Just Story It
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Just Story It
Growing your inspiration, impact, and influence through the power of compelling storytelling               www.juststoryit.com
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Customer Storytelling by IKEA

Customer Storytelling by IKEA | Just Story It | Scoop.it
Learn how IKEA uses the power of video storytelling with this Content Marketing of the Year finalist – Content Marketing Institute.

Via Pantelis Chiotellis
Lianne Picot's insight:

One of my favourite story pieces of the week. What I like about this is that Ikea actually makes the customer the story. Too often we forget to involve our customers in our storytelling and it is so powerful when we do. If we can see ourselves in the story, we are more likely to engage and buy. For brands like IKEA, the customer really is the story. In the literal sense too as we have to put the darn stuff together! ;)


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Thorsten Strauss's curator insight, September 24, 2015 8:17 PM

best practice: video story telling

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12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | Just Story It | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.
Dr. Karen Dietz's insight:

Blogger Ffion at Sparkol knocks it out of the park again by writing a post that clearly articulates/summarizes the 12 most potent archetypes to use in your storytelling and branding efforts. These are all tried and tested, and will grow your business.


Ffion's post is a summary of the masterful book "The Hero and The Outlaw: Building Extraordinary Brands Through The Power of Archetypes", written by Margaret Mark and Carol Pearson (2001). It's been a go-to book in my library since it came out.


The book gives lots of examples of companies who have used the archetypes successfully. What I love about Ffion's article is that she includes video clips of companies using the archetypes so we get the archetype really fast.


Enjoy this romp through archetypes that work. I'm sure you'll recognize the archetype(s) you are using. This post will help you leverage your archetypes more consciously and deliberately.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What's Your Story Strategy? Why Every Organization Needs One

What's Your Story Strategy? Why Every Organization Needs One | Just Story It | Scoop.it
Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
Dr. Karen Dietz's insight:

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 5, 2015 8:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Johan Sundström's curator insight, August 7, 2015 12:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.

 

But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.

 

I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.

 

May the story force be with you!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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How Stories Make Our Brains + Biz Relationships Better

How Stories Make Our Brains + Biz Relationships Better | Just Story It | Scoop.it
Merriam-Webster declared 'science' the 2013 word of the year. But can reading something other than data and facts, say a work of fiction, help improve brain function? Anthony explains the possible benefits reading fiction can have.
Dr. Karen Dietz's insight:

What a fun video -- and full of great info about how reading stories builds better brains and better humans. The ad you have to deal with before the video is quite annoying, however. But hang in there -- the video is worth it.


We've known for awhile that spending time with engrossing fiction is one of the best ways to build empathy. This is a key skill to have in leadership, and also for any entrepreneur successfully interacting with customers and prospects.


This video shares additional story and brain benefits, too. Enjoy and story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Marianne Hiort af Ornäs's curator insight, July 13, 2015 4:08 PM

Konsten att berätta en historia på din blogg för att vara lite mer personlig

Art Jones's curator insight, July 13, 2015 4:59 PM

Thanks to Karen Dietz we have this video at Scoop.it When the video begins you are rewarded with compelling science of how our minds are inspired when reading fiction and why storytelling is such impactful programming for our mind

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Cool Tool For Visual Storytelling

Cool Tool For Visual Storytelling | Just Story It | Scoop.it
Create albums enriched with insights and design. Add text, maps, the weather, tourist info and 10,000+ other elements.
Dr. Karen Dietz's insight:

I was just sent to this site to look at and I think it has some pretty awesome visual storytelling potential. I have no financial relationship here -- just passing along a new tool for you to consider.


The app is coming to you from the Netherlands and co-founder of myalbum Jos de Schiffart @schiffart.


I've tested out the site and app and really like it. It is very intuitive and easy to work with. The end result visually is stunning. Plus they just released their iPhone app today.


I think lots of you could use this tool -- myself included -- to create fabulous stories for your business. You might want to try it out.


