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B2B Case Study 'Stories': Get Beyond Boring Please!

B2B Case Study 'Stories': Get Beyond Boring Please! | Just Story It | Scoop.it
B2B case studies that move beyond boring "Situation, Action, Results" formulas and use storytelling will engage readers and buyers.
Dr. Karen Dietz's insight:

Yes, I agree with my colleague Andrew Nemiccolo, the author of this article -- most business case studies are BORING boring boring.


Good grief -- you'd think by now after all these years of business storytelling work (since late 1990s), we wouldn't find case studies that are not stories. It's sad but true -- we find them aplenty.


Nemiccolo has written a nice piece here about how to get out of the boring case study rut based on a very outmoded structure. He's got a good example of what we typically see. Nemiccolo then poses some questions about the example to turn it into a story.


Get with the program folks! Read this article and re-write  your case studies so you can get more traction. Don't leave business on the table with case studies that will put your readers to sleep.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It | Scoop.it

Here are the best articles from across the web that I can find on leadership storytelling.

 

And visit my website for more information about my coaching and workshops on business storytelling for business leaders at www.juststoryit.com 

Dr. Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on leadership storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to work with stories in leadership, org culture, key business functions, and the like. 

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message at linkedin.com/in/karendietz and I'll respond.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the leadership and storytelling 'hood.

 

Dr. Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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From Seth Godin: How to tell a great story

From Seth Godin: How to tell a great story | Just Story It | Scoop.it
Chris Fralic reminded me of this piece I wrote for Ode. Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessaril…
Dr. Karen Dietz's insight:

What a great post. I love every point -- except the last one!!

Here I've got to disagree.

In the last point, Godin says stories agree with our worldview and simply validate what we already know. 

Well....they can. Yet the larger point of storytelling is to broaden our horizons and teach us something new -- to build empathy and break down barriers. NOT keep us in our safe self-referencing bubble. 

 

As a very wise and nationally renowned storyteller, Elizabeth Elis told us once, "The role of the storyteller is to comfort the afflicted and afflict the comforted."

 

Yes, yes, yes!

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Win over Critics & Get People to Love Your Ideas -- How To With Storytelling

Win over Critics & Get People to Love Your Ideas -- How To With Storytelling | Just Story It | Scoop.it
Get people onboard and get going!
Dr. Karen Dietz's insight:

Most people think that when trying to influence others to back a project, it's all about the crafting of the presentation and messages.

 

Well, yes.....AND if you miss this critical step before hand, all will go down the tubes, as this article explains.

 

What's that must-do step to take first? It's the first rule of storytelling -- know your audience! In particular -- get to know your most influential critics before hand. Listen, learn about them, and empathize.

 

The author of the post gives us 9 audience strategies. Some happen before the presentation. A few happen during the presentation.

 

Remember, you can't tell an effective story if you can't link your story to the challenges/desires in the hearts of your listeners.

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Cultivate These 3 Qualities + Story Tip: How To Lead For A Hard Future

Cultivate These 3 Qualities + Story Tip: How To Lead For A Hard Future | Just Story It | Scoop.it
Leaders must take better responsibility for leading the world for a hard future - because our brains don't see the challenges lying ahead.
Dr. Karen Dietz's insight:

"Interviewing leaders from around the world – from across industries and cultures – has given us great hope. Leaders from many of the world’s most successful companies are embracing these qualities. And in the process, they’re creating greater trust and happiness in their organizations, their communities, and our world."

 

That's the quote from the author of this article from Forbes magazine. The 3 qualities the author discusses -- based on research with 35,000 leaders -- are:

  • mindfulness
  • selflessness
  • compassion

 

In the fast-paced tech world of daily disruptions, why these 3? Because these 3 qualities lead to collaboration and the common good instead of isolation and tribalism. Evolutionary biology continues to show us that collaboration for the common good is what propels us forward and gets us through hard times.

 

How does storytelling fit in? Living these 3 qualities generates powerful stories about you as a leader. This is at the heart of influence. 

 

Read this post for more insights.

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Dr. Karen Dietz's curator insight, July 10, 1:52 PM

"Interviewing leaders from around the world – from across industries and cultures – has given us great hope. Leaders from many of the world’s most successful companies are embracing these qualities. And in the process, they’re creating greater trust and happiness in their organizations, their communities, and our world."

