JOE WEI - IMC
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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | JOE WEI - IMC | Scoop.it

Via Dugguri, Cyndee Mudliar, Liam Palmer, Holly Knowles
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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

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The Role of Direct Mail in the Modern Marketing Mix « iMediaConnection Blog

The Role of Direct Mail in the Modern Marketing Mix « iMediaConnection Blog | JOE WEI - IMC | Scoop.it
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The Importance of Implementing an Integrated Marketing Plan for Your Small Business

The Importance of Implementing an Integrated Marketing Plan for Your Small Business | JOE WEI - IMC | Scoop.it
part of a successful integrated marketing strategy, IMC integrates public relations, advertising, online, social media, etc; and other communications elements into one cohesive entity all sharing the same message.
Joe Wei's insight:

The article explains the importance of the integrated marketing communication and it is essential in today's market for the small business. In today's market new marketing channels pop up every day, the companies need to compete for consumers attention by different various channels, successful integrated marketing will help the company to stand out in the market and attract consumers.

 

Successful integrated marketing plan need to integrates public relations, advertising, online,social media and other communications elements into one cohesive entity all sharing the same message.

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Integrated Marketing: How Well Do You Mix & Match? - Business 2 Community

Integrated Marketing: How Well Do You Mix & Match? - Business 2 Community | JOE WEI - IMC | Scoop.it
For any business, having an integrated marketing plan really is the best way to optimize...

Via Thomas Faltin
Joe Wei's insight:

It is easy to missing out opportunities to reach our target audiences, the integrated marketing plan is the best way to optimize communications efforts, the central idea is to meet the needs of customers value-oriented through communication with the customers

 

Simply relying on the traditional advertising outlets will not effectively reach our consumers, the best approach is to examine all the marketing tools at hand, and take into all the ways they might help to reach consumers. Social media has become a powerful platform for marketing campaigns or promotions and also it helps companies to reach their consumers.

 

I have agreed with the authors that the effectiveness is not always a matter of budget, but rather of good planning and the ability to utilize a wide range of integrated marketing services that work synergistically together.

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How to Set SMART Goals

How to Set SMART Goals | JOE WEI - IMC | Scoop.it
The method of SMART goals (an acronym for the 5 steps of specific, measurable, attainable, relevant, and time-based goals) is one of the most effective tools used by high achievers to reach their goals — realistically and consistently. W...
Joe Wei's insight:

Implementation of the S.M.A.R.T method it will helps employees work more clearly and efficiently. As a marketer this method can be used to achieve objectives, but Specific, Measurable, Attainable, Relevant, Time-bound are the five points that must kept in mind when setting the objectives. This article gives good guideline of how to set the S.M.A.R.T goals efficiently.

 

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How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business | JOE WEI - IMC | Scoop.it
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Érica Ariano, Ellie Xun, zzz, Meg MacDonald, melanie Cottrell
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EmilyTse's curator insight, May 15, 2014 3:12 AM

This article discusses about how to create an integrated marketing communication strategy for small businesses. I believe that this article is interesting because i would think that that IMC strategy could only be implemented effectively by companies on a large scale.

Owen's curator insight, May 15, 2014 9:23 PM

IMC for the small business

Yuhua Hong's curator insight, August 3, 2014 7:26 AM

The article identifies genernal offline and online marketing channels and give a clear explaination about integrated marketing communication(IMC). It is stated that IMC is designed for delivering content massage to target audiences. There are four genernal steps for establishing IMC. Firstly, define your IMC goals so that you can always keep them in mind during IMC planning and operations. Then, getting familiar with your target audiences. For any businesses, consumers’ opinions and reactions towards their IMC plan are very important to the company. The third step is ensure you deliver your content messages consistently over all different media channels. Finally, it should be noticed that conduct marketing audits regularly will be a helpful way to review and revise your strategy. 

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Snapchat - the opportunities and limitations for brands - Social Score Media

Snapchat - the opportunities and limitations for brands - Social Score Media | JOE WEI - IMC | Scoop.it
I’ve noticed lately that more brands are starting to pop up on Snapchat. Recently I’ve connected with both Mashable and Taco Bell, as I’m curious to...
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Lili Wang's curator insight, May 15, 2014 5:51 PM

Snapchats mainly target those whom are at a younger age, mainly teens and late 20-30 year olds as this new application allow users to be able to send a 'snap' of what they are doing at the time. some businesses are adopting snapchats in their ways to promote their certain brand/product as these snaps usually last no more than ten seconds, thus viewers are more likely to notice and keep the image in their heads. "Some suggest that because Snapchat images disappear shortly after they’re posted, people may be more impulsive and willing to take action on a Snapchat campaign, as opposed to using Instagram or other image uploading tools to do the same thing". snapchat is definately an application where companies should consider about implicating in their day to day marketing strategies

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Intergrated Business Services | Modern Marketing Concepts

Intergrated Business Services | Modern Marketing Concepts | JOE WEI - IMC | Scoop.it
Modern Marketing Concepts is an integrated business services provider, offering customized, comprehensive and innovative sales & marketing solutions that generate optimal results for their B2B clients
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | JOE WEI - IMC | Scoop.it
I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.
Joe Wei's insight:

As we all know that the social media platform  provides relatively cheap ways to advertise the business, and its campaigns and promotions, but for the small business direct mail campaigns still been using, it is popular but it can be costly. For those small business who can not afford to advertise their business on a large platform, direct mail will be a good choice for them.

 

This article gives idea of how to combining direct mail and social media for the small business to integrate the social media into their direct mail to connect with their customers and provides idea of combining of these two tools which will be benefits the small business.

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Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | JOE WEI - IMC | Scoop.it
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts
Joe Wei's insight:

Many companies in now days are trying many new channels that pop up everyday to attract our attention. In today's marketing environment is fragmentation. Integration which is a powerful way to overcome fragmentation and help the company to be successful stand out from the crowded market. 

 

It is important for companies to have patience and it plays a big part when integrating, many companies do not have the patience to see it through, integration takes time, it is not easy to integrate a brand into a wide suite of process, materials, and message that have been shepherded by different people, driven by different objectives, and brought to life in different places within the organization. 

 

As the research shows that the "average advertising campaign last approximately 2.3 years and maintaining a healthy growth over time tend to have longer-lasting campaigns", although perfect integration is unachievable but still integration is a powerful method in the marketing.

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Ooi Jun Hao's curator insight, May 13, 2014 9:36 PM

Companies and agencies should think about a more holistic approach to their outreach efforts, including the patient and hard work of developing authentic, long-term relationships with advocates.These connections are not established through money, sponsorships, and endless streams of infographics. They only occur through authentic helpfulness and genuine personal connection. This requires a change in approach from “buying space” to “earning hearts