Of course, your success with this tool will depend on actually crafting stories instead of just a progression of photos. You know -- stories that have a beginning-middle-end, a problem and resolution. And don't forget the transformation that occurs, and a key message at the end. But you know what to do!


Have fun with this new app and go create some incredible stories!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Keeping Your Story Current With Millennial Trends

Keeping Your Story Current With Millennial Trends | Just Story It | Scoop.it
Millennial customer experience lessons drawn from automotive retail (car dealerships): How consulting 5 key customer service trends can transform this industry - and yours - into something that appeals to customers today, whether millennial or Baby Boomer
Dr. Karen Dietz's insight:

Here's a great post that list Millennial trends, and how one business -- a car dealership -- completely revamped how they interacted with this age group. In the end, they are telling a better story, and giving Millennials way better stories to tell about the business.


Gotta love that. Hey, if a stodgy old auto dealership can do it, so can you. Get hooked up with these trends, make the shifts you need to so you are telling a better story, and generate better stories that others will share about you.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership | Just Story It | Scoop.it
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.
Dr. Karen Dietz's insight:

My colleague, the esteemed Lou Hoffman of The Hoffman Agency, sent me a link to his new blog design. When I saw it, I started dancing. It is totally rethinking telling your story through the entire blog design.


This article shares his frustrations and adventures with rethinking the blog. It's a great story in and of itself. The agency used the parallax format and tools to get the redesign done. 


The result? Fresh. Exciting. Compelling. Fabulously visual. Engaging. It's cutting edge. The navigation bar rocks. Even better is the before picture.


Check it out and get working on redesigning your blog for better storytelling. And keep designing your blog content around storytelling. I bet your numbers go up.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Art Preferences, Storytelling, & Social Media Sharing -- new insights

Art Preferences, Storytelling, & Social Media Sharing -- new insights | Just Story It | Scoop.it
Your preferences for everything from filtered photos to the color blue may be rooted in biology.
Dr. Karen Dietz's insight:

Who knew that the latest research about why people prefer certain kinds of art is connected with storytelling? Or that understanding both art preferences and storytelling helps us make sense of social media engagement?


That's what I love about this article. There are some terrific surprises here.


Here's a taste of a few tidbits from this post by Annie Sneed:

People respond better to curvy lines. This is also a Disney design principle. Remember when they strayed with their Tarzan animated movie? Read more about this art preference and then think about images you share on social media. 


Another tidbit: art preferences -- and storytelling -- cannot be reduced to a simple formula. Both are just way too complex. 


Read the article for most insights. This is a good post -- especially if you like art, like moi :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, June 5, 2015 9:50 PM

Historians generally agree that the first written words appeared around 3200 BCE. Prior to the written word all of our communications were shared via story, ritualistic dance, sculpture or painting. This article illustrates how our ancient past informs how we interrupt the present.  #VisualStorytelling

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Storytelling in Branding: Using Narrative Psychology

Storytelling in Branding: Using Narrative Psychology | Just Story It | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
Dr. Karen Dietz's insight:

This post, written by Jeff Swystun, is a great discussion about how storytelling is changing branding and marketing. What I really like is his thorough treatment of the topic that totally makes sense for anyone in marketing.


Swystun lists 3 ways storytelling is changing branding:

  1. It's not about telling
  2. It's organic
  3. Stories don't end


#3 I'm not so keen about. I think a better way to view storytelling in branding is in terms of story cycles instead of stories that never end. The concept of story cycles will give marketers/branders much more control over their work. Why? Because eventually you need to bring closure to your audience or they will just end up frustrated and turned off.


Serial storytelling in branding is fabulous (think of the Folgers commercials where we waited for the next installment of the story). But the storyline did eventually end. The company went on then to create other stories in their ads.


There is way more to this article than just the 3 points above. There is history shared and examples given. Swystun writes an entire section on narratives moving people to action -- and how most storied ads don't. His examples show us a better way.


