John Blaskett Marketing & Advertising
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John Blaskett Marketing & Advertising
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Mobile and Tablet Advertising: What Lies Ahead | Social Media Today

Mobile and Tablet Advertising: What Lies Ahead | Social Media Today | John Blaskett Marketing & Advertising | Scoop.it
By 2014, there will be more mobile devices in the world than people, and mobile phones will overtake desktop PCs as the most common web access device. So why is mobile advertising taking so long to catch on?
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6 Ways to Promote Your Social Media Contest

6 Ways to Promote Your Social Media Contest | John Blaskett Marketing & Advertising | Scoop.it
Buffer Winner, winner, chicken dinner! with your social media contest. Congrats, you got your own social media contest set up, but now what? The next step is to start promoting your contest if you want to the get the most out of it.
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Nestlé, Facebook and Unilever: when the social media crisis makes the world a better place

Nestlé, Facebook and Unilever: when the social media crisis makes the world a better place | John Blaskett Marketing & Advertising | Scoop.it
Some days ago we talked about Facebook crisis coming from the past, after we found out that someone commented on the first post of the ...
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How Online Advertising is Killing Music Journalism | NOISEY

How Online Advertising is Killing Music Journalism | NOISEY | John Blaskett Marketing & Advertising | Scoop.it
Some thoughts on the "Darwinistic page-view coverage of anything": As print publications move toward blogging, online advertising is becoming the lifeline of music journalism.
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Ford Turns to the 'Crowd' for New Fiesta Ads

Ford Turns to the 'Crowd' for New Fiesta Ads | John Blaskett Marketing & Advertising | Scoop.it
Executives of Ford Motor Company plan to announce on Tuesday that they intend to recruit 100 socially-connected consumers to produce a year's worth of advertising for the next Fiesta.
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Why Instagram pulled its photos from Twitter

Why Instagram pulled its photos from Twitter | John Blaskett Marketing & Advertising | Scoop.it
Images from Instagram, the photo-sharing app that lets user spruce up their work with a slate of arty and retro filters, no longer show up on Twitter. (Why instagram photos have been pulled from twitter.
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Why consumers are so willing to trade data for personalization | Digital Trends

Why consumers are so willing to trade data for personalization | Digital Trends | John Blaskett Marketing & Advertising | Scoop.it
As our comfort level with the Internet continues to increase, so too has our drive to hand over data in return for personalized experiences.
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Social media content is king, but in-house struggles threaten its crown

Social media content is king, but in-house struggles threaten its crown | John Blaskett Marketing & Advertising | Scoop.it
Organizations are struggling to develop social media teams that can create relevant campaigns, making outsourcing a consideration.
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Sliideshare-infographic-the-quiet-giant-of-social-media-networks.jpg (931x3801 pixels)

Slideshare The Quiet Giant of Social Media [Infographic] http://t.co/J3IKpcqb #socialmedia #b2b #infographics #marketing #statistics...
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Newspaper Websites With Paywalls Doubled in a Year [INFOGRAPHIC]

Newspaper Websites With Paywalls Doubled in a Year [INFOGRAPHIC] | John Blaskett Marketing & Advertising | Scoop.it
How widespread is the shift from free to pay on today's Internet? Can newspaper sites survive behind paywalls? Take a look at the trends in this fact-filled infographic.
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31 Easy Ideas To Create Content Your Customers Want | B2B Marketing Insider

31 Easy Ideas To Create Content Your Customers Want | B2B Marketing Insider | John Blaskett Marketing & Advertising | Scoop.it
RT @lisabuyer: 31 Easy Ideas To Create Content Your Customers Want http://t.co/tLldlT40 via @BrennerMichael...
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Think Blogging Doesn't Pay Off? Think Again. | Social Media | Content Writing | Web Copywriting

Think Blogging Doesn't Pay Off? Think Again. | Social Media | Content Writing | Web Copywriting | John Blaskett Marketing & Advertising | Scoop.it
Whether you're a business of one or manage 25 employees, you likely understand the importance of marketing yourself. But have you been paying attention to your business blog? Chances are you're losing money the longer it sits stagnant.
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Five ways to avoid social media fragmentation

