Just Story It
202.9K views | +23 today
Follow
 
Scooped by Dr. Karen Dietz
onto Just Story It
Scoop.it!

This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories

This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories | Just Story It | Scoop.it

This is how you sell products now. This film probably cost a tiny fraction of what a standard TV commercial costs, but it’s about 10,000 times more effective. Why? The story, stupid. It’s real, it’s unique, it’s true--and it’s creatively designed with a human touch. "Product placement" always feels irritating because the product being placed is somehow supposed to fly under our radar, but never does. This is the total opposite: The story unapologetically features the product, but it’s in such an organic way--making adorable little projects like Red Blooded's love-letter pop-up book is exactly what someone in the real world would actually do with a Field Notes notebook--that not only do we not object, we feel genuinely moved and inspired by it.

 

Hear hear! Right on the heals of the blog post I recently posted here on storytelling in Super Bowl ads is this article from Gregg Morris' Story and Narrative collection about ads/marketing and being real.

 

Just because Coca-Cola spends millions on crafting storied ads does not mean you are left out in the cold. Use low budget techniques and tools, be yourself, and share your story.  Just make sure it is crafted and told well

more...
No comment yet.
Just Story It
Growing your inspiration, impact, and influence through the power of compelling storytelling               www.juststoryit.com
Your new post is loading...
Scooped by Dr. Karen Dietz
Scoop.it!

About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It | Scoop.it

Here are the best articles from across the web that I can find on leadership storytelling.

 

And visit my website for more information about my coaching and workshops on business storytelling for business leaders at www.juststoryit.com 

Dr. Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on leadership storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to work with stories in leadership, org culture, key business functions, and the like. 

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message at linkedin.com/in/karendietz and I'll respond.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the leadership and storytelling 'hood.

 

Dr. Karen Dietz

more...
Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

Scooped by Dr. Karen Dietz
Scoop.it!

Why Great Employees Leave “Great Cultures”

Why Great Employees Leave “Great Cultures” | Just Story It | Scoop.it
Does your company practice what it preaches?
Dr. Karen Dietz's insight:

To go along with the HBR article I posted on People Analytics (below), here’s another post on the 3 pillars of culture: behaviors, systems, and practices.

 

Storytelling influences behaviors, and will also show you gaps in your systems. People analytics offers insights into systems and practices that are affecting behavior so you can make the right targeted changes. What a great combo.

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

Transformational Leadership: 6 Qualities [Infographic]

Transformational Leadership: 6 Qualities [Infographic] | Just Story It | Scoop.it
At WorqIQ, we're constantly looking for insight into what makes great leaders... well, great.After all, one of the indicators of a high level of Workplace Intelligence (or WQ) is "transformational leadership."...
Dr. Karen Dietz's insight:

What a great infographic! For point #1 — vision — remember that while it is critical to have a vision, but how it gets communicated is through stories.

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

I Tried No PowerPoint at My Company--and It Actually Worked. Meaningful narratives were a result. 

I Tried No PowerPoint at My Company--and It Actually Worked. Meaningful narratives were a result.  | Just Story It | Scoop.it
How Jeff Bezos and Amazon use memos to make meetings more productive and how companies can adopt the same practice to achieve similar results.
Dr. Karen Dietz's insight:

Every meeting, status update, or presentation does not require a PowerPoint presentation. Here's a post that proves that point.

 

This brave soul (Founder of Acceleration Partners) decided to follow in the footsteps of Amazon's Jeff Bezos, who has outlawed PPTs in that company. In both cases, it's worked!

 

In this post, ready how Robert Glazer implemented the "no PPT" rule and the outstanding results that happened. You'll want to do the same soon.

 

Where does storytelling fit in? In result #4 -- strategic thinking. Deeper and more meaningful narratives about what was actually going on organically emerged. Better decisions were the outcome.

 

Enjoy this piece.