 

That's the quote from the author of this article from Forbes magazine. The 3 qualities the author discusses -- based on research with 35,000 leaders -- are:

  • mindfulness
  • selflessness
  • compassion

 

In the fast-paced tech world of daily disruptions, why these 3? Because these 3 qualities lead to collaboration and the common good instead of isolation and tribalism. Evolutionary biology continues to show us that collaboration for the common good is what propels us forward and gets us through hard times.

 

Read this post for more insights.

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7 Presentation Breakthroughs You Can Use Today Following Story Principles

7 Presentation Breakthroughs You Can Use Today Following Story Principles | Just Story It | Scoop.it

"Let’s cut to the chase…As a presenter, you suck! Which is astonishing, because you’ve done the not-so-cheap 2-day confident presentation training course..."

Dr. Karen Dietz's insight:

Here are 7 steps to take if you really want to up your presentation game. All reflect story principles like:

 

  1. Start off like a great book in the middle of the action
  2. Plan it out in visual blocks (this is how you tell a story)
  3. Don't use slide/PPT (yes, you don't need them -- really really -- especially if you are telling a story)
  4. OK, if you have to use slides, DON'T use bullet points -- use visuals instead, just like stories do
  5. Practice standing up. My upgrade: practice while walking to get the whole body involved and embed the story physically
  6. Record & review -- but for me, only with a live audience. Forget recording your presentation alone. It doesn't work! You need real-time feedback about what's working and what's not.
  7. Treat your audience as friends. Go conversational.

 

Read this article for the rationale behind each point, and for solid examples. The points made back up my 18+ years experience in presentations and business storytelling.

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4 Brain-Based Tools: How Great Leaders Build Trust & How Storytelling Fits In

4 Brain-Based Tools: How Great Leaders Build Trust & How Storytelling Fits In | Just Story It | Scoop.it
Are you being drained daily by high stress, high distrust and chaos in your team? Learn 4 brain-based tools that will get your team to trust you and your company.
Dr. Karen Dietz's insight:

Here are the 4 brain-based tools that build trust: 

  1. Creating a shared identity
  2. Align with a strong vision, mission, and values
  3. Engage with rituals and appreciation
  4. Communicate with transparency, feedback, and fairness

 

Storytelling is your most powerful method to bring all 4 into reality:

  1. Storytelling easily allows people to connect and relate to each other with a shared identity as a result.
  2. Storytelling is how you communicate the ways your organization lives its mission, vision, and values -- this goes way beyond messaging and brings a shared reality into existence.
  3. A significant part of story listening is offering appreciations. This is the most efficient and inexpensive way to build trust and elevate your leadership.
  4. Storytelling done right means you are being transparent. Story listening done right means fairness and feedback to you exist.

 

All 4 executed properly takes time and practice, and the payoffs are huge. Build your story skills and leverage them daily.

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Friday Inspiration —

Friday Inspiration — | Just Story It | Scoop.it
From the legendary Pete Seeger
Dr. Karen Dietz's insight:

Keep finding and sharing those optimistic stories.

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This is how to turn your idea for change into a movement with storytelling

This is how to turn your idea for change into a movement with storytelling | Just Story It | Scoop.it
To create real change in your company, take a lesson from social organizers.
Dr. Karen Dietz's insight:

What a great post! The author Gwen Moran shares 6 essential ingredients to make your idea spread and gain supporters. Whether this is your business idea, social impact project, or a vision you have -- this is how to get it done.

 

Of course, storytelling is a big part of the mix and relates to points 1-5. You are either telling your story, or through stories connecting with your audience, tapping into customer experiences, being authentic and transparent, etc.

 

Read this post, follow these steps, and get it done.

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The Engine That Drives Finance Transformation? People + the Right Skills that Includes Storytelling 

The Engine That Drives Finance Transformation? People + the Right Skills that Includes Storytelling  | Just Story It | Scoop.it
The automation of finance will only enhance the importance of our uniquely "human" skills.
Dr. Karen Dietz's insight:

This post is so fascinating, mainly because of the chart it includes about the essential skills needed and the difficulty in finding them.

 

Storytelling ranks high for both -- it's an essential skill for financial and digital transformation. But among numbers, data, and engineering folks, it's hard to come by.

 

Plan now for today's and tomorrow's needs by using the 4 questions posed in this article.

