Job Search for Students through Social Media
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Job Search for Students through Social Media
Great tips and tricks for college students to use social media in their job search
Curated by Maggie Chang
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Students, Here's How to Kick-Start Your Personal Brand Online

Students, Here's How to Kick-Start Your Personal Brand Online | Job Search for Students through Social Media | Scoop.it

This article is the reason I made this board.

"These days, an impressive resume might get you noticed, but it won’t necessarily land you a job interview on its own."

And that's true! You have to be well-rounded as the article points out. One of the ways to showcase how well-rounded you are are social media platforms. Whether you use Twitter to tell other people what you're interested in or LinkedIn to connect to professionals in industries  your interested in, it can really be a big push to help you stand out. 

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7 Ways Job Searching Has Changed

7 Ways Job Searching Has Changed | Job Search for Students through Social Media | Scoop.it

Here are the 7 ways job searching has changed:

 

1. Online applications now require information you could previously avoid giving out.

2. Competition for jobs is greater

3. Social networking has created new paths for finding connections to jobs.

4. Employers are a lot pickier about who they hire.

5. It's harder to change fields.

6. More candidates are taking internships even after they've graduated from college.

7. Salaries are often lower.

 

The one that we're most interested in is #3. With LinkedIn, you are able to network and connect to companies you plan to apply to where as in the "old days," you had to ask for connections through networking. 

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Is The Career Fair Dead? - Forbes

Is The Career Fair Dead? - Forbes | Job Search for Students through Social Media | Scoop.it

I think it's excessive to say that the career fair is dead. But social media has helped impact the fact that career fairs aren't doing so great anymore. 

 

For example, companies like Google are actually holding "Hangouts" as an online career fair-like method, and online and virtual job fairs are becoming much more popular acording to the University of Texas.

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7 Things Job Seekers Should Include in Their Social Media Profiles - AllFacebook

7 Things Job Seekers Should Include in Their Social Media Profiles - AllFacebook | Job Search for Students through Social Media | Scoop.it

This article requires subscription to get the whole thing but it says something interesting.


"One thing you can include is charity work and professional affiliations. Even if it doesn’t relate to the media business, fulfilling work you do outside of a paying job can be a great conversation starter."

 

This is huge and a big tip. Social media is like a conversation starter. It's like the additional part of your resume. What makes you tic? What makes you a well-rounded person? 

 

This is your chance to show your personality. There is only so much one can read from a plain white piece of paper that is your resume but with your tweets, people can read the sentiment behind it. They can read your opinions on different topics, see your interactions with your friends and look at your interests by seeing who you follow.

 

So make sure to think about all of those aspects, and change things accordingly in order to make that starter conversation turn into a job offer.

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Job Searching with Social Media For Dummies

Job Searching with Social Media For Dummies | Job Search for Students through Social Media | Scoop.it

You know it's the real deal when the "Job Searching with Social Media for Dummies" book comes out! Looks like a good read as the book (and I quote):

-Shows you how to easily harness social media sites
-Advice on how to brand yourself online
-Covers all of the latest and most popular social media sites: Google, Twitter, Facebook, LinkedIn, and more

 

It also delves into electronic ettiquette which EVERYONE needs a lesson on so you don't start email recruiters going "LOL" and "TTYL." 


Via Hannah Kramer
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It’s Time To Stop Sucking at Your Job Search | The Savvy Intern by YouTern

It’s Time To Stop Sucking at Your Job Search | The Savvy Intern by YouTern | Job Search for Students through Social Media | Scoop.it

This is another great article from our friends at YouTern. It doesn't exactly talk about social media strategies but many of the things they say to improve your current job strategy involve going online.

 

1. Do Your Research - the article explains that you must must MUST know about the industry you're interested in. Get knowledgable about what's going on, what's the latest news and even forecasts on what experts think will happen. This will give you a "leg up on the competition."

 

2. Slow Your Roll - I think this is a great one. This tip is to not apply to every single job that you come across. I've definitely learned that lesson. It's good to be picky because if you show disinterest in a company you apply for, you not only wasted your time but theirs as well. 

 

3. Do More Research. Self-explanatory, am I right?

 

4. Rank Your Opportunities - in this tip, YouTern says to "rank the opportunities in terms of companies you'd most like to work for." Makes sense!

 

And finally...

 

5. Track your applications and follow up - This is just common courtesy as well as continuing to show interest in the position. You can stay organized on when applications are due by putting them on your online calendar or even making alerts about them. 

