Just Story It
203.0K views | +2 today
Follow
Just Story It
Growing your inspiration, impact, and influence through the power of compelling storytelling               www.juststoryit.com
Your new post is loading...
Scooped by Dr. Karen Dietz
Scoop.it!

Content Marketing, Face-to-Face Networking & Storytelling - 5 Matches

Content Marketing, Face-to-Face Networking & Storytelling - 5 Matches | Just Story It | Scoop.it
There’s an enormous amount in common between content marketing and face-to-face networking, discussed in detail here. Learn more now.
Dr. Karen Dietz's insight:

This article by Jon Gelberg draws valid and important similarities between content marketing and face-to-face networking -- and it all revolves around storytelling.


In other words, whether you are sharing content on the Internet or making connections at events around town, if you are not sharing stories you will not have the impact you desire.


I particularly like that Gelberg connects netoworking and content marketing because it is so easy to think they are separate activities. As he points out however, the bridge to both is storytelling.


If you are not crazy about networking, this article kinds of puts it into perspective. Forget the elevator speech -- just create opportunities to share your biz stories.


And if you are not into content marketing -- then where have you been?? Creating and sharing your businesses stories -- and the stories of your customers -- generates amazing growth.


Enjoy the tips in this article and learning more about how to work with your stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Hans Heesterbeek's curator insight, September 17, 2013 12:39 AM

Thanks Karin for your insight and "summary" 

Dr. Karen Dietz's comment, September 18, 2013 5:46 PM
My pleasure Hans!
Scooped by Dr. Karen Dietz
Scoop.it!

Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | Just Story It | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.

Dr. Karen Dietz's insight:

Marty Smith is a fabulous Marketer (online and offline) and I regularly follow his Scoop.it pages http://www.scoop.it/u/martin-marty-smith


He just wrote this blog post about why stories matter so much now in business -- which I think is fabulous. 


I particularly appreciate his points like:

  • No one speaks first, so conversations must be present and robust.
  • Speaking in stories creates more vulnerability than "marketing speak".
  • Being vulnerable creates trust and a quid pro quo. 


Marty also has some terrific insights on how Google is taking stories into account in its rankings of businesses. 


Truly story is becoming a core competence in business life. And many thanks for the shout-out in the article Marty!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Dr. Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Dr. Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
Suggested by Baiba Svenca
Scoop.it!

Having Fun & Joy With Data Driven Storytelling

We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand

Dr. Karen Dietz's insight:

What a great slide share program on visual storytelling and not being afraid to build visual stories out of data.


And many thanks to fellow curator Baiba Svenca for suggesting this piece to me!


Here's what I like about this SlideShare post -- it contains terrific data about visual storytelling that we all can use in our work. As businesses, we can take this information to share with others to bring them on board with visual storytelling. As consultants, the info is really good to share with clients.


I also like how the author Leslie Bradshaw gives us some processes to use to create our own visual stories of data. There's lots to think about and play with here!


What I miss from the presentation is any mention of actual storytelling elements that are essential if you are going to do visual storytelling with data -- like how to embed emotions and use LOTS (the language of the senses) in the design and presentation of data to help create the story. Or how to use story structures to organize the data.


So when you are creating your visual stories, add these pieces in for maximum impact and to stand out from the crowd!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Baiba Svenca's comment, September 13, 2013 2:13 PM
Thanks, Karen. This is one of the most attractive slideshows I have seen which only proves how important visuals are for capturing the audience's attention.
Dr. Karen Dietz's comment, September 13, 2013 6:36 PM
I agree Baiba and I so appreciate the recommendation! I would have missed this otherwise. Have a great weekend :)
Scooped by Dr. Karen Dietz
Scoop.it!

Your Story is Your Brand - Upgrading Online Profiles

Your Story is Your Brand - Upgrading Online Profiles | Just Story It | Scoop.it
Your Story is Your Brand
LinkedIn Today
We were halfway to my daughter's piano lesson one freezing night when she asked me "Don't you wonder about people who tell you what to think of them?" "I'm not sure what you mean," I said.
Dr. Karen Dietz's insight:

Do you need to upgrade your on-line profiles to be more engaging, authentic, and reflect your story? I know I do :)


Then read this article! It's time for another upgrade on my profiles and I really like the insights and advice offered here in this article. And the personal story that is shared to make points about how/why we need to get our profiles into better shape.


Shifting from business language to more personal language sometimes isn't easy. The article by Liz Ryan also gives an example of a re-written profile so you can see the difference.


Now, which one of mine should I tackle first?.....


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Dr. Karen Dietz's comment, September 13, 2013 7:26 PM
LOL Jeff on the Godzilla marketing! So true.
Dr. Karen Dietz's comment, September 13, 2013 7:26 PM
A pleasure Hans! Glad it's helpful.
Dr. Karen Dietz's comment, September 13, 2013 7:27 PM
Lily, I hadn't thought of that and many thanks for adding that insight.
Scooped by Dr. Karen Dietz
Scoop.it!

