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Growing leader's inspiration, impact, and influence through the power of compelling communication               www.juststoryit.com
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Courageous Branding: How Marketers Use the Underdog Story | Beneath the Brand

Courageous Branding: How Marketers Use the Underdog Story | Beneath the Brand | Just Story It | Scoop.it
Courageous Branding: How Marketers Use the Underdog Story http://t.co/MEcsDW4C #branding #brand
Dr. Karen Dietz's insight:

And here is another example of a plot form that businesses can successfully use!

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Dr. Karen Dietz's comment, January 31, 2013 4:00 PM
Glad you liked it Hari!
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Three essential elements of corporate storytelling

Three essential elements of corporate storytelling | Just Story It | Scoop.it
Storytelling is a powerful business tool.  I was reminded of this during my visit last week to the January meeting of the Ohio State Council of SHRM.  Although I was there as an invited guest speaker, I certainly feel like … Continue reading → (Three...
Dr. Karen Dietz's insight:

OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track.


The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also. 


Pay attention to these 3 questions and you will be on the road to success. All 3 are right on.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Aloha Shikha's curator insight, February 1, 2013 2:27 AM

for my script on business journalism 

 

Ken Jondahl's curator insight, February 28, 2013 4:59 PM

Karen Dietz's insight:        

OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track.

 

The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also.

 

Pay attention to these 3 questions and you will be on the road to success. All 3 are right on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Mike Ellsworth's comment, March 5, 2013 10:39 AM
Thanks for the reScoop, Benjami!
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Exploring Empathy

Exploring Empathy | Just Story It | Scoop.it

What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them?  Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.

 

Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption”


Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby
Dr. Karen Dietz's insight:

Want to get better at empathy in order to connect with customers/prospects and create better stories?


Then you might want to listen to this discussion by a panel of experts.


Empathy, like listening, is one of the essential storytelling skills to master. Enjoy this audio file!


And thank you to fellow curator Don Hornsby for originally finding and sharing this piece.

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donhornsby's comment, January 27, 2013 5:44 PM
You are welcome.
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How to use music for branding - 7 Music Essentials to Convey Your Brand’s Story - Marketing with Music - Using Music to strike emotion

How to use music for branding - 7 Music Essentials to Convey Your Brand’s Story - Marketing with Music - Using Music to strike emotion | Just Story It | Scoop.it
The entertainment terrain is changing and evolving.
Dr. Karen Dietz's insight:

Audio branding is just as important as visual storytelling is for effective biz storytelling.


So what do you need to consider when adding music into your digital stories?


This article poses great questions to ask to help you find just the right music for your stories. Enjoy! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Dr. Karen Dietz's comment, January 25, 2013 6:15 PM
Fabulous point Ariana! It's a great idea. I love adding music into my trainings.
ValerieMalaval's comment, January 27, 2013 3:19 PM
Can share experience. We did an event where we put our team in a middle of an orchestra, doing a rehearsal. Was a magic moment in terms od emotion, but also key to understand each musician play without hearing all the other. Everytime, is the conductor who provides vision, direction and create the trust within this global body. That was very powerful to understand how conductor creates and rejevunate constantly trust within the orchestra, to go to something extraordinary that touched our hearts.
Dr. Karen Dietz's comment, January 30, 2013 10:56 AM
How cool Valerie! I love hearing about the creative ways professionals are using sound and music with clients.
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SlideTalk - turn your presentations [& stories] into engaging talking videos

SlideTalk - turn your presentations [& stories] into engaging talking videos | Just Story It | Scoop.it

SlideTalk makes it easy to publish, edit and share PowerPoint presentations, business presentations, tutorials, eLearning material, education material and documentation of events as talking presentations, thanks to using high quality text-to-speech and image processing software to hide from you all boring details of creating a talking video, and leaving you free to focus on the creative and pedagogical tasks.


Via Baiba Svenca
Dr. Karen Dietz's insight:

Woo hoo! Technology to the rescue!


I can easily whip out fab PowerPoint presentations with lots of good biz stories. I balk at doing the recordings (time, effort, re-recording over mistakes, yadda yadda).


