JcPenney
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Marketing and Social medi
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Rescooped by Leann from Pricing News
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JCPenney Relapses On Its Pricing Strategy And Emails Shoppers Thousands Of Discounts

JCPenney Relapses On Its Pricing Strategy And Emails Shoppers Thousands Of Discounts | JcPenney | Scoop.it
JCPenney is offering thousands of discounts for a July 4th price rollback, reports James Covert at the NY Post.


It surprised shoppers with emails touting the discounts.


This sort of move is an obvious traffic grab, and there's no shame whatsoever in that. It's a near universal retail tactic to get shoppers into stores during a holiday season.


But what about JCPenney CEO Ron Johnson's "fair and square" pricing strategy?

 


Via PricingNews
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JCPenney Black Friday 2012 will be Fair and Square - I4U News

JCPenney Black Friday 2012 will be Fair and Square - I4U News | JcPenney | Scoop.it

Apple's former Retail boss Ron Johnson is rebuilding JCPenney. It looks like it has been a rough year so far. Ron Johnson wants to g et away from coupons and gimmicky sales. So far that did not work that well.


Via sidney chopera
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jcpenney Nails the American Look ????

jcpenney Nails the American Look ???? | JcPenney | Scoop.it
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.

Via Eric Chuan, Leann
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