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Growing your inspiration, impact, and influence through the power of compelling storytelling               www.juststoryit.com
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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Just Story It | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...
Dr. Karen Dietz's insight:

Every day we have opportunities to share our business stories across multiple platforms. Some days it makes my head spin. Which is why I really like the article Mike Jones, of interactive media company Portal Entertainment, recently wrote that help simplify the chaos.


Jones shares with us 6 principles for writing (I say storytelling) in a multiplatform world. Yay! 


Jones is a wonderful writer and I've been following him for a few years because his approach to writing is right in line with much of business storytelling.


A couple points he makes in this post are:

  1. New storytelling forms always emerge. We've come a long way since early cave paintings. Yet we don't replace new forms -- the previous ones we still use. So don't ignore previous forms -- use them.
  2. Don't get stuck serving only one medium. In other words, I may be a business storyteller, but I'm also a writer, speaker, etc. I show up how I'm needed.
  3. Don't just tell a story. Build a cohesive Story World with your stories.


There are more insights for you here. What I appreciate about Jones' post is that instead of focusing on what story to tell in which way on this medium, he gives us comprehensive principles to guide our storytelling across any platform. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Chem-Dry: Success in Lead Generation Through Storytelling!

Chem-Dry: Success in Lead Generation Through Storytelling! | Just Story It | Scoop.it
How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates.
Dr. Karen Dietz's insight:

The numbers shared in this article are great. This is quite a terrific example of a company -- Chem-Dry -- successfully using storytelling to increase their lead generation by leaps and bounds.


See -- storytelling works! The author of the article, Joe Matthews, interviews Bill Knight, Chem-Dry Carpet Cleaning's vice president of franchise development, about why they switched to storytelling to increase their leads.


It's a good story and the stats shared are powerful. You too can learn from Knight as he shares the storytelling strategy that worked.


Go get 'em! Use storytelling to bring in more leads for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Just Story It | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.
Dr. Karen Dietz's insight:

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Sigh -- I Wish I Had Known My Story

Sigh -- I Wish I Had Known My Story | Just Story It | Scoop.it
 
My Story of the Week from my radio show Story Powered™
When I was growing up I knew exactly who I was and what I wanted to be. I knew right from wrong and what I stood for in the world. As I got older things got a little fuzzier.
Dr. Karen Dietz's insight:

What a great essay about our personal stories -- when we are clear about them and what happens when we are not.


Author Lianne Picot writes about her personal experiences when not being clear about her own story made her unable to communicate her vision to her Board of Directors. Or that lack of story clarity leading to her to walk down strange paths.


What is good for the goose is good for the gander. In other words, what we can learn from our personal stories has direct bearing on working with business stories.


Companies who aren't clear about their stories experience the same problems Picot so eloquently writes about.


There are great lessons to take to heart here and apply personally and to business life. This isn't a long article -- and it is a delightful read.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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The Best Storytelling Ad: Leonard Nimoy, "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...
Dr. Karen Dietz's insight:

I'm a huge Star Trek fan. I've watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock.


As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies.


Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It's fabulous storytelling and not to be missed. We kept playing it this weekend and laughing again and again. There are great lessons here on business storytelling, too: humor, drama, surprise, great characters, etc.


If you've never heard of Star Trek (as I'm experiencing in my workshops these days) you might not get all the jokes. If you are a fan, you will have a great time.


Carry on Mr. Spock. Farewell Leonard Nimoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Steve Whitmore's curator insight, March 12, 2015 8:14 AM

Old versus new ideas for education and social work.  What do we keep? What do we change?

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The Art of Financial Storytelling -- It's Different

The Art of Financial Storytelling -- It's Different | Just Story It | Scoop.it
Financial storytelling must present compelling information in a manner that will contribute to a company's securities achieving fair valuation.
Dr. Karen Dietz's insight:

This is a quick article with a really good point: not all storytelling is created equal.


Oh, we know that when comparing a great story to a so-so story. But the author of this post, GEOFFREY MOGILNER, points about how storytelling fits into the financial investor biz, and how to tell very specific stories. This is a very different kind of storytelling that what we usually find in marketing and biz storytelling articles.


Great to know! This article gives us more ideas about the best ways to tell your particular business stories. Go read it to see if these insights apply to you.

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Storytelling--Best Practices + Case Studies For Winning Big

Storytelling--Best Practices + Case Studies For Winning Big | Just Story It | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
Dr. Karen Dietz's insight:

What a great article! Thanks to fellow curator Gregg Morris @Gregg Morris for finding and sharing it.