And making videos seems even more daunting. Maybe you are like me. With my crammed schedule, who has the time? Or the money to hire a professional. 


So here is a new tool that will take the notes for your slides and add audio, converting all to a video. Could life really be that easy??!!


Seems like it. I can't wait to try out this new tool over the weekend. If you experiment with it, let me know your experiences!


If it works, I'm a happy camper :))


Thanks to fellow curator Baiba Svenca for finding and sharing this!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Mayra.Loves.Books's curator insight, January 27, 2013 1:47 PM

I wasn't too thrilled with the voice-over, but I can forsee utilizing this tool eventually. 

Dr. Karen Dietz's comment, January 31, 2013 4:01 PM
Thank you for all the input Videoworld, Beth, and Mayra!
Robin Good's comment, February 10, 2013 5:29 AM
Baiba, my mistake and my apologies. I mixed up one post of yours with another and got myself confused. I have deleted my comments and I apologize for any inconvenience I may have caused.

Keep up the great curation work.
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How to turn every sales person into a top story-teller

How to turn every sales person into a top story-teller | Just Story It | Scoop.it
Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart?
Dr. Karen Dietz's insight:

Here is a niftly article that not only talks about the importance of storytelling in sales to boost the bottom line, but also includes a formula, and a free downloadable template.


Yeah!


The formula is pretty good. The only issue I have with it is that it still positions the company -- not the customer -- as the hero. We know that for max effectiveness, we want to make the customer the hero.


It is a subtle but important change -- because if the customer is the hero, your prospect will see themselves as the next potential hero. And your next customer. That is a good thing.


So how would you shift the formula given? In section 3, instead of saying "Working with their [key sponsor’s role], we helped them implement [brief description of our key capabilities] that allowed them to [brief description of benefits]" try this:


"Working with their [key sponsor’s role], our client was able to use our [brief description of our key capabilities]. As a result [share what THEY were able to accomplish] that allowed them to [brief description of benefits]."


That is only one suggestion. How else would you rewrite the formula to make the customer the hero of the story?


There are other good insights here and don't forget to download the free template!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Edna Campos's curator insight, February 1, 2013 4:27 PM

Muy buen articulo..

Trumans's curator insight, February 10, 2013 5:49 PM

The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...

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Tall Tales: The strength of storytelling

Tall Tales: The strength of storytelling | Just Story It | Scoop.it
Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo
Dr. Karen Dietz's insight:

I like this post. It is a thoughtful read about the popularity of business storytelling, and the resistance to it by many business people and organizations.


Knowing about and understanding resistance to business storytelling will help us all -- whether you are an entrepreneur, small business, or working in an enterprise. Because we can then find work-arounds for the resistance.


I hope your awareness is expanded by this article, and you get some good tips about how to work with any resistance you encounter as you share your stories and advocate for more business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Just Story It | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?
Dr. Karen Dietz's insight:

LOL -- as we are sharing our biz stories and crafting our About pages, here is a list of words never to use, and the rational behind it.


As I read the article, I thought the words and advice really good. Until I got to the word 'curator.' Well, I am one -- literally -- so I think I can say it :)


After this article, hop over to "11 Words You Should Never Use in Sales or Marketing." It is just as enlightening.


What words are you going to avoid and/or find substitutes for?


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Laurent Brixius's curator insight, January 22, 2013 4:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Dr. Karen Dietz's comment, January 22, 2013 1:54 PM
Thanks for your comments and sharing Jeff & Laurent!
Edna Campos's curator insight, February 1, 2013 4:33 PM

Totalmente cierto..coincido..

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More Effective B2B Content Marketing with Storytelling, Positioning & Personas

More Effective B2B Content Marketing with Storytelling, Positioning & Personas | Just Story It | Scoop.it
Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is
Dr. Karen Dietz's insight:

I think this article is a bit disjointed and confusing, but I scooped it anyway because of 2 pieces:

  1. The free B2B buyer persona development tool.
  2. The end of the article where the author talks about the 6 mistakes B2B marketers make when telling stories.


Buyer personas are not mentioned in the article, but go grab the free tool.


