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What's Your Website Story Score? ComMetrics TriageHazard Score

What's Your Website Story Score? ComMetrics TriageHazard Score | Just Story It | Scoop.it
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping  readers longer.


Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites.


This is tough work but I think Urs is on to something here.  While we don't have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals.


I look forward to hearing more about Urs' work as he continues to work on these algorithms and shares his results with us.

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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It | Scoop.it

Here are the best articles from across the web that I can find on leadership storytelling.

 

And visit my website for more information about my coaching and workshops on business storytelling for business leaders at www.juststoryit.com 

Dr. Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on leadership storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to work with stories in leadership, org culture, key business functions, and the like. 

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message at linkedin.com/in/karendietz and I'll respond.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the leadership and storytelling 'hood.

 

Dr. Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Thursday Soul Story -- Rational Decision-Making: The Myth + Tips

Thursday Soul Story -- Rational Decision-Making: The Myth + Tips | Just Story It | Scoop.it
According to researchers, emotions rule our decision-making so strongly that cloudy days can affect stock market performance.
Dr. Karen Dietz's insight:

We love to believe that we make decisions rationally and logically. But research shows us otherwise. A lot of the storytelling we are confronted with politically and in advertising is designed to spark decisions based on emotion. The more emotion is activated, then we tend to defend our decision/emotions as "right". Eventually, this leads us down the path of division and partisanship.

 

This post explains some of the science of how this happens, along with tips for calming our emotional decisions and preserving our independent thinking.

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WOM: 99 % of Companies Are Forgetting This 1 Major Leadership + Storytelling Strategy 

WOM: 99 % of Companies Are Forgetting This 1 Major Leadership + Storytelling Strategy  | Just Story It | Scoop.it
Implementing a simple strategy for this area can extend your promotional reach exponentially.
Dr. Karen Dietz's insight:

OK, this article is written from the point of view of marketing. But frankly, there is a lesson here for leaders no matter your functional area.

 

As the author says, Word Of Mouth (WOM) marketing (for leaders substitute influence for marketing) is often forgotten. What's the connection to storytelling? Easy -- stories travel. They will be retold outside of your presence. That's WOM. It's priceless.

 

If you are a marketer, both my clients and I have had terrific experiences with stories traveling and WOM. The same principles apply to leaders, and you too can experience WOM with the stories you tell.

 

Be intentional. Get busy sharing your stories and create your own WOM.

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Ask Any of These 12 Questions for Deeper Relationships at Work and Home: Ban Small Talk 

Ask Any of These 12 Questions for Deeper Relationships at Work and Home: Ban Small Talk  | Just Story It | Scoop.it
Superficial small talk does not build relationships. But these questions will.
Dr. Karen Dietz's insight:

I was on vacation last week and finally getting back to curating! Here's a terrific post on 12 questions to ask that will generate stories and to have more meaningful conversations.

 

My suggestion is to launch many of the questions with phrases that will trigger more stories like, "Tell me about..." or "Tell me what happened when..."

 

So many of our interactions are on the surface level. But deeper connections and relationships are the key to happiness in both business and at home.

 

These 12 questions (and my tweak) get you there. Play with them this week and see what happens! I'll bet you'll hear some great stories. What have you got to lose?

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Friday Story Inspiration

Friday Story Inspiration | Just Story It | Scoop.it

"Create a memory. Share the story. Make it good."

Dr. Karen Dietz's insight:

Do something fun this weekend! Make a memory. Share a wonderful story about it.

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Don't Regret The Tech You Build -- Create A Better Story

Don't Regret The Tech You Build -- Create A Better Story | Just Story It | Scoop.it
Ethical OS Toolkit As technologists, it’s only natural that we spend most of our time focusing on how our tech will change the world for the better. Which is great. Everyone loves a sunny disposition. But perhaps it’s more useful, in some ways, to consider the glass half empty. What
Dr. Karen Dietz's insight:

Wow, what a great resource for anyone in technology. This free toolkit consists of a checklist of 8 danger zones to consider when developing new technology, 14 scenarios to spark conversations, and 7 future-proofing strategies. 

 

Another way to look at this guide is what you need to consider when building a new product so you ultimately have a better story.

 

When so many questions about AI, deep learning, biases in algorithms, etc. are on everyone's radar screen these days, having a guide like this -- created by insiders in Silicon Valley -- is essential.

