In the world of marketing today, the fastest growing segments are Social Media and SEO.
The goal of any Social media or SEO campaign is to increase revenue. This should be the main goal while using Social media and SEO techniques as steps to achieve it.
An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google.
Videos are one piece of the puzzle and should be used as a technique to drive customers to your website and make sales.
Videos began to become ranked higher than ever before when compared to a text page with a much lower click through rate.
So, Videos are quickly becoming driving forces. They have generally been ignored by marketers with the exception of TV advertisers moving to sites such as YouTube.
Read Full Article Here: http://www.onextrapixel.com/2012/03/27/how-video-can-improve-your-social-media-and-seo-status/
I found this article perusing fellow curator Namita Patel's content on business marketing and think it is important to share here. Why? Because creating effective videos for marketing your business is all about effective storytelling.
This article explains WHY video marketing is so critical today. Even though I know the significance of this, I'm still learning the technology to do this well.
If you use the Tags tab at the top of this page, click on the digitalstorytelling tag. This will give you all the fab resources I've already curated on tools + how-to's for creating effective videos.
So I understand that moving into video biz storytelling takes time, especially when you are an entrepreur trying to do it yourself. But don't delay -- keep working at it -- and get your game on!
Via Antonino Militello, Namita Patel