Here's what I like: the case studies and proof the author, Jasmine Henry, uses to back up her points. Gotta love that. No wild speculation here -- just solid material on how storytelling has produced results for real companies, and why.


The tips given are also right on. Go read the article, grab the examples, and follow Henry's advice. It's a great way to start off the week and the month of February!

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Cathryn Wellner's curator insight, February 3, 2015 9:35 PM

Good one, Gregg Morris. Thanks!

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It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing

It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing | Just Story It | Scoop.it

“In the last of our Made To Stick series, this post lists 11 examples of storytelling in marketing, using the Challenge, Connection and Creative plots.”

Dr. Karen Dietz's insight:

I like the 3 storytelling plots businesses have successfully used in promoting their goods/services with wild success. They are easy to remember, and I bet your business falls in one of the 3 categories.


I also really like that the author, Samuel Hum, gave us plenty of examples of the company's actual marketing materials to explore. Go read this post -- it makes business storytelling a lot easier to do!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Art Jones's curator insight, January 22, 2015 12:29 PM

The author provides an orderly thought process for telling a brands stories.

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How GE Has Business Storytelling Right: You Can Do The Same

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrA...
Dr. Karen Dietz's insight:

This is a terrific 4.22 minute video by Beth Comstock at General Electric (GE) explaining how and why they do storytelling. GE does a masterful job at business storytelling and are a great example to follow.


GE has their heads on straight about what makes an effective business story, which Comstock goes over here. Watch this video and take notes on what they are doing. Then do the same for an awesome 2015.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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José Antônio Carlos - O Professor Pepe's curator insight, January 13, 2015 7:13 AM

Storytelling levada a sério, por quem leva a inovação a sério. Vale a pena assistir com atenção. 

Miklos Szilagyi's curator insight, January 13, 2015 10:07 AM

Excellente model (even an ad) for storytelling...:-)))

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Don't Make Tech The Default: Value of Storytelling In Person

Don't Make Tech The Default: Value of Storytelling In Person | Just Story It | Scoop.it
PowerPoint, which reared its ugly head in the late 20th century, has become an integral part of the process and we have all learned to live with the monster; what has not changed is the role of the presenter. But the virtualization of presentations is threatening to diminish that role by taking the presenter’s personal presence—and therefore full interaction with the audience—out of the equation.
Dr. Karen Dietz's insight:

This article reminds us to be wise with technology and our storytelling endeavors. It is so easy to default to PowerPoint or video to share our business stories.


And tech tools are a good thing. I use them myself. The point of the article however, is to make sure we balance our digital storytelling with in-person storytelling.


In the end, it's all about having a clear strategy. This means putting together a 2015 storytelling strategy that includes a good mix of high tech and low tech storytelling opportunities.


Remember -- for maximum leverage and effect, in person telling is #1 on the list. Don't leave money or opportunity on the table by ignoring this.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Really?! 15 B2B Brands That [Maybe] Tell Great Stories

Really?! 15 B2B Brands That [Maybe] Tell Great Stories | Just Story It | Scoop.it
How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.
Dr. Karen Dietz's insight:

OK -- the year is winding up and here's a list of brands that do great storytelling.


Only problem is -- NOT!


Of the 15 listed here, only 3 are doing really good storytelling: Google, Workday, and GE. These I really love. Check them out and then see if you can tell the difference between these awesome stories and the rest. Then be more like Google, Workday, and GE.


For me, the rest of the "stories" are product descriptions or pontifications. Well, this is my experience for the last 5 years at least: lots of emphasis storytelling, yet the amount of real storytelling going on is hard to come by. That means $$$ and opportunities are left on the table.


Oh, when will companies get it?


Here's my wish for 2015: instead of only 20% of brands doing any actual (and effective) storytelling, let's see that percentage skyrocket to 80%!


What do you think? And which of the 15 listed here do you like best?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes

Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes | Just Story It | Scoop.it
How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone's fridge.
Dr. Karen Dietz's insight:

Brand Evolution has put together a bunch of fabulous short videos that are snippets of company stories, which together create the brand. This one is about Ben & Jerry's. I watched another on Levi's. L'Oreal is also featured, as is Apple and Volkswagon.


They are fun and a great way to point to a company's collection of stories that create their unique identity. And I love that Brand Evolution realizes that brand storytelling is made up of a bunch of stories -- i.e, you can't have just one!


Enjoy these.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What is TMI + Is This The Future Of Story Branding?