 

Frankly, anyone can use this -- CIOs/CTOs, corporate leaders, org and leadership development folks, entrepreneurs, and even the general public.

 

Download it today and engage...

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6 Sources Of Influence & Storytelling Is #6

So while positional influence is something to aspire to, until you have it, remember that there are many other useful forms of influence that you could be taking greater advantage of.
Dr. Karen Dietz's insight:

We all want more influence and what I really like about this article is the 6 types of influence that are available to use all -- especially when we don't have authority.

 

Yep -- that's the trick: how to influence without authority. Each one of the 6 is clearly explained and easy to follow. Where does storytelling come in? With #6. Read the post and start leveraging all 6 sources of influence to accelerate your results.

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Friday Inspiration

Friday Inspiration | Just Story It | Scoop.it

"When some of the best stories emerge..."

Dr. Karen Dietz's insight:

Inspiration for the weekend :)

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Failure Stories: Growth Benefits + How To Do It Right  

Failure Stories: Growth Benefits + How To Do It Right   | Just Story It | Scoop.it
Research shows that talking about failure makes for happier, more productive workers.
Dr. Karen Dietz's insight:

What a thorough and thoughtful post! New York Times writer Oset Babur shares the latest on the importance of sharing stories about failures and the specific steps to take so these actually work for you instead of against you.

 

One gem is how to launch into a failure story so it helps you grow, and deepens a relationship, building trust, likeability, and shared humanity. There are also tips for what not to do.

 

But another gem is the 3 different types of Failure Stories: preventable, complex, and intelligent.

 

The article also discusses how to use your failures to make friends, how they can make you or your organization more efficient, and when you might NOT want to tell failure stories.

 

Go grab it now.

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The Rising Need For Soft Skills & The Challenge of Scaling Them 

The Rising Need For Soft Skills & The Challenge of Scaling Them  | Just Story It | Scoop.it
Empathy and creative thinking are valuable skills in the workplace, but they’re hard to teach.
Dr. Karen Dietz's insight:

Here's a fascinating article by the MIT Sloan Management Review discussing how soft skills are growing to become critically important. Then the author talks about the 3 barriers to building soft skills. I know you'll enjoy reading it.

 

The author does offer 3 ideas for dealing with those 3 barriers. What she misses is storytelling being a method that easily builds soft skills and is scalable. 

 

Research has documented over the years how storytelling is one of the best methods for building emotional intelligence, empathy, context setting, collaboration, and creative thinking -- all essential soft skills. Building storytelling skills can happen 1:many, 1:few, and 1:1. Even better, storytelling can be low tech or high tech, depending on the situation.

 

So get it done.

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ub7u1e's curator insight, September 12, 4:57 PM

Develop your soft skills to stand out in the workplace.

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CEOs Must Be The Chief Storyteller: The Mistakes + the Fixes 

CEOs Must Be The Chief Storyteller: The Mistakes + the Fixes  | Just Story It | Scoop.it

Every CEO needs to be the company’s Chief Storyteller. Using a real-life corporate example, learn how to do it better.

Dr. Karen Dietz's insight:

Forbes Magazine recently published an article on how every CEO needs to be a Chief Storyteller. I couldn't agree more. But as I read the post -- and the story that was promoted -- I saw the story didn't work.

 

So I wrote this blog post to show you exactly how this story -- told by the CEO of Ace Hardware -- could be easily upgraded to be more memorable and sticky. The goal is to better position the company against its competitors.

 

At the end of my post, I recap the 5 steps to take. Let's move our business storytelling out of mediocre to great!

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Community & Storytelling: The Moment has Arrived

Community & Storytelling: The Moment has Arrived | Just Story It | Scoop.it
Community building is an idea whose time has come. Its promise, though, is not well implemented. Organizational development expert Peter Block explains why.
Dr. Karen Dietz's insight:

This post is a bit different from those I usually curate. But when

Peter Block (mover and shaker in the business consulting world) talks, I listen. In this post, he's spotting a business and life trend and offers great commentary.

 

It's the trend of community building to combat the isolation and division we are experiencing today. Finally. Some of us in business storytelling have already identified the critical need for moving corporate storytelling from "I" to "you" to finally -- "we". It's the "we" storytelling Block is talking about.

 

I love the examples he uses and the points he makes. Like he says, "As a bonus, building community is also a powerful strategy to create resilient organizations and a healthier planet."

 

Go read this powerful piece and then get into "we" storytelling.

