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Just Story It
Growing your inspiration, impact, and influence through the power of compelling storytelling               www.juststoryit.com
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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Just Story It | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."

Dr. Karen Dietz's insight:

What a great article with a clear story about the power of stories and moving away from PowerPoint presentations.


I love the lesson Paul Smith shares and what he learned from the executive listening to his presentation! Smith is the autbor of the book "Leading With Story".


So read this article and get wise about best ways to give a presentation!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

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Mastering Story to Completely Transform Your Business--How To

Mastering Story to Completely Transform Your Business--How To | Just Story It | Scoop.it
What’s the secret to standing out online? How do you build authority and find those prize customers you covet? How do you really make it in the online jungle?
Dr. Karen Dietz's insight:

Here's a terrific article from Copyblogger and Craig McBreen about the critical pieces to pay attention to for creating business success with storytelling.


It is a great synopsis of a number of articles I've curated here. There's everything from how to rethink your relationship with your customers, who the real hero is, pain points, and patience.


I only have one BIG caveat -- the article only addresses HALF the equation: the telling side of things. The SECOND HALF of the equation is totally ignored: listening.


Telling and listening go hand-in-hand. In fact, it's darn hard to figure out which comes first. It's a real chicken-and-egg syndrome. Before you can tell a story, sometimes you have to listen to a few first. And you have to listen for how to tell the story in real time so it can shift and change to connect with the audience in front of you at that moment.


Don't make the mistake of thinking like old-school marketing -- that storytelling is about pushing stories and messages out to people. Storytelling is about drawing people in, and listening to their stories too. Intimately knowing your customers stories is a huge factor in building a successful business.


So go dig up the other articles in this collection on listening and evoking stories so you get the whole picture. And remember: it's not only about telling!!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jessica Kelly's curator insight, November 12, 2013 3:45 PM

First, understand the power of storytelling. Next, build your story around your customer's pain point(s)--and court your customer well.

Carol Sherriff's curator insight, November 14, 2013 5:12 AM

Tips on storytelling in a business context. Points are useful for coaches and facilitators helping their clients work with stories. If in doubt we always use a version of the 'Heroes' Journey' which is an archetypal story of change, transformation and sharing gifts.

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Are Homo sapiens evolving to Homo narratons? Michael Margolis, biz storytelling

Group Process Consulting offers short, intense, emotionally anchored experiences in the form of speeches, workshops and group interventions.

Dr. Karen Dietz's insight:

Story work colleague Michael Margolis gives us much to think about in this podcast with biz story guru Annette Simmons. Annette is interviewing Michael where he talks about story ethics (VERY IMPORTANT!!).


This link is only good for a short period of time, but the podcast is available for download on iTunes.


And he talks about how notion that as Homo sapiens we are now evolving into homonarratons.Hmmmm......what an interesting notion! As long as we focus on building -- through our stories -- a culture of character (based on values) as opposed to a culture of personality (based on how we look), I'm happy.Listen to this thought-provoking podcast and tell me what insights you gain from it. I would love to know.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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malek's curator insight, November 11, 2013 8:50 AM

Curatorus: Where in the evolution chain?

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3 Fab Examples of Companies Using Storytelling w/ $$ Results

3 Fab Examples of Companies Using Storytelling w/ $$ Results | Just Story It | Scoop.it
Three companies demonstrate how they use storytelling to get their message across.
Dr. Karen Dietz's insight:

Hey folks -- here are 3 companies who've used storytelling in different ways to grow their businesses. Yeah! These are the kinds of stories we always want to hear.


What I love about the first example is how the stories shared helped clarify/strengthen the internal culture of the business and the success that brought.


The second example uses a creative method to share the company's story. Actually, it's their supplier's stories which is even better! And wholesale customer's loyalty soared.


The third example shows the power of capturing and sharing customer stories. Customer engagement and business grew.


All of these can happen on a shoe-string budget. And some did! I hope this article gives you some ideas for what you can do too.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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7 Basic Types of Biz Stories: Which Ones Are You Telling?

7 Basic Types of Biz Stories: Which Ones Are You Telling? | Just Story It | Scoop.it
You think you're being all clever and original with your brand storytelling. In fact, you're not.

Via Neil Gains, Insight Narrator
Dr. Karen Dietz's insight:

Do you business stories fall into any of these story types? These are ads for companies so you may have stories that don't match the list here. And that is OK!! But maybe you do. It could be fun to see :)


Many thanks to Caroline Florence and her curation Insight Storytelling http://www.scoop.it/t/insight-storytelling for finding and sharing this!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Carol Sanford's curator insight, November 8, 2013 6:22 PM

This reminds me a lot of The Hero's Journey where you can find yourself in different places at different times. And very useful for imaging.