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

Why Story Triggers Are Important (and how to use them): Tell Employees What You Want Them to Strive For 

Why Story Triggers Are Important (and how to use them): Tell Employees What You Want Them to Strive For  | Just Story It | Scoop.it
Pithy priorities are more memorable.
Dr. Karen Dietz's insight:

There's a part of the business story universe called "Story Triggers". These are short 6-word-or-less phrases that trigger the memory of a story inside someone.

 

Why is this desirable? Because it saves time, and actually works with how our brain is wired. The brain loves simple simple simple.

 

This is a fab article on how to craft these kinds of triggers. What the article doesn't talk about are the stories behind the triggers. So here goes:

  1. Tell a meaningful story that positively reinforces or conveys an important principle for your organization. This is more likely one of your Values In Action stories (how someone lived one of your company's values).
  2. Use the tips in this article to craft a 1, 2, or 3-word phrase that reminds people of the story (a story trigger).
  3. In conversation, use the trigger: "Hey, remember "Wolf"?

 

Have fun with t his one. It's powerful.

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

How To Start Your Storied Presentation: 8 Killer Speech Openers

How To Start Your Storied Presentation: 8 Killer Speech Openers | Just Story It | Scoop.it
"Good afternoon. Thank you for coming to my presentation. Today I would like to talk about ..... " How boring is the above speech opener? ...And how would you feel if you were sitting in the audience? The only thing that could make this speech more boring, more dis-engaging, would be to couple it with some text-heavy
Dr. Karen Dietz's insight:

Opening and closing a story or a storied presentation is hard. It takes work and preparation. Avoid the standard buzz-kill openings. Use these instead! They are great and will create an impact from the very beginning. You capture audience's attention immediately and your memorability skyrockets.

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

Telling Your Funding Story: VCs say these startup metrics don’t really matter

Telling Your Funding Story: VCs say these startup metrics don’t really matter | Just Story It | Scoop.it
http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
Here are the indicators they look for instead.
Dr. Karen Dietz's insight:
http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">

What I love about this post is that VCs tell us directly what measures startups typically include that are meaningless, and what to use instead.

 

I've curated several top articles, and written my own post, on how startups tell their story when pitching to venture capitalists (VCs) for funding. These upgraded measures shared here are spot on, and a significant improvement.

 

I'm an avid watcher of Shark Tank. These metrics are the ones I see asked for all the time from the Sharks.

 

But these metrics are not just for startups and VCs -- they actually apply to many situations where you are trying to get buy-in for your project.

 

So take note and replace meaningless measures with more significant ones.

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

Want a happier life? Spark deep conversations (storytelling) even at networking events! 

Want a happier life? Spark deep conversations (storytelling) even at networking events!  | Just Story It | Scoop.it
It's time to delete questions like 'what do you do?' and 'where do you live?' from your vocabulary forever.
Dr. Karen Dietz's insight:

What a great article sharing research that correlates having meaningful conversations with personal happiness!

 

Meaningful conversations very often happen when stories are being shared. So there are questions at the end of the article to get a deeper conversation going. 

 

My take on these questions though is that they MIGHT generate a story, but it's not a guarantee. So you'll have to ask subsequent questions to actually get a story.

 

The easier step to take is to take these questions and actually turn them into story prompts. Take question #4: "What absolutely excites you right now?" A typical answer is "My project at work with our vendors." Now you've got to ask more questions. That takes work.

 

So make it lots easier. Turn it into a story prompt by asking instead, "Tell me about something that absolutely excites you right now..." A likely answer would be, "Oh, my project at work -- which is all about linking our vendors together -- is so exciting. I'm really stoked about it because..."

 

OK -- you get the idea. Try it out and experience the difference!

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

Stories: Remembering Martin Luther King, Jr.

Stories: Remembering Martin Luther King, Jr. | Just Story It | Scoop.it

On the 50th anniversary of the assassination of Dr. Martin Luther King, Jr., we remember his legacy as told by StoryCorps participants.

Dr. Karen Dietz's insight:

I received this email today from Story Corp with these short (1.5 - 3 minutes) powerful stories, reminding us of the principles of freedom, equality, fairness, and community.

