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Why Your First Year Startup Journey Probably Won't Be A Straight Line

Why Your First Year Startup Journey Probably Won't Be A Straight Line | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Why pivoting could be the best thing for your startup
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What I'd Go Back And Tell Myself Before I Pivoted My Startup

One entrepreneur recounts nervously asking investors who'd lost money to throw in some moreand how it paid off.
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Journal of Metaphysics and Connected Consciousness: Elements and Origins

Journal of Metaphysics and Connected Consciousness: Elements and Origins | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

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Jaie Hart's curator insight, March 20, 2016 11:42 AM
This article contemplates that the point of our consciousness exists both within and outside the miracle that is our physical body. 
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4 éléments clés pour mesurer le ROI des réseaux sociaux

4 éléments clés pour mesurer le ROI des réseaux sociaux | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
4 éléments clés pour mesurer le ROI des réseaux sociaux
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A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog.
"Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer).
This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity.
I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.

That’s where “H2H” came from.
The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people."
This evolution has been guiding our society back into one that requires a more personal approach.

- Speaking Human
Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others?
Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.

- A Human Approach: Social Sensory Marketing
The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.

- Customers are Fickle Humans
Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world.
Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.

- Becoming Better Storytellers
Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories.
We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."

Read full original article:
http://www.briansolis.com/2014/02/return-simplicity-empathy-imperfection-communication-human-human-h2h/


Via Giuseppe Mauriello
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Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:07 AM

We've had great success with B2B marketing by remembering that these prospects are people first, B2B second. The shift to thinking about your program as H2H marketing is definitely one to watch. Must-read article!

valeriecharron's curator insight, February 26, 2014 6:19 PM

There is no BtoB or BtoC...

Ricardo De Leon's curator insight, March 19, 2014 1:33 AM

Simpática invitación al retorno de la comunicación H2H, mejor dejemos los teclados, salgamos a escuchar al mundo.

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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

From Robin Good's insight:

"Many content curation startups, and many of the people using curation tools will probably not like what I have written in this article, but I have a hard time behaving as if I couldn't see a cardboard façade that's been sold for a real destination.


Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of getting greater attention from their readers and therefore of how to produce more quality content within tighter and tighter time constraints..."


Read full and interesting Robin Good's insight below.



Via Robin Good, Giuseppe Mauriello
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MyKLogica's curator insight, March 21, 2014 2:07 PM

Personalmente, los denomino de formas diferentes, "Gestión" y "Curación" de contenidos, puesto que aunque en la gestión no se aporta el valor diferencial del punto de vista del curador, aún así es una gran labor la de seleccionar buen contenido y ayudar en su difusión.


Personally I call them differently as content "management" and "curation"; as though with management we haven´t the added value of the personal point of view of the curator, still it is a great job to find and select good, quality content.

i.e. Realty's curator insight, March 25, 2014 4:06 PM

Are you creating value or noise?

Barbara Hart Radisavljevic's curator insight, March 26, 2014 7:13 PM

Quality content curation takes time. It takes time to read sources before promoting them. 

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Tools and Best Advice on Verifying Content in Breaking News: The Verification Handbook

The Verification Handbook, released two months ago by the European Journalism Centre, features tools and advice on verifying content in breaking news situations.

From book intro:
"The Verification Handbook is a groundbreaking new resource for journalists and aid responders, which provides step-by-step guidelines for using user-generated content (UGC) during emergencies.

In a crisis situation, social networks are overloaded with situational updates, calls for relief, reports of new developments, and rescue information. Reporting the right information is often critical in shaping responses from the public and relief workers; it can literally be a matter of life or death.

The Handbook prescribes best practice advice on how to verify and use this information provided by the crowd, as well as actionable advice to facilitate disaster preparedness in newsrooms.

While it primarily targets journalists and aid providers, the Handbook can be used by anyone. It’s advice and guidance are valuable whether you are a news journalist, citizen reporter, relief responder, volunteer, journalism school student, emergency communication specialist, or an academic researching social media."

Index (I only mention the chapters here):

Chapter 1: When Emergency News BreaksChapter 2: Verification Fundaments: Rules to Live ByChapter 3: Verifying User-Generated ContentChapter 4: Verifying ImagesChapter 5: Verifying VideoChapter 6: Putting the Human Crowd to WorkChapter 7: Adding the Computer Crowd to the Human CrowdChapter 8: Preparing for Disaster CoverageChapter 9: Creating a Verification Process and Checklist(s)Chapter 10: Verification Tools


Editors of the Handbook:
Editor: Craig Silverman, The Poynter Institute
Copyeditor: Merrill Perlman, the American Copy Editors Society (ACES)

Each chapter is analyzed with information, tips and many case studies.
PDF version, 112 pages. A Must download and read!

