
in leadership, performance, and business growth.
Dr. Karen Dietz's insight:

How do you start getting your head wrapped around the ROIs for business storytelling?

 

In this blog post I go over the 3 levels, 18 types, and 5 impacts of business storytelling ROIs. 

 

This will definitely help you get started, and bring some clarity to figuring out the ROIs for your particular business.

 

Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Getting Conversions: The Science of Storytelling & Memory

Getting Conversions: The Science of Storytelling & Memory | Just Story It | Scoop.it
Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they
Dr. Karen Dietz's insight:

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Os Ishmael's curator insight, March 18, 2016 7:35 PM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

massimo facchinetti's curator insight, March 19, 2016 2:56 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.


 


 


 


Now here is an article that explains how they got me there.


 


 


 


It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!


 


 


 


The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.


 


 


 


Happy reading, and then using this material to convert sales, whether on your website or elsewhere.


 


 


 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ricard Lloria's curator insight, March 19, 2016 10:08 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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What's the Hard ROI On The Value Of Storytelling?

What's the Hard ROI On The Value Of Storytelling? | Just Story It | Scoop.it
Lianne Picot's insight:

Best advice ever! "You need to change your way of thinking from “Here’s what our product can do” to “Here’s what you can do with our product.” And this is where storytelling comes in to support you. Michael Brenner gives some great tips on how to use story AND see the ROI from it too.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 


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Storytelling and Branding: Are Crazy ROI Metrics Destroying Both?

Storytelling and Branding: Are Crazy ROI Metrics Destroying Both? | Just Story It | Scoop.it
Discounting the power of storytelling for branding and obsessing over the numbers can get content marketers into trouble. Harness your brand story, continue to nurture these efforts over time, and don't rely on the numbers for the whole story.
Dr. Karen Dietz's insight:

The author of this post, John Hall, talks about how paying attention to the wrong storytelling ROI will lead you astray -- and in places you didn't want to go.


He starts out the article with an anecdote about  high-level marketer recently telling him "that the success of “House of Cards” resulted from Netflix’s analytics — not the story, acting, or writing." What??!!


Hall then goes on to share scenarios of companies who have paid more attention to certain social media analytics of their content, completely missing the other wins (like big clients/contracts) good storied pieces generate. And how paying attention to the wrong content analytics stifles innovation and business growth.


There's great advice and words of wisdom here for anyone doing storytelling in content marketing. Avoid the traps explained here and be successful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Stories Make Our Brains + Biz Relationships Better

How Stories Make Our Brains + Biz Relationships Better | Just Story It | Scoop.it
Merriam-Webster declared 'science' the 2013 word of the year. But can reading something other than data and facts, say a work of fiction, help improve brain function? Anthony explains the possible benefits reading fiction can have.
Dr. Karen Dietz's insight:

What a fun video -- and full of great info about how reading stories builds better brains and better humans. The ad you have to deal with before the video is quite annoying, however. But hang in there -- the video is worth it.


We've known for awhile that spending time with engrossing fiction is one of the best ways to build empathy. This is a key skill to have in leadership, and also for any entrepreneur successfully interacting with customers and prospects.


This video shares additional story and brain benefits, too. Enjoy and story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Marianne Hiort af Ornäs's curator insight, July 13, 2015 4:08 PM

Konsten att berätta en historia på din blogg för att vara lite mer personlig

Art Jones's curator insight, July 13, 2015 4:59 PM

Thanks to Karen Dietz we have this video at Scoop.it When the video begins you are rewarded with compelling science of how our minds are inspired when reading fiction and why storytelling is such impactful programming for our mind

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The ROI of Storytelling

The ROI of Storytelling | Just Story It | Scoop.it

“Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.”

Dr. Karen Dietz's insight:

Perhaps you've heard of the Significant Objects project which showed how attaching a story to a cheap garage sale item can boost its price by over 2700%. Yes -- that's not a typo.


Now here is another example showing the same result. See, it's not a fluke! Even better, in this case the story not only significantly increased the bottom line, it led to higher visibility and a book deal for the author. Gotta love that!


So the ROI of storytelling in product sales is getting well documented. The ROI of storytelling in relationship building, influence, and the like is still tougher to determine. But we're getting closer. Enjoy this story and the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling In Content Marketing: How To Actually Get You More Sales

Storytelling In Content Marketing: How To Actually Get You More Sales | Just Story It | Scoop.it
There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. From KISSmetri
Dr. Karen Dietz's insight:

Growing your business through content marketing (blogging, videos, SlideShares, podcasts, social media posts, guest articles, ebooks, etc.) is important.


The way to make your content appealing, shareable, build a following, etc. is through storytelling. No storytelling? That's like having an Oreo cookie without the yummy center. Flat. ALL of your content should be telling stories.