 

"On the 50th anniversary of the assassination of Dr. Martin Luther King, Jr., we remember his legacy as told by StoryCorps participants.

 

Dion DiamondSimeon and Lawrence Cumberbatch, and Bessie and Taylor Rogers share their personal experiences with and inspired by the great Martin Luther King, Jr.

 

Click on each name above (linked) to listen.

 

Recording and sharing stories like these is what StoryCorps does best. Thank you for listening.

Warmly,
Your Friends at StoryCorps"

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

Frameworks -- Using Story to Change Systems 

Frameworks -- Using Story to Change Systems  | Just Story It | Scoop.it
We need to develop new processes of collective storytelling across sectors to navigate turbulent times and foster systems change.
Dr. Karen Dietz's insight:

OMG, what a great article by writer Ella Saltmarshe on the power of storytelling for change.

 

She makes 3 frames for business stories: stories as light, stories as glue, and stories as web. When you frame stories like this, it becomes a lot easier to leverage them for any kind of change effort.

 

Saltmarshe goes into detail with the 3 frames so readers come away with a more in-depth understanding of how the 3 work. Within the 3 frames are additional subsets.

 

The article is published in the Stanford Social Innovation Review, so you know the post has got substance. This is a powerful post you won't want to miss.

more...
Dr. Karen Dietz's curator insight, March 26, 10:51 AM

OMG, what a great article by writer Ella Saltmarshe on the power of storytelling for change.

 

She makes 3 frames for business stories: stories as light, stories as glue, and stories as web. When you frame stories like this, it becomes a lot easier to leverage them for any kind of change effort.

 

Saltmarshe goes into detail with the 3 frames so readers come away with a more in-depth understanding of how the 3 work. Within the 3 frames are additional subsets.

 

The article is published in the Stanford Social Innovation Review, so you know the post has got substance. This is a powerful post you won't want to miss.

Rescooped by Dr. Karen Dietz from Business Improvement
Scoop.it!

Content Marketing - Five Storytelling Tips

Content Marketing - Five Storytelling Tips | Just Story It | Scoop.it
People have been using stories as a way to transfer knowledge. The practice had such a profound effect on us that, even today, we find it hard to turn away from story-driven content. Here are 5 tips for using storytelling in content marketing

Via Daniel Watson
Dr. Karen Dietz's insight:

What great reminders that make a direct link between storytelling principles and generating content for marketing. 

 

Reminders like: know your audience, learn the basics of storytelling, and control the pacing. Of course, basic storytelling skills will only get you so far, so keep upgrading and honing your skills into advanced storytelling.

 

Enjoy this quick piece and remember these principles of success.

more...
Daniel Watson's curator insight, February 27, 11:17 PM

 

Creating content just for the sake of creating content, or simply sharing content created by others for the same purpose, will not see a high level of success in today's content marketing game. To be really successful in content marketing, you now need to be a good storyteller. There is an art to telling a great story in a business context, and this article provides five good tips, on how to do it right.

Juan Antonio Cantos's curator insight, February 28, 4:34 AM
People have been using stories as a way to transfer knowledge. The practice had such a profound effect on us that, even today, we find it hard to turn away from story-driven content.
Penelope's curator insight, March 1, 11:04 AM
When we learned to write in grade school, we were told to make sure our story has a beginning, middle, and end. The three-act structure. The technique still holds true today—from content marketing, to blogging to novels.

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"*** 

Scooped by Dr. Karen Dietz
Scoop.it!

Parallax Digital Storytelling

Parallax Digital Storytelling | Just Story It | Scoop.it
Website design has really evolved over the past few years to include interactive experiences that provide depth and movement. Parallax scrolling is a technique that involves objects and layers with…
Dr. Karen Dietz's insight:

Want to know how to do great storytelling on your website? Well, using a parallax layout is one way and here's a post that lists the most effective 11 examples.

 

I'm periodically asked about telling stories on websites, so these examples should spark some ideas -- whether you use parallax or not.