The list of mistakes is right on. I also like the insights in the section on Story Drivers where author Lee Oden talks about consistency and keeping stories fresh.


There may be other tips and insights you glean as you read the article plus the comments. For me, maybe I just need more coffee today to get my neurons firing!


Let me know your take-aways.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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50 Business Storytelling Mantras to Live By (2013)

50 Business Storytelling Mantras to Live By (2013) | Just Story It | Scoop.it
For the past two years (2011 and 2012), I shared my top 50 business storytelling and communications mantras. As I plan for 2013, I always look to my l...
Dr. Karen Dietz's insight:

Love these for some Friday inspiration! Keep these handy to keep you on your best storytelling toes. 


Thanks Ira Koretsky for putting this list together and keeping us all on track!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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SlickFlick - New Tool for Sharing Biz Stories Visually

SlickFlick - New Tool for Sharing Biz Stories Visually | Just Story It | Scoop.it
Dr. Karen Dietz's insight:

SlickFlick sent me to their site to see what I thought about their new tool for quickly and easily creating stories and then sharing them.


I checked out a few and I think it would be a terrific tool to use for sharing your business stories -- but only if you are using an iPhone, iPad, etc. Forget it if you are an Android user.


Once you have your photos, you can simply add text to them, link them together, and voila -- you have a story.


If you follow all the best ways to tell your biz stories -- an opening that grabs, showcasing your customer's challenge, the resolution, an inspiring ending that moves people to action -- then this portalbe tool could be a godsend for those with too much to do, and too little time.


The only thing I really don't like is that the stories you create stay on their site, which is a social networking site. This definitely won't work for businesses -- we need to imbed our stories on our websites, in other content we develop, and we need an interface that is professional in order to win more businesses. 


Hopefully SlickFlick will offer these capabilities. Until then, this app may not work for you at all.


I am not affiliated with the company and have no relationship with them. Just thought this tool might be helpful. Let me know if you try it out and write a review in the comments below. Thanks!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Just Story It | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.
Dr. Karen Dietz's insight:

Want examples of the different ways companies are using visual storytelling?


Then this article is for you. Enjoy digging in here and getting ideas you can apply to your organization or nonprofit.


And don't forget to read the comments at the end of the blog post -- there are more insights there!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Jeff Domansky's comment, January 17, 2013 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Dr. Karen Dietz's comment, January 17, 2013 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing

For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing | Just Story It | Scoop.it
Content marketing is moving up the chain in importance for marketers, and that holds especially true for those in the B2B space.
Dr. Karen Dietz's insight:

OK -- here's another back-end approach to why storytelling is critical in business2business (B2B) sales and where companies can leverage stories for maximum value.


Yes, we know that sharing stories is the best process a business can use for creating relationships.


This study show how to use those stories (see the second chart):

Creating content based on specific business needs and solutions comes out on top. 74% of respondents say they create content based on these. So focus your storytelling here!


The rest of the chart is just as helpful. Here are a few:

  1. Craft your stories specific to industries or company types you are targeting.
  2. Create product descriptions in the form of stories.
  3. Develop buyer personas and then tailor your stories to them.


The third chart explains the respondents long-term online marketing strategy -- and this mirrors the points above.


Now here is the kicker: over 50% of B2B marketers said they didn't really know who they were targeting, or who they could sell to. LOL -- some days I feel the same! If you find yourself in that place, you are in good company. 


The take away is to keep figuring these 2 pieces out as you fine-tune your marketing and your stories -- they do inform each other.


Overall, there is great information here to help you market better with stories in 2013.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Just Story It | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl
Dr. Karen Dietz's insight:

These videos are terrific examples of how businesses have applied 8 basic plots to create effective visual stories that define their brand. Enjoy!

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Dr. Karen Dietz's comment, February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 11:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 5:27 PM
Firas, thanks for the reScoop!
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Go for PowerPoint in your visual content [& story] marketing strategy

Go for PowerPoint in your visual content [& story] marketing strategy | Just Story It | Scoop.it
PowerPoint presentations might the killer content you're looking for if you're looking to reach busy professionals and executives online.
Dr. Karen Dietz's insight:

Ah ha! Here's another article advocating using PowerPoint for marketing. And of course, for sharing your stories.