"Verification Handbook" home page: http://verificationhandbook.com/

Read Verification Handbook online: http://verificationhandbook.com/book/

Free Downloads:
Download PDF version: http://goo.gl/fZMGRY

Download ePub version: http://goo.gl/aq4a3Y

Download Kindle version: http://goo.gl/aZEW28



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7 Tactics For Content Curation Success By Heidi Cohen

7 Tactics For Content Curation Success By Heidi Cohen | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Excerpt from the article on Heidi Cohen's Blog:
"Content curation requires special skills, specifically, a strong point of view and expertise at content selection and presentation. It takes an expert with in-depth area knowledge to pick the content gems your audience seeks and needs.

1. Provide editorial selection expertise.
Become known as a trustworthy filter and thought leader on a specific topic.

2. Add commentary to augment existing information.
Give the selected information context for your specific audience.

3. Write attention-grabbing headlines.
Develop headline expertise within your organization.

4. Package your content to attract attention and facilitate consumption.
Outline and highlight key points.
Add images to appeal to readers’ visual senses.

5. Offer curated content on regular schedule.

6. Distribute curated content effectively across channels, platforms and devices.

7. Track results of curated content to achieve your objectives.
Incorporate appropriate content marketing metrics to determine content curation effectiveness..."

Each tactic is analyzed with more information. Read full original article:
http://heidicohen.com/content-curation-success



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ropesemphasize's comment, January 14, 2015 1:42 AM
Spectacular...!!
lackingingot's comment, June 30, 2015 2:32 AM
Wonderful...!!
Emilycanfield's comment, July 4, 2015 2:03 AM

Useful...!!
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Spotify Pushes Further Into Video With Original Slate of Shows

Spotify Pushes Further Into Video With Original Slate of Shows | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Spotify Ltd. is making 12 original series with the likes of actor Tim Robbins and Def Jam Records co-founder Russell Simmons, a dramatic expansion of video offerings from the Swedish music-streaming service.
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Virtual reality could help the stock market reach all-time highs in 2016 and 2017

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VIDEO: Major tech companies are investing in innovation.
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Google Cloud Chief Diane Greene: Here's How We'll Catch Amazon And Microsoft

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Google cloud and enterprise computing chief Diane Greene spoke at TiEcon last week about how she aims to challenge Amazon Web Services and Microsoft Azure.
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How to help students become digital creators

How to help students become digital creators | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
A new report examines how giving students the power to explore digital technology improves learning.

Via EDTECH@UTRGV, paul rayner
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elearning at eCampus ULg's curator insight, May 2, 2016 3:42 AM
Great to read !
hulisani.'s curator insight, May 3, 2016 9:46 AM
These are extra tips on helping you create your websites
@CotCotCotApps's comment, May 9, 2016 3:41 AM
I wonder how many people could actually read the report and comment it since it seems to be only available to paying members... I went through the whole registering process until dead end of "Sorry for the inconvenience, this item is available to members only"... quite frustrating :((
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Intelligent Assistants are Catalysts for Digital Commerce

Intelligent Assistants are Catalysts for Digital Commerce | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
By 2020, we will all have an Invisible Friend. Whether we call it Siri, Alexa, OK Google, or a chatbot, we are entering a world where an intelligence assistant recognizes our “intent.” This could spawn a massive consumer behavior shift, as AI-influenced bots would mean far fewer Google searches by humans.

Via LT-Innovate
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LT-Innovate's curator insight, April 25, 2016 2:45 AM

Dan Miller's latest landscape of #VA companies

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OracleVoice: ERP UX Must Be Simple, Even When The Data Is Complex

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Enterprise resource planning applications are highly complex systems. But the navigation and overall user experience should be as simple as possible.
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Apple Chucks Anti-Hacker Tool From App Store After Just One Week

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Apple removes a security-focused app just a week after it had attracted much media attention for its unique features.
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10 Most Dangerous Spiders Existing

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Spiders are, by and large, harmless. However, there are over 40,000 different types of arachnids and some of them are dangerous. The 10 spiders that you are a
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SoundCloud lance son offre payante en France | Internet

SoundCloud lance son offre payante en France | Internet | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Le site de partage de musique SoundCloud a annoncé avoir lancé mardi en France son offre par abonnement qui permet d'écouter de la musique sans publicité.
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Twitter Adds Search For Timelines And Lists Offering A New Way To Find Curated Content Sources

Twitter Adds Search For Timelines And Lists Offering A New Way To Find Curated Content Sources | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Excerpt from the article on Search Engine Land:

"Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists.