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7 Secrets of Powerful Storytelling From Actor/Storyteller Tim Hartman | Video

7 Secrets of Powerful Storytelling From Actor/Storyteller Tim Hartman | Video | Just Story It | Scoop.it
Actor/Storyteller Tim Hartman will be joining us live on today's BlazeCast with Editor-in-Chief Scott Baker (@bakerlink) beginning at 1:00 pm ET: -- Tim Hartman is a man of many talents.

Via José Carlos
Dr. Karen Dietz's insight:

Here is a blog post with tips along with several videos where Tim Hartman shares his insights and tips on better storytelling.


I've poked around and so far so good. So I think you will benefit from these pieces. Especially if you are looking for online help with your business stories.


Let me know if you like these and if they are of value to you!


And thanks to fellow curator   and his curation Digital Storytelling for finding and sharing this.


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Martin Riggs's curator insight, November 6, 2013 6:58 PM

read this article

Marc Kneepkens's curator insight, November 7, 2013 7:48 AM

Pitching your ideas to investors is telling a story. You need to get the attention and turn some heads. Hartman's tips are very useful, take a lookk and see what's in it for you. Standing up in front of a panel of investors, or a sitting at a boardroom table with a number of decision makers can be intimidatiing.

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From Flat to Fabulous Biz Stories: Putting More Character in Your Characters

From Flat to Fabulous Biz Stories: Putting More Character in Your Characters | Just Story It | Scoop.it
Come follow me past Critter’s Creek, to the tiny town of which I speak, about a mile and a hair past anywhere you’ve been.
Dr. Karen Dietz's insight:

Compelling stories have compelling characters. How are the characters in your biz stories? Flat or fab?


Most biz stories have characters that are just OK. But it's time to up our game if we want to keep listeners and readers engaged.


This is an excellent guide for creating interesting characters that will help drive your plot, inform your key message, and keep readers hooked.


I love this article not only because it's good -- but because a post on characters that biz people can relate to is rare indeed.


So read these 8 tips, keep them handy, and upgrade your characters!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 


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Kim Zinke (aka Gimli Goose)'s curator insight, November 5, 2013 5:01 PM

My favourite people in the world are the quirkiest.  They liven up my day and give me great tales to tell over the work lunch table.  What I like about this article is that each of the tips is followed by an example of it in action.

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Fab Founding + Future Story Wrapped Together: Example

Fab Founding + Future Story Wrapped Together: Example | Just Story It | Scoop.it
Before he started pink-mustache-branded Lyft John Zimmer had already started and sold Zimride. What's next in his quest to figure out how to make...
Dr. Karen Dietz's insight:

I was fascinated reading this article that shares the story about how ride-sharing company Lyft got started -- and its vision for the future.


It's a perfect example of using a Founding story plus a Future story (the positive future you and your customers are creating together) for marketing.


The founding story is well crafted and you can experience how it naturally progesses into sharing the company's Future story (actually it's more like an anecdote). So there are lots of lessons here on multiple fronts.


It's hard to find good examples of these to share so I was thrilled when this popped up on my radar screen. Have fun reading it -- and hopefully doing something similar for your business!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Halloween Fun: 10 Ghoulish GIFs Giving You Goosebumps

Halloween Fun: 10 Ghoulish GIFs Giving You Goosebumps | Just Story It | Scoop.it
R.L. Stine's got nothing on these spooky/scary animations.
Dr. Karen Dietz's insight:

Happy Halloween everyone! And just for fun I found this collection of ghoulish gifts to share with you. Enjoy this day of spooks, ghouls, zombies, creative costumes, and (hopefully) lots of chocolate!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Truth to Power: The Brand Avatar We Must Kill

Truth to Power: The Brand Avatar We Must Kill | Just Story It | Scoop.it
I’ve been talking about brands for 20 years. Got an image, business or job layoff problem? Here’s a magical solution that works every time: the brand.
Dr. Karen Dietz's insight:

Whoa -- here's an 'stick it in your eye' post with a lot of truth to convey.


The term 'brand' and 'branding' gets even more hype than 'stories' and 'storytelling'. And this article points out one of the biggest issues with brands and branding -- truth.


We see this when business begin to be evaluated on being a 'storytelling' or a 'story doing' company. In other words, do they walk their talk? And does storytelling actually help or hinder them?