 

While it's true that most of these examples are educational and not necessarily focused on business, that doesn't mean you can't make the translation. Think about one of your signature stories -- maybe your brand story about how your business got started and why, and then how that translated into a unique offering in the marketplace.

 

Hmmm....something to think about.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. 

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

You Think You Are Inspiring? Not Really According To Research. 5 Ways To Be A More Inspiring Leader  

You Think You Are Inspiring? Not Really According To Research. 5 Ways To Be A More Inspiring Leader   | Just Story It | Scoop.it
Your ability to be an incredible leader depends on your ability to be inspiring. This is also the biggest skill leaders say they lack and want to build. So how do you do that? The biggest mistake leaders make is thinking being inspiring is about telling an inspiring story.  Yes and no. Let's dig int
Dr. Karen Dietz's insight:

These are eye-popping stats based on solid research about the sorry state of leadership these days. 70% of leaders think they are inspiring. 82% of employees think NOT.

 

OK, that means you, dear leader. The biggest mistake leaders make is that they think sharing an inspiring story does the trick. Hardly.

 

So my recent blog post shares about what to do to close this disastrous gap. I discuss 5 ways to become more inspiring. Which do you need to focus on?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. 

more...
Ron McIntyre's curator insight, February 13, 11:12 AM

Your thoughts?  Can you train to be inspiring?

Dr. Karen Dietz's curator insight, February 14, 7:02 PM

These are eye-popping stats based on solid research about inspiring leaders. 70% of leaders think they are inspiring. 82% of employees think NOT.

 

OK, that means you, dear leader. The biggest mistake leaders make is that they think sharing an inspiring vision or story does the trick. Hardly.

 

So my recent blog post shares about what to do to close this disastrous gap. I discuss 5 ways to become more inspiring. Which do you need to focus on?

 

This review was published by Dr. Karen Dietz for her Tech Leaders curation: www.scoop.it/t/tech-leaders 

Scooped by Dr. Karen Dietz
Scoop.it!

Leading Next Level Change With Emotional Intelligence and Storytelling

Leading Next Level Change With Emotional Intelligence and Storytelling | Just Story It | Scoop.it
Leverage the science of emotional intelligence to guide change and facilitate better mindful adaptation.
Dr. Karen Dietz's insight:

Change is a constant these days and only speeding up. So how do you weather change, and experience positive business results through the process?

 

More and more business leaders and researchers are pointing to Emotional Intelligence (EQ) as the key. What is less recognized is how storytelling plays a significant role in developing EQ and going through the process of any kind of change successfully.

 

This post shares the 3 essential ways EQ is important during change efforts. For each of these 3, one powerful method to use is storytelling -- because all change is storytelling via conversations. It's a real way to operationalize the 3 ways EQ works during change:

 

  • Storytelling helps access and practice EQ in real time in real work.
  • Storytelling generates social awareness where people can become more comfortable with the new realities via compassion and empathy.
  • Storytelling sets up the collaborative co-creation of successful change because storytelling itself is a co-created experience.

 

There are many more great points this article makes about EQ and change that every leader needs to know about. Enjoy!

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

How Robust People Analytics Can Help You Change Process, Culture, and Strategy

How Robust People Analytics Can Help You Change Process, Culture, and Strategy | Just Story It | Scoop.it
You can’t make big organizational changes without understanding how employees behave.
Dr. Karen Dietz's insight:

Big data on people analytics is providing amazing insights and better decision making for leaders around processes and strategy that positively shifts culture.

 

Authors Chantrelle Nielsen and Natalie McCullough share about how Microsoft’s Workforce Analytics team is making a difference.

 

The article defines people analytics as data about behaviors that provides insights into processes (systems and practices), culture, and strategies. Once those insights are gained, leaders can take targeted action with confidence.

 

‘Gotta love that! Read this post for real-world examples of how this is working.

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.