Choosing One Action to Help Companies Lift Storytelling--What Would It Be?

Choosing One Action to Help Companies Lift Storytelling--What Would It Be? | Just Story It | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
Dr. Karen Dietz's insight:

This is a quick post with great insights from PR expert Lou Hoffman. I really like what he says about 'focusing less on the key message of your stories.'


Since colleague Lori Silverman and I just finished writing an entire book on business storytelling (Business Storytelling for Dummies) where we repeatedly said, "Find your key message!", I have to laugh.


You see, Hoffman is right. And so are we. For marketing and advertising departments, focusing on a single key message for all stories does lead to suffocation, as Hoffman points out. Focusing on a theme -- or two -- that you can create multiple stories around works better.


But for leaders and managers, finding the key message for each of their stories is critical -- and often challenging for people to do. It is one of the main skills we help leaders build in our biz storytelling work.


In the end, it all boils down to the specific application you are using stories in. Each application -- internally and externally -- for business stories has its own unique processes and methods. No one size will fit all.


That means Hoffman's advice and ours co-exist side-by-side -- both are relevant and accurate.


When applying storytelling to marketing and advertising, I hope you get some good insights here!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
No comment yet.
Rescooped by Dr. Karen Dietz from Brand Stories
Scoop.it!

A Tribute To 'The Greatest Slogan In Advertising History' - Brand Stories - New Age Brand Building

A Tribute To 'The Greatest Slogan In Advertising History' - Brand Stories - New Age Brand Building | Just Story It | Scoop.it
“ July 1st 2013 marked the 25th anniversary of the birth of Nike’s “Just Do It” Tag line. Created by Weiden and Kennedy, it was touted by many as one of the best ad slogans ever.”
Via Omar Kattan
Dr. Karen Dietz's insight:
Thanks go to fellow curator Omar Kattan for this article! It just goes to show that when a company focuses on aspiration and inspiration, how sustainable it is. Nike is the perfect example. Enjoy this article!
more...
Carolyn Williams's comment, September 7, 2013 8:13 AM
The 'Just Do It' slash Nike logo was the first ever logo to strike up success in my mind. Equally the Ford sign was the other. Simple to remember but a powerful motivating 'doing' brand.
Dr. Karen Dietz's comment, September 7, 2013 11:25 AM
Good points Carolyn! Yes, I love the simplicity of both.
Rescooped by Dr. Karen Dietz from StoryBranding: How brands can embrace the power of story
Scoop.it!

"Purpose-Driven Branding" cartoon | Tom Fishburne: Marketoonist

"Purpose-Driven Branding" cartoon | Tom Fishburne: Marketoonist | Just Story It | Scoop.it
“ People don't buy what you do, they buy why you do it, Simon Sinek famously said. Marketers are all taught to define a brand promise. The deeper opportunity is to understand our brand purpose - an ideal that drives everything a brand does.”
Via Jim Signorelli,Story-Lab
Dr. Karen Dietz's insight:
LOL -- this is too true these days :) You can have the best biz story ever about your cause, and if the cause isn't part of your business DNA, your story won't be credible for long. But I digress.... I hope this gives you a chuckle today and enjoy your weekend! And thank you Jim Signorelli for finding and sharing this cartoon. Karen Dietz, Just Story It, www.scoop.it/t/just-story-it
more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

Necessity of Folklore & Stories--For Biz Folks Too!

Necessity of Folklore & Stories--For Biz Folks Too! | Just Story It | Scoop.it
Rafe Martin is a professional storyteller and award-winning author of books for adults and children.
Dr. Karen Dietz's insight:

My colleague Rafe Martin recently posted this blog which offers incredible insights about stories and folklore that are applicable both personally and professionally for all of us in business.


As a folklorist myself, it is not easy to link folklore to business -- and I've been doing this for 25+ years! Rafe does a masterful job. I'll share some quotes from the article to entice you to read the entire post:


"There is no little man or woman inside our skulls giving directions. In essence the human interior we live within, that realm of compelling thoughts, attitudes, judgments -- the ones we listen to, are guided by and which shape our lives -- is built of dreams, and those dreams seem to remain astonishingly constant throughout human cultures and time. Those dreams form, and are formed by, folklore." These dreams are present in your business, forming continuity and stability between past, present and future as we strive to create and bring new products/services to the marketplace. Knowing this keeps us grounded.


"Folklore maps the territory, shows us the roads before us, and sets us free to walk the roads we choose-after allowing us to experience each road for ourselves. For, in stories, folk stories, all the characters are so universal as to be not individual characters as in fiction, but more generally recognizable aspects of our own psyches; characters common to all. Which is why the one voice, of one storyteller, can carry and reveal them." Well crafted business stories speak to universal life themes and common characters. Our business stories -- while not folktales -- are pieces of folklore in their own right.


