JR : Marketing
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Next Big Role: The Content Marketing Manager | Social Media Today

Next Big Role: The Content Marketing Manager | Social Media Today | JR : Marketing | Scoop.it
In my opinion, the Content Marketing Manager will be one of the most important members of any marketing team moving forwards, they will be pivotal to a true multi-channel marketing strategy and without them, you’ll be doing one of two things;...
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Highly targeted, multi-channel, relevant comms and collateral for your customers and prospects. The person responsible for creating this? The CMM.

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Segmentation, Targeting & Positioning in the Real World | Jayant Rana's Blog

Segmentation, Targeting & Positioning in the Real World | Jayant Rana's Blog | JR : Marketing | Scoop.it

There's a lot that's been said and written about marketing strategy already, so why this post, you may ask. Well, frankly this post isn't really the best source in case you're looking to learn the very basic concepts of marketing strategy, but what it is good for is understanding the kind of hard choices and robust logic that goes behind it in the real-world.

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Google Analytics in Real Life: What would your customer experience look like? - Analytics Blog

Google Analytics in Real Life: What would your customer experience look like? - Analytics Blog | JR : Marketing | Scoop.it
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Your potential customers should be able to find what they need on the digital shelf as easily as in real life. The advantage of your online storefront is that you can understand where you’re losing customers and work to improve your shopping experience.

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Is Your Social Network Worth It? | Jayant Rana's Blog

Is Your Social Network Worth It? | Jayant Rana's Blog | JR : Marketing | Scoop.it

In the old world of communicating, marketers could communicate with their prospects only in a broadcast-style, one way, using traditional mass media channels. But, in the new world of communicating, spawned by social media, the communication strategy has a built-in participatory component that permits the prospects to not only receive information but also to participate in the actual creation and distribution of content.

 

 

Jayant Rana's insight:

In this new world of social media the focus has to be on drawing the attention of your customers, making sure they like you and interact with you, which ultimately motivates them to buy rather than you channelizing all your energies on selling.

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Social Brands: accountability continues to elude social marketers - Marketing news - Marketing magazine

Social Brands: accountability continues to elude social marketers - Marketing news - Marketing magazine | JR : Marketing | Scoop.it

While social media is revolutionising the marketing landscape, with further forays into uncharted territory come new challenges. The unpredictable nature of social media means that it is often impossible to predict what lies ahead...

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Is Viral Marketing a Myth?

Is Viral Marketing a Myth? | JR : Marketing | Scoop.it
That ideas can go viral is now a given in corporate marketing and the culture -- but new research suggests the term "viral" marketing does not describe accurately what happens in the market.
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It’s time to abandon the idea that viral marketing via social media will lead to tenfold organic growth.While things don’t go viral like the flu, they can get a 20 percent return – for every 10 adoptees of a conventional marketing effort, another two people will adopt something organically.
Optimizing for content diffusion using things like adding a ‘share’ link can bump returns up to 30 percent or even 40 percent.

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We’ve an early winner for best print ad campaign of 2013: Expedia UK

We’ve an early winner for best print ad campaign of 2013: Expedia UK | JR : Marketing | Scoop.it
Sometimes the simplest of ideas stick with you the most, and this one from Expedia UK surely does that, in a way you can only do in travel category.
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Expedia UK has just come out with a new series of ads, nine of them in total, with puns on the global airport IATA codes and punchlines through passport stamps, all of them on various baggage tags.

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International Marketing: A Nebulous Continuum | Jayant Rana's Blog

International Marketing: A Nebulous Continuum | Jayant Rana's Blog | JR : Marketing | Scoop.it

There are opportunities in the life of a firm that have the potential to make it a truly world-renowned company. That’s when the momentous decision of going international has to be taken by that firm. But taking the decision to go international, howsoever obvious it may seem, can be quite dicey.

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Making the right entry decision is the most important aspect in international marketing. The basic marketing tools of segmenting, targeting and positioning retain their importance, only their context and scale becomes more global.

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Why Good-Better-Best Prices Are So Effective

Why Good-Better-Best Prices Are So Effective | JR : Marketing | Scoop.it
A single price is essentially an ultimatum.
Jayant Rana's insight:

Pricing has traditionally been thought of as a simple search for one perfect price. If your company views pricing in this manner, it's not making the most of this powerful bottom-line enhancing strategy.

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