Lots to learn here and apply to your business. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Getting Unstuck From The "Why" In Your Biz Storytelling

Getting Unstuck From The "Why" In Your Biz Storytelling | Just Story It | Scoop.it
Dear Mr. SinekI’ve sat back long enough.  Something has to be said.Because of your Ted Talk and your book, Start With Why,  you have made my life miserable.  It’s become difficult to sit in meetings and hear people quote you saying,  “people don’t buy WHAT we do. They buy WHY why we do it.”  My consonants cringe every time I hear it.  Enough is ENOUGH Mr. Sinek.    Okay, I get your whole WHY bit.  For too long WHY has been ignored.  For many brands it still is. And yes, brands should have a purpose, as you ve
Dr. Karen Dietz's insight:

LOL -- my story branding colleague Jim Signorelli went on a rant today about focusing your stories on the "why" ala Simon Sinek.


You know, it is all about moderation and Jim brings some very valid points into his short blog post. Plus it's fun to read.


Bottom line -- "what" and "why" go together. Read Jim's thoughts on why "why" alone alone doesn't cut it. It will make you a far better storyteller.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's comment, April 28, 2015 5:59 PM
Thanks Karen, as always!
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Brand Storytelling Isn't Telling, But Showing--Great Examples

Brand Storytelling Isn't Telling, But Showing--Great Examples | Just Story It | Scoop.it

“Brand storytelling is most effective when you're not telling people how great your company is, but rather showing them you're a thought leader.”

Dr. Karen Dietz's insight:

The title of this article is nothing knew -- we've known for decades that sharing stories is not about telling, but about showing and pulling people into your world.


So forget the title and go read this post for the 3 ideas for stories to tell.


I really like how the author talks about each type of story and the advice given. There are video stories that are used as examples, which is great and so helpful.


I trust this post and videos will give you some fresh ideas for your business storytelling.

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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Just Story It | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.
Dr. Karen Dietz's insight:

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Janet Vasil's curator insight, April 11, 2015 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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A Better Way Presenting The Case For Business Storytelling

A Better Way Presenting The Case For Business Storytelling | Just Story It | Scoop.it
-*+Too often, people try to make the case for business storytelling, by pointing to examples of "who's doing it". I think we all need bigger frameworks for appreciating the business implications of storytelling.
Dr. Karen Dietz's insight:

Biz storytelling colleague Michael Margolis gives us the hard-core formula that creates the business case for storytelling.


Wow -- have we come a long way! It's been years since I've been asked if I tell stories to kids in the library on Saturday afternoon once I share with them I work in business storytelling. Thank heavens the times have changed.


Yet as Michael points out, too many companies validate storytelling as a business activity by asking "What other companies are doing it?" He instead responds by putting storytelling on much more solid footing in a way that would be hard for any executive to say "no" to.


Michael has put the business case together for storytelling in a very elegant way. Grab his wisdom, present the case for storytelling following his formula, and story on! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Vesticor Advisors's curator insight, March 30, 2015 10:53 PM

Key question ... What do you offer that nobody else does?

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The Secret To Speaking & Storytelling W/ Passion From Wayne Dyer

The Secret To Speaking & Storytelling W/ Passion From Wayne Dyer | Just Story It | Scoop.it
Inspiring speakers have an abundance of passion for their topic—the burning desire to share their ideas.
Dr. Karen Dietz's insight:

The famed and much beloved self-help author and motivational speaker, Wayne Dyer, passed away this last weekend, yet his advice lives on.


In this post, written by Carmine Gallo for Forbes, he shares with us the secret to speaking success that also applies to storytelling.


Passion is a tired and overused word these days. When someone says, "Speak/tell with passion" it gets translated into speaking/telling with vigor, being loud, wildly gesticulating, and being forceful. All of that can convey passion -- but so can silence, standing still, standing rock solid in your convictions.


