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How Did Users React On Instagram First Ad?

How Did Users React On Instagram First Ad? | Jobba med landningssidor | Scoop.it
About a month after Instagram announced that it would start running Sponsored Photos and Sponsored Videos, and about a week after it published previews of..

Via ExploreCurate
Åke Bendel's insight:

It works!

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ExploreCurate's curator insight, November 2, 2013 5:36 PM

I agree with Molly McHugh at www.digitaltrends.com. These two comments are very telling and also very hilarious. Read her article here: http://www.digitaltrends.com/social-media/lets-analyze-instagrams-first-ad/.

 

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Maximizing Google+ For SEO

Maximizing Google+ For SEO | Jobba med landningssidor | Scoop.it
After much debate about Google+ and whether it is worthwhile or not, more and more people are accepting it and jumping on board. There are some definite SEO advantages to having a Google+ profile. In

Via Bonnie Burns
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Olivier Aidyn's curator insight, September 4, 2013 1:20 AM

Good Info

Sameep Shah's curator insight, September 11, 2013 11:04 AM

Good list of tips for maximizing google+ 

Andy Birkitt's curator insight, October 2, 2013 4:28 AM

Great article and with good timing as more and more people are realising the benefits of being on Google +

Rescooped by Åke Bendel from The MarTech Digest
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Click Here: 11 Ways to Improve Your Call to Actions - QuickSprout

Click Here: 11 Ways to Improve Your Call to Actions - QuickSprout | Jobba med landningssidor | Scoop.it

Over the years I’ve learned a lot about improving conversion rates. Some of my knowledge has came from hiring conversion rate consultants, or even running my own a/b tests, but most of it has come from co-founding 2 analytics companies: KISSmetrics and Crazy Egg.

 

One of the easiest ways you can boost your conversion rates is by optimizing your call to actions (CTAs). Here are 11 ways you can improve your CTAs:


Via CYDigital
Åke Bendel's insight:

Bättre CTA ger flera konverteringar

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CYDigital's curator insight, March 15, 2013 7:45 AM

Neil Patel is great. Always delivers on proven techniques to help us with the nuts and bolts associated with getting action from our marketing efforts. Strongly recommend that you click through to learn the 11 ways to improve your CTAs!


  • See the article at www.quicksprout.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.


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3 Key Ways B2B SEO Impacts Demand Generation Efforts

3 Key Ways B2B SEO Impacts Demand Generation Efforts | Jobba med landningssidor | Scoop.it
SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B SEO professionals need to consider, based on select research highlights and evolving trends.
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Personalized Calls-to-Action Convert 42% Better [New Data] - HubSpot | #TheMarketingAutomationAlert

Personalized Calls-to-Action Convert 42% Better [New Data] - HubSpot | #TheMarketingAutomationAlert | Jobba med landningssidor | Scoop.it
Learn how to generate more leads through personalized calls-to-action.

 

Digest...

 

He found that calls-to-action targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors.  We call these personalized, targeted CTAs "Smart CTAs." Smart CTAs allow you to provide the right CTA to visitors of your website based on their lifecycle stage.

 

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CYDigital's curator insight, October 8, 2013 10:10 PM

HubSpot offers Smart CTAs, and it's a tremendous feature as witnessed by the aforementioned stats.

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Using Design Principles to Increase Conversions - Unbounce

Using Design Principles to Increase Conversions - Unbounce | Jobba med landningssidor | Scoop.it
A how-to showing how fundamental conversion centered design principles can be used to increase conversions on your landing pages.

 

Summary...

Part 1. Persuasive Design For Lead Gen Forms

Step 1: Using Encapsulation to Increase Conversions

Encapsulation refers to the use of a container to highlight what’s inside. Landing page tip: Use strong dynamic shapes to constrain your point of interest.

Step 2: Using Color & Contrast to Increase Conversions

Color can be used to create an emotional response from your visitors. Orange, for example, is known to generate positive feelings and as such is a great choice for the color of your CTA.  Landing page tip: Use a single color (with a variety of tones) for your entire landing page – except for the CTA. Make it jump off the page.

Step 3: Using Directional Cues to Increase Conversions

As directional cues, arrows are about as subtle as a punch in the face – which is why they work so well. With so little time on your page, guiding the user to the checkout is a smart move.

Arrows let you say, “ignore everything else and pay attention to this please.” Landing page tip: Call attention to your most important page elements by using strangely placed and angled arrows. Tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA.

 

Part 2. Persuasive Design for CTAs

Step 1: Using Whitespace to Increase Conversions. Landing page tip: Give your CTA some breathing room to make it stand out from the rest of your design.

Step 2: Using CTA Copy Design & Placement to Increase Conversions. The ideal technique here is to break up the copy into primary and secondary statements


Via CYDigital
Åke Bendel's insight:

Öka konverteringen med grundläggande design tips

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CYDigital's curator insight, February 25, 2013 8:02 AM

Trust us when we say that the summary above does not serve the article justice. Strongly encourage you to click through to see the graphics associated with the design principals.


  • See the article at unbounce.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us