But of course, you've got to craft the PPT right in order for a compelling story to be told. Search under 'PowerPoint' here in this curation to get the best articles I've found on creating "wow" PPT presentations and stories.


This article makes some great points. Make life easy for yourself -- go for a PPT instead of the time and expense of a video. Particularly if time is short and you don't have money to burn.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Tips to Beautiful PowerPoint -- Or how to tell compelling biz stories with PPT

Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present

Via Baiba Svenca
Dr. Karen Dietz's insight:

Fellow curator Baiba Svenca has found another great piece about how to create compelling PowerPoints. Use the tips in this slide program to craft ans share better biz stories or any other kind of presentation.


It is a terrific reminder that your stories belong in the text of what you say, and that PPTs are visual tools to help you tell your story better.


Or -- since stories are packets of visual imagery that you convey, take one story and translate it into a beautiful PPT using the tips here.


Thanks Baiba!

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Alex Grech's curator insight, October 9, 2013 4:18 PM

It's the first time I've taught undergraduates.  I've found myself stripping slides to the core message and trying to find visuals that can communicate that message quickly, simply and yet - resonate.  There is nothing as tough as trying to unclutter the mind and focus on what really needs to be said - as opposed to 'making a point' or simply 'showing off'.  This presentation is about the art of visuals, clear design, and keeping it 'stupidly simple'.

Linda Dougherty's curator insight, October 12, 2013 10:14 AM

Have started showing students during Google presentation tutorials how to outline their presentations like they always do with those bulleted lines on the slides.  Then take those sentences, change them into titles, and put one title on each slide. Select one image per slide. If needed, add URL links. Add the works cited for the image in tiny print at the bottom of the slide. Move those outlined bulleted points to the note section or toss into a document to print out for a group presenetation.

 

No more slides crowded with text and 4 images! No more students sleeping in the classroom while their classmates read from the Smartboard.

Louise Robinson-Lay's curator insight, January 17, 2014 1:28 AM

While beautiful Powerpoint may seem like an oxymoron  this slideshow proves it is possible.

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Participation, Not Marginalization: Using People's Stories for Social Good

Participation, Not Marginalization: Using People's Stories for Social Good | Just Story It | Scoop.it

Are these stories important to tell? Yes. If done right, storytelling is public education that has the power to change societies.


...


Maybe sometimes we should be story facilitators and help others tell their own stories instead of doing it for them. Enter participatory storytelling, whereby participants learn about narrative and use technology to produce their own media. By giving them control, we get a genuine storyteller’s perspective, plus they’re empowered through participation, not representation—which is the only solution to marginalization anyway.


Dr. Karen Dietz's insight:

Love this article that talks about the importance of letting your constituents (nonprofit) and by extension, your customers (for profit) tell their own stories in their own words.


I can't emphasize how important this is. Read this short article for fabulous advice and to stimulate your thinking.


Thank you Gregg Morris for originally scooping this article and sharing it!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Dr. Karen Dietz's comment, February 18, 2013 12:06 PM
Excellent points Daniel!
Gregg Morris's comment, February 18, 2013 1:38 PM
As Karen said, they certainly are.
soulemane elias's comment, March 19, 2013 5:24 PM
yes ! I think also
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Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | Just Story It | Scoop.it
Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...
Dr. Karen Dietz's insight:

Jim Kouzes is one of my heros, along with Barry Posner, his co-author. Their focus is leadership and they are big advocates of storytelling.


In this article Kouzes explains more about why storytelling is a critical leadership skill to develop. And he gives ideas for how leaders can apply storytelling.


As Kouzes says, "People seldom tire of hearing stories about themselves and the people they know. These stories get repeated, and the lessons of the stories get spread far and wide."


