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Growing your inspiration, impact, and influence through the power of compelling storytelling               www.juststoryit.com
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Storytelling in Leadership--Avoiding "Newt Happens" Moments

Storytelling in Leadership--Avoiding "Newt Happens" Moments | Just Story It | Scoop.it

"Do you remember the controversy when the book “Emotional Intelligence” by Daniel Goleman came out?

The idea that variables other than pure intellectual horsepower could have the same or even more impact on one’s success triggered quite a dialogue."

Dr. Karen Dietz's insight:

Storytelling in leadership is nothing new. But what I like about this article is how the author Lou Hoffman pulls together several pieces of information to make some worthy points. 


Like the distinction between direct and indirect leadership and where hypocrisy happens. And where entrepreneurs play that makes them so successful. At the heart of both is where authenticity and storytelling reside.


Then Hoffman adds another twist. Since he opened his article talking about Daniel Goleman's book "Emotional Intelligence", he closes his article talking about the uniqueness of Goleman's About Page on his website.


This fits perfectly into the aricle I curated yesterday on About Pages! Take the tips here from Hoffman's article, and then go do what Goleman did. 


In doing so you will touch both the science and art of storytelling -- and be more successful as a result.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Anecdote: Business Storytelling - the rookie error

Anecdote: Business Storytelling - the rookie error | Just Story It | Scoop.it
Dr. Karen Dietz's insight:

This is a very quick and short post by my colleague Shawn Callahan in Australia.


All I can say is: Yes!! Avoid this rookie mistake when sharing your stories. You'll get far better results.

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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Just Story It | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor
Dr. Karen Dietz's insight:

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

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Margaret Doyle's curator insight, December 17, 2012 5:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 

Dr. Karen Dietz's comment, January 16, 2013 1:15 PM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.
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Anecdote: The Story of Malaysian Airlines and Business Storytelling

Anecdote: The Story of Malaysian Airlines and Business Storytelling | Just Story It | Scoop.it

Via Hans Heesterbeek
Dr. Karen Dietz's insight:

Thank you Hans Heesterbeek for finding and sharing this video!


Here is what I love about it: my colleague Shawn Callahan in Australia made this simiple yet elegant and engaging video that shows how leaders can effectively use stories to create change.


The 3 minute video goes over what we typically do that doesn't work. And then provides alternative ways that do engage people in supporting a change effort.


Good one Shawn! Thanks for putting it together and making it available.  It is also a terrific example of Anecdotes biz storytelling in its own right.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Just Story It | Scoop.it

"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."


My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.


Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence. 


What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.


It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.


Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!


As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.


And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.


Thank you Jan for finding this gem! @janlgordon


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, janlgordon
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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What I Brought Home -- Biz Story/Engagement Example

What I Brought Home -- Biz Story/Engagement Example | Just Story It | Scoop.it
See photos of your souvenirs and the stories behind them.


Well, here's nifty little example of customer engagement with storytelling. It's the New York Times curating little anecdotes from readers about travel souveniers. The pieces are short and quick, and each one has a photo attached of the souvenier.


What a lovely way to connect and hear from their readers!


Now -- can you do something similar in your business?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Honda's Agency Taps Authentic Stories for Social | ClickZ

How Honda's Agency Taps Authentic Stories for Social | ClickZ | Just Story It | Scoop.it

RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.


Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!


What are they doing right?

  1. Listening first
  2. Finding authentic customer stories that have a connection to Honda
  3. Connecting with those customers and making them feel comfortable in sharing their story
  4. Sharing those customer stories but NOT as a campaign
  5. Recognizing that brand storytelling is iterative and evolves over time


The way they are doing these steps creates engagement. And I loved the story and the video.


Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Story Matters

Why Story Matters | Just Story It | Scoop.it

Telling is old school, pedantic, and pompous. Telling is transactional; it implies a giver and a taker. When you tell someone something, you shut down true communication. Modern, effective communication is about engagement. It’s about achieving resonance. It’s about moving beyond sympathy to empathy. Modern, effective communication is about engagement.


Ahhhhh -- words of wisdom from colleague Thaler Pekar about what everyone in business needs to recognize about story dynamics. And how working with these dynamics are so critical in today's new marketing/branding landscape.