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How should job hunters use LinkedIn? - Vote for the best company in Greensboro/Winston-Salem's business competition

How should job hunters use LinkedIn? - Vote for the best company in Greensboro/Winston-Salem's business competition | Job Search for Students through Social Media | Scoop.it

Showing us why job hunters should use LinkedIn, this article explains that with the amount of information LinkedIn groups supply you, there really is no reason you shouldn't use it! 

 

LinkedIn makes it easy to learn about people from their profile and a lot about the industry you're interested in. 

 

It's really important to note once again that groups are a helpful tool. For example, using the alumni group to network could land you a job opportunity somewhere. Also, you shouldn't hesitate to reach out to someone, especially when they're in a group you're a part of. Your membership in that group kind of shows that you're the real deal and are serious about making an impression.

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New social media tools for an old-school job searcher - KansasCity.com

Here's a great article about all the different social media tools and tips for using them such as:

 

LinkedIn

Facebook

Pinterest
Twitter

Blogs

 

Great tips for all of these include how Pinterest is a "goldmine" for people who want to showcase their creativity, and how a blog can be discovered right when someone enters your name into Google.

 

But the last part of the article is something to keep in mind. 

 

"But remember: Old-fashioned personal contact is still the best way to land a job. You have to shake hands and talk directly to people instead of relying on cyber connections."

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10 Social Media Must-Dos for College Students | CAREEREALISM

10 Social Media Must-Dos for College Students | CAREEREALISM | Job Search for Students through Social Media | Scoop.it

Different tips are given to college students in this article. This is much more for college in general but the tips are still useful. They explain why you should ask your friends about their summer jobs, saying that they are extremely "valuable connections for after you graduate," which is very true!


Another great tip is to Google yourself. What comes up? Is it what you want to be there or is it something embarrassing? It's hard to fix an online brand mishap but there's a tool called BrandYourself.com that can help you take steps to fix it.

 

And in other news, it says to use "RateMyPorfessor.com to Save Yourself." SO TRUE. Education is only good as the professor teaching it. It's the unfortunate truth as some classes sound incredible but our taught lousily. So use the site. Nothing to do with job search but a GREAT tip regardless.

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How To Use Social Media For Your Job Search

How To Use Social Media For Your Job Search | Job Search for Students through Social Media | Scoop.it

Here is a great video from Examiner.com. In this video, Brian Alden (CEO, Job.com) talks about why social media can be used to network with people as simple as your friends. Liking pages of companies you like, businesses can better find you when they have openings. You might even want to utilize LinkedIn recommendations, asking former employers, friends, classmates, etc for them to make yourself even more credible. 

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How to Use Facebook's New Job Search App

How to Use Facebook's New Job Search App | Job Search for Students through Social Media | Scoop.it

The big news in the job search on social media world is that Facebook now has a Job Search application. It is meant to be a "central location where recruiters can share open positions with the Facebook community sorted by industry, location and skills" according to Facebook.

 

This article goes into depth at how you should go about using it. Some suggestions it gives are narrowing the search down by looking by keyword or category. 

 

You can also share positions with friends and send it to someone's email address if you think it fits someone else. 

 

As a student, we are at the forefront of technology and should lead the movement into the digital search for jobs by quickly becoming experts on this. It seems to be very useful and with the credibility and reliability of Facebook, I can only imagine how successful it will be.

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Job Search | The Daily Muse

Job Search | The Daily Muse | Job Search for Students through Social Media | Scoop.it

The Daily Muse's Job Search post is an awesome resource for anyone looking for a job...including students. Although not all posts are social media related, they give incredible career advice and even post current job opportunities to look at. I really enjoyed looking through these and even added this onto my RSS feeds so I wouldn't miss anything new!

 

To get a taste, here are some of their latest articles:

- How To (and How Not To) List Education on Your Resume

-Everything I Needed to Know About Networking I Learned from 90s Songs

-Love Politics? Make It Your Job

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5 Clever Ways to Get a Job Using Social Media

5 Clever Ways to Get a Job Using Social Media | Job Search for Students through Social Media | Scoop.it

As the title says, here are five clever ways to get a job using social media:

 

1. Leverage your social graph

2. Use augmented reality and job search apps

3. Build your online influence

4. Use Multimedia instead of a paper resume

5. Turn yourself into an advertisement

 

These are all pretty doable and some even too obvious but it's actually going out there and doing it and making a habit out of doing these things that's the hard part. I don't believe that the paper resume should be completely dropped but I do think having a multimedia resume via slideshare.net or website that you make is definitely something to consider in making yourself different. It also gives you a great venue to build more upon your two-line bullets in your resume.