"In other words we, our psyches, NEED folklore. Our psyches are folklore. To lose folklore is not just to lose a few stories. It is to lose a realm of imagination we need to understand our lives, and even to survive." And what is business without imagination? Drudgery!


"TV relaxes us, helps us forget the days’ burdensome decisions and tasks. A necessary ally these days. In many ways it has become the folklore of the time. Yet it does not do what true tales do-it does not restore us. It does not open the mind to wonder. It does not create multi-leveled images that you can chew on your whole life." Our biz stories, when well crafted, move beyond what I call junk-food stories, and can provide context and meaning that we can chew on for a long time. 


"Of our own interior. Folktales are the first true simulations and are more interactive than any computer game." Get unplugged once in awhile. Attend a storytelling festival to get renewed and refreshed (http://storynet.org/events/calendar.php). It's soul food :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Dr. Karen Dietz's comment, September 7, 2013 11:28 AM
Glad you found value in the post David! I think there are many lessons buried in here for businesses to take to heart.
Carol Sherriff's comment, September 7, 2013 11:49 AM
A great article and thanks to Karen for scooping it. When I am facilitating business projects its amazing how often Robin Hood (partly because my surname's Sherriff), King Arthur all the folklore comes to life - and heaven forbid if you don't know the different lore in England, Scotland and Wales. And yet this is a subject very hard to talk about in business.
Dr. Karen Dietz's comment, September 7, 2013 1:07 PM
My pleasure Carol and I agree about knowing the Robin Hood folklore! It can get tricky. I think it is very cool how folklore makes it into your client work because of your last name :)
Suggested by Mark Trueman
Scoop.it!

Attract More Readers By Writing Posts They Already Crave

Attract More Readers By Writing Posts They Already Crave | Just Story It | Scoop.it

Marcus Sheridan of River Pools and Spas was featured in the New York Times. Why?

 

He went from spending over $250,000 a month on advertising and over drawing from the bank to making $1.7 million in sales from the first post alone. 

 

Here's how you write posts your readers crave.

Dr. Karen Dietz's insight:

Have you ever wondered how to really figure out what your customers desire? Of course, asking customers directly for their stories is a fabulous place to start.


But that's not the only way! Here author Mark Trueman (I had to hunt for this -- the name is not on the blog post) gives us plenty of great ways to find customer pain points and the answers they are searching for. I've used some of these myself with great success. Tips #4 & #8 are where you want to collect your customer stories.


Have a terrific time using these methods because you will gain lots of knowledge you an use.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

more...
Dr. Karen Dietz's comment, September 4, 2013 3:10 PM
Hi Hans! Yes, I have used these techniques and they have helped me a lot. Just goes to show that storytelling is not the answer to every problem -- sometimes we need other tools to help us also. Using the tips in the article has allowed me to evoke more pointed stories from those I interview, leading to understanding my customers even better. Yeah!
Hein Holthuizen's curator insight, September 21, 2013 5:26 PM

will it work for you?

Scooped by Dr. Karen Dietz
Scoop.it!

An App To Help The Government Stop Street Harassment via Storytelling

An App To Help The Government Stop Street Harassment via Storytelling | Just Story It | Scoop.it
The Hollaback app has long helped women document the abuse they get on city streets. Now it goes a step farther automatically creating a government...
Dr. Karen Dietz's insight:

I find this app and article (authored by Sydney Brownstone) fascinating for a couple of reasons. First, the founders of the app talk openly about street harassment storytelling as a vehicle to stop unwanted/undesirable social behavior.


As the article explains, if you are harassed on the streets of New York City you can use the app to immediately report the incident to city council members and related agencies. And part of the report you file with the app is "your story" about what happened. Wow! The whole piece is ingenious.


Read the article to understand all the implications here.


But here's another way this app and article fascinates me -- it's about a company (ihollaback.org) embedding storytelling directly into their product/service. It is not an add-on or afterthought. Given the nature of what the app is targeting, it would be silly to quibble if stories are actually being shared through this app, or if it is more information. I like that they are actively using the words story and storytelling as a way to capture people's experience. So bravo.


The question for reader is: how can you bring story and storytelling more direclty into the products/services you offer? Maybe this article will spark some ideas.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

more...
Tony Gough's curator insight, September 3, 2013 6:50 AM

An app that may help women on holiday or working in cities.

Dr. Karen Dietz's comment, September 4, 2013 3:12 PM
Thank you Malek, Kati and Tony for your comments. I really hope this app travels to other cities. I think it could really make a difference. And the storytelling aspect of the app really will help city officials understand the context of the harassment -- which is something numbers can never do.
malek's comment, September 11, 2014 11:50 AM
an interesting topic..keep on going
Scooped by Dr. Karen Dietz
Scoop.it!

37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements

37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements | Just Story It | Scoop.it
We've all been there ... You've carefully crafted an email. You've polished each sentence. You've racked your brain for the very best subject line. Yo
Dr. Karen Dietz's insight:

You wouldn't necessarily think that writing effective emails has anything to do with business storytelling -- but it does!