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For Success: 5 Key Things to Know About Your Audience Before You Present (Essential Storytelling Skill) 

For Success: 5 Key Things to Know About Your Audience Before You Present (Essential Storytelling Skill)  | Just Story It | Scoop.it
Creating a great presentation, knowing your stuff, and even preparing really well might still leave you short of a successful presentation if you don't know your audience well enough.
Dr. Karen Dietz's insight:

All business storytellers know that if you don't know your audience, it's extremely difficult to connect with them and move them to action. So the more we know our audience, the easier life becomes. Yet so many people either forget this piece or don't have clear steps to find out enough about who they are presenting to.

 

So this is a handy article on the 5 things to know about who you are presenting to -- yes, even if you think you know them.

 

Grab these 5 areas you must know. Once you do, crafting your stories and your presentation is a snap. Better yet, you'll connect and know how to inspire them to action.

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Be Story Savvy: Using Storytelling to Grow Results In Project Management 

In today's fast-paced data-driven tactical “get it done” world, if you want accelerated results you've got to grab your initiatives and apply…
Dr. Karen Dietz's insight:

This is a 1-hour webinar I gave on Monday with Peter de Jager at Technobility.com that you can easily stop and start the video to digest it in chunks. Here's what I go over:

 

  • Why Storytelling for project managers and share some of the neuroscience of storytelling compared to your brain on information
  • Some of the challenges project managers face and how storytelling can help
  • The key stories to focus on during different phases of the project cycle
  • The 7 stories relevant to project management and then I finish with a free download you can grab
  • There are a few Q & A's at the end
  • I also share lots of short stories all along the way

 

I trust you'll come away with a few good insights and ideas for applying stories to your projects!

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Success With Change: The 7 Core Questions to Answer with Stories 

What must we do to bring about a Change initiative as smoothly as possible? Communicate! Communicate! Communicate! How much, and for how long do we do this? Until…
Dr. Karen Dietz's insight:

My colleague Peter de Jager of Technobility pointed me to one of his webinars on the 7 core questions to ask/answer in any change effort, and I think it's right on.

 

As someone who used to be in change management, the 7 questions really work. What is even more important to recognize is that these questions generate stories. And when it comes to change management of any time or size, blasting out information doesn't work. But getting people engaged in listening to and sharing stories does work.

 

As a leader, if you want to smooth out the rocky road of change, then this video is a great place to start.

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Purpose And Meaning Really Do Matter: The Why Of Work interview & book

Purpose And Meaning Really Do Matter: The Why Of Work interview & book | Just Story It | Scoop.it
People thrive in an environment where their work has clear meaning and purpose.
Dr. Karen Dietz's insight:

Here is a robust interview with David Ulrich, the author ofThe Why of Work: How Great Leaders Build Abundant Organizations That Win who shares specific steps about how leaders can both think better about their work, increase purpose and meaning for employees, and operate from a place of abundance.

 

Storytelling is a part of this, as you will read. Ulrich used the anecdote of the bricklayer/cathedral builder, which is no overused. But the point remains valid.

 

Learn more about finding different aspects of abundant forms of accomplishment like Insight, Achievement, Connection, Empowerment.

 

It's a great read (and inspirational, too!)

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Thursday Soul Story: 10 ways to have a better conversation w/ Celeste Headlee 

Thursday Soul Story: 10 ways to have a better conversation w/ Celeste Headlee  | Just Story It | Scoop.it
When your job hinges on how well you talk to people, you learn a lot about how to have conversations -- and that most of us don't converse very well. Celeste Headlee has worked as a radio host for decades, and she knows the ingredients of a great conversation: Honesty, brevity, clarity and a healthy amount of listening. In this insightful talk, she shares 10 useful rules for having better conversations. "Go out, talk to people, listen to people," she says. "And, most importantly, be prepared to be amazed."
Dr. Karen Dietz's insight:

This is Headlee's 2015 TED talk that is even more relevant in today's polarized world. It's funny, pointed, and her 10 rules to better conversations totally rock.

 

Our polarized rhetoric, identities, beliefs...you name it...keep us from learning and being amazed by people, even those we may not like. As Headlee says, everyone is an expert in something. Every time you don't take the opportunity to learn from someone, your world becomes smaller. Try just one of these rules with someone who troubles you to experience the difference.

 

In keeping with the theme of Thursday Soul Stories, her practical advice for dealing with today's story wars is welcome.

