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Google+ affiche maintenant le nombre total de consultations de votre profil et de son contenu - Geeks and Com'

Google+ affiche maintenant le nombre total de consultations de votre profil et de son contenu - Geeks and Com' | Lab | Scoop.it
Google vient d'annoncer le déploiement de l'affichage du nombre total de consultations du contenu de votre profil ou page.
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The U.S. Digital Services Playbook

"Today, too many of our digital services projects do not work well, are delivered late, or are over budget. To increase the success rate of these projects, the U.S. Government needs a new approach. We created a playbook of 13 key “plays” drawn from successful best practices from the private sector and government that, if followed together, will help government build effective digital services."

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#Mobile Messaging - The key players and trends - Brands want in!

#Mobile Messaging - The key players and trends - Brands want in! | Lab | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 3, 2014 3:10 PM

Mobile platforms are the new gateways to engage and communicate.


Everyone are trying to grasp the ongoing changes and developments, but surely these new apps will need to monetize some branded experiences.

 

Despite the challenges, marketers can ill afford to ignore these new players. Much as Facebook became a gateway to the Web, some of these apps envision themselves as the gateway to mobile devices.


They are the new communication hubs on smartphones.


Which of these new platforms do you currently use?


Brands understand the need to build native experiences, in order to drive better engagement.


What are your thoughts on the best way to incorporate advertising within your mobile experience?

Dan Brody's curator insight, February 6, 2014 12:10 PM

@yieldtech can provide SMB clients there complete mobile message integrated solution

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The Moneyball Effect: How smart data is transforming criminal justice and more | TED Blog

The Moneyball Effect: How smart data is transforming criminal justice and more | TED Blog | Lab | Scoop.it
Anne Milgram wants to moneyball the criminal justice system. How the approach is transforming human resources, the music industry and more.
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La recommandation, passage obligé pour les diffuseurs

La recommandation, passage obligé pour les diffuseurs | Lab | Scoop.it

"La fragmentation des offres et la concurrence de toutes parts amènent les médias à remettre en question leurs stratégies de diffusion."

 

 

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6 Steps to Compiling an Integrated Online Marketing Strategy

6 Steps to Compiling an Integrated Online Marketing Strategy | Lab | Scoop.it
In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.
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Who Leads the Big Data Market? (Probably Not Who You Think)

Who Leads the Big Data Market? (Probably Not Who You Think) | Lab | Scoop.it
Go to a big data tech conference, approach any ten people and ask them to name the technology that’s driving the industry. Most of them will say Hadoop. Ask them to name the vendors who are driving Hadoop’s development, adoption and growth and they’ll say Cloudera, Hortonworks, MapR and they might even throw Pivotal, Intel, Microsoft HDInsight or WANdisco onto the list Next, ask them which technology vendors are reeling in the bucks while riding the big data wave and they’ Topic: Big Data.
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