Here is a fabulous list of 37 tips to build power emails that get results. While the article or tips do not mention the word story, a bunch of them are about story. Like #2: Be Useful. Only email when you have something valuable or helpful to say. Well, your stories are packed with useful, valuable, and helpful insights. Sharing stories can always provide value for readers.


And tips on creating subject lines -- these can be the cool title of your story. Well crafted it can pique curiosity (#12) and promise something good (#9).


For writing emails, develop a natural voice (#25) which is all about authenticity. When you share your stories this automatically happens. And #27: Stop being dull. Use lots of LOTS (language of the senses) in your writing and stories. Tap into sensory material of sight, sound, touch, taste, smell and feel to create images and experiences for people reading your storied emails.


There are a number of other tips here that connect to storytelling and tons of tips to help you write emails that get read and that people will take action on.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

more...
Dr. Karen Dietz's comment, September 4, 2013 3:13 PM
An essential insight Gordon! Thanks for reminding us all about the importance of analytics.
Scooped by Dr. Karen Dietz
Scoop.it!

The dangers of "willful blindness"--Story, Change, & Empowerment

Gayla Benefield was just doing her job -- until she uncovered an awful secret about her hometown that meant its mortality rate was 80 times higher than anywh...
Dr. Karen Dietz's insight:

It is Monday afternoon and after a weekend of R & R it's time for a kick in the pants. It's a triple dose of motivating and encouraging stories/presentations that give us hope about simple things we can do to make a difference in our daily lives, and in the world.


I so appreciate my readers here, and you have told me time and again how much you value quality material that helps you think better, and not junk. So here we go:


Dose #1: Here Margaret Heffeman shares the story of one woman and how she changed the fate of people in Libby, Montana forever. It is a wonderfully inspiring story but that is not the key message behind it. Heffeman's point in sharing the story is about the 'willfull blindness' we find ourselves in these days and what to do about it.


Now why in heavens name would I curate this piece?? Because we in business suffer from 'willfull blindness' all the time. We just don't want to know about some of the stories in our companies or organizations (small or large) -- mostly likely because we don't know what to do about what we hear, or because they are too painful. These are the 'undiscussables' in organizations -- or the elephants in the room. Then along comes Heffeman to burst the bubble that keeps us stuck and helps us take the next steps. Hooray!


Dose # 2: After watching Heffeman's TEDx talk, then click on the link below to take in Marty Kaplan Has “Outrage Envy” And Wants Americans To Take To The Streets
http://urbantimes.co/2013/08/marty-kaplan-has-outrage-envy-and-wants-americans-to-take-to-the-streets/
Kaplan, a Media Scholar, sits down with Bill Moyers in this 25 minute piece to remind us that a lot of the stories we hear today are told to keep us compliant and feeling powerless. Shock and awe, I know. It is well worth every minute of your time to listen to this entertaining interview. Need to learn about 'over-storying? This is it and a perfect mirror for Heffeman's talk, bringing some of the same points she makes about a local story out onto the national stage, plus talking about the role of business, and what to do next. Time to wake up!


Dose #3: Here is a 4 minute video http://www.upworthy.com/one-easy-thing-all-white-people-could-do-that-would-make-the-world-a-better-place-5  from www.Upworthy.com that is the story of a Safeway clerk who screwed up big time, and how two women handled it perfectly. It is further proof that one person can have a huge impact. Titled "One Easy Thing All White People Could Do That Would Make The World A Better Place", we learn how any of the priviledges we enjoy can be used and what to do to make lives better simply though the power of questions and words. Awesome! Many thanks to my story buddy and long time friend Patti Christiansen for sharing this video on Facebook.


All of the insights gained from these 3 videos are applicable to your business or organization. And they are applicable to you in your personal life too. When we get discouraged, powerless, or hopeless these videos show us the way. Here are ways you can use the wisdom from these pieces:

  1. To rethink your personal relationship to national issues
  2. To rethink experiences in your business or organization
  3. To take some of the action steps suggested -- field test and refine them
  4. To share the videos in workshops, trainings, classes, with friends and family during get-togethers, and start talking about the wisdom and opinions shared
  5. You may think of other ways to use these pieces


In the end, it's all about trying on a different set of glasses, and felling enlivened, enobled, and hopeful. There is always a way....Looking forward to your feedback.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

more...
Dr. Karen Dietz's comment, August 29, 2013 9:47 PM
Miklos, you have made fabulous points. Many thanks for sharing them. Our voices may be small, but if we keep sharing, more people will see these. If one person gains benefit from these videos, then the world is a better place already.
ozziegontang's curator insight, August 31, 2013 2:59 PM

No need for me to add anything.  Just view Karen Dietz's curated insights and links to reflect on one's own power.  With Values, if I know what you stand for; I will also know what you won't stand for.