The author of this article, Patrice Chatelain, says flat out that 'brands' do not reflect what is actually happening in a company -- they only represent an ideal. When putting 'branding' and 'story doing' together then, it makes for odd bedfellows. Read her solution about what to do about this.


I'm not sure I buy her solution 100%. I think leadership at all levels of the org has to be involved. But I would love to hear what you think!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Dr. Karen Dietz's comment, October 31, 2013 12:50 PM
Good point Penelope! I wonder what will replace it?
Penelope's comment, October 31, 2013 6:56 PM
Hmm...maybe we should invent a new one and take all the credit! ;)
Dr. Karen Dietz's comment, November 2, 2013 2:38 PM
I like that idea Penelope!
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Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds

Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds | Just Story It | Scoop.it
That's all the time you need to get to yes. Really.
Dr. Karen Dietz's insight:

Raising funds for your business is hard. And as the story in this article shows, you need a way to wake up interest in your company and stand out from the crowd next time you are pitching investors.


How does this connect with storytelling? How you tell your biz story to investors is different than when you tell it for marketing or leadership purposes. In particular, you have to start your story differently and then tell it in a hybrid form that is a mix of a 'future' story and a 'what we stand for' story.


The most critical piece is the beginning. And the author of this article, Sam Horn, give us a fabulous way to get started. Before you give the setting, before you set the context, there is a set of questions to ask that engage the imagination and speak to the future.


Makes perfect sense to me. And I know you will gain lots from reading this post!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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malek's curator insight, October 29, 2013 6:40 PM

"Simplicity is the ultimate form of sophistication." Leonardo da Vinci 

Don't worry if you found yourself reading this scoop twice. 

David Cordts's curator insight, October 30, 2013 10:12 AM

Promoting Ideas: Take the concepts and apply them to your next fundraising project at school or when you need to "sell" the principal on a new project -- good advice from the business world.

Marc Kneepkens's curator insight, October 30, 2013 10:14 AM

In order to get funding, you need to get the attention. Grabbing the attention by telling the right story is a must. Once the door is open, the next question will be: "Well, what do you have? What's the plan?"

You have to prove your story, and prove the professionalism. The door opener is a moment in time, as if someone turns on the light. Once the door is open, every aspect of who you are and what you do will come to light. Make sure you're ready.

Check www.Business-Funding-Insider.com for more information and tools.

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9 Clips of Leaders Sharing All Kinds of Biz Stories

9 Clips of Leaders Sharing All Kinds of  Biz Stories | Just Story It | Scoop.it
When business leaders start building their business storytelling skills it can help a lot to see how other business leaders tell business stories.
Dr. Karen Dietz's insight:

My biz story colleague Shawn Callahan in Australia has put together a terrific list of leaders telling all kinds of different business stories. It's a wonderful collection for the following reasons:


  1. Each story is a different kind
  2. Each leader tells their story/stories in their own authentic style
  3. Some are stories, some are short anecdotes
  4. Polished presentations aren't around -- just honest sharing
  5. They all make an impact


Leaders sharing stories is one of the best ways to observe that all kinds of stories can make a difference. There are certainly times when a leader has to stand a deliver a well crafted finely honed story. But in daily life, leaders share stories in all kinds of ways. And that's what this collection shows.


I really like how in the text Callahan also gives us the place stories are told in some of the longer videos. That way we can skip through them and get to the storytelling.


I know I enjoyed listening to these leaders and not seeing cookie-cutter telling. I hope you enjoy them also. And find additional uses for them.


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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Brian Yanish - MarketingHits.com's curator insight, October 28, 2013 11:29 PM

The social web is helping to make many business leaders story tellers. If you need help with your Biz story I would contact Karen at http://www.juststoryit.com/

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Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories

Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories | Just Story It | Scoop.it
If you want everyone from customers to colleagues to believe in your mission you need to tell them a story not make an argument.
Dr. Karen Dietz's insight:

Here's what I love about this article: screenwriter Robert McKee clearly explains how business language and story language are two different animals -- and why story language is so critical for business folks to master.


He does this in such an understandable way that I am going to make this post mandatory reading for my MBA students. McKee has done a far better job than me in explaining the distinction.


Most business people I work with think that if they are not speaking in business language they won't be understood or credible. Nothing could be further from the truth. And I hope you come to the same conclusion here once you read this article.


McKee then goes on to explain the critical need for sharing stories with customers, and how every brand is a story. I like this quote too: "Entrepreneurship is the most extreme use of story."