What is TMI + Is This The Future Of Story Branding? | Just Story It | Scoop.it
"You cannot get away with bullshit anymore," says Landor chief strategy officer Thomas Ordahl. Enter TMI.
Dr. Karen Dietz's insight:

This is a great post about issues encountered when creating authentic + transparent Core Stories and Back Stories for growing your business.


The premise of the article focuses on TMI -- as in "too much information" that is becoming the cornerstone of effective marketing today. 


Of course, as we know, producing vast amounts of content doesn't automatically generate sales. It has to be really valuable content that both educates and entertains. And well crafted stories are the foundation creating awesome content.


I like this article because it proposes a Venn diagram of transparency and romance to help us craft compelling stories. And the author, Mark Wilson, gives good examples to illustrate his point. He then poses the question, "But what about when authenticity and romance don't mix?" Think McDonalds sharing their back story of how it makes it McRibs (makes me shudder). 


Wilson makes good points, shares examples, suggests how the future of branding is going to keep changing, and the implications for us all. Enjoy the read.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Do you stink at visual storytelling? Then here are 17 battle-tested resources for you

Do you stink at visual storytelling? Then here are 17 battle-tested resources for you | Just Story It | Scoop.it
Even if you have an eye for design, you may still suck at making visuals for your campaigns. These 17 resources can help – no Photoshop skills required.
Dr. Karen Dietz's insight:

When you want to do visual storytelling well, you need great tools and a little design know-how.


What makes a great tool? It's easy to use, there's hardly any learning curve, and you don't need to know about design to produce fabulous material.


What about design know-how though? Well, as you use the tools if you want to go a bit deeper and become more design savvy, there are some easy ways to boost your knowledge.


Hence this post by Ritika Purl about 17 resources to help you with visual storytelling.


Some of these you might know about -- like Prezi. But what I like that Purl has done is also list the shortcomings for each tool.


Gems you probably haven't seen before is Karen X Cheng's blueprint for hacking design and General Assembly's Visual Design Hacking Class. Or Unbounce's Guide to Conversion Centered Design -- now that looks cool.


I'm also going to check out Canva. I've been looking for a tool to put together photos and text that tell a story.


Enjoy these. I hope you find good stuff here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Dark Storytelling, Marketing, and New Horizons for Biz Stories

Dark Storytelling, Marketing, and New Horizons for Biz Stories | Just Story It | Scoop.it
the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.

Via Eric_Determined / Eric Silverstein
Dr. Karen Dietz's insight:

Ahhhhhh, now here's an article that will cause you to step back and get you thinking. It's about the underbelly of storytelling -- or dark storytelling. And how to avoid that path. I've experienced all that is shared in this article in my work with clients.


What I love is how the author, David Berkowitz @dberkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power -- and the future -- really rests.


This is a rare article to find, but it speaks truth. Time to get wiser -- and better -- at our business storytelling. This article will help you do that.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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CIM Academy's curator insight, March 24, 2015 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 2015 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

Arielle Monnerot-Dumaine's curator insight, April 2, 2015 11:48 AM

so true ! 

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Here's Why Startups Need Storytelling (or any biz)

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Dr. Karen Dietz's insight:

It seems it's the day for SlideShare programs! Here are 14 slides that quickly lay the case for business storytelling. And what I really like is that if focuses on intentions and results. This is good -- otherwise we fall into "let me tell you a story so you'll buy my product", also called transactional storytelling.


Transactional storytelling doesn't get at the true power of business storytelling. This Slideshare easily shows us why.


After you view these 14 slides, another SlideShare will load that goes through what makes a good story. Well -- the focus is on the hero story, which is one kind of story. The author gives some really good examples. 


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Marc Kneepkens's curator insight, March 10, 2015 2:54 PM

Great SlideShare. We all need stories. Have a startup? Tell its story. Have a pitch? Tell a story. Catch the attention. Use the imagination. Have a team and want to create a culture? Tell a story. And so on.

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AIRBNB's Case Study Of Successfully Using Storytelling

The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.

Dr. Karen Dietz's insight:

This is a very useful slide presentation for any business who believes in storytelling as a path to growth.


It's a case study of how Airbnb uses stories. It's broken down into 3 basic story types that any business can follow. And the slides show you exactly how they did it.


They've come up with great names for these 3 story buckets, too!


I know you will get a lot out of this presentation -- you'll be taking notes :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Fab Infographic: Narrative Lead Nurturing Model To Grow Business

Fab Infographic: Narrative Lead Nurturing Model To Grow Business | Just Story It | Scoop.it
Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications…
Dr. Karen Dietz's insight:

This is brilliant! And makes perfect sense. We think in stories. We talk in stories. We organize our lives as narratives. But I hadn't thought about how to apply what we know about narrative to managing business leads. But "Duh!" It's a no-brainer.