So what is Wayne Dyer's secret for successful speaking and storytelling that allows a better kind of authentic passion to emerge? Read the article and I think you'll be surprised. The points he makes are not commonly recognized but totally right on.


Enjoy this piece and may the storytelling Force be with you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jane Dunnewold's comment, September 3, 2015 10:36 AM
Love this. Isn't everything about passion - if it can be?
Dr. Karen Dietz's comment, September 3, 2015 3:49 PM
Right on Jane! Yes, I particularly love how he characterizes passion. Thanks for commenting.
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Are We In 'Narrative Collapse'?!

Are We In 'Narrative Collapse'?! | Just Story It | Scoop.it
Vision Critical Summit speaker Douglas Rushkoff gives a preview of his keynote and shares his perspective on the evolution of brand storytelling.
Dr. Karen Dietz's insight:

OK -- here the author of the book Present Shock, Douglas Rushkoff, gives us his perspective on storytelling and branding.


Did you know we are in the post narrative age? That "narrative collapse" has happened? That we can no longer tell stories with a beginning/middle/end? That technology has killed narrative? That we don't need narrative and are better off without it? That people really only want facts? Apparently this has been going on since 2013.


What a bunch of hooey. I find these statements unbelievable -- but they do make for provocative interviews and high book sales, IMHO.


Why am I so skeptical? Because we are hardwired for stories. We think and talk in stories. As my colleague Jim Signorelli says, he hasn't noticed anyone giving a standing ovation lately for a pie chart.


I am thinking a more solid reason behind why a lot of narratives are not working in branding are because they are either mediocre stories, or businesses really don't understand their customers so there's a mismatch between the stories and the audience.


Frankly, mediocre storytelling is rampant in business, sorry to say. It was really hard to find great stories to cite in our book "Business Storytelling For Dummies". Like anything in life, if you want to get good at storytelling, it takes dedicating time and resources.


I do like what Rushkoff has to say about the use of big data and how it can lead to trouble.


Read the article and tell me what you think. I'd love to know your perspective.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Kajsa Hartig's curator insight, August 20, 2015 4:03 PM

"Given the attention span of customers today, companies know that they can’t tell the traditional stories with a beginning, a middle and an end. Most companies compensate for this by creating brand narratives in a disjointed way, through mashups and sequence advertising. Rather than responding to a post-narrative environment, companies resort to telling a story that unfolds over the course of several commercials."

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Questions to Evoke Stories and Find Business Buyer Pain Points

Finding buyer pain is one of the first steps in the sales process. This deck shows you how to get there.
Dr. Karen Dietz's insight:

This SlideShare never mentions stories, but believe me -- the questions posed here will definitely spark stories in your prospects, and stories are exactly what you need. 


Why? Because they are the richest form for finding out your customer's pain points. As we all know, this is a critical ingredient for making a sale.


I particularly like how the first few slides make the point that most prospects are numb to their pain. As the author (Juliana Crispo) of this post shares, sales happen when that pain is felt. Hence the questions that will evoke stories.


Write these questions down and keep them handy for when you are chatting with potential customers. I think it will make a world of difference.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 19, 2015 7:48 AM

Some good hints how to go deeper in the subjects...

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The Hero’s Journey: A Big Problem for Business Storytelling

The Hero’s Journey: A Big Problem for Business Storytelling | Just Story It | Scoop.it
The Hero's Journey for business storytelling can be all wrong. It's too epic. Too long. And it assumes your audience cares. Here's what to do instead.
Dr. Karen Dietz's insight:

Here in San Diego we are in the midst of Comic-Con and super-heroes abound. I've donned my super-girl costume and am happily immersed in X-men movies. 


And just in the nick of time, my Twitter buddy Os @ICGJ_IDEATION sent me this link to an article written by Maggie Patterson. I jumped up and now with joy, because despite my supergirl powers and love of action heroes, the hero's journey leaves a lot to be desired in business storytelling.