 I you are a leader in any capacity, get your storytelling game on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Jeff Domansky's comment, January 25, 2013 6:25 PM
Enjoying his insight; thanks for sharing Diana
Dr. Karen Dietz's comment, January 25, 2013 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 2013 7:57 AM
I like stories too.
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Just Story It | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"

Dr. Karen Dietz's insight:

If you haven't seen this 6 min. video before about how the brain changes when listening to a story, then go watch it now. It's a terrific training tool. The article by Lou Hoffman and the video also talk about the chemicals released in the brain. Thanks Lou!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Dr. Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
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How to use humour in business stories - LeadingCompany

How to use humour in business stories - LeadingCompany | Just Story It | Scoop.it
How to use humour in business stories
LeadingCompany
Humour definitely has its place in business storytelling and in business presentations and we encourage you to use it – you just need to use it purposefully and appropriately.
Dr. Karen Dietz's insight:

Here is a quick article with great tips on how to use humor in your business stories -- and how NOT to.


Read these insights and then do a reality check on your stories. Can you add humor? Stop using humor? Or switch your humor to be less offensive?


Only you can figure this out, but this article helps.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling

Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling | Just Story It | Scoop.it
Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can’t answer.
Dr. Karen Dietz's insight:

Here is a well-written article on cognitive research and its link to behavior change and storytelling.


Whether in business, or as a nonprofit, often we share our stories in order to change behavior. At the lowest level, this is 'buy my stuff.' At the highest level this is about creating greater satisfaction, awareness, and positive social change.


This article explains the 7 steps cognitive research has determined influence our behavior. And these are strikingly similar to storytelling:

1) Interrupt the Pattern -- start with the everyday but then something happens and we are in a different place/situation

2) Create Comfort -- add familiary elements

3) Lead the Imagination -- have a plot plus use visual language

4) Shift the Feeling -- from one state to another, using turning points

5) Satisfy the Critical Mind -- include data

6) Change the Associations -- from undesirable to desirable

7) Take Action -- what do you want people to do?


The author, Douglas Van Praet, also shares examples with us to illustrate his points.


It's an easy yet meaty read and I think you will get a lot out of it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Roberta Faulhaber's curator insight, February 8, 2013 5:36 AM

Like the fact that my critical mind can get into the picture!

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Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ...

Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ... | Just Story It | Scoop.it
Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.
Dr. Karen Dietz's insight:

I absolutely love this article on how leaders need to reframe their storytelling to be true leaders -- not just people with authority.


The author, Dean Hyers, does a fabulous job at explaining where leaders go wrong with storytelling and provides plenty of examples for how to do it right.


The secret? YOU are not who the story is about. The story instead is about others and those in your company. Hyers explains very well how to make the shift.


Now I will say -- don't throw the baby out with the bathwater. Sometimes leaders DO need to share their personal stories. In the end, it's about knowing the dance between a leader sharing his/her personal stories and sharing stories about others.


This article helps correct the imbalance I see in leadership storytelling so we can all dance better together.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Dr. Karen Dietz's comment, January 21, 2013 1:05 PM
Thank you Brad!
Brad Tollefson's comment, January 21, 2013 3:52 PM
Thank you! Karen
Oakville Deals's curator insight, January 22, 2013 11:29 AM

Reasons why story telling works so well. Good article.

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Three Elements of Great Communication, According to Aristotle

Three Elements of Great Communication, According to Aristotle | Just Story It | Scoop.it
The first master of the art believed in ethos, pathos, and logos.
Dr. Karen Dietz's insight:

Aristotle and his criteria for effective storytelling still rock after all these years!


This article is a great re-cap of ethos, pathos, and logos. Miss any one of these and you are toast.


The author Scott Edinger's explainations of these are very clear and concise. Pay attention to these 3 elements and for sure you will be a better communicator and storyteller.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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ozziegontang's curator insight, January 20, 2013 5:28 AM

This is what I shared:

 

Enjoyed reading your article. 