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HOW TO: Find a Job on Twitter

HOW TO: Find a Job on Twitter | Job Search for Students through Social Media | Scoop.it

Although this is an old article (circa 2009), everything on it still holds true. Twitter can be extremely helpful in finding a job but you have to do your part as well.

 

First, using the 160 character Twitter bio can be huge. Think of it as an elevator pitch...that's 160 characters. 

 

Also, there is nothing wrong with letting people know you're looking for a job. You really don't know who will see it so you will never know until you try! Using #jobs #jobsearch might be helpful as well.

 

I also like that they say to include a link to an online CV. These days, your online CV is LinkedIn. Linking your Twitter to your LinkedIn makes it easier for people to see your accomplishments and will immediately help push you forward as you took the initiative to link them up together in the first place.

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Trends of the Job-Seeking Millennial

Trends of the Job-Seeking Millennial | Job Search for Students through Social Media | Scoop.it

It's cool to see articles geared straight for analyzing the "job-seeking millennial." As you know by now...we are a very different breed. Some things that came out of this article is that Generayion Y thinks that "phone calls seem a little too intrustive."

 

It's true! I know that I feel uncomfortable calling someone and would much rather see what I'm in for by sending an email first. It's a better way (to me) to guage if someone is interested in talking to you.

 

Major points in this article include how improving your SEO techniques (search engine optimization) can build your online presence. Also, note how useful mobile applications can be since we're on our phone all the time anyway.

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Survey Shows College Students Are Not Doing Enough to Prepare For Post-College Job Hunt

Survey Shows College Students Are Not Doing Enough to Prepare For Post-College Job Hunt | Job Search for Students through Social Media | Scoop.it

Dear students reading this. Don't be the type of students they are referring to in this article.


The biggest thing is that students are not prepared because they didn't develop their brand in college.

 

You can develop your brand both online and offline. Offline by networking but online by using different tools such as Twitter and LinkedIn. Or as the article suggest, even some lesser-used tools such as Pinterest, Instagram, or WordPress.

 

Other tips they give is to start the internship search early because it is an important part of the process. Also, find mentors that aren't just your parents. Getting other people's opinions is just as important!

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Starbucks using social media to hire for new jobs - Phoenix Business Journal

Starbucks using social media to hire for new jobs - Phoenix Business Journal | Job Search for Students through Social Media | Scoop.it

I really enjoy coming across articles like this. This is about a company that is taking initiative to use social media to find talent. That company just so happens to be Starbucks.


Starbucks uses a system called Branch Out and it shows open positions in different locations, videos about culture at Starbucks and even information about their benefits!

 

Starbucks also uses Twitter, Facebook and even Instagram to promote their job. Instagram! I think it's great that a company is doing this and it is just something to keep in mind as many other companies will follow suit if they haven't already.

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Video: Job Search Through Social Media

From ABC News, here's a video about job search through social media.


I don't know about "ditching the resume" but I think what they say about looking at companies that are active on social media (which is basically like everyone...) will probably want you to be active on social media as well.

 

Because social media is public (like LinkedIn), people are more prone to tell the truth where lying is a lot easier to do on your resume. 

 

Through social media, recruiters can see your personality and they can decide just through social media if you are a good fit into the company culture. 

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Social Media May Be Taking Over Your Life [Infographic] | The Savvy Intern by YouTern

Social Media May Be Taking Over Your Life [Infographic] | The Savvy Intern by YouTern | Job Search for Students through Social Media | Scoop.it

Social media is great but it is always good to be weary that social media can also be harmful. The amount of time spent on social media is shown in this infographic. 


Per month in 2011, we spent 6.75 hours on Twitter, which is a 4.2 hour increase from 2006. Although that may not seem like a lot, the growth should be a bit frightening as the socializing in person rate is decreased from 22.8 hours a month to 21 hours.

 

Social media accounts for 18% of total time spent online and surprisingly, the fastest growth age in social networking is actually males over 55. 

 

This is all something to be mindful of. Social media is great but nothing should replace face-to-face interaction.

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Development of employable social mda persona should start well before start of MBA program | Careers & HR | Executive | Financial Post

Development of employable social mda persona should start well before start of MBA program | Careers & HR | Executive | Financial Post | Job Search for Students through Social Media | Scoop.it

In this article directed toward students, it addresses how nowadays, if you're not online, you don't exist. Extreme, sure, but it is now the norm to have an online presence.

 

This article goes through advice from professionals such as the manager of corporate communications from LinkedIn Canada, as well as career service officers at various universities.