I couldn't have said all better myself Thaler! Good job. 


Thaler writes for non-profits but the same principles apply to anyone in business -- large or small.


If you've been disenchanted lately with lackluster storytelling results in your business, then these story principles should get you back on track again.


Don't wait -- read this short but powerful article now. Don't get left behind.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling by Design

Storytelling by Design | Just Story It | Scoop.it
If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...


This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.


"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.


The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.


From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!


I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.


For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Just Story It | Scoop.it

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.


Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.


They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.


So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.


Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.


The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.


IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Dr. Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Just Story It | Scoop.it
The #1 trait of a persuasive story is how “engaging” the story is.

There are a million writing blogs that will go on and on about how to craft amazing stories, but is any of that (potentially good) advice backed up by research? In fact, there is an additional study conducted by Green & Brock that addresses just what makes a story engaging. Here’s what they found:


Wow!! My entire review just disappeared! Well -- go read this great article anyway :)


Here is what to pay attention to: all the solid tips -- based on research -- on how to create better stories. They are great. Particularly modeling, irony, imagery, and going beyond the digital campfire. There's lots more to this article that what I have mentioned here.


So go read it. In the meantime, I'll chat with the Internet Powers That Be to hunt for the original review I wrote in whatever black hole it has found itself in! Ay yi yi ....


Karen Dietz, for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What’s Your Story?

What’s Your Story? | Just Story It | Scoop.it

"Against my better judgement, I cut through the dark alley on my way home that night"....What’s this got to do with marketing? Everything. Before you write one word of copy, before you call a prospect, reach out to one on Facebook, or talk to a potential customer face to face, ask yourself this question. “What’s the STORY behind my product or service?”


OK -- I like this article and I don't like this article. At some level it treats stories on a very surface and shallow level like a lot of marketing does. This is almost sliding into the land of manipulation and 'jerk my chain why don't 'ya?'


That being said, what I do like about the article is the 6 types of business stories to create based on the 6 Basic Human Needs -- which he lists.


His interpretation of these 6 needs into specific biz stories I don't quite agree with. Like stories of variety and adventure speaking to Uncertainty -- one of the 6 human needs we need stories for.  There are plenty of other biz stories to tell that also speak to Uncertainty.  So don't be constrained by his list.


The value of these interpretations is that they get our brain going. That is valueable. So play off his interpretations and think about how you want to address these 6 human needs with your biz stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Move Your Brand From Good Enough To Remarkable

How To Move Your Brand From Good Enough To Remarkable | Just Story It | Scoop.it
You've got great people on your team and you have a strong vision for the future. So does everybody else. What you need to work on is getting remarkable.


Yep, I couldn't agree more. So how do you get started? Well, first by digging into stories. That's advice tip number one from the author.


Next, get this story work out of the exclusive domain of marketing. Now this point I really like because it is rarely acknowledge. But true it is.


And finally, if your stories are lacking, or broken, or problematic in any way -- fix them! That happens in part through working with trained story workers. So look around you for help.


As the author says, "...then you have to jump in and get to work on being remarkable. It might be the difference between surviving or thriving in 2012 and beyond."


I am looking forward to hearing about more remarkable organizations.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Using Story to Weave Emotionally Engaging Customer Experiences

Using Story to Weave Emotionally Engaging Customer Experiences | Just Story It | Scoop.it
Using the power of storytelling, organizations can create not only more seamless cross-departmental interactions, but create more emotionally engaging customer experiences.
Dr. Karen Dietz's insight:

Here is what I really like about this article:

It encourages enterprises to think about how customers interface with their organization, and to re-craft those interactions through the lense of storytelling. 


Why? To provide customers engaging experiences, who will then turn around and tell great stories about your organization -- building raving fans.


Fabulous! This is quite a unique perspective in corporate storytelling -- and a much needed one. Following the tenents suggested here may not be easy, but will be worth it in the long run.


This is a meaty article that will take a few more minutes to digest. If you are an influencer in a larger company or a consultant to one, then this article bears paying attention to.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brands as Story Tellers: Powering Content Marketing Campaigns throu...

Presenters: Kevin Wilk, Divisional Vice President, MultiVu Maria Pergolino, Senior Director, Marketing, Marketo, Inc. Todd Wheatland, Vice President Marketing,
Dr. Karen Dietz's insight:

Here is a very comprehensive SlideShare piece that points out several ways businesses can tell their story and stories via branding, visual storytelling, and creating content.