 

Wanted to share a quote from my mentor,  Lee Thayer.  In the opening chapter of his book “Communication!: A Radically new Approach to Life’s Most Perplexing Problem” he shared:-----

 

 “…what “communicates” is the interpretation that someone makes of a happening, a situation, an image, or an utterance. A person may be listening to you. But what that person is hearing is not what you said, but her own interpretation of what you may (or may not) have said. All of the actual consequences of any communication encounter flow from the interpretations that people make of things. That may or may not be what was intended. But the power player in any communication situation is the “receiver,” not the “sender.”-----

 

“…Never mistake your interpretation for reality. Just know that you have to live with the consequences of how you, and others, interpret things.   What “communicates’” is whatever a person pays attention to and however she interprets it. You do not control her interpretations, nor does she control yours. That’s how the process works. If you have a different conception of the process, you may want to consider this one. It has far fewer bumps in the road, fewer problems.”-----

 

 

The 9 or 10 books Lee’s written in the past  5 or 6 years contain the seminal ideas he’s been sharing on Communication, Leadership and  high performance organizations for the past 45 years.  And most people have never heard of him.

Dr. Karen Dietz's comment, January 21, 2013 1:08 PM
Wonderful comments Ozzie and I agree completely. When I teach MBA students in business communication the entire class is an experience of this. We are always in a state of conveying and refining meaning and living with the interpretations of others. We can experience alignment in meaning, but it takes work. It can be especially difficult when interpretations remain different despite all our efforts. In the end, I think effective communication is the best self-development tool we have around!
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Storytelling for social change — Starks Communications, LLC

Storytelling for social change — Starks Communications, LLC | Just Story It | Scoop.it
An excellent article in the February issue of Sojourners magazine discusses “leadership storytelling” – or public narrative – as a vehicle for social change. The author of the article, Eboo Patel, founder of the Interfaith Youth ...
Dr. Karen Dietz's insight:

I love this article because it points to 3 specific stories that need to be shared in order for social change to happen.


If you are a business or nonprofit focused on making a difference in the world and advocating for social change, these 3 stories are critical to craft and tell.


As the author Cynthia Starks says, the stories need to be:

  1. The story of Self -- why YOU are passionate about this cause. This is the story that most people/organizations ignore. But if people don't know who you are and why you are involved, minimal trust and influence will be built. 
  2. The story of Us -- which is a story of inclusiveness. In crafting social change stories, people want to come together in community. 
  3. The story of Now -- which is a story that builds urgency and galvanizes action.


This is a quick article with more insights than I shared. So go read it :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Mohammed Omar Faruque Masud's comment, January 17, 2013 8:11 PM
Sweet Words of Love!
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East Palo Alto adds personal touch to planning process by asking residents to tell their stories

East Palo Alto adds personal touch to planning process by asking residents to tell their stories | Just Story It | Scoop.it
As they draft a new Comprehensive General Plan, East Palo Alto officials are collecting oral histories of residents — a process praised as a novel approach to…
Dr. Karen Dietz's insight:

Love this story! It's about a city using the power of storytelling to chart their future. Hooray!


Don't you wish more organizations -- whether businesses, nonprofits, or governments -- would do the same? I know everyone's experience would be much richer with better outcomes, too.


My only little criticism of the process the City of East Palo Alto is using are the questions they are asking. They are OK. But if they reaslly wanted stories they would be using story prompts to make sure they really heard stories. The questions they are now using will get them information or opinions and maybe not stories.


Instead of asking, "How do you make use of the city's parks?" they could ask, "Tell me about some of the best times you've had in the city's parks..."  The first question gets you information like, "We go picnicing, we use the playground, I like running in the park..."


If you ask the second question you actually get a very rich story that tells you more. "I really like to run in the park every morning. The scenery is beautiful and I like how the city replants its flowers each season so the park is constantly changing and pleasant to be in. I run with my buddies. It is easy to find parking and we can hang out at the picnic tables afterward."


You get the idea. We now have meaningful experiences to help guide decision-making about plant maintenance, parking facilities, places to congregate, etc. that we never would have gotten by asking the first information-based question.


So if you plan to do something similar in your organization, focus on the "Art of the Question" and investigate story prompts and the Appreciative Inquiry process for more help.


Many thanks to fellow curator Bill Palladino @LocalEconGuy for sending this article my way!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Tribe Pictures's curator insight, January 16, 2013 2:26 PM

Story telling makes for good city planning

Dr. Karen Dietz's comment, January 17, 2013 4:30 PM
It certainly does! And it is a much more rewarding experience for all involved.

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