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Improve your presentations skills in 2 ways + storytelling

Improve your presentations skills in 2 ways + storytelling | Just Story It | Scoop.it
Critical thinking, storytelling, and design thinking are necessary skills for any job. Here’s how to get better at each one while delivering a presentation.
Dr. Karen Dietz's insight:

Here's why I like this post: the author says, to build storytelling skills "Tell more stories in your presentations." Bingo

 

But of course there is more to it than that, which is why I also like the 2 other ways to improve your presentations: 1) asking 6 questions, and 2) using design thinking to maximize your impact.

 

I also appreciate that the entire focus of the post is hammering this point home: the presentation is not about you -- it's about your audience. The 6 questions, the design thinking suggestions, and the section on storytelling bring the focus on the audience into practical reality. "Gotta love that.

 

Got a presentation coming up? Use these suggestions to the max.

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Regaining A Skill We Are Losing -- Thursday Soul Stories

The rising self-centered culture is blinding us — people are caring less about the feelings of others. It's threatening our most valuable skill.
Dr. Karen Dietz's insight:

Today I'm starting a new series for Thursday's posts -- Soul Stories, because so many of the stories being fed us today from both politicians and the media are either junk food stories or deliberately divisive stories.

 

Junk food stories are stories that like a great bag of potato chips, the hunger stops but we are not nourished. Other stories we are repeatedly exposed to -- daily if not hourly -- are designed to keep us off-balanced, confused, anxious, and divided.

 

Storytelling can be used to nourish and enliven us, or to keep us small, malnourished, and fearful. The same positive storytelling principles I've been teaching for decades are now being used negatively. I always knew this existed, but when I look back, I sound so naive. 

 

So starting today and every Thursday I'll curate an article that helps us deal with the story wars we find ourselves in. My goal is to help you be independent thinkers, understand the neuroscience behind what's happening, and offer practical steps that strengthen our humanity and social glue. BTW-- did you know that the first step to dividing people is to dehumanize them? When empathy or compassion disappears, social glue dissolves.

 

So here is my first post in the series -- about the skills of empathy and compassion that drive social relationships and social discourse. I really like how they define empathy, share the neuroscience of it, and offer practical steps to keep us balanced and connected.

 

Read this post. Let's all get smart. Don't let crappy stories get you down.

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How To Create The Future You Want: Leadership Storytelling

How To Create The Future You Want: Leadership Storytelling | Just Story It | Scoop.it
The best leaders craft an achievable vision for their company. Here are the five steps they follow to do it.
Dr. Karen Dietz's insight:

The number one skill leaders themselves identify as critical to their success is leading an organization with a powerful vision. The author of this posts gives us 5 steps to make this happen.

 

Yet there is also one significant mind shift that all leaders need to make to make leading with vision a reality: dumping the hero's journey. "What?!" you may be saying.

 

Yep -- the hero's journey won't help you here because it's a story about a lone individual overcoming challenges and bringing wisdom back to the group.

 

Vision storytelling, however, is about co-creating a vision and co-creating living that vision into the future. That's a group experience, not an individual one.

 

What follows are the 5 practical steps to leading with a vision. My only criticism -- and it's a HUGE omission -- is in #2 Co-Create Futures. Co-creating a future is dependent on conversational and formal storytelling. It just doesn't happen without it. Nowhere is this mentioned in the post.

 

I will say the same for step #4 Align With Customer Needs. The best and most efficient way to understand their needs is through collecting stories and ethnography.

 

But now you know. So add both of these in when going through the other 4 steps. 

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The Secret To Innovation? Empathy via Storytelling

The Secret To Innovation? Empathy via Storytelling | Just Story It | Scoop.it
Business solutions can be discovered by putting users at the centre of empathy maps
Dr. Karen Dietz's insight:

Storytelling is the fastest way to build your empathy skills, and it's also the fastest way to discover new innovations/business opportunities.

 

The author of this article shares how this happens, and ways you can make it happen. Like using "unfocus groups" where participants share stories instead of opinions.

 

Another technique is "immersion" where you live someone else's story to gain new insights and opportunities.

 

Then create an empathy map of what your users say, do, and think. 

 

Bottom line -- ask people for their story to find new business innovations.

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Story the Future Online Summit Sept 10-30, 2018 -- Join us!

