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10 ways to boost blog shares and comments

10 ways to boost blog shares and comments | Jordan's likes | Scoop.it

During a recent marketing conference, I had some great conversations about the state of blogging.

Everyone was talking about how comments are dead, no one shares anything anymore and readership continues to decline. We all need to reach new audiences, but there isn't a great way to do it.

Facebook sponsored posts work to some degree, as do other types of advertising, but what are we to do?

As it turns out, there is content you can create that will get lots of shares and comments.

Following is a list of 10 types of blog posts that still spark engagement...


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Jeff Domansky's curator insight, September 21, 2016 11:21 PM

Gini Dietrich offers 10 tips to boost blog shares and comments.

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The Age of Distraction: Live On Your Smartphone

The Age of Distraction: Live On Your Smartphone | Jordan's likes | Scoop.it

Say buddy, can you spare some time? Excuse me Miss, can you spare a minute?

We live in the age of distraction and, as Wayne Friedman writes in MediaPost, a recent CRE/Nielsen study highlights the issue for advertisers, marketers, PR pros and social marketers:

“Beyond noticing TV ads, the CRE says viewing, defined as total time in “fixation” using eye-tracking, is a more stringent measure. Results here are that solo viewers spent 58% of time in “fixation,” which dropped to 43% when including co-viewers.

Access to second screens dipped these results even lower for solo viewers: 34% in fixation time. Adding co-viewers with a second screen drops the number to 25%.”

Attention to TV ads dropped 75% with a second screen the study reported....


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Jeff Domansky's curator insight, September 12, 2016 12:46 PM

We live in the age of distraction thanks to social media and technology. But there are a couple of things bloggers, writers, marketers and PR pros can do to break through.