So Marketo.com came up with this fab infographic that brings lead nurturing into a narrative arc, and applies story elements to their lead tracking model to make it stick.


Thanks Marketo! I hope all you readers get a kick out of this, and apply this model to gain more business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Miklos Szilagyi's curator insight, February 24, 2015 3:52 AM

I like this as well... though, a disclaimer: it's not bad if you have some real and enjoyable content too...:-)))

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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | Just Story It | Scoop.it
Dr. Karen Dietz's insight:

Here's a fascinating post direct from the New York Times talking about the rising popularity of catalogs -- and how they've been changing.


OK -- I love catalogs. Not only do I buy from them, but I also learn, discover, and dream. As the NYT's reporter Rebecca Ruiz points out, retailers are adding catalogs back into their marketing, but with a twist.


Now storytelling is taking center stage. We've known some retailers, like Lands End, have made real stories part of their catalog tradition. With marketing bringing storytelling more and more into their work, catalogs are now focused on visually telling stories, and including story triggers into their pages. 


Get ready for more catalogs in the mail -- and they promise to be even more enjoyable! Go read this article to find out specifically what's going on and who's getting into the game.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Bart van Maanen's curator insight, February 4, 2015 6:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 2015 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2015 2:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

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Startup Storytelling - How AIRBNB Developed Their Stories To Powerhouse Success

The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.

Dr. Karen Dietz's insight:

What's the Airbnb story (and who are they if you don't know)?

How did they find it and develop it?

How has it changed from the early days to today?

And what can we learn from this to apply to our own business?


This SlideShare is packed with information that answers all of these questions. It tells a great story about their story. Tips are included at the end for how you can craft stories for your business success.


Thanks Airbnb!

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Cathryn Wellner's curator insight, February 1, 2015 8:17 PM

Good find, Karen - they have really grasped the power of #storytelling.

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Contagious Communication Starts With Stories

Contagious Communication Starts With Stories | Just Story It | Scoop.it
Too many marketers are so confused with new technology that they forget what really matters – emotions. Ami Hasan chairman of Hasan&partners and Perfect Fools,
Dr. Karen Dietz's insight:
Gotta love this article by Ami Hasam, chairman of Hasan & Partners and Perfect Fools, plus president of the Direct and Promo & Activation juries at Eurobest. His call to action for marketers? Tell better stories. I include bloggers, entrepreneurs, and anyone in business in this list.Hasam's point is that in business we can get caught up in the latest technology, thinking that will save the day. But in marketing, success is all about crafting great stories first. Yes! As I always say, if you really want to increase your impact, influence, and business growth, start with great storytelling. Technology then becomes the vehicle for telling the stories, Hasam says. I still have way too many conversations with folks where they promote a technology solution for telling a good story, instead of working on actual storytelling skills.This is a quick read, and enjoy the insights here. Let's make 2015 the year of crafting way better stories.This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it
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Debra Walker's curator insight, January 17, 2015 10:59 PM

Just like the beginning of an older, yet beloved TV show - 'here's the story...."  it sticks in our minds and helps us differentiate between all of the noise that we hear on a daily, hour and minute by minute basis.

 

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2015 PR Trends: The Focus Is On Visual Storytelling

On-Demand Webinar: http://prn.to/1xvWtZ9
Dr. Karen Dietz's insight:

The PR world is definitely changing and if you are an entrepreneur, business leader, or PR professional, this SlideShare discusses how adding visuals into your press releases and other PR activities will boost your response rate, visibility, etc.


I'm fascinated by the stats here and look forward to incorporating some of the tips shared. 


In the end, it should get us all thinking about how to leverage visuals more effectively in our marketing and PR efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ken Dickens's curator insight, January 7, 2015 1:47 PM

Bottom line, add video and visuals to your PR messages and get a ton more exposure.  Nice survey and stats included here.  Self-serving for PR newswire of course, but, it tells the story.  Get it?  - Ken

 

www.2080nonprofits.org

 

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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | Just Story It | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
Dr. Karen Dietz's insight:

Here's a great post on the next upgrade in social media interactions that suggests we move from conversations to actual storytelling.


Yeah!


I like how the author, Bob Deutsch, makes a case for this and offers us specific steps to take for making the transition.


