I remember some years ago mentioning to a friend of mine that I believed storytelling was an important art for business and that it was an area in which I intended to specialise: in my naivety, I was a bit taken aback when his reaction was to ask “what’s the point of that then?"
Been there! And I love how this author Jim Pirrie answers his friend.
He goes on to say, "If we can re-learn how to engage with our colleagues and economy as communities, and engage with the myths that underlie them, then people will engage with us. And when people engage with each other - when people turn up as individuals and show that they care - then extraordinary things can start to happen in communities. New stories start to emerge and new outcomes become possible."
Get the skinny on engagement -- employee or customer -- with this article and how/why storytelling is the key.