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Crappy Biz Storytelling: Scoopit Links W/out Insights

Crappy Biz Storytelling: Scoopit Links W/out Insights | Just Story It | Scoop.it

8.21.14
With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.

Dr. V

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 




Via Martin (Marty) Smith
Dr. Karen Dietz's insight:

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

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Martin (Marty) Smith's curator insight, August 21, 2014 1:11 PM

add your insight...


Dr. Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
Just Story It
Growing your inspiration, impact, and influence through the power of compelling storytelling               www.juststoryit.com
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It | Scoop.it

Here are the best articles from across the web that I can find on leadership storytelling.

 

And visit my website for more information about my coaching and workshops on business storytelling for business leaders at www.juststoryit.com 

Dr. Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on leadership storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to work with stories in leadership, org culture, key business functions, and the like. 

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message at linkedin.com/in/karendietz and I'll respond.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the leadership and storytelling 'hood.

 

Dr. Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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The backstory about how the Klingon language came to be

The backstory about how the Klingon language came to be | Just Story It | Scoop.it

"Marc Okrand, 69, is often asked how to say “I love you” in Klingon, but the closest phrase is actually “I dis-hate you.” He lives in Adams Morgan in Washington, DC."

Dr. Karen Dietz's insight:

Hey, it's Friday and time for some Fun. Enjoy this quick backstory about how the Klingon language (of Star Trek fame) came to be.

 

qaStaHvIS yIn 'ej chep (translation: live long and prosper)

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Story Listening: Exceptional Leaders Never Speak First

Story Listening: Exceptional Leaders Never Speak First | Just Story It | Scoop.it

"The skill to hold your opinions to yourself until everyone has spoken does two things..."

Dr. Karen Dietz's insight:

Here is another powerful article on the importance of listening -- and in my book, story listening -- for effective and influential leadership.

 

It really is all about the "art of the question", one of the most important sections we cover in my leadership and storytelling workshops.

 

This article makes one mistake however, that is very common -- asking questions that generate opinions instead of stories about people's experiences.

 

Opinions are fine and OK in some cases. But what leaders really need are points of view grounded in people's experiences. So instead of asking, who/what/when/where/why/how questions, ask for experiences using, "Tell me about what happened when..." or some variation on that. Save the who/what/when/where/why/how questions for later.

 

Story first, info second. Other than this upgrade to the article, all else is great. Enjoy.

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Ban These 5 Words From Your Corporate Values Statement

Ban These 5 Words From Your Corporate Values Statement | Just Story It | Scoop.it
Stop assuring people that you’re “ethical” and “fun.”
Dr. Karen Dietz's insight:

Music to my ears! When I work with clients on their vision story and their values-in-action stories, each one of these 5 words is banned.

 

"Ethical" and "Integrity" are the worst, IMHO. I spent years assessing and guiding companies on their values, and in my book, 'ethical' and 'integrity' are not values (although we do value them). They are instead a result/by-product when other values are lived. So go for those other values.

 

Read the article by HBR to get the other 4 words you'll want to ban.

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5 Ways To Be More Inspiring with storytelling -- Infographic

5 Ways To Be More Inspiring with storytelling -- Infographic | Just Story It | Scoop.it
Here's a quick infographic that shares the 5 ways to be inspiring. Storytelling that inspires is one way. Story listening is another way. Changing your own personal stories that are holding you back is a third way. Help people find meaning in their work through story listening and story sharing
Dr. Karen Dietz's insight:

Here's a quick visual guide for ways to be more inspiring. It's not always about the stories you tell, it's often about the stories you listen to first.

 

Being truly inspiring means you've created a field around you that people crave to be part of. Here's how that happens.

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How Company Culture Shapes Employee Motivation (pssst: storytelling)

How Company Culture Shapes Employee Motivation (pssst: storytelling) | Just Story It | Scoop.it
It doesn’t happen by accident.
Dr. Karen Dietz's insight:

What a brilliant article by HBR. Based on research with 20,000 workers globally + 50 companies they analyzed, they answered the question, "How does culture drive performance?" It is: WHY we work determines how well we work. The article then tells you what to pay attention to activate that "why".

 

The article also answers the questions of "What is culture worth?" and "What processes affect culture?" The authors give a formula for figuring out the bottom line worth of culture (it is significant), and then offer a map for the processes to pay attention to.

 

Where does storytelling fit in? Storytelling is the best way to broadcast and amplify worker's "why". Regarding the process question, storytelling is also your best method for solidifying your organization's identity -- it's the way to show you are living your vision/mission and values.