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Dr. Karen Dietz's curator insight, June 21, 3:40 PM

This post is so fascinating, mainly because of the chart it includes about the essential skills needed and the difficulty in finding them.

 

Storytelling ranks high for both -- it's an essential skill for financial and digital transformation. But among numbers, data, and engineering folks, it's hard to come by.

 

Plan now for today's and tomorrow's needs by using the 4 questions posed in this article.

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Why Great Employees Leave “Great Cultures” & the role of storytelling

Why Great Employees Leave “Great Cultures” & the role of storytelling | Just Story It | Scoop.it
Does your company practice what it preaches?
Dr. Karen Dietz's insight:

To go along with the HBR article I posted on People Analytics (below), here’s another post on the 3 pillars of culture: behaviors, systems, and practices.

 

Storytelling influences behaviors, and will also show you gaps in your systems. People analytics offers insights into systems and practices that are affecting behavior so you can make the right targeted changes. What a great combo.

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Transformational Leadership: 6 Qualities [Infographic]

Transformational Leadership: 6 Qualities [Infographic] | Just Story It | Scoop.it
At WorqIQ, we're constantly looking for insight into what makes great leaders... well, great.After all, one of the indicators of a high level of Workplace Intelligence (or WQ) is "transformational leadership."...
Dr. Karen Dietz's insight:

What a great infographic! For point #1 — vision — remember that while it is critical to have a vision, but how it gets communicated is through stories.

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I Tried No PowerPoint at My Company--and It Actually Worked. Meaningful narratives were a result. 

I Tried No PowerPoint at My Company--and It Actually Worked. Meaningful narratives were a result.  | Just Story It | Scoop.it
How Jeff Bezos and Amazon use memos to make meetings more productive and how companies can adopt the same practice to achieve similar results.
Dr. Karen Dietz's insight:

Every meeting, status update, or presentation does not require a PowerPoint presentation. Here's a post that proves that point.

 

This brave soul (Founder of Acceleration Partners) decided to follow in the footsteps of Amazon's Jeff Bezos, who has outlawed PPTs in that company. In both cases, it's worked!

 

In this post, ready how Robert Glazer implemented the "no PPT" rule and the outstanding results that happened. You'll want to do the same soon.

 

Where does storytelling fit in? In result #4 -- strategic thinking. Deeper and more meaningful narratives about what was actually going on organically emerged. Better decisions were the outcome.

 

Enjoy this piece.

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Why Story Triggers Are Important (and how to use them): Tell Employees What You Want Them to Strive For 

Why Story Triggers Are Important (and how to use them): Tell Employees What You Want Them to Strive For  | Just Story It | Scoop.it
Pithy priorities are more memorable.
Dr. Karen Dietz's insight:

There's a part of the business story universe called "Story Triggers". These are short 6-word-or-less phrases that trigger the memory of a story inside someone.

 

Why is this desirable? Because it saves time, and actually works with how our brain is wired. The brain loves simple simple simple.

 

This is a fab article on how to craft these kinds of triggers. What the article doesn't talk about are the stories behind the triggers. So here goes:

  1. Tell a meaningful story that positively reinforces or conveys an important principle for your organization. This is more likely one of your Values In Action stories (how someone lived one of your company's values).
  2. Use the tips in this article to craft a 1, 2, or 3-word phrase that reminds people of the story (a story trigger).
  3. In conversation, use the trigger: "Hey, remember "Wolf"?

 

Have fun with t his one. It's powerful.

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Friday Quote

Friday Quote | Just Story It | Scoop.it

A little Friday inspiration from JustStoryIt.com

Dr. Karen Dietz's insight:

You have the power.

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How to Calm Yourself or Get Energized Before Telling Your Business Story 

How to Calm Yourself or Get Energized Before Telling Your Business Story  | Just Story It | Scoop.it
Four pre-talk rituals to try.
Dr. Karen Dietz's insight:

Very little gets written (that's worthwhile) about how to prepare for a meeting, talk, or presentation that helps calm those jitters. Or if I run across an article, it's piecemeal anemic advice.

 

So imagine my delight when I read this post this morning from HBR. It is comprehensive, giving 4 different categories of rituals to pick and choose from. Each category has 3 different techniques you can try. I've tried many of them. They work.

 

What I appreciate the most is the author's view that each person is different, and YOU get to choose what works for you. Truth.

