The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation,…...
LOL -- the text above makes this Ericsson digital story sound so boring! But the video is great.
Here Ericsson takes a thorny problem (overloaded data networks) and turns it into an engaging story. There's a problem, challenges to overcome, and a resolution.
And the design of the entire digital story is quite unique.
Is it a story? Is it an ad? Is it a promo piece? Yes to all, and is a great example of all 3 intersecting.
Enjoy this short video and get inspired!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it