My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. | Just Story It | Scoop.it
Customers buy your product because of the story behind it.
Dr. Karen Dietz's insight:
So true. Glad this company figured it out, and the lessons apply to leadership, too. This article goes through how this company figured out storytelling.
more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

That's all you've got: 9 Minutes and 59 Seconds to Hook Your Audience 

That's all you've got: 9 Minutes and 59 Seconds to Hook Your Audience  | Just Story It | Scoop.it
Neuroscientists say our brains have a primitive timing system that tunes out after ten minutes.
Dr. Karen Dietz's insight:

For over 20 years I've been tracking how long it takes people in meetings to pay attention to the presentations being shared -- without a story -- before they zone out.

 

I kept clocking it at 10 minutes.

Now research is backing up my direct experience. Yahoo!

 

Not only does this article give a link to Dr. John Medina's research, it gives 3 solid steps for how to keep everyone engaged. 

 

I've contacted Dr. John Medina, the molecular biologist and will post the link to the research here as soon as I have it.

 

Here's the link to the research that I received from Dr. Medina!

You might want to check out these references, specifically the first one http://www.brainrules.net/pdf/references_attention.pdf and also see this Brain Rules chapter as well http://www.brainrules.net/attention.

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

Places for Storytelling: How Warby Parker Makes Every Its Employee Lifecycle Extraordinary 

Places for Storytelling: How Warby Parker Makes Every Its Employee Lifecycle Extraordinary  | Just Story It | Scoop.it
Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture.
Dr. Karen Dietz's insight:

One of the challenges in business storytelling is translating it into everyday work. Warby Parker has figured out how to apply storytelling to 5 phases in its employee life-cycle, which is one area to apply business storytelling. 

 

The article may not mention storytelling directly in each phase, but in the discussion, it will become obvious to you that storytelling plays a part -- either in sharing stories or sparking story creation.

 

Now...given these examples, what ideas get sparked for story applications in your company?

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

NEUROSCIENCE, LEADERSHIP, AND STORYTELLING 

NEUROSCIENCE, LEADERSHIP, AND STORYTELLING  | Just Story It | Scoop.it

“Emerging findings in neuroscience research suggest why inspiring and supportive relationships are important — they help activate openness to new ideas and a more social orientation to others.”

Dr. Karen Dietz's insight:

“Emerging findings in neuroscience research suggest why inspiring and supportive relationships are important — they help activate openness to new ideas and a more social orientation to others,” says the author of this article on the neuroscience of leadership.

 

What's the connection to storytelling? Storytelling is how you build these relationships and activate openness to new ideas, etc. In fact, storytelling is the #1 method for realizing all 3 points listed below.

 

When you read this article, you will learn about how findings in neuroscience are revolutionizing leadership in areas like,

  1. Building resonant relationships
  2. Impacts of emotional contagion and empathy
  3. Stimulating socialness and engagement through the Positive Emotional Attractor (PEA)

 

Insights such as these move us away from the much-touted “results orientation” leadership to a “relationship orientation” leadership.

 

Bottom line: research shows that for change to occur (personal or organizational) leaders need to: 1. arouse the PEA first; and 2. arouse the PEA sufficiently such that it is about three to six times more frequent in the discussions than the Negative Emotional Attractors. Good to know.

 

Learn about all of these -- what they mean and their implications for successful leadership -- in this review of scholarly articles. Love the citations :)

more...
No comment yet.
Scooped by Dr. Karen Dietz
Scoop.it!

Closing The Sale: 23 Experts Give Top Tips

Closing The Sale: 23 Experts Give Top Tips | Just Story It | Scoop.it
Corey PhilipPresident and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Runner. Instructor of a Facebook marketing course, exclusively for home service businesses. Learn more about it here.
Dr. Karen Dietz's insight:

This blog post is chock full of great advice from 23 sales experts. I and 2 other esteemed business storytelling colleagues are featured. 

 

If you want more sales, if you want story tips to increase sales, then check out this piece. Story on!

more...
No comment yet.
Suggested by Belle Balace
Scoop.it!