Five ways to avoid social media fragmentation | John Blaskett Marketing & Advertising | Scoop.it
The most common problem I’ve come across in social media is what I’ll call ‘fragmentation’. It’s the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.
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Luxury Brands Remain Aloof on Facebook

Luxury Brands Remain Aloof on Facebook | John Blaskett Marketing & Advertising | Scoop.it
Luxury goods consumers, it turns out, want to connect online with their favorite brands, but these marketers keep engagement to a minimum—and apparently for good reason. (RT @fantasticalluxe: Luxury brands ≠ social engagement.
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Best Bus Stop Ever

Are you Born Mobile? Find out at http://on.fb.me/13iyGxz We wanted to make everyday life better with mobile, so we brought in a few surprises to a bus stop. ... (Pure awesomeness by @Qualcomm The Best Bus Stop Ever!
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When Advertising Comes To Google Glass...

When Advertising Comes To Google Glass... | John Blaskett Marketing & Advertising | Scoop.it
Not far from the truth, presumably. (RT @businessinsider: When Advertising Comes To Google Glass... by @hblodget http://t.co/eTT4liXkfe)
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Context, value and competence crucial for mobile campaigns: study

Context, value and competence crucial for mobile campaigns: study | John Blaskett Marketing & Advertising | Scoop.it
To play in the mobile space, brands must be competent, use location and offer an exchange of tangible value, according to Millward Brown.
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Fast-Food Restaurants’ Social-Media Power, in Infographic Form

Fast-Food Restaurants’ Social-Media Power, in Infographic Form | John Blaskett Marketing & Advertising | Scoop.it
Secrets of fast food, revealed.(Fast-Food Restaurants’ Social-Media Power, in Infographic Form http://t.co/2sLAgm8q via @sharethis #fastfood #restaurants #social)...
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Native Advertising: The Future of Digital Marketing (Infographic) - Business 2 Community

Native Advertising: The Future of Digital Marketing (Infographic) - Business 2 Community | John Blaskett Marketing & Advertising | Scoop.it
Native Advertising: The Future of Digital Marketing (Infographic)Business 2 CommunityIn 2013, “Native Advertising” is the name of the game when it comes to web-based marketing.
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Top 25 Follows in Mobile Marketing 2012

Top 25 Follows in Mobile Marketing 2012 | John Blaskett Marketing & Advertising | Scoop.it
Here is our list for must follows in mobile marketing on Twitter.com (Top 25 Follows in Mobile Marketing | Advanced Telecom Services http://t.co/r1ERp6Vg...)...
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How Much do Small Businesses Spend on Social Media?

How Much do Small Businesses Spend on Social Media? | John Blaskett Marketing & Advertising | Scoop.it
The hype around social media just keeps growing and growing. The problem is that many small businesses jump on the bandwagon without even analyzing whether or not it will be a waste of time for them.
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13 Marketing Trends For 2013 | Business 2 Community

13 Marketing Trends For 2013 | Business 2 Community | John Blaskett Marketing & Advertising | Scoop.it
It’s already that time of year when strategic planning and budgeting are in their final stages for 2013.
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5 Tips for Better Mobile Email Marketing

5 Tips for Better Mobile Email Marketing | John Blaskett Marketing & Advertising | Scoop.it
Take advantage of the mobile market by offering great mobile email marketing pieces (Take advantage of the #mobile market by offering great mobile email #marketing pieces http://t.co/djNzYP3R...)...
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Stop Trying to Measure Social Media ROI | Business 2 Community

Stop Trying to Measure Social Media ROI | Business 2 Community | John Blaskett Marketing & Advertising | Scoop.it
“Social media isn’t viable for business.” “Facebook ads don’t encourage CTR.” “Social media is so fragmented that there’s no way to use it (Stop Trying to Measure Social Media ROI - Business 2 Community: Stop Trying to Measure Social Media ROIBusiness...
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6 Tips for designing and running Social Media Contests | Web SEO Analytics

6 Tips for designing and running Social Media Contests | Web SEO Analytics | John Blaskett Marketing & Advertising | Scoop.it
Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience (RT @baharvondalhar: 6 Tips for designing and running Social Media Contests:
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