 

Some of the tips I found most useful include that you should:

-Be gracious, regardless of the fact that it isn't face-to-face

-Use social media for research as it can give you valuable company insight on things like culture as well as what positions will be open.

-And personalize your social media sites. It is much more affective and it brings you out from the crowd!

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Facebook can hurt chances for employment, aid in job search

Facebook can hurt chances for employment, aid in job search | Job Search for Students through Social Media | Scoop.it

Here's a nice article outlining how Facebook can both hurt and help in the job search. 

 

When it comes down to it, it's all about privacy. Know what you have on your Facebook and know who can see what. Read the Facebook privacy guidelines, learn how to secure your Facebook, but also know what you want to keep public. Although it might do you better to delete that picture of you and the underage drinking, maybe showing that you're interested in hiking should be on your public profile. It would show you more well-rounded and could make you stand out.

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Social media guidelines for students and job seekers [infographic] - Holy Kaw!

Social media guidelines for students and job seekers [infographic] - Holy Kaw! | Job Search for Students through Social Media | Scoop.it

This infographic shows student usage on social media for the professional scene. Apparently, 36% of us have an employer affiliation listed on our Facebook--myself included! 

 

This is a really interesting infographic because it actually shows what coworkers, peers, faculty, and competitors think about social media interaction between you and that group. 


For example with faculty, the pors include that social networks expand classroom discussions but at the same time, it might be looked at as inappropriate too. 

 

It's good to find a balance between everything and it is good to be aware and mindful of who you connect with via social media.

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A Job Search Through Social Media Gets People Hired… Period | The Savvy Intern by YouTern

A Job Search Through Social Media Gets People Hired… Period | The Savvy Intern by YouTern | Job Search for Students through Social Media | Scoop.it

With a title like that, it's clear that social media is important. Period. This article by YouTern actally explains why this is with data. According to the Jobvite Social Recruiting Survey of 2012, 92.4% of all HR professionals use or plan to use social recruiting and an astounding 73% have successfully hired a candidate through social media. Those stats are incredible!

 

From the data, it also shows that must have been hires through LinkedIn (89%) and the growth of usage of social media has grown from 2010 ot 2011. More statistics and interesting facts in this!

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Red Flags for Job Searching on Craigslist

Red Flags for Job Searching on Craigslist | Job Search for Students through Social Media | Scoop.it

Social media is great for finding jobs but here's a warning about Craigslist. In our generation, we don't view Craigslist too kindly except for for finding old furniture and maybing getting some cheap tickets to sporting events or concerts. Other than that, "shady" is the word we tend to give it.


This article on Mashable goes through some of the scams that people on Craigslist are doing that relate to job search. Might sound like a great job on the listing but be aware of the following that might hint it as a scam:

 

1. No Company Name

2. No Unique Email

3. Jobs with "No Skills Required"
4. Check Cashing and Wire Transfers

5. Asking for Personal Information

 

All of these can be easy ways for scammers to get your personal information and take advantage of you. Don't let them pray on you! 

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Really Simple Search: The Job Search Tool You Should Be Using | The Daily Muse

Really Simple Search: The Job Search Tool You Should Be Using | The Daily Muse | Job Search for Students through Social Media | Scoop.it

As someone who just started really using RSS, I thought this was a very useful article and convinced me as to why I should use RSS for my job search. Every corporate presentation that I goes to suggests that I learn a lot about the company before interviews and I feel as though RSS feeds are a great way of doing that. In this article, they actually say to "keep an eye on your favorite companies," and to set up RSS feeds for their newsfeeds or blogs or even their twitter accounts.

 

The article also suggests to flag important positions you want to apply to. Using RSS, you can scan the jobs easily on your phone and then flag/star/favorite anything you're interested in applying to to come back later for future reference. Great stuff and things I never thought RSS could be useful for!

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HOW TO: Use Google+ For Your Job Search

HOW TO: Use Google+ For Your Job Search | Job Search for Students through Social Media | Scoop.it

Again, who knew Google+ would be useful in a job search? I think it's a great way to differentiate candidates from each other. These days, having a LinkedIn is standard, having a professional Twitter is not a big surprise but having a professional Google+ could be a huge step in making yourself stand out from the crowd. 

 

This articles goes through many tips on how to use Google+, including using circles to organize different professionals. It also suggests hosting a relevant hangout which I found very smart because it's different and you can also host on what you're an "expert" on. It would kind of be like hosting a twitter chat but you'd get to see people on the screen and listen to their impromptu responses rather than their thought up tweets. Very cool and interesting idea!

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