Story the Future Online Summit Sept 10-30, 2018 -- Join us! | Just Story It | Scoop.it

One way to change the future is to change the story. STORY THE FUTURE is a free online Summit where you will learn from and with some of the world's foremost story practitioners; not just storytelling, but also on-the-edge practice for personal and social transformation. Join us September 10-30, 2018. Register now for free.

Dr. Karen Dietz's insight:

It is such an honor to be a speaker at the Story The Future Online Summit this September. I was just interviewed by one of the organizers and great friend, David Hutchens. As business storytelling professionals, David and I go way back. Today we talked about business storytelling, folklore, and having the stories of an organization integrated into a company's offices. Such fun!

 

I can't wait to hear all the other interviews with colleagues like Shawn Callahan, Victoria Ward, Kevin Cordi, Olga Loya, Michael D. McCarty, Joe Lambert, Sue O'Halloran, Cynthia Kurtz, Moya Sayer-Jones, Paul Costello, Dovey Thomason, Noa Baum, and many others. Then there are all the folks I don't know who I long to listen to.

 

All the speakers are deep thinkers and pragmatists about storytelling. Looking forward to all. Come join us!

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Want to make a difference at work? Tell yourself a different story

Want to make a difference at work? Tell yourself a different story | Just Story It | Scoop.it

"Once we realize that our behavior stems from stories we construct and repeat until they seem fixed in stone, we become more capable of authoring liberating stories."

Dr. Karen Dietz's insight:

The points made about our personal stories driving our work and business relationships are not talked about enough. So imagine my delight when I ran across this HBR article this weekend.

 

The author shares a dead-on story about Chris, a leader at his company, and the story he told himself that kept him in a straight jacket at work. And then, using the techniques of awareness and transformational storytelling, how he got out of that story.

 

The result? Stories that liberate -- both ourselves and others.

 

The measure of great leadership and a life well-lived is self-awareness and the ability to shift your own stories into a better work and personal life.

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The Value Of Excellence, Living Your Values, & Storytelling 

The Value Of Excellence, Living Your Values, & Storytelling  | Just Story It | Scoop.it
Marcus Buckingham, celebrated author and guru of growing your strengths, says if we want to get better, we should study excellence. Hear why, then find three examples you can take back to your work.
Dr. Karen Dietz's insight:

Do you want a culture of excellence at your company? Then become a student of excellence using your company's values. As the author says, For students of excellence, sharing stories of values at work is a best practice. Get 'er done.

 

Examples are included. There's also a link to a values map you can use in this process. Yay!

 

Story on...

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Do the 1 Thing Most Bosses Hate the Most if You Want to Be the Type of Leader People Will Remember for Life  

Do the 1 Thing Most Bosses Hate the Most if You Want to Be the Type of Leader People Will Remember for Life   | Just Story It | Scoop.it
The essence of great leadership really comes down to where you place yourself on the organizational pyramid.
Dr. Karen Dietz's insight:

This article makes a good case for not only leading from the top down but also leading from the bottom up at the same time.

 

This is so counter-intuitive to how many leaders lead. But oh, how it packs a punch. Good examples and solid research are also shared in the post.

 

You might ask why I curated this piece and what it has to do with business storytelling. It's simply this: all memorable leadership has storytelling as a core skill.

 

Leading from the top generates certain kinds of stories like vision stories. Leading from the bottom generates other kinds of stories, like values in action stories.

 

The underlying point in this article is that trust and extraordinary results are the results of collaboration. Story sharing is at the heart of collaboration, too. OK -- you get my drift!

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Storytelling: There's only 1 way to really understand another person 

Storytelling: There's only 1 way to really understand another person  | Just Story It | Scoop.it
Too often, when we imagine how another person feels, we're really just thinking about how we would feel in their situation.
Dr. Karen Dietz's insight:

I love science and here's the latest research on our ability to "put ourselves in someone else's shoes". This is called "perspective taking", Bottom line -- we are terrible at it.

 

So what do we do instead? As the researchers discovered, our accuracy for figuring out someone else's thoughts and feelings improves dramatically when we do "perspective getting".

 

That means taking the time to learn new information about them. You can ask for their thoughts and opinions, and that will work. OR, you can ask them for a story ("tell me about your experiences with..."), which is a richer and deeper way to learn about them.

 

What does this have to do with work? We second-guess staff, co-workers, and bosses all the time, based on what we think we know about them. Stop it. You are bound to be inaccurate, according to these experiments. Learn more about them instead by using storytelling skills. 

 

But don't take my word for it. Try it...

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