And this is exactly what Patterson is saying, too. I really like her twist on the hero's journey and how you can turn the stages of the journey into separate stories. I also like her take on why the hero's journey is so limiting.


I usually take a different path than Patterson does, though. For me, when we are stuck in the hero's journey, we miss other critical narratives businesses need to tell like community stories, origin stories, this is how it's done stories, etc.


Patterson also has a free guide to download, which I checked out. It's pretty good. My only quibble is that the questions posed in the document will mostly get you opinions and descriptions. You'll still have to dig for the stories.


Don't be anti-hero -- just augment your story list. Read the article for more insights and download the guide. 


OK -- this supergirl is heading back to my X-men marathon and watching all the Comic-Con fans running around downtown! Have fun...


PS -- and thanks Os for sending me the link!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 11, 2015 4:05 PM

Hero's journey primary and some more...

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Better Storytelling: 7 Ways to Grab Someone’s Attention

Better Storytelling: 7 Ways to Grab Someone’s Attention | Just Story It | Scoop.it
It’s your most important currency.
Dr. Karen Dietz's insight:

What a nifty post that zeros in on ways to make our storytelling better -- based on science. 


The author, Ben Parr @benparr, the author of Captivology (oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Parr explains what he means by each element. After reading the article, ask yourself questions like,

  1. "How can I bring my mystery into my stories?"
  2. "What are ways I can acknowledge people either in my stories, or with my stories?"
  3. "How can I craft my story so a reward is included?"
  4. "What phrase do I want to repeat to have stick in people's minds?"


You'll think of others, too as you read about all 7 elements. This will be fun to do. Get started right away.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Tina Stock's curator insight, July 10, 2015 12:59 AM

From Karen Karr's review


The author, Ben Parr @benparr, the author of Captivology(oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Excellent article!

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Aligning Your Stories With Your Customer's Stories

Aligning Your Stories With Your Customer's Stories | Just Story It | Scoop.it
“We didn’t even know we were making such big mistakes with our visual imaging and the words we used on our website,” says Travis Timmons. “It probably cost us a lot.”
Dr. Karen Dietz's insight:

This is a great lesson for us all -- business is doomed if the story in our client's heads does not match the one we are telling. The company in this post, Fitness Matters, figured that out the hard way.


They asked current clients a lot of questions about why they liked the gym (oh, imagine how richer and deeper the material would have been if they'd asked for stories!), and realized their website and other marketing did not match. Particularly visually.


It was time for a re-do and now the stories they tell match the stories in their customer's heads. 


So how's your business doing? Are your visuals and stories connecting with customers? Read the article for the process they used to make the marketing switch.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, July 7, 2015 9:57 AM

Be sure your telling your brand story using words and images that resonate with your ideal prospects and customers.

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77 Types of Stories to Feed Your Audience

Get inspired to plan a diverse content menu for your audiences to feed every appetite. Mix and match from the "4 basic food groups" of content creation to crea…
Dr. Karen Dietz's insight:

Wow! What a great SlideShare. If ever you get stuck coming up with your next story to share in your blog, on social media, in your newsletter, or in any other content outlets, then grab this post.


There are a ton of ideas here that should keep you busy for the next year. In fact, use it as a guide to create a calendar of what stories to share.


I love the way the different categories are broken down. It's a terrific map.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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LucaVanin's curator insight, June 11, 2015 4:23 AM

77, dico SETTANTASETTE tipologie di contenuti da erogare al tuo audience.

Dici che riesci a trovarne qualcuno adatto allo scopo?

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Storied Characters: How to Increase Your Blog Reader #s

Storied Characters: How to Increase Your Blog Reader #s | Just Story It | Scoop.it
Get 100,000 blog readers by creating personas, optimizing your posts, and converting casual readers into dedicated blog subscribers.
Dr. Karen Dietz's insight:

This hand dandy free guide from HubSpot (I have no affiliation) is all about storytelling. Their premise (and mine) is that without well developed personas, it will be hard to market effectively and get high numbers of blog readers.


