Editor’s NoteThis is the first of three excerpts that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind The...
Well, I am totally not crazy about this whole business of the 'Story Wars' and continue to find this framing about war and battles very limiting. And what I find amusing about the author's premise here is that for all of us to be successful in business, we need to move away from appealing to people's baser natures (like war?) and focus on empowering stories and advertising. Yet when you are in a battle, there are only winners and losers -- and extreme debilitating costs. So while the metaphor totally does not work here, the ideas presented do.
I hardly find war empowering. Nevertheless, this article makes some great points. Take some time here -- between the text and the videos and additional links, there is lots to explore.
As a Folklorist, interestingly enough I am not wild about his Vimeo on "Winning the Story Wars - The Myth Gap". I hardly find that advertisers have been the mythologists of our age. I think people from the advertising world may think so however! So take that whole notion with a grain of salt please.
What's the bottom line here? Appeal to hope, courage, empowerment, community, and anything that enlivens us, expands our experiences, and calls us to something greater.
Surely we can all do this in our business storytelling!
Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it