I have been blessed with wonderful peers, mentors and teachers during my 27 years as a Vistage Chair. They  have similar shared Values of: Trust, Caring, Challenge, and Growth. And with these people it has always been based on Dan Ariely's Social Norm the foundation being Trust and Relationship.  See the Youtube: Dan Ariely: The Cost of Social Norms.

Dr. Karen Dietz's comment, September 4, 2013 3:15 PM
Thank you Ozzie! You've shared some great additional insights.
Suggested by Maegan Anderson
Scoop.it!

No Story Will Save You: Avoiding 4 Major Boo-boos in Sales/Marketing

No Story Will Save You: Avoiding 4 Major Boo-boos in Sales/Marketing | Just Story It | Scoop.it

 When you make certain actions in sales and marketing, there is no gray area – only right and wrong.

 

 

Dr. Karen Dietz's insight:

In all of the hype around business storytelling -- tell a story and all of your problems will be solved -- it is important to know that even if you share the most amazing story, if you make these 4 mistakes you are still toast.


This article by we don't know who (now that's irritating!) frames the 4 mistakes businesses make for B2B companies. But they apply to all of us.


I'm going to add a 5th boo-boo: not signing your blob post. If you want to build trust and authenticity, put your %!#& name on your blog post. Don't make people hunt for it. Don't post a blog post anonymously, or post an article that gives the impression it was generated by some no-name group in a back office somewhere. Why folks think an article has to reflect the combined voice of a company (hence, no name attached to an article) is beyond me. In this day and age, we want to know there is a real live person behind the article, TYVM.


OK -- I'm over my cranky moment. Enjoy the article and your day!


PS -- and many thanks to fellow curator Maegan Andie @Maegan_Andie and http://www.scoop.it/u/maegan-anderson?sc_source=mail&_tmc=ZRJGfI8CSF99UGR7TR0fueRy6opT0FEIkpC1C1EQYow for finding and suggesting this article!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

more...
Maegan Anderson's comment, August 23, 2013 3:33 AM
Hi, Karen. Thanks for reading! I couldn't agree more on that, content is created by the thoughts and sentiments of the author, it is not a generated "body of text"; otherwise, it will lose its authentic value.
Dr. Karen Dietz's comment, August 23, 2013 1:37 PM
Hi Maegan! Yep, it happens too often and I'm noticing that either the post does not have an author's name attached to it, or I have to go hunting around the site for the author's name, which is a total pain. I wish more authors realized that their name needs to be right on the blog post. I appreciate you chiming in!
Scooped by Dr. Karen Dietz
Scoop.it!

Want Better Results? Don’t Spin a Better Story--Be a Better Company

Want Better Results? Don’t Spin a Better Story--Be a Better Company | Just Story It | Scoop.it

But it’s a huge mistake to assume that once you’ve explained your perspective, the public will embrace you. Having spent many years in consulting, I know what doesn’t work: thinking you can tell a better story without actually becoming a better company.

Dr. Karen Dietz's insight:

What I really like about this article is its message -- it's not about "We just need to tell our story better." It is about becoming a better company to have a better story to tell.


I've been working 2 years with a healthcare client and we are just now getting to the place where storytelling is becoming important. Up until this time we've been working on board governance, executive decision making, administrative strength, and responding to market changes. 


That just goes to show you that there is a lot of work that needs to happen before an organization is ready to embark on telling its story. So what kinds of things need to happen?


This article gives insights into what a company needs to pay attention to before "telling its story better." Inside-out storytelling is going to get you a lot farther along than slapping storytelling onto a business.


Go read the article -- it is full of little stories, great thoughts, and concrete ideas for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Dr. Karen Dietz's comment, September 16, 2013 1:38 PM
So true Jose! It's much harder these days to broadcast a story and have it work if the company is not 'walking its talk'.
Patricia Stitson's comment, September 20, 2013 10:08 PM
I love this. I find that it may be interesting to see how your fellow speaker at TEDxAmericasFinestCity talks about he walks the walk of creating the "100% Jerk Free Workplace"!
Dr. Karen Dietz's comment, September 21, 2013 10:54 AM
Yes Patty, I am very much looking forward to that presentation! I bet we have a lot on common :) See you soon.
Rescooped by Dr. Karen Dietz from Public Relations & Social Marketing Insight
Scoop.it!

Photoshop alternatives | Free photo-editing software for visual storytelling

Photoshop alternatives | Free photo-editing software for visual storytelling | Just Story It | Scoop.it

Adobe’s Photoshop is the gold standard when it comes to photo-editing software – the preferred tool for many graphic designers and photographers. But many of the complex features that once only a Photoshop pro could do, can now be achieved using basic, free software that comes with your computer or downloaded from the Web. Think cropping, resizing, color adjustments, filters, red-eye removal, and automatic enhancements.


In fact, a lot of useful photo-editing features are built into online photo-sharing sites like Google+ and Flickr.However, what if you want to quickly apply one or two effects without having to become a Photoshop guru? We’ve found and tested a few online alternatives that won’t require you to fire up any photo-editing apps....