Visual Storytelling: The Future 

Visual Storytelling: The Future  | Just Story It | Scoop.it
Visual marketing expert Shlomi Ron discusses how brands can better leverage the power of visual storytelling to drive impact.
Dr. Karen Dietz's insight:

"At the very basic level, we see that businesses don’t have a concrete business story to tell," says Shlomi Ron in this article on Visual Storytelling. And that's the crux of the matter.

 

Ron goes on to share a lot about how to construct visual stories and the mistakes business make in their visual storytelling. And there's great news about the primacy of print and the marrying of visual with print media.

 

That being said, it's scary how good we are getting at knowing how to sway people. As always, there are upsides and downsides, and it behooves us all to be more aware of what we do, and what is being done to us.

 

This robust article to dig into.

more...
No comment yet.
Suggested by Edoardo Binda Zane
Scoop.it!

Presentation trainings: the problem + what to do

Presentation trainings: the problem + what to do | Just Story It | Scoop.it
There is one massive issue with presentation trainings, one we can't see unless we step out of our usual presentation training
Dr. Karen Dietz's insight:

Love the points made in this article about how to nail a presentation every single time. Points like:

  1. Your presentation is a dialogue and conversation
  2. It's a relationship you have with your audience
  3. It's not about you, it's all about your audience

 

There are solid tips offered that you can take action on. 'Gotta love that.

more...
No comment yet.
Rescooped by Dr. Karen Dietz from Tech Leaders
Scoop.it!

How To Master the Art of Influence 

How To Master the Art of Influence  | Just Story It | Scoop.it
As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work.

Via Daniel Watson, Dr. Karen Dietz
Dr. Karen Dietz's insight:

Good golly -- what a comprehensive article about how to effectively influence and persuade! And all the points are right on.

 

I really like the distinction between System 1 and System 2 thinking based on neuroscience. To influence, use System 1, which is storytelling.

 

But wait -- there's more! The author does a deep dive into all facets of persuasion/influence, including elements like Anchoring, Representation, Coherence, and Framing. Your business stories -- when positioned well -- will do all of these for you. That's the good news. It's not as complicated as you think.

 

Run, don't walk, to read this article. There's tons of good actionable advice here.

more...
Chong Jiaxuan's comment, March 13, 10:09 AM
According to Odean, success depends on whether you are able to persuade people to join you in your cause to create new and revolutionary things. I feel that this is true. Someone might have an extremely innovative idea, but no words to express himself. People would most likely scratch their heads in confusion by what this person says. However, another person may have a dumb idea, but package the idea so nicely that others think the idea is amazing. Although persuasion is such an important skill, schools do not educate students on how to be persuasive concisely. Instead, schools teach students to use windy evidences to strengthen their point. Using lengthy evidences will just confuse others and make them question you more. I feel that schools should also give some insights on how to have better speaking skills in order to persuade people easily. Such knowledge proves to be more useful for students when they grow up.
Dr. Karen Dietz's curator insight, March 19, 1:26 PM

Good golly -- what a comprehensive article about how to effectively influence and persuade! And all the points are right on.

 

I really like the distinction between System 1 and System 2 thinking based on neuroscience. To influence, use System 1, which is storytelling.

 

But wait -- there's more! The author does a deep dive into all facets of persuasion/influence, including elements like Anchoring, Representation, Coherence, and Framing. Your business stories -- when positioned well -- will do all of these for you. That's the good news. It's not as complicated as you think.

 

Run, don't walk, to read this article. There's tons of good actionable advice here.

English Jeffrey's curator insight, March 25, 8:38 PM
Understanding how the brain processes information to make decisions may influence the way you present information about your business.
 
Scooped by Dr. Karen Dietz
Scoop.it!

A Periodic Table for Business Storytelling To Use Right Now 

A Periodic Table for Business Storytelling To Use Right Now  | Just Story It | Scoop.it
Previously a proprietary methodology to now an industry resource, our Periodic Table of Business Storytelling is now available in the public domain. The microsite took home the In2 SABRE Award for Best PR Agency Blog, Editorial, Communications Platform.
Dr. Karen Dietz's insight:

Now, how cool is this -- a periodic table just for business storytelling! Check it out. It's very helpful to think through the story you want/need to tell.

