As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait
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Scooped by
Dr. Karen Dietz
onto Just Story It |
Yeah -- what a great reminder! Craft your biz stories as sequenced content!
Better yet, plan a content campaign of sequential articles with a narrative arc.
Or serialize a narrative over several posts!
That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.
But my storytelling mind said "Woah! There is a lot more here that could be done."
So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.
Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it