Via Jeff Domansky
Dr. Karen Dietz's insight:

Earlier today I scooped an SlideShare presentation about visual storytelling. Now fellow curator Jeff Domansky posted a companion piece about free photo editing software that I thought I would help you build your visual stories.


THE LINK IN THE TITLE DOESN'T WORK. HERE'S THE CORRECT ONE: http://www.digitaltrends.com/photography/photo-editing-effects-you-dont-need-photoshop-for/


I hope these tools do the trick for you. Have fun building your visual stories!


And thanks Jeff for finding this post and sharing it.

more...
Elsie Whitelock's curator insight, September 23, 2013 8:48 AM

good alternatives to Photoshop for the entry level to advanced user

Elsie Whitelock's curator insight, October 1, 2013 12:08 PM

Cool tools here..

Elsie Whitelock's curator insight, October 25, 2013 8:41 AM

Great free photo editing tools here

Suggested by Thorsten Strauss
Scoop.it!

4 Steps To Building A Brand With Storytelling

4 Steps To Building A Brand With Storytelling | Just Story It | Scoop.it
By Guest Author, Jonah Sachs, CEO of Free Range StudiosGone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through.As the
Dr. Karen Dietz's insight:

This is quite a unique article. I read a lot of material on story and branding and hardly anyone talks about what author Jonah Sachs goes over here.


I particularly like his focus on crafting your myth that forms the foundation of your brand. He uses Dove's Real Beauty Sketches as an example. And he gives how-to tips for crafting your myth.


Then Sachs goes on to talk about knowing who your hero is, and living your story.


It's a very insightful article with lots of great tips. I know you will get lots of good ideas for your own business from reading it.


And thank you Thorsten Strauss for recommending this post to me to curate!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Jim Allen, III's curator insight, September 13, 2013 9:50 AM

A very good read and useful information for you would be bloggers and very pertinent to those more relaxed type bloggers like me.

Dr. Karen Dietz's comment, September 13, 2013 7:24 PM
Justin, thanks for adding more info about Jonah's book!
Dr. Karen Dietz's comment, September 13, 2013 7:25 PM
Good points Jim and thanks for adding them.
Scooped by Dr. Karen Dietz
Scoop.it!

Dealing With Change & The Value Of Stories

Dealing With Change & The Value Of Stories | Just Story It | Scoop.it

"We are vehemently faithful to our own view of the world, our story. We want to know what new story we’re stepping into before we exit the old one. We don’t want an exit if we don’t know exactly where it is going to take us, even – or perhaps especially – in an emergency. This is so, I hasten to add, whether we are patients or psychoanalysts."

Dr. Karen Dietz's insight:

Many thanks to fellow curator Gregg Morris for finding and sharing this article! 


I'm working with an organizaiton right  now in the throws of huge change on multiple levels. It is a wild time and helping them find, frame, and share their stories is just beginning.


This article is a terrific place to start for thinking about the stories people need to hear when facing change. And the story shared in the post is powerful indeed.


In fact, this article fits very nicely into another recent article I posted by Rafe Martin on the importance of folklore and stories. Stories -- specifically folk tales -- help us respond to change, providing mental structures and pathways for us to follow when change happens.


As we all know, change is constant. Storytelling is a huge help. I hope you gain lots of great insights from this article and it gets you thinking about your next steps.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Martin (Marty) Smith's curator insight, August 9, 2013 4:38 PM

Is Your Internet Marketing Telling A Great Story?
Wow, this is GREAT. I love this sentence,

"I think it is because change requires loss. And the prospect of loss is far more powerful than potential gain. It’s difficult to imagine what a change will do to us. This is why we need stories so desperately."

The implication, stories are the key to change, rings true and so the right question is how can we tell better stories, stories that promote the change we want :).

Buying anything anytime is a form of "change". We want the security of knowing our money will be well spent and the excitement of new experience. When in doubt, as this great post points out, we stand pat. We hesitate because we can't imagine the new story.

Here is another implication. Our jobs as Internet marketers is really to help our visitors imagine the new story :). M

Krista Finstad-Milion's curator insight, October 6, 2013 9:21 AM

The Kübler-Ross Change curve is a tool you can store in your back pocket and pull our to help others get on with what is essential. You can also use it to coach yourself through the challenges of dealing with changes beyond your control.  In the ICN Executive MBA change management module, we combine this tool with others such as story-telling in a co-learning approach.

Rescooped by Dr. Karen Dietz from How to find and tell your story
Scoop.it!

4 Secrets of Effective Brand Storytelling Across Channels | Say Daily

4 Secrets of Effective Brand Storytelling Across Channels | Say Daily | Just Story It | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose)
Dr. Karen Dietz's insight:

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Kim Zinke (aka Gimli Goose)'s curator insight, August 23, 2013 5:04 PM

The main point of this article, which is true of just about any endeavour, is the brands that are finding the most success across channels are those that spend the time preparing before publishing.

jaynalocke's curator insight, September 7, 2013 10:25 AM

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

Jeff Domansky's curator insight, September 10, 2013 1:57 AM

Really valuable storytelling advice for brands, marketing and PR...