May 2015 bring us enhanced storytelling and success in all our social media efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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BLUENSCOTTISH's curator insight, December 19, 2014 1:05 PM

Thank you Karen Dietz

Art Jones's curator insight, December 19, 2014 8:22 PM

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling

Stephen Dale's curator insight, December 21, 2014 5:33 AM

If I could summarise this article in just a few words it would be:


Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. 


Reading time 5mins.

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Become A More Powerful Story Listener With This Exercise

Become A More Powerful Story Listener With This Exercise | Just Story It | Scoop.it
Inspired by a Quaker practice.
Dr. Karen Dietz's insight:

It is easy to forget -- or simply not get -- that story telling is only half the equation in business. The real power behind story telling is actually in story listening.


Author Greg McKeown shares with us a very powerful listening activity that will surely bring tons of new insights to us. And he reminds us that simply listening is one of the fastest and most inexpensive ways to improve engagement. Makes sense.


Read more about the importance of listening, it's ROI, and then the activity. The exercise won't bring you stories, but it will lead to some great discoveries along with increased engagement.


And if you want to generate even more understanding, connection, and interactions, at the right time you can always evoke a story by asking, "Tell me about a time when...."


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, December 7, 2014 11:38 AM

The ability to craft a thought provoking question is the best way to begin a conversation and the very best way to establish a basis for being an engaged listener. This HBR article suggest that with employee engagement trending lower and lower the best ways to reverse the trend is through listening.


Excerpt:

Deep engagement does not begin with getting people to listen to you; it begins when you really listen to them. Powerful listening is one of the rarest executive practices today, not because of a lack of skill – although that is often the case – but because it’s a skill that’s under attack from social media, smart phones and the ubiquitous expectation of instant reactions. Have you ever been in the middle of a conversation when the other person just started checking his phone? Of course you have. We have a listening famine going on and it’s a shame, because in a knowledge age, so much value creation lies in the ability to figure out what’s important—by listening.

Barbara Ganley's curator insight, December 10, 2014 9:13 AM

As Richard Kearney put it, "It takes two to story..."

Miguel Paul Trijaud Calderón's curator insight, January 4, 2015 6:36 AM

Deep engagement does not begin with getting people to listen to you; it begins when you really listen to them.; The Clarness Comittee

Scooped by Dr. Karen Dietz
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Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story

Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story | Just Story It | Scoop.it
Companies that ditch tired celebrity personas and transform themselves into vehicles for realizing their customers' aspirations will transcend single...
Dr. Karen Dietz's insight:

When I read this post today I immediately thought about a particular story every business needs to craft and tell, but is often unrecognized or forgotten. That's your Future Story about your aspiration.


This article written by Charlie Brown lays out the reasoning for emphasizing "aspiration" instead of "inspiration.


For years I've been encouraging clients to develop this story as part of their core set. Your future story is all about what you aspire to create -- how your product or service, you and your customers, are making a better world. How is the future going to be different because of you/your company? That's what inquiring minds want to know.


Lots of our business stories can be inspirational. But the future story is all about aspiration. Brown makes this distinction clear and his insights are right on. I love the additional thoughts and tips he shares.


But what is a Future Story? They are hard to come by on the web. Your Future Story is shared through stories showing your commitment to something greater than yourself/your company's offerings. Think Nike or Patagonia.


What is one Just Story It aspiration/future story? Here it is:

"Monday evening I'm sitting in the staff lounge of Just In Time For Foster Youth with 2 young women in their early 20s. At 18 they were emancipated from foster care with all of their possessions in a black plastic garbage bag. Just In Time stepped in to help them get stable with housing, furnishings, school supplies, transportation...whatever they needed. We were working on their stories -- about life in foster care and their road to success. As we worked on these stories, we laugh and cry together. We find the paths to share their stories in ways that work best for them.


These are often gut-wrenching stories to work with. Pain and sorrow mix with joy and triumph. Yet these young people are committed to telling their stories to help guide other foster youth, advocate for a better system, combat stereotypes, raise funds so more foster youth can be helped, and to encourage more volunteers. I am so moved by their bravery and resilience, and so proud of each and every one of them. I watch them move through terrible experiences no person -- much less a child -- should go through, and transform into more confident bright stars.

The story reflects the future I want to create:  through the power of storytelling to break down barriers, remove stereotypes, heal wounds, and make strangers friends. To create a future where we experience greater peace between people, full of respect, tolerance, love and helping each other is one worth putting all my passion towards. That is the future I am committed to; that is the future Just Story It works towards. Working together we can make that happen."


Businesses definitely need to get their game on and move into aspiration. What is your aspiration? What future story can you share? Tell me. The world desperately needs to hear them. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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