 

This article is chock full of information to leverage as a business leader. Don't leave home without it.

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How to create transformational business relationships through storytelling

How to create transformational business relationships through storytelling | Just Story It | Scoop.it

Relationships are the key to life. Actually, from a “relational perspective” — relations between entities are ontologically more fundamental than the entities themselves.

Dr. Karen Dietz's insight:

Just like how I distinguish between transactional storytelling and transformational storytelling, so does this author as it relates to relationships.

 

He describes very well the difference so we all get it. But Benjamin Hardy does not stop there. He talks about the experience of transformation both personally and in relationships.

 

Business gets done through relationships and Hardy does a great job here showing us some depth around how that happens. The questions he poses to us are terrific, too.

 

What he doesn't do -- that I will add -- is talk about the 3 levels of storytelling based on the depth of the relationship. The 3 levels of relationship are -- 1) acquaintances, 2) friends, 3) confidants.

 

This translates into a nifty storytelling model to use: front porch stories that you tell to acquaintances, living room stories that you share with friends, and then kitchen table stories that you share with those you trust the most (confidants). This is a process that happens over time.

 

As you move from the front porch to the living room to the kitchen table, the stories go deeper because more vulnerability and trust exist.

 

Go read this post for all the great insights and mindsets to use so you can have transformational relationships in business.

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Leading Next Level Change With Emotional Intelligence and Storytelling

Leading Next Level Change With Emotional Intelligence and Storytelling | Just Story It | Scoop.it
Leverage the science of emotional intelligence to guide change and facilitate better mindful adaptation.
Dr. Karen Dietz's insight:

Change is a constant these days and only speeding up. So how do you weather change, and experience positive business results through the process?

 

More and more business leaders and researchers are pointing to Emotional Intelligence (EQ) as the key. What is less recognized is how storytelling plays a significant role in developing EQ and going through the process of any kind of change successfully.

 

This post shares the 3 essential ways EQ is important during change efforts. For each of these 3, one powerful method to use is storytelling -- because all change is storytelling via conversations. It's a real way to operationalize the 3 ways EQ works during change:

 

  • Storytelling helps access and practice EQ in real time in real work.
  • Storytelling generates social awareness where people can become more comfortable with the new realities via compassion and empathy.
  • Storytelling sets up the collaborative co-creation of successful change because storytelling itself is a co-created experience.

 

There are many more great points this article makes about EQ and change that every leader needs to know about. Enjoy!

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How Robust People Analytics Can Help You Change Process, Culture, and Strategy

How Robust People Analytics Can Help You Change Process, Culture, and Strategy | Just Story It | Scoop.it
You can’t make big organizational changes without understanding how employees behave.
Dr. Karen Dietz's insight:

Big data on people analytics is providing amazing insights and better decision making for leaders around processes and strategy that positively shifts culture.

 

Authors Chantrelle Nielsen and Natalie McCullough share about how Microsoft’s Workforce Analytics team is making a difference.

 

The article defines people analytics as data about behaviors that provides insights into processes (systems and practices), culture, and strategies. Once those insights are gained, leaders can take targeted action with confidence.

 

‘Gotta love that! Read this post for real-world examples of how this is working.

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My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.

My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. | Just Story It | Scoop.it
Customers buy your product because of the story behind it.
Dr. Karen Dietz's insight:
So true. Glad this company figured it out, and the lessons apply to leadership, too. This article goes through how this company figured out storytelling.
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That's all you've got: 9 Minutes and 59 Seconds to Hook Your Audience 

That's all you've got: 9 Minutes and 59 Seconds to Hook Your Audience  | Just Story It | Scoop.it
Neuroscientists say our brains have a primitive timing system that tunes out after ten minutes.
Dr. Karen Dietz's insight:

For over 20 years I've been tracking how long it takes people in meetings to pay attention to the presentations being shared -- without a story -- before they zone out.

 

I kept clocking it at 10 minutes.

Now research is backing up my direct experience. Yahoo!

 

Not only does this article give a link to Dr. John Medina's research, it gives 3 solid steps for how to keep everyone engaged. 

 

I've contacted Dr. John Medina, the molecular biologist and will post the link to the research here as soon as I have it.

 

Here's the link to the research that I received from Dr. Medina!

You might want to check out these references, specifically the first one http://www.brainrules.net/pdf/references_attention.pdf and also see this Brain Rules chapter as well http://www.brainrules.net/attention.