I know you will get lots of good material from this article written by Drake Baer about his recent conversation with McKee.


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's comment, October 24, 2013 10:51 AM
Karen, I went to McKee's Story for Business course a few weeks ago in NYC. I HIGHLY recommend. He applies many of the principles discussed in his book STORY to marketing communications. Entertaining, Illuminating and well worth the price of admission! P.S. Love the same quote you shared.
Dr. Karen Dietz's comment, October 24, 2013 4:07 PM
Hey Jim! LOL, McKee is just up the freeway from me and you'd think I'd get up to LA to take his course. Now with your recommendation I definitely have to register. Many thanks for letting me know you found it valuable. Onward!
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The Art of Storytelling -- Interview w/ Karen Dietz, Part 2

The Art of Storytelling -- Interview w/ Karen Dietz, Part 2 | Just Story It | Scoop.it

Group Process Consulting offers short, intense, emotionally anchored experiences in the form of speeches, workshops and group interventions.

Dr. Karen Dietz's insight:

Here is the second part of the interview I had with biz story guru and good friend Annette Simmons. We talk about several behind the scenes principles story work practitioners need to be aware of. Below is a small excerpt. Annette and I had a lot of fun together and I hope you gain a few more insights from this next podcast!


This link won't last long, but is availabe for download on iTunes here: https://itunes.apple.com/us/podcast/episode-3-art-storytelling/id735863915?i=169716215&mt=2 

 

Here's an excerpt from the interview:

Expecting storytelling consultants to study with performance tellers is not about keeping the bloodlines pure, but about ensuring new applications of story retain the magic that keeps oral storytelling alive. Karen points out that one aspect of storytelling that gets lost is that “storytelling is deep play.” Karen says, “It’s really fun!…I lose control of the room…and that’s perfect.” Once people get permission to tell stories, that’s all they want to do.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Copyright Fair Use & How it Works for Both Images & Your Biz Stories

Copyright Fair Use & How it Works for Both Images & Your Biz Stories | Just Story It | Scoop.it
Copyright of images: What you need to know about publishing photos, images and videos online to make good decisions on fair use and avoid legal actions.
Dr. Karen Dietz's insight:

To help you stay on the straight and narrow, here is a handy guide for how to work with copyrights and fair use. Knowing the ins-and-outs of this topic is critical for both the stories you are telling, and the images you are using with your stories.


This weekend I was taking a workshop with the amazing storyteller Susan Klein. We had a lively discussion about storytelling. And we all shared experiences of telling a personal story and then sometime later being in the audience where the person on stage told OUR personal story as if it was theirs, without attribution. Bad bad bad.


So knowing the ethics around business storytelling (http://www.juststoryit.com/story-resources.htm), along with copyright and fair use will keep you out of trouble. Keept this guide handy!


This was review written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | Just Story It | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky
Dr. Karen Dietz's insight:

What a helpful infographic that reminds us when making a video, to make sure it's a story! And then it provides a list of different categories for stories related to your business. 


So there are lots of ideas here. Enjoy!


And many thanks to fellow curator Jeff Domansky @Jeff Domansky for finding and sharing this gem!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

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Care and Feeding of Networks & 10 Must Follow Scoopiteers

Care and Feeding of Networks & 10 Must Follow Scoopiteers | Just Story It | Scoop.it

This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. 

Since it isn't fair to tease such a list and not share, here is my list of 10 Must Follow Scoopers:

@Robin Good 
@Guillaume Decugis
@Ally Greer 
@ janlgordon 
@Jesús Hernández
@Brian Yanish - MarketingHits.com
@Dr. Karen Dietz
@Thierry Saint-Paul 
@Neil Ferree
@Ana Cristina Pratas  

If you want to see what each of these great content curators has taught me you will need to read the post (since I'm not one to spoil a tease :).   


Via Martin (Marty) Smith
Dr. Karen Dietz's insight:

Woo hoo! I'm so honored to be part of this list and with an awesome group of colleagues. They all provide terrific content to help you, so make sure you are following them too. 


Thank you so much @Martin (Marty) Smithfor including me in your list. I love your curation and always learn from what you are doing.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Brian Yanish - MarketingHits.com's curator insight, November 9, 2013 12:56 PM

Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership.  That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 

Tahar Mehenni's curator insight, December 4, 2013 7:10 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Jack Varnell's curator insight, June 14, 2015 3:00 PM

Thanks for this list... I must be doing something right. All were in my network. Even the incomparable @KarenDietz !