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The backstory about how the Klingon language came to be

The backstory about how the Klingon language came to be | Just Story It | Scoop.it

"Marc Okrand, 69, is often asked how to say “I love you” in Klingon, but the closest phrase is actually “I dis-hate you.” He lives in Adams Morgan in Washington, DC."

Dr. Karen Dietz's insight:

Hey, it's Friday and time for some Fun. Enjoy this quick backstory about how the Klingon language (of Star Trek fame) came to be.

 

qaStaHvIS yIn 'ej chep (translation: live long and prosper)

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Story Listening: Exceptional Leaders Never Speak First

Story Listening: Exceptional Leaders Never Speak First | Just Story It | Scoop.it

"The skill to hold your opinions to yourself until everyone has spoken does two things..."

Dr. Karen Dietz's insight:

Here is another powerful article on the importance of listening -- and in my book, story listening -- for effective and influential leadership.

 

It really is all about the "art of the question", one of the most important sections we cover in my leadership and storytelling workshops.

 

This article makes one mistake however, that is very common -- asking questions that generate opinions instead of stories about people's experiences.

 

Opinions are fine and OK in some cases. But what leaders really need are points of view grounded in people's experiences. So instead of asking, who/what/when/where/why/how questions, ask for experiences using, "Tell me about what happened when..." or some variation on that. Save the who/what/when/where/why/how questions for later.

 

Story first, info second. Other than this upgrade to the article, all else is great. Enjoy.

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Ban These 5 Words From Your Corporate Values Statement

Ban These 5 Words From Your Corporate Values Statement | Just Story It | Scoop.it
Stop assuring people that you’re “ethical” and “fun.”
Dr. Karen Dietz's insight:

Music to my ears! When I work with clients on their vision story and their values-in-action stories, each one of these 5 words is banned.

 

"Ethical" and "Integrity" are the worst, IMHO. I spent years assessing and guiding companies on their values, and in my book, 'ethical' and 'integrity' are not values (although we do value them). They are instead a result/by-product when other values are lived. So go for those other values.

 

Read the article by HBR to get the other 4 words you'll want to ban.

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5 Ways To Be More Inspiring with storytelling -- Infographic

5 Ways To Be More Inspiring with storytelling -- Infographic | Just Story It | Scoop.it
Here's a quick infographic that shares the 5 ways to be inspiring. Storytelling that inspires is one way. Story listening is another way. Changing your own personal stories that are holding you back is a third way. Help people find meaning in their work through story listening and story sharing
Dr. Karen Dietz's insight:

Here's a quick visual guide for ways to be more inspiring. It's not always about the stories you tell, it's often about the stories you listen to first.

 

Being truly inspiring means you've created a field around you that people crave to be part of. Here's how that happens.

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How Company Culture Shapes Employee Motivation (pssst: storytelling)

How Company Culture Shapes Employee Motivation (pssst: storytelling) | Just Story It | Scoop.it
It doesn’t happen by accident.
Dr. Karen Dietz's insight:

What a brilliant article by HBR. Based on research with 20,000 workers globally + 50 companies they analyzed, they answered the question, "How does culture drive performance?" It is: WHY we work determines how well we work. The article then tells you what to pay attention to activate that "why".

 

The article also answers the questions of "What is culture worth?" and "What processes affect culture?" The authors give a formula for figuring out the bottom line worth of culture (it is significant), and then offer a map for the processes to pay attention to.

 

Where does storytelling fit in? Storytelling is the best way to broadcast and amplify worker's "why". Regarding the process question, storytelling is also your best method for solidifying your organization's identity -- it's the way to show you are living your vision/mission and values.

 

This article is chock full of information to leverage as a business leader. Don't leave home without it.

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How to create transformational business relationships through storytelling

How to create transformational business relationships through storytelling | Just Story It | Scoop.it

Relationships are the key to life. Actually, from a “relational perspective” — relations between entities are ontologically more fundamental than the entities themselves.

Dr. Karen Dietz's insight:

Just like how I distinguish between transactional storytelling and transformational storytelling, so does this author as it relates to relationships.

 

He describes very well the difference so we all get it. But Benjamin Hardy does not stop there. He talks about the experience of transformation both personally and in relationships.

 

Business gets done through relationships and Hardy does a great job here showing us some depth around how that happens. The questions he poses to us are terrific, too.