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Places for Storytelling: How Warby Parker Makes Every Its Employee Lifecycle Extraordinary 

Places for Storytelling: How Warby Parker Makes Every Its Employee Lifecycle Extraordinary  | Just Story It | Scoop.it
Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture.
Dr. Karen Dietz's insight:

One of the challenges in business storytelling is translating it into everyday work. Warby Parker has figured out how to apply storytelling to 5 phases in its employee life-cycle, which is one area to apply business storytelling. 

 

The article may not mention storytelling directly in each phase, but in the discussion, it will become obvious to you that storytelling plays a part -- either in sharing stories or sparking story creation.

 

Now...given these examples, what ideas get sparked for story applications in your company?

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NEUROSCIENCE, LEADERSHIP, AND STORYTELLING 

NEUROSCIENCE, LEADERSHIP, AND STORYTELLING  | Just Story It | Scoop.it

“Emerging findings in neuroscience research suggest why inspiring and supportive relationships are important — they help activate openness to new ideas and a more social orientation to others.”

Dr. Karen Dietz's insight:

“Emerging findings in neuroscience research suggest why inspiring and supportive relationships are important — they help activate openness to new ideas and a more social orientation to others,” says the author of this article on the neuroscience of leadership.

 

What's the connection to storytelling? Storytelling is how you build these relationships and activate openness to new ideas, etc. In fact, storytelling is the #1 method for realizing all 3 points listed below.

 

When you read this article, you will learn about how findings in neuroscience are revolutionizing leadership in areas like,

  1. Building resonant relationships
  2. Impacts of emotional contagion and empathy
  3. Stimulating socialness and engagement through the Positive Emotional Attractor (PEA)

 

Insights such as these move us away from the much-touted “results orientation” leadership to a “relationship orientation” leadership.

 

Bottom line: research shows that for change to occur (personal or organizational) leaders need to: 1. arouse the PEA first; and 2. arouse the PEA sufficiently such that it is about three to six times more frequent in the discussions than the Negative Emotional Attractors. Good to know.

 

Learn about all of these -- what they mean and their implications for successful leadership -- in this review of scholarly articles. Love the citations :)

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Win over Critics & Get People to Love Your Ideas -- How To With Storytelling

Win over Critics & Get People to Love Your Ideas -- How To With Storytelling | Just Story It | Scoop.it
Get people onboard and get going!
Dr. Karen Dietz's insight:

Most people think that when trying to influence others to back a project, it's all about the crafting of the presentation and messages.

 

Well, yes.....AND if you miss this critical step before hand, all will go down the tubes, as this article explains.

 

What's that must-do step to take first? It's the first rule of storytelling -- know your audience! In particular -- get to know your most influential critics before hand. Listen, learn about them, and empathize.

 

The author of the post gives us 9 audience strategies. Some happen before the presentation. A few happen during the presentation.

 

Remember, you can't tell an effective story if you can't link your story to the challenges/desires in the hearts of your listeners.

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Cultivate These 3 Qualities + Story Tip: How To Lead For A Hard Future

Cultivate These 3 Qualities + Story Tip: How To Lead For A Hard Future | Just Story It | Scoop.it
Leaders must take better responsibility for leading the world for a hard future - because our brains don't see the challenges lying ahead.
Dr. Karen Dietz's insight:

"Interviewing leaders from around the world – from across industries and cultures – has given us great hope. Leaders from many of the world’s most successful companies are embracing these qualities. And in the process, they’re creating greater trust and happiness in their organizations, their communities, and our world."

 

That's the quote from the author of this article from Forbes magazine. The 3 qualities the author discusses -- based on research with 35,000 leaders -- are:

  • mindfulness
  • selflessness
  • compassion

 

In the fast-paced tech world of daily disruptions, why these 3? Because these 3 qualities lead to collaboration and the common good instead of isolation and tribalism. Evolutionary biology continues to show us that collaboration for the common good is what propels us forward and gets us through hard times.

 

How does storytelling fit in? Living these 3 qualities generates powerful stories about you as a leader. This is at the heart of influence. 

 

Read this post for more insights.

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Dr. Karen Dietz's curator insight, July 10, 1:52 PM

"Interviewing leaders from around the world – from across industries and cultures – has given us great hope. Leaders from many of the world’s most successful companies are embracing these qualities. And in the process, they’re creating greater trust and happiness in their organizations, their communities, and our world."

 

That's the quote from the author of this article from Forbes magazine. The 3 qualities the author discusses -- based on research with 35,000 leaders -- are:

  • mindfulness
  • selflessness
  • compassion

 

In the fast-paced tech world of daily disruptions, why these 3? Because these 3 qualities lead to collaboration and the common good instead of isolation and tribalism. Evolutionary biology continues to show us that collaboration for the common good is what propels us forward and gets us through hard times.