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Story Doing: 80% Of Companies Don't Care About Company Culture--Do You?

Story Doing: 80% Of Companies Don't Care About Company Culture--Do You? | Just Story It | Scoop.it
Design Executive Officers certainly do. And the authors of the new book Rise of the DEO: Leadership by Design believe they're the future of business.
Dr. Karen Dietz's insight:

The pendulum in business storytelling is beginning to move slightly from storytelling to being able to walk the talk. In other words, are the stories you are telling actually matching what's going on internally in the company?


Today consumers have more tools available to them to detect when a company is walking their talk or just weaving a nice fairy tale. And they will vote with their feet and wallets when they become disenchanted with companies they find disingenuous.


That means storytelling cannot be the exclusive pervue of marketing/sales/PR -- story work in business has to include work on the organization's culture, regardless of size.


This article shares the latest research on how many companies pay attention to culture (most don't). And then offers suggestions on what to pay attention to.


Now here's the kicker -- this article is written by DESIGNERS!! Not organizational development folks. Not leadership or business consultants. They talk about the work of a Design Executive Officer (DEO) who's work it is to help design an organization's culture. Who knew??!! I find this fascinating.


Design (not project management) is one of the key skills to develop in 21st century business according to Dan Pink's book A Whole New Mind


What does this mean for you?

  1. Pay attention to your internal culture.
  2. Make sure the stories you are telling actually match what your business is doing -- at all levels.
  3. If your business is young, design your culture early on for maximum leverage.
  4. If your business has been around awhile and there are mismatches between what you say and what you do -- go fix it.


Here's the formula for success: the stories you tell and the behaviors you choose match = authenticity, credibility, loyalty, trust, engagement, + ongoing customer relationships. This builds profits.


Beginning research (though flawed) on Story Doing companies is showing just how much more profitable these businesses are: http://www.storydoing.com/welcome 


So pay attention to culture!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Biz Stories: Ernest Hemingway’s Top 5 Tips for Writing Them

Biz Stories: Ernest Hemingway’s Top 5 Tips for Writing Them | Just Story It | Scoop.it
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who b
Dr. Karen Dietz's insight:

This article is short, quick and to the point -- which I can appreciate because today is a very busy day.


I really like all 5 points and #5 is my favorite: Never have only 4 rules!


Here's why:

Storytelling is an artform and like all art forms, incredibly flexible and elastic. Sure we need to know story elements and story structures/formulas. But we need to know those things so we are not bound by them -- but can break the rules and play with different ways of telling our stories.


Just like any artist has to master their tools, so do business storytellers. Yet ongoing insights, meaning, and the ability to tell the same story in different ways depending on your audience and context comes when you can shift and change your stories. That means not being bound by the rules but being able to play with them. Rules are where we start, not where we end.


Hey -- storytelling is fun! So why shouldn't business storytelling be fun too?


Grab these 5 points and start playing :))


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Mirjana Podvorac's curator insight, November 6, 2013 4:44 AM

Being unique at what you do is a privilege; a combination of a creative impulse and an industrious mind ready to bring it to surface. 

An interesting article pointing out again that creativity, any form of a creative expression, has always been and will continue to be THE driving force behind any achievement.

Karen's comments are equally interesting and insightful.

Carol Sherriff's curator insight, November 6, 2013 1:56 PM

The power of Hemingway and the importance of 5!

Krista Finstad-Milion's curator insight, November 8, 2013 5:42 PM

A reminder of the importance and power of concise, relevant, though-provoking language to tell and retell a story.

 

Rescooped by Dr. Karen Dietz from Digital Presentations in Education
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7 Great iPad Apps for Creating Comic Strips for Biz Stories

7 Great iPad Apps for Creating Comic Strips for Biz Stories | Just Story It | Scoop.it

The art of comic creation is one of the best representation of creativity at work. As teachers and educators, we can use the power and versatility of iPad to cultivate a creative culture within our classes and among our students through helping them tinker with and design comics. Here is a list of some great iPad apps you can use for this purpose...


Via Baiba Svenca
Dr. Karen Dietz's insight:

What fun! Looking for a creative way to share your business stories? Try turning them into a comic book.


Here is a list of apps (I found this on fellow curator @Baiba Svenca's 
 Digital Presentations in Education scoop.it) for the iPad to help you do this.


For folks like me who's drawing skills are at the level of stick figures, it looks like the first 3 on the list are the best. Some of the other tools require actual drawing/sketching skills.