 

What he doesn't do -- that I will add -- is talk about the 3 levels of storytelling based on the depth of the relationship. The 3 levels of relationship are -- 1) acquaintances, 2) friends, 3) confidants.

 

This translates into a nifty storytelling model to use: front porch stories that you tell to acquaintances, living room stories that you share with friends, and then kitchen table stories that you share with those you trust the most (confidants). This is a process that happens over time.

 

As you move from the front porch to the living room to the kitchen table, the stories go deeper because more vulnerability and trust exist.

 

Go read this post for all the great insights and mindsets to use so you can have transformational relationships in business.

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Leading Next Level Change With Emotional Intelligence and Storytelling

Leading Next Level Change With Emotional Intelligence and Storytelling | Just Story It | Scoop.it
Leverage the science of emotional intelligence to guide change and facilitate better mindful adaptation.
Dr. Karen Dietz's insight:

Change is a constant these days and only speeding up. So how do you weather change, and experience positive business results through the process?

 

More and more business leaders and researchers are pointing to Emotional Intelligence (EQ) as the key. What is less recognized is how storytelling plays a significant role in developing EQ and going through the process of any kind of change successfully.

 

This post shares the 3 essential ways EQ is important during change efforts. For each of these 3, one powerful method to use is storytelling -- because all change is storytelling via conversations. It's a real way to operationalize the 3 ways EQ works during change:

 

  • Storytelling helps access and practice EQ in real time in real work.
  • Storytelling generates social awareness where people can become more comfortable with the new realities via compassion and empathy.
  • Storytelling sets up the collaborative co-creation of successful change because storytelling itself is a co-created experience.

 

There are many more great points this article makes about EQ and change that every leader needs to know about. Enjoy!

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How Robust People Analytics Can Help You Change Process, Culture, and Strategy

How Robust People Analytics Can Help You Change Process, Culture, and Strategy | Just Story It | Scoop.it
You can’t make big organizational changes without understanding how employees behave.
Dr. Karen Dietz's insight:

Big data on people analytics is providing amazing insights and better decision making for leaders around processes and strategy that positively shifts culture.

 

Authors Chantrelle Nielsen and Natalie McCullough share about how Microsoft’s Workforce Analytics team is making a difference.

 

The article defines people analytics as data about behaviors that provides insights into processes (systems and practices), culture, and strategies. Once those insights are gained, leaders can take targeted action with confidence.

 

‘Gotta love that! Read this post for real-world examples of how this is working.

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My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.

My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. | Just Story It | Scoop.it
Customers buy your product because of the story behind it.
Dr. Karen Dietz's insight:
So true. Glad this company figured it out, and the lessons apply to leadership, too. This article goes through how this company figured out storytelling.
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That's all you've got: 9 Minutes and 59 Seconds to Hook Your Audience 

That's all you've got: 9 Minutes and 59 Seconds to Hook Your Audience  | Just Story It | Scoop.it
Neuroscientists say our brains have a primitive timing system that tunes out after ten minutes.
Dr. Karen Dietz's insight:

For over 20 years I've been tracking how long it takes people in meetings to pay attention to the presentations being shared -- without a story -- before they zone out.

 

I kept clocking it at 10 minutes.

Now research is backing up my direct experience. Yahoo!

 

Not only does this article give a link to Dr. John Medina's research, it gives 3 solid steps for how to keep everyone engaged. 

 

I've contacted Dr. John Medina, the molecular biologist and will post the link to the research here as soon as I have it.

 

Here's the link to the research that I received from Dr. Medina!

You might want to check out these references, specifically the first one http://www.brainrules.net/pdf/references_attention.pdf and also see this Brain Rules chapter as well http://www.brainrules.net/attention.

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Places for Storytelling: How Warby Parker Makes Every Its Employee Lifecycle Extraordinary 

Places for Storytelling: How Warby Parker Makes Every Its Employee Lifecycle Extraordinary  | Just Story It | Scoop.it
Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture.
Dr. Karen Dietz's insight:

One of the challenges in business storytelling is translating it into everyday work. Warby Parker has figured out how to apply storytelling to 5 phases in its employee life-cycle, which is one area to apply business storytelling. 

 

The article may not mention storytelling directly in each phase, but in the discussion, it will become obvious to you that storytelling plays a part -- either in sharing stories or sparking story creation.

 

Now...given these examples, what ideas get sparked for story applications in your company?

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