 

Read this post for more insights.

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7 Presentation Breakthroughs You Can Use Today Following Story Principles

7 Presentation Breakthroughs You Can Use Today Following Story Principles | Just Story It | Scoop.it

"Let’s cut to the chase…As a presenter, you suck! Which is astonishing, because you’ve done the not-so-cheap 2-day confident presentation training course..."

Dr. Karen Dietz's insight:

Here are 7 steps to take if you really want to up your presentation game. All reflect story principles like:

 

  1. Start off like a great book in the middle of the action
  2. Plan it out in visual blocks (this is how you tell a story)
  3. Don't use slide/PPT (yes, you don't need them -- really really -- especially if you are telling a story)
  4. OK, if you have to use slides, DON'T use bullet points -- use visuals instead, just like stories do
  5. Practice standing up. My upgrade: practice while walking to get the whole body involved and embed the story physically
  6. Record & review -- but for me, only with a live audience. Forget recording your presentation alone. It doesn't work! You need real-time feedback about what's working and what's not.
  7. Treat your audience as friends. Go conversational.

 

Read this article for the rationale behind each point, and for solid examples. The points made back up my 18+ years experience in presentations and business storytelling.

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4 Brain-Based Tools: How Great Leaders Build Trust & How Storytelling Fits In

4 Brain-Based Tools: How Great Leaders Build Trust & How Storytelling Fits In | Just Story It | Scoop.it
Are you being drained daily by high stress, high distrust and chaos in your team? Learn 4 brain-based tools that will get your team to trust you and your company.
Dr. Karen Dietz's insight:

Here are the 4 brain-based tools that build trust: 

  1. Creating a shared identity
  2. Align with a strong vision, mission, and values
  3. Engage with rituals and appreciation
  4. Communicate with transparency, feedback, and fairness

 

Storytelling is your most powerful method to bring all 4 into reality:

  1. Storytelling easily allows people to connect and relate to each other with a shared identity as a result.
  2. Storytelling is how you communicate the ways your organization lives its mission, vision, and values -- this goes way beyond messaging and brings a shared reality into existence.
  3. A significant part of story listening is offering appreciations. This is the most efficient and inexpensive way to build trust and elevate your leadership.
  4. Storytelling done right means you are being transparent. Story listening done right means fairness and feedback to you exist.

 

All 4 executed properly takes time and practice, and the payoffs are huge. Build your story skills and leverage them daily.

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Friday Inspiration —

Friday Inspiration — | Just Story It | Scoop.it
From the legendary Pete Seeger
Dr. Karen Dietz's insight:

Keep finding and sharing those optimistic stories.

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This is how to turn your idea for change into a movement with storytelling

This is how to turn your idea for change into a movement with storytelling | Just Story It | Scoop.it
To create real change in your company, take a lesson from social organizers.
Dr. Karen Dietz's insight:

What a great post! The author Gwen Moran shares 6 essential ingredients to make your idea spread and gain supporters. Whether this is your business idea, social impact project, or a vision you have -- this is how to get it done.

 

Of course, storytelling is a big part of the mix and relates to points 1-5. You are either telling your story, or through stories connecting with your audience, tapping into customer experiences, being authentic and transparent, etc.

 

Read this post, follow these steps, and get it done.

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The Engine That Drives Finance Transformation? People + the Right Skills that Includes Storytelling 

The Engine That Drives Finance Transformation? People + the Right Skills that Includes Storytelling  | Just Story It | Scoop.it
The automation of finance will only enhance the importance of our uniquely "human" skills.
Dr. Karen Dietz's insight:

This post is so fascinating, mainly because of the chart it includes about the essential skills needed and the difficulty in finding them.

 

Storytelling ranks high for both -- it's an essential skill for financial and digital transformation. But among numbers, data, and engineering folks, it's hard to come by.

 

Plan now for today's and tomorrow's needs by using the 4 questions posed in this article.

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Dr. Karen Dietz's curator insight, June 21, 3:40 PM

This post is so fascinating, mainly because of the chart it includes about the essential skills needed and the difficulty in finding them.

 

Storytelling ranks high for both -- it's an essential skill for financial and digital transformation. But among numbers, data, and engineering folks, it's hard to come by.

 

Plan now for today's and tomorrow's needs by using the 4 questions posed in this article.