What I really like are the explainations for the 6 types of visual storytelling that really work, along with what kinds of business stories are trending these days. 


If you want to get smarter about creating and marketing content -- i.e. creating and sharing your business narrative and specific stories that comprise that narative -- then dig into this piece.


Lots of good data is shared here and it will really help put your stories into a focused marketing context that will help you build your business. It's perfect as we get ready for 2013.


And thank you Baiba Svenca for suggesting this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creative HR: Putting the zing into Staff Induction Programs - Story Doctor

Creative HR: Putting the zing into Staff Induction Programs - Story Doctor | Just Story It | Scoop.it
Staff induction programs are one of the great missed opportunities in most organisations. It’s time to think about why we do them, what we hope to achieve and even the word we use to describe the process...

The first formal meeting with new employees is also our first chance to hear their story, identify their strengths and invite them to be an engaged part of our team. There are many creative ways to bring some zing using resources and approaches that will be useful across other areas of your Learning and Development programs, Internal Communications and the business generally. It is also the first opportunity to set the tone of your communication and assure new team members that you WANT to be understood with REAL language and accessible ideas.
Dr. Karen Dietz's insight:

Thank you Gregg Morris @greggvm for finding and sharing this post!


For corporations, one of the best places for sharing your stories is during employee on-boarding programs. 


This article shares some creative ways to get new employees oriented by no only sharing the company's stories, but also inviting their stories in return.


Nice!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | Just Story It | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.
Dr. Karen Dietz's insight:

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Enid Baines's curator insight, December 12, 2012 7:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 5:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw

 

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Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | Just Story It | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.


I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.


This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.


I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.


I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!


So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.


I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.


OK -- I'm heading into the kitchen for some more coffee!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Just Story It | Scoop.it
This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.


Here's what caught my attention:


Social Producers are the new storytellers


**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media


**They know how to  trigger desirable (and social) actions, reactions and transactions


**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.


**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each


The difference between Social Producers and traditional content creators is they begin with social outcomes


**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy


**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network


**The overall story and outcome defines the nature of the social object.


Takeaway


**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.


**While the social effect is certainly a goal, the social effect is also the result of social design.


**In the end, people are going to talk, so give them something to talk about!


Curated by Jan Gordon covering, "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
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‘The future of storytelling’ media mindset bias | Limor's Storytelling Agora

‘The future of storytelling’ media mindset bias | Limor's Storytelling Agora | Just Story It | Scoop.it
Any research project that comes up with a conclusion compacted into a couple of words all beginning with the same initial letter, instantly provokes in me the...


Ahhhh -- here's another great blog post about the nature of storytelling that teases out key distinctions between storytelling, technology, and media.


Today these 3 terms get lumped together in ways that are sometimes quite odd. Statements like, "with technology and media the very nature of storytelling is changing and evolving"  doesn't pass the smell test. Media and channels might be changing -- but storytelling itself?? Hmmm.


Here my colleague Limor Shiponi delves into a recent research report about the future of storytelling to show us the fallacies in the reports assumptions. And ask questions like, "What are we doing??!"


Now why should you care? Because no one wants to get sucked into hype that is creating distortions and false promises.


Oh, don't get me wrong -- I am just as excited about the future of storytelling in business as others. I just want to play with eyes wide open. Otherwise we'll all experience false starts, failures, and misdirection that will eat up time, money and effort. I'd rather be smarter going into a storytelling project than ending up disappointed!


So read this article and let me know what YOU think. It is not a very long article, but it is throught provoking.


What insight would you contribute to what Limor has begun? I look forward to hearing from you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Marketing Is Dead -- Story Is Now

Marketing Is Dead -- Story Is Now | Just Story It | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.


I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!


Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!


Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.


And I also like that he shares with us what we need to do to stay with the curve:

  1. Getting into community marketing
  2. Identify and promote customers that bring value (and not just based on how much they buy)
  3. Help your customers build social capital
  4. Involve your customers in creating solutions together


What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!


Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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With Tattoos, Young Israelis Bear Holocaust Scars of Relatives -- A Story Trigger Example

With Tattoos, Young Israelis Bear Holocaust Scars of Relatives -- A Story Trigger Example | Just Story It | Scoop.it
Some descendants of Holocaust survivors are having their concentration-camp numbers tattooed on their arms, a practice that provokes mixed reactions and a lot of conversation.


While this article is not directly related to business, it is a terrific example of a story trigger. When I write about story triggers, people often ask "What the heck is a story trigger?"


A story trigger is an icon, art work, symbol, phrase, or artifact that reminds people of a story and stimulates the telling of one. Sometimes a company's logo can be a trigger story.


This article is a perfect example of a story trigger. Once you read this very powerful post, you will understand the power of story triggers.


Corporate cultures and the story fields that they hold, are full of stories that are known and repeated throughout the organization. Many of these are important to keep and promote. They are gems that lend themselves to story triggers. Sometimes a company's values, vision, and mission could benefit from story triggers (although most values, vision and mission statements are deadly dull, not memorable, and need to be storified).


Hopefully this article will spark some ideas about how you can start developing and using story triggers in your work/business/corporate culture.


Thank you to colleague Lori Silverman for finding this and sending it to me!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Context is so Important in Business Today -- Crafting biz stories that connect

Why Context is so Important in Business Today -- Crafting biz stories that connect | Just Story It | Scoop.it

This piece was written by R "Ray" Wang for softwareinsider, there are great insights and strategy for businesses who want to stay ahead of the curve.


Why did I curate this article? Because the foundation for an effective story is providing context. But what do we mean by that, especially when we are using biz stories to influence sales, build relationships, and grow loyal customers?


This article by R Ray Wang digs deeper into context from a marketing perspective that will definitely make you smarter about how to craft your stories to connect to your audiences. My friend and colleague Jan Gordon scooped this first and wrote the following review. Happy reading! 


Review written by fellow curator Jan L. Gordon:

Here are the highlights of this article:


Intro:

The Real-Time is Filled with Flaws


The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.


While real-time theoretically leads to quicker information and faster response times, t.he reality requires closer examination for three reasons:


Here is a brief overview:


1. Customers ad employees only want engagement aligned with self interest


**Relevancy of information is required for customers and employees to respond


**Real-time interactions quickly evolve into noise.


2. No human can truly handle the volume and flow of real-time interactions.


3. Real time is not fast enough - Reaction does not lead to a better customer experience or employee interaction


Delivering context is the secret to right time success


Context provides the key ingredient in improving outcome


Why? Context provides the relevancy required for not only anticipation, but also prediction


The Bottom line: Start with Seven Dimensions of Context Drivers:

"In the design of an engagement strategy, success will require organizations to factor the seven dimensions of context drivers."


Context drivers:

relationships, time, location, business process, role, sentiment, intent


Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/NUBqKC]


Via janlgordon
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35 Smart Social Media Business & Consumer Insights from @BrianSolis

35 Smart Social Media Business & Consumer Insights from @BrianSolis | Just Story It | Scoop.it
Engage or Die 1. Our opportunity with social media is to do something more meaningful than just marketing. 2. Social media is not here to save you.


I counted at least 12 of these 35 tips about storytelling or story elements in the quick scan I did. There are probably even more if I studied them closely.


So here is another reality check this week :). Read these 35 insights and see how you rank. 


All are important. Som eof the onese about stories/story elements are : co-creation (#34), context (#31), bridging (#24), people (#18), and community (#9).


How many more can you find? Are there more than the 12 I found? Let me know!


Have fun. Get better :)


Read the full article here: http://www.toprankblog.com/2011/06/social-business-smarts-brian-solis/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The World’s First and Only Completely Honest Résumé of a Graphic Designer.

The World’s First and Only Completely Honest Résumé of a Graphic Designer. | Just Story It | Scoop.it

Objective: My objective is the Truth with a capital T, mentally composed in Bodoni or, on the weekends, Garamond. I believe dishonest design is t...


Wow! Talk about authenticity! Do you have the guts to do what this guy did with your resume? Well, I'm thinking about it.


I don't know how this worked, but frankly it is wonderfully refreshing. And I think any employer who would discount this is crazy. But then again, that's me :)


Enjoy reading this piece on this lovely Friday -- and get inspired!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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