Hope you have fun playing with these :))


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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LundTechIntegration's curator insight, November 5, 2013 7:50 PM

Great resources for CCSS

Susan Connor's curator insight, November 21, 2013 8:50 PM

Comic Strips... who would have thought

 

Ruby Rennie Panter's curator insight, May 30, 2015 4:41 AM

Creating comic strips can be a useful way to combine creativity, narrative and multimodal writing. More importantly - it's fun!

Scooped by Dr. Karen Dietz
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5 Things Every Fab Marketing Story Needs

5 Things Every Fab Marketing Story Needs | Just Story It | Scoop.it
Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communi
Dr. Karen Dietz's insight:

Here's a good review of 5 essential elements every story needs -- especially for marketing.


Every story needs a protagonist -- called a hero here. Focus on 'protagonist' instead of hero so you don't get caught automatially creating a hero story. Search this collection for 'core stories' and you'll get a better understanding of the different types of marketing stories available to you. Also search 'marketing' for other insights on not getting stuck in 'hero' mentality. (PS -- I'm not 'anti-hero'. I just want to open our minds to what else is out there).


That's my only quibble :)) Other than that, the article has solid tips. And check out the additional resources listed at the end!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Penelope's comment, October 31, 2013 7:59 PM
I love Copyblogger!
Dr. Karen Dietz's comment, November 2, 2013 2:39 PM
Yes, I love Copyblogger too, Penelope. Lots of great resources there.
Scooped by Dr. Karen Dietz
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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Just Story It | Scoop.it
Heat maps of viral content show what compels us to share.
Dr. Karen Dietz's insight:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?


This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating.


And here's what I know about storytelling and how this relates: sure, stories can arouse fear, ire, anger, indignation, etc. But ultimately those feelings need to be resolved in some way and transformed to another emotion where people feel empowered to take action.


So fear and anger can still be present ("I'm so angry about how I'm being treated!") but also connected to hope so that by taking some action, change can happen ("So I'm going to sign this petition." or "So I'm going to purchase this product.").


I know, this is tricky and imperfect. And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.


Storytelling isn't the only way to engage emotions, and you may think of many other ways to emotionally engage customers and prospects. I hope this article gives you lots of ideas.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Dr. Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Dr. Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Dr. Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!
Suggested by Giuseppe Mauriello
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Awesome! #Story50 tweets w/ tips for biz storytellers

All the storytelling wisdom that online video guru @AdamWestbrook distilled over years, and then gave out for free on twitter on Wed 23rd October, 2013. Cheers Adam!
Dr. Karen Dietz's insight:

What a cool thing Adam Westbrook (digital storyteller) has done -- sharing 50 tweets and each tweet shares a story tip!


I've read through most of them and think they are great. There are plenty of good things to remember here.


Fun and good insights for us all here. Enjoy!


Many thanks go to  for finding and suggesting this post to me.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Gav Morris's curator insight, October 30, 2013 7:22 AM

And it shows use of Storify.

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Want Kickstarter Success? You Better Have A Good Story

Want Kickstarter Success? You Better Have A Good Story | Just Story It | Scoop.it
More than half of all Kickstarter projects fail. Want yours to be among the lucky few? Having a great product isn't enough. You need to connect with...
Dr. Karen Dietz's insight:

This is a quick article with a very good point -- if you want your product to sell, it better have a story attached to it. Especially when launching a Kickstarter or Indiegogo campaign.


This is because most product launches on Kickstarter and Indiegogo are often challenging the status quo with innovative products. To break through the interia and get people to pay attention, a story is essential.


There are good tips in the article written by Slava Menn about how to start with the 'why' of your product, and how to craft the story that connects with people's emotions.


What's good for Kickstarter/Indiegogo campaigns is good for any one selling a product or service. So go for those stories!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Is there Story 2.0? What's Surprising About The Next Wave Of Narrative

Is there Story 2.0? What's Surprising About The Next Wave Of Narrative | Just Story It | Scoop.it
Wrapping up a three-part series Jonathan Gottschall discusses the problem with interactivity and some eternal truths of storytelling.
Dr. Karen Dietz's insight:

In his last and final installment, Jonathan Gottschall explores what the future of storytelling is. Is storytelling changing? Is it morphing into something new and revolutionary? Are we evolving from stortelling 1.0 to 2.0?


I won't give it away -- you'll have to read the article. He has good points to make about 'revolutionary' literary forms, masterpieces, and our storytelling DNA.


I do agree with his conclusions and I know you will enjoy this article.


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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