It’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android).


The option in the left-side navigation says “Timelines,” and then once you’ve selected that search filter, there’s a secondary option above the search results to switch between Timelines and Lists.


For users, the new filters offer a way to find curated content sources from other Twitter users..."


Read original article:

http://searchengineland.com/twitter-quietly-adds-search-timelines-lists-188943


Via Giuseppe Mauriello
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Martyn Cooper's curator insight, April 12, 2014 3:15 AM

This should make Twitter more useful to me:

Imel Seda's curator insight, April 13, 2014 8:39 AM

For users, the new filters offer a way to find curated content sources from other Twitter users..."

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The New Rules of Social Journalism: The Curators and More

The New Rules of Social Journalism: The Curators and More | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Interesting excerpt for my topic from the article by PandoDaily:
"Is all social platform content inherently untrustworthy or is it possible to elevate it with journalism’s standards of higher quality and ethics?

We know that traditional methods of screening – e.g. professional editors directly supervising every piece of content – aren’t going to work. Social sites generate too much content for that.

Before despairing the conflict is irresolvable, I’d point out that even some professional journalists rely heavily on Wikipedia, perhaps the best example of generally high-quality crowd-sourced content.

The fact is, there are ways to improve the quality, and reliability of social journalism.
Here are a bunch of practical suggestions about how to bring journalistic ethos to the new hybrid models.

- Label contributors prominently. E.g. Staff Writer. Staff Columnist. Staff Curator. Expert Contributor, Expert Curator, Guest contributor. Reader Contribution. Clue in the audience who’s who.

- Publish staff, contributor and reader credentials as part of a profile linked to all their bylines. I recommend LinkedIn style profiles, with links to articles written for the site or anyone else. Let the audience have plenty of information to decide if a contributor is trustworthy.

- Signing up a guest or expert contributor is a tacit endorsement.

- Business publication, in particular, should consider mandating that contributors take formal online ethics training.

- Getting featured on a content channel should require a curator’s approval (paid professionals or expert volunteers), rather than automated inclusion based on subject matter or pre-approval of the author.

- Unlike social networks, consider only allowing users to follow curated channels, not individual posters.

- Consistently highly-scoring content contributors (including staff) should be labeled as such, so they can gain a reputation as being trustworthy.

- If content has been rejected by curators, or not socially shared, or has poor engagement time and few up votes, screen it for deletion. Provide feedback to contributors facing deletion. Social journalism is not just about increasing the amount of content. It’s about increasing quality of information..."

The article is very long and there also is a first part that I didn't mention here.
In addition, there are more information and other suggestions by author. Read interesting original article here:
http://pando.com/2014/03/29/the-new-rules-of-social-journalism-a-proposal/



Via Giuseppe Mauriello
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Martyn Cooper's curator insight, March 31, 2014 4:22 AM

Monkeys and Typewriters: I use online  quite a lot - this is a case in point.  I find it a good way to book-mark things I want to access later as well as to publicise to colleagues.

Nine0Media's curator insight, March 31, 2014 2:45 PM

#DIYSEO #SocialMediaTools

Neha Xavier's curator insight, April 2, 2014 2:08 AM

Interesting!

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A Flipped-Up Twitter Feed with Only The Good Stuff In It: Vellum

A Flipped-Up Twitter Feed with Only The Good Stuff In It: Vellum | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

From Robin Good's insight:

"Vellum is a new free web app born out of a quick experiment at the New York Times R&D labs which allows you to see all of the most relevant Twitter stories coming from the people you follow, stripped of their commentary and showing their original title, description and source.

Vellum filters out text only tweets that contain no links, eliminates duplicates and surfaces only those tweets that have already been retweeted by multiple people.


An excellent news discovery tool for content curators..."


Read full and interesting Robin Good's insight below.