Scooped by Dr. Karen Dietz
Scoop.it!

Creating a Company Vision Story

Creating a Company Vision Story | Just Story It | Scoop.it
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.
Dr. Karen Dietz's insight:

Here's a terrific article that talks about how a company created a Future/Vision story and the phenomenal results they've experienced since. And the author, Ari Weinzweig, also shares tips for how to craft your own Future/Vision story. Yeah!


I know you will be inspired by this post. I'd love to read the Future/Vision stories you create!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Ali Anani's curator insight, September 11, 2013 3:25 AM

A must read. Fabulous article

Dr. Karen Dietz's comment, September 11, 2013 8:54 PM
How cool Linda! That must have been a real treat. And thank you Freddy and Ali for your comments.
Debra Walker's curator insight, September 11, 2013 11:30 PM

Visioning is critical for ensuring everyone in the organization can "see" the orgn in the future.  Stories are powerful!

Rescooped by Dr. Karen Dietz from Stories - an experience for your audience -
Scoop.it!

How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Just Story It | Scoop.it
Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is finishing up her senior year of high school,

Via Hans Heesterbeek
Dr. Karen Dietz's insight:

Many thanks to fellow curator Hans Heesterbeek for finding and sharing this post!


We need more articles like this that help to show us the way in using stories and storytelling techniques in web design. I like this article because of the case it makes for working with stories in web design, and the tips it provides. The author, Jenny Li, makes valuable sense and says more than folks twice her age :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Carol Sherriff's curator insight, September 6, 2013 7:15 AM

Great insight and evidence of benefits of internship when done well.

Dr. Karen Dietz's comment, September 7, 2013 11:27 AM
I'm right with you Ron. And Carol, yes I loved that this article was written by an Intern. It's great modeling for all of us as you point out.
Peter Stewart's curator insight, September 7, 2013 6:05 PM
(null)
Scooped by Dr. Karen Dietz
Scoop.it!

Who’s the Hero in Your Business?

Who’s the Hero in Your Business? | Just Story It | Scoop.it
Many businesses are mediocre because they don't have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on w
Dr. Karen Dietz's insight:

This is a very short article with a potent key message -- YOU are NOT the Hero in your business, your CUSTOMER IS.


And another point: no one cares about you or your business. People care about themselves instead. LOL -- I get excited about projects I'm doing and think my clients are interested in them too. Wrong! They go "Yeah, yeah, interesting. Now about the problem I'm trying to solve...." Makes me laugh.


So where the heck does that leave you? In any number of powerful roles. The author of the article, Brian Clark, suggests as a business owner or leader, a better role might be that of the Sage -- a likable expert.


Let's take this further. I'm going to suggest other roles based on the book "From Sage to Artisan; The Nine Roles of the Value-Driven Leader" by Stuart Wells (1997). Hey, some books are timeless :)


Leaders and business owners can be any one or a combination of these instead of the Hero:

  1. Sage -- pulls together diverse information to form a coherent strategy
  2. Visionary -- scans the future to specify a vision that inspires others to act
  3. Magician -- flexibly creates large scale change
  4. Globalist -- operates across cultures to consolidate different perspectives
  5. Artisan -- sets and meets increasingly higher standards of quality and excellence


There are a few other roles, but the above seem to be most of what we see. 


So which ones appeal to you? All bring specific kinds of value to the customer where they can end up being the Hero. Once you understand your role better, it becomes a lot easier to share your biz stories that connect with customers.


Enjoy!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

more...
Dr. Karen Dietz's comment, September 4, 2013 3:08 PM
Hey John! Many thanks for the comment and additional insights. Glad this post struck a nerve :) No matter what the profession, I always encourage people to evoke a story first ("Tell me about a time when...") and then deeply listen to the story being told. This is the best way to build empathy and learn what it is like to walk a mile in your customer's shoes. Realtor's have tremendous opportunities here that will build long lasting relationships.
Hans Duchardt's curator insight, September 5, 2013 10:47 AM

Don't we all know that feeling - and what are we doing about it to change this? If anything at all? 

Scooped by Dr. Karen Dietz
Scoop.it!

Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers

Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers | Just Story It | Scoop.it
I tend not to take business advice from rockers, let alone ones with a past, shall we say, as checkered as Led Zeppelin, but their 1969, B-side hit “Communications Breakdown” has some worthwhile tidbits beyond Robert Plant coping with...
Dr. Karen Dietz's insight:

What a great article this is that is all about listening, continuous conversation, and storytelling. Written by Vick Vaishnavi, it goes way beyond what other posts on listening cover. Yeah!


I like that the author distinguishes between hearing and listening in customer relationships -- and what listening to customers really looks like as a business activity that moves the organization forward. 