So we are going along, crafting better stories and (hopefully) growing the biz. That's a lot of blood, sweat, and tears. And occasional jubilation :)


But how do you know if all that storytelling effort is actually driving sales? I want to see this mystery solved. Neil Patel at KISSmetrics to the rescue. He gives us tips, tools and his own experience to know if conversions and sales are actually happening. And what to do if they are not.


It's great that he shares with us his own journey and stats for how blogging has grown his business, and how we can too with the variety of tools he tells us about.


Steps to take?

  1. Read the post
  2. Check out the tools and figure out which ones are best for your biz, or the best to suggest to clients
  3. Track track track using the tips Patel gives
  4. Experience the ROI
  5. Tell me your story


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Storytelling--Best Practices + Case Studies For Winning Big

Storytelling--Best Practices + Case Studies For Winning Big | Just Story It | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
Dr. Karen Dietz's insight:

What a great article! Thanks to fellow curator Gregg Morris @Gregg Morris for finding and sharing it.


Here's what I like: the case studies and proof the author, Jasmine Henry, uses to back up her points. Gotta love that. No wild speculation here -- just solid material on how storytelling has produced results for real companies, and why.


The tips given are also right on. Go read the article, grab the examples, and follow Henry's advice. It's a great way to start off the week and the month of February!

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Cathryn Wellner's curator insight, February 3, 2015 9:35 PM

Good one, Gregg Morris. Thanks!

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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Just Story It | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…
Dr. Karen Dietz's insight:

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Clayton Bye's curator insight, October 23, 2014 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

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The ROI of Storytelling: Measuring Effectiveness

The ROI of Storytelling: Measuring Effectiveness | Just Story It | Scoop.it
One of the elusive questions that often surfaces in discussions about storytelling is, “How do we know when the story that we’ve told has been ...
Dr. Karen Dietz's insight:

Well, this article makes an interesting point: nonprofits and businesses might want to take a strategic and long-haul approach to figuring out the ROI of storytelling.


This big-picture approach to ROI is focused on finding the patterns of results your storytelling generates.


Hmmmm -- I think this is a kernel of a good idea. I do think that looking at patterns of results over time can be very informative. Yet the assumption buried in this notion is that the ROI of storytelling is hard to figure out. I don't think that's the case if you are clear on a few key points:

  1. In both the business and nonprofit world, we want our stories to move people to some sort of action.
  2. Being clear on what result(s) you want to produce early on will help you craft compelling stories that will more likely work to bring you your desires. Case in point: numerous times I've helped nonprofits tell a story for fundraising and saw immediate and significant results (big donations).
  3. Use measures appropriate for storytelling: connection, engagement, loyalty, knowledge transfer, sense of community, story sharing, specific desired action steps, etc.


So think about and craft your ROI to serve both short-term results and long-term patterns. Sacrificing the long-term for the short-term only means you will miss significant information and perhaps surprising unexpected results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Awesome Interview With Rich Sheridan, CEO & Chief Storyteller

Awesome Interview With Rich Sheridan, CEO & Chief Storyteller | Just Story It | Scoop.it
CEO Rich Sheridan talks about the power of executive storytelling on employee engagement and wild business growth.
Dr. Karen Dietz's insight:

Here's the link to the interview

 

I recently had a great time interviewing Rich Sheridan, CEO and Chief Storyteller of Menlo Innovations based in Ann Arbor, Michigan.

 

I love Rich's story of the Viking helmets, corporate culture, and about storytelling being a critical part of his CEO duties. And the results for Menlo have been amazing.

 

Listen to this podcast or download it for later this weekend. There are terrific insights here and our conversation was both fun and enlightening.

 

Expect more to follow. I've interviewed other Chief Storytellers (still waiting on corporate approvals) and am scheduling several folks in the next few weeks.

 

If you know of anyone in a company who has the title of Chief Storyteller (or something akin to that), let me know and I'll track them down :)

 

In the meantime, enjoy this gem.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brian Yanish - MarketingHits.com's curator insight, July 25, 2014 6:16 PM

Great interview Rich Sheridan, it will make you think about your business and how you are telling your story.

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Public Speaking Payoff: The Presentation ROI of $55,000/Minute

Public Speaking Payoff: The Presentation ROI of $55,000/Minute | Just Story It | Scoop.it
In his Ted talk, Bryan Stevenson uses the power of storytelling to reach minds and hearts.
Dr. Karen Dietz's insight:

Holy Cow! These stats are impressive. And the rest of the article is all about how to craft an awesome presentation like this TED speaker did.


We all can achieve these results. It just takes know-how and practice. Here is some of the know-how. Now go practice :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Lynnette Van Dyke's curator insight, March 8, 2014 12:08 PM

a model for some purposes

Richard Lock's curator insight, March 8, 2014 12:58 PM

Story and emotion connect. Data and statistics alone do not. We need stories and emotion to make it real for our listeners.

Rocio Watkins's curator insight, March 8, 2014 2:53 PM

A "must" read for every leader, presenter, teacher, student, and any other communication enthusiast.

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