Personas are simply storied characters about who uses your products/services. Do these well, and you will be light years ahead of others.


What I like here is how complete the section is on creating personas. There are clear instructions and 2 pages of questions to help you flesh out your characters.


The rest of the guide focuses on how to optimize and promote your blog post.


Crafting great personas/storied characters will definitely make a difference in your business. And I love that this guide addresses a side of business storytelling that often gets overlooked.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Missing Story Sharing In A Big Push to Humanize Marketing

Missing Story Sharing In A Big Push to Humanize Marketing | Just Story It | Scoop.it
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]
Dr. Karen Dietz's insight:

I really love this post advocating for Human 2 Human (H2H) communication instead of business speak.

 

The author @MarkFidelman is talking about the book by Bryan Kramer called Shareology: How Sharing Is Powering the Human Economy. He quotes Kramer in the article:

 

“As marketers, we've been trained to speak 'business to business' (B2B) or 'business to consumer' (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like 'synergy' and 'speeds and feeds' to tell the stories of products and services to their buyers and partners.”

 

I couldn’t agree more.

 

Both authors then go on to advocate for storytelling. Yay! I’m stoked. Yes – it’s about story sharing! Someone in marketing is finally catching on to the difference the dynamic of story sharing can make in marketing.


Imagine my dismay when I read a little further in the article “Yet, as Kramer told me, sharing needs to be combined with creative and interesting content. Story telling is important, and telling it in a creative way is key.”

 

Oh no! They missed the connection. What they are really talking about is “I create a piece of content, you share it, and I’ll share your piece of content in return.” Woo hoo – sharing has occurred.

 

OK – we know the magic that can happen when we share stories – H2H – back and forth. We know connection, trust, credibility, believability, and relationship gets established and grows. This is not the same as swapping blog posts, and the article shows we still have a ways to go in shifting marketing practices from telling to sharing.

 

What can you take away from this post? Well, there are 3 other pieces of advice the authors make that I like. And I love the points made at the ending. So go read those and tell me what you think.


Next, let’s all focus more on actually swapping stories between companies and customers to leverage the amazing power of H2H communication.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Visual Storytelling: The Ultimate Guide to Creating Appealing Content

From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks …
Dr. Karen Dietz's insight:

Go grab this infographic -- it's really great!


Not only does it give you stats on the necessity for visual content/storytelling, but it lists 4 top tools. 


Even better, scroll down for 3 fab design tips that I haven't run across before - but they make perfect sense.


Story on!

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Comwyn's curator insight, April 21, 2015 8:01 AM

Nice article on adding engaging and appealing content.

Debra Walker's curator insight, April 22, 2015 2:00 PM

your visual brand is becoming even more fundamental to marketing strategies.

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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Just Story It | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"
Dr. Karen Dietz's insight:

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes

Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes | Just Story It | Scoop.it
Here's how one creative agency has used a drinking game, derived from Pictionary and Telephone, to get more excited and creative about upcoming presentations.
Dr. Karen Dietz's insight:

Innovative storytelling is on the rise! Here's the second post today on creative developments in business storytelling.


This drinking game to generate stories made me smile and wish I was in the room with this group!


The post by Ilan Mochari @IlanMochari gives the directions for how to use this game to generate stories and visual storyboards in a fast and fun way. And it teaches everyone a lot about communication, too.


Why would you want to use this game? In this instance it was used to generate new ideas for marketing and branding campaigns. As the author says, it's easy to rinse and repeat previous campaigns, and harder to come up with new ones.


I think it's ingenious and definitely want to try it out. If you experiment with it, let us know what happens. And what other ways could you use this game in business?


Have fun and story on :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rona Lewis's curator insight, April 9, 2015 12:45 PM

I think it would be even MORE fun with a glass of wine!  We at RonaCorp have a similar exercise with crayons!  Pass it on!!

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