Why your business story might be worthless - http://ow.ly/6evkU - thanks @storyteller...
I just reviewed an article about corporate culture and storytelling that creates engagement. Now here's an article about the other side of the coin: having a great story to tell with nothing to back it up with. In other words, your customer service or internal processes suck so bad, your story turns worthless.
Written by my colleague Sean Buvala, this is well worth the reminder that the "lure of story" is seductive, but don't go there unless you can walk your talk.