Try it out now: http://vellum.nytlabs.com/mylinks ;


More info:

http://blog.nytlabs.com/2014/04/25/vellum-a-reading-layer-for-your-twitter-feed/ ;



Via Robin Good, Giuseppe Mauriello
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siobhan-o-flynn's curator insight, April 28, 2014 8:17 AM

ok - I'm in - developed by @nytlabs

Stephen Dale's curator insight, May 9, 2014 7:29 AM

Vellum acts as a reading list  for your Twitter feed, finding all the links that are being shared by those you follow on Twitter and displaying them each with their full titles and descriptions. 

This flips the Twitter model, treating the links as primary and the commentary as secondary (you can still see all the tweets about each link, but they are less prominent). 


Vellum puts a spotlight on content, making it easy to find what you should read next.

Pankaj Jindal's curator insight, May 12, 2014 8:43 AM

Test  4

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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Excerpt from the article written by Kevan Lee and posted on Buffer Blog:
"Finding and sharing exquisite content has never had more value than it does today.

What is content curation?
Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.
Or another definition:
"In a world of nearly infinite content, consumers are looking to one-stop shop." by Mike Kaput

Curation is not aggregation.
Aggregation is algorithmic. Curation is handpicked.
The human element of curation is a huge source of its value.

Significant benefits to a good content curation strategy include:
- You improve your relationship with the sites whose content you share.
- You grow your authority on a subject (provided the curation is top-notch).
- You add quality content to your site or timeline and create a great resource for others.
- You save time from creating content yourself, from scratch.

Examples of where you might use content curation:
- Curate content in a weekly blog post.
- Curate content in an email newsletter.
- Curate content on your social media profiles.

How to curate content as efficiently and expertly as possible.
Certainly, there is a time investment involved in doing it right (as with most things done well). There are a number of resources, tools, and tricks that help make the curation process even easier. Here’s what’s involved.

-Find unique places to discover exquisite content
We collected 17 off-the-radar places to search for new content. The off-the-radar spots are often quite good; there’s content on those sites that your audience may not have seen before, which adds an immediate boost of credibility for you and a boost of value your readers.

- Read what you find
I can admit to being tempted to skim a story and share it—or skip the skimming altogether and jump straight to sharing! There’s just so much content to read and so little time.
I’m clearly not alone in this temptation. Do people read what they share? Not exactly.

- Pick out your favorites
As you read, make note of the stories that really stood out to you and that you’d like to share. There are a number of different ways of organizing these, ranging from old-school to highly automated.

Batch and schedule: The shortcut to social curation
If you choose to share your curation on social media (great idea!), you have a number of tools at your disposal and one neat time-saving trick: Batch and schedule.

Inside the Buffer curation process
Curation is a regular part of our daily activities here at Buffer, both in our social media marketing and in the Buffer product itself.  We share the best stories we can find from our archives and from the web to our profiles on Twitter, Facebook, Google+, and LinkedIn, and we curate a list of content suggestions that are offered fresh each day for folks to pick up and add to their buffers..."

Each point is analyzed with detailed information and external links. Read original, useful and informative article here:
http://blog.bufferapp.com/guide-to-content-curation


Via Giuseppe Mauriello
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gobsmackedmumble's comment, July 1, 2015 6:15 AM

Fantastic
ed alvarado's comment, July 4, 2015 12:18 AM
Fantastic...!!
ringacrux's comment, August 27, 2016 12:58 AM
Thats brilliant
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Police and Tech Giants Wrangle Over Encryption on Capitol Hill

Police and Tech Giants Wrangle Over Encryption on Capitol Hill | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Behind-the-scenes lobbying heightens in this next phase of a divide over digital security that erupted when Apple refused to help unlock an iPhone used in a mass shooting.
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10 things in tech you need to know today

10 things in tech you need to know today | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Dropbox is cutting perks, Palantir is battling negative press coverage, and Uber is pulling out of Austin, Texas.
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Mobistar devient officiellement Orange

Mobistar devient officiellement Orange | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Le changement d'appellation de Mobistar en Orange est chose faite. Les actionnaires l'ont en effet approuvé, et l'entreprise modifiera son logo et ses couleurs dans les prochains jours.
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Video: FDJ pro and pals devise pivot-frame bike - it's not for the fainhearted

Video: FDJ pro and pals devise pivot-frame bike - it's not for the fainhearted | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Videos: FDJ pro and pals devise pivot-frame bike
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