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Why Great Employees Leave “Great Cultures” & the role of storytelling

Why Great Employees Leave “Great Cultures” & the role of storytelling | Just Story It | Scoop.it
Does your company practice what it preaches?
Dr. Karen Dietz's insight:

To go along with the HBR article I posted on People Analytics (below), here’s another post on the 3 pillars of culture: behaviors, systems, and practices.

 

Storytelling influences behaviors, and will also show you gaps in your systems. People analytics offers insights into systems and practices that are affecting behavior so you can make the right targeted changes. What a great combo.

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Transformational Leadership: 6 Qualities [Infographic]

Transformational Leadership: 6 Qualities [Infographic] | Just Story It | Scoop.it
At WorqIQ, we're constantly looking for insight into what makes great leaders... well, great.After all, one of the indicators of a high level of Workplace Intelligence (or WQ) is "transformational leadership."...
Dr. Karen Dietz's insight:

What a great infographic! For point #1 — vision — remember that while it is critical to have a vision, but how it gets communicated is through stories.

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I Tried No PowerPoint at My Company--and It Actually Worked. Meaningful narratives were a result. 

I Tried No PowerPoint at My Company--and It Actually Worked. Meaningful narratives were a result.  | Just Story It | Scoop.it
How Jeff Bezos and Amazon use memos to make meetings more productive and how companies can adopt the same practice to achieve similar results.
Dr. Karen Dietz's insight:

Every meeting, status update, or presentation does not require a PowerPoint presentation. Here's a post that proves that point.

 

This brave soul (Founder of Acceleration Partners) decided to follow in the footsteps of Amazon's Jeff Bezos, who has outlawed PPTs in that company. In both cases, it's worked!

 

In this post, ready how Robert Glazer implemented the "no PPT" rule and the outstanding results that happened. You'll want to do the same soon.

 

Where does storytelling fit in? In result #4 -- strategic thinking. Deeper and more meaningful narratives about what was actually going on organically emerged. Better decisions were the outcome.

 

Enjoy this piece.

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Why Story Triggers Are Important (and how to use them): Tell Employees What You Want Them to Strive For 

Why Story Triggers Are Important (and how to use them): Tell Employees What You Want Them to Strive For  | Just Story It | Scoop.it
Pithy priorities are more memorable.
Dr. Karen Dietz's insight:

There's a part of the business story universe called "Story Triggers". These are short 6-word-or-less phrases that trigger the memory of a story inside someone.

 

Why is this desirable? Because it saves time, and actually works with how our brain is wired. The brain loves simple simple simple.

 

This is a fab article on how to craft these kinds of triggers. What the article doesn't talk about are the stories behind the triggers. So here goes:

  1. Tell a meaningful story that positively reinforces or conveys an important principle for your organization. This is more likely one of your Values In Action stories (how someone lived one of your company's values).
  2. Use the tips in this article to craft a 1, 2, or 3-word phrase that reminds people of the story (a story trigger).
  3. In conversation, use the trigger: "Hey, remember "Wolf"?

 

Have fun with t his one. It's powerful.

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How To Start Your Storied Presentation: 8 Killer Speech Openers

How To Start Your Storied Presentation: 8 Killer Speech Openers | Just Story It | Scoop.it
"Good afternoon. Thank you for coming to my presentation. Today I would like to talk about ..... " How boring is the above speech opener? ...And how would you feel if you were sitting in the audience? The only thing that could make this speech more boring, more dis-engaging, would be to couple it with some text-heavy
Dr. Karen Dietz's insight:

Opening and closing a story or a storied presentation is hard. It takes work and preparation. Avoid the standard buzz-kill openings. Use these instead! They are great and will create an impact from the very beginning. You capture audience's attention immediately and your memorability skyrockets.

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Telling Your Funding Story: VCs say these startup metrics don’t really matter

Telling Your Funding Story: VCs say these startup metrics don’t really matter | Just Story It | Scoop.it
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Here are the indicators they look for instead.
Dr. Karen Dietz's insight:
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What I love about this post is that VCs tell us directly what measures startups typically include that are meaningless, and what to use instead.

 

I've curated several top articles, and written my own post, on how startups tell their story when pitching to venture capitalists (VCs) for funding. These upgraded measures shared here are spot on, and a significant improvement.

 

I'm an avid watcher of Shark Tank. These metrics are the ones I see asked for all the time from the Sharks.

 

But these metrics are not just for startups and VCs -- they actually apply to many situations where you are trying to get buy-in for your project.

 

So take note and replace meaningless measures with more significant ones.

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