 

Go read the article, and then here's the direct link to the table:

https://www.storytelling-techniques.com/

 

I've known Lou Hoffman at the Hoffman Agency for a while, and congrats on the award! I'm very pleased the periodic table is now available for all of us. Thank you for your contributions to business storytelling Lou.

 

Use this tool and story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. 

more...
No comment yet.
Rescooped by Dr. Karen Dietz from Tech Leaders
Scoop.it!

Cooperation: It Makes Us Human + Companies Successful  

Cooperation: It Makes Us Human + Companies Successful   | Just Story It | Scoop.it

Want to know what makes us stand apart from our ape cousins?


Cooperation—no other animal does it quite like us. Developmental psychologist Michael Tomasello explains why if chimps had a self-help bestseller, it would be titled, How to Outwit Rivals and Get More Fruit.



Via Kenneth Mikkelsen, Dr. Karen Dietz
Dr. Karen Dietz's insight:

Our abilities to cooperate put us ahead of every other species. Being able to share stories that foster cooperation (instead of division like we are so fond of today in politics) is one of the essential ingredients in building cooperation. Cooperation balances our competitive drive, which is critical for tech cultures to provide ongoing value.

 

This is a great post that will brighten your day. The research is fascinating. The conclusions compelling.

 

The last line in the article sums it all up: "In the end, what stands out more is our exceptional capacity for generosity and mutual trust, those moments in which we act like no species that has ever come before us."

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. 

more...
Dr. Karen Dietz's curator insight, February 15, 4:45 PM

Our abilities to cooperate put us ahead of every other species. Being able to share stories that foster cooperation (instead of division like we are so fond of today in politics) is one of the essential ingredients in building cooperation. Cooperation balances our competitive drive, which is critical for tech cultures to provide ongoing value.

 

This is a great post that will brighten your day. The research is fascinating. The conclusions compelling.

 

The last line in the article sums it all up: "In the end, what stands out more is our exceptional capacity for generosity and mutual trust, those moments in which we act like no species that has ever come before us."

 

This review was published by Dr. Karen Dietz for her Tech Leaders curation: www.scoop.it/t/tech-leaders 

Dr. Madelyn Blair's curator insight, February 15, 5:27 PM
This is a remarkable exploration of how humans might have developed cooperation. Read it to the end as he lays out how we humans domesticated ourselves. Fascinating. 
Tri Star Overseas's comment, February 23, 7:23 AM
Great post
Scooped by Dr. Karen Dietz
Scoop.it!

We Are All Human Beings -- Why Do So Many Managers Forget That? 

We Are All Human Beings -- Why Do So Many Managers Forget That?  | Just Story It | Scoop.it
Tap into people’s need to feel connected.
Dr. Karen Dietz's insight:

What a powerful piece from Harvard Business Review (HBR) with some astounding stats about the sorry state of leadership and management in organizations.

 

It's eye-opening

 

Businesses are confronted with enormous pressures these days to transform themselves digitally, find new business models, sources of revenue, and be innovative. It's going to be doubly hard to do so if your organization is experiencing any of what the HBR post is talking about.

 

But I also like the 4 ways the author discusses as ways to remedy the situation. Narrative skills increase #s 1, 3, and 4. Read it and then get your game on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. 

 

more...
Ron McIntyre's curator insight, February 11, 8:41 AM

Totally agree with these insights. Many in leadership are deluded.

Chuck Bartok's curator insight, February 22, 10:54 AM
One thing that seems to be devoid of the halls of Business Management Academe is little focus on the Golden Rule. There truly is no entitlement mindset in management.
 A successful manager learns early on the input from their employees and active listening and applying an action to suggestions is an easier journey to success.
The Golden Rule applies so perfectly.
 

Just Story It Newsletter

Enjoy more tips and how-to about influence skills for leaders, direct to your inbox