The quality of your listening with customers, the quality of your ongoing dialogue, will determine how fast you will grow, but also your ability to be sustainable. Ultimately what Vaishnavi is talking about is having dialogue and storytelling as a core competence.


Now in fairness, he never mentions storytelling. But it makes total sense that when in dialogue with customers you want to consciously evoke stories so you can understand their authentic experiences.


And as the author points out, dialogue is a two-way street just like storytelling is. That means shifting your interactions with customers from a "I'll listen to you and take your info back to the org" to "I'll listen to your experience and share in return."


The author does not mention exactly what to say in these customer interactions but here we can take some steps from the storytelling playbook:

  1. use a story prompt to actually evoke an experience
  2. listen delightedly/appreciatively
  3. ask reflective questions to get to meaning ("what did you take away from that experience? what did that mean to you? tell me about the impact this had on you..., etc.)
  4. Share all the things you appreciate about what the customer told you
  5. Depending on the context, you might even have an opportunity to share an experience in return


Listening, dialogue, storytelling -- these will all bring great benefits to your business!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

more...
Carol Sherriff's comment, September 7, 2013 11:53 AM
Great article and great comments - also demonstrates the power of a story hook to get you to read something. He had me a Led Zeppelin!
Dr. Karen Dietz's comment, September 7, 2013 1:04 PM
Yes, Led Zeppelin did the trick for me too, Carol! Many thanks for your comment.
Scooped by Dr. Karen Dietz
Scoop.it!

Got Stories? Now What? 3 Best Ways to Amplify My Content

Got Stories? Now What? 3 Best Ways to Amplify My Content | Just Story It | Scoop.it
Dr. Karen Dietz's insight:

This is a quick article with an important point to make: OK, I got my biz stories, but where is the best place to share them to reach wider audiences (and find customers, and grow my business)?


Well this post tells you. I've added it into my 'great to know & get it done' pile. 


I hope it helps you too, and takes some of the mystery out of "I got stories, now what?"


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

more...
Ron McIntyre's curator insight, August 30, 2013 9:44 AM

Interesting concept for marketing departments and entrepreneurs. Use to grow your customer stories.

Ken Morrison's comment, August 31, 2013 9:45 AM
I agree that SlideShare is great when used wisely. Find an audience. Find a need. Share something valuable. Support others.
Dr. Karen Dietz's comment, September 1, 2013 5:02 PM
Thank you Hans, Ron and Ken for your comments & contributing your insights. Enjoy your weekend!
Scooped by Dr. Karen Dietz
Scoop.it!

Why MLK Did NOT Say, "I Have A Plan"--Power of Future Story

Why MLK Did NOT Say, "I Have A Plan"--Power of Future Story | Just Story It | Scoop.it
When Martin Luther King, Jr. stood on the steps of the Lincoln Memorial fifty years ago and spoke to a great people about their greater future, he didn’t say, “I have a plan.”
Dr. Karen Dietz's insight:

This is a fabulous article by Daniel Burris about his term 'futureview' which leads to the creation of a future story. Every business needs a future story.


A future story is how your business is contributing to the realization of a dream that generates a better world. Notice I didn't say it is the realization of a dream like 'make more money.' Futureview and a future story are all about you and your customers/clients together are creating a better place for all because of your products/service.


We just finished editing the chapter on organizational change and storytelling (hah--that topic is a book unto itlself!) for the bokk "Business Storytelling for Dummies" and discussed Martin Luther King, Jr.'s "I Have A Dream" speech.  As Burris points out, he never said, "I have a plan"! Unfortunately, that's what most business people do.


Get on your 'futureview', figure out your future story, and have more fun doing both. It is a way to keep continually inspired, and be continually inspiring. 


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it


more...
romduck's curator insight, August 28, 2013 8:28 AM

Sharing the VISION means sharing the POINT!

Kati Sipp's curator insight, August 29, 2013 8:29 PM

an excellent point. 

Dr. Karen Dietz's comment, August 29, 2013 9:44 PM
So true romduck! And thanks for your comments Jean-Philippee and Kati.
Suggested by Daniel Watson
Scoop.it!

Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Just Story It | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
Dr. Karen Dietz's insight:

What a fabulous article by author Shane Snow about the power of storytelling. And it's a terrific twist on how storytelling was used -- on the streets and part of a Kickstarter campaign.


I love people's creativity and their ability to find amazing and ingenious solutions around problems. This article has a great story, links it to business applications, and is inspiring to boot. What more could you ask for?!


Have fun reading this article. You don't need to get as wild as Amanda Palmer -- but then again, maybe you do :) In any event, it shows how storytelling is showing up in different modes to make an impact.


Many thanks to fellow curator Daniel Watson @rhodanmc and http://business-improvement.rhodan.com.au/ for suggesting this article!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

more...
Dr. Karen Dietz's comment, August 27, 2013 12:48 PM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 10:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!

Just Story It Newsletter

Enjoy more tips and how-to about influence skills for leaders, direct to your inbox