Jared's Digital Marketing Daily
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5 Ways Google Personalizes Search Results (and How It Affects Rank Tracking) - Link-Assistant

5 Ways Google Personalizes Search Results (and How It Affects Rank Tracking) - Link-Assistant | Jared's Digital Marketing Daily | Scoop.it
Personalized search results are the results a user sees in a search engine that aren't just based on the traditional ranking factors (such as the relevance of the web pages to the search term or their authority), but also on the information that the search engine has about the user at the given time, such as their location, search history, demographics, or interests. Although widely debated, the purpose of personalized search is to increase the relevance of the results for the particular user.

Both Google and Bing (and hence Yahoo, too) are personalizing their search results, but Google seems to be doing it for a larger share of searches. Back in 2011, a small experiment showed that over 50% of Google searches were being personalized; that number has likely only gone up since.

Personalized search means there is no consistent search experience across users, locations, and devices. It's still crucial to track your keywords, but you need to realize that it is not giving you the exact picture every searcher sees. This is why it's important to keep tracking rankings across different locations (particularly if you're doing SEO for a physical business) and devices, and amplify your content marketing efforts and social media presence to win placements in the personalized SERPs.

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CYDigital's curator insight, August 23, 2017 8:48 PM

CT for the SEO to do's.

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse

7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse | Jared's Digital Marketing Daily | Scoop.it
The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts are perfect for showcasing people enjoying beautiful products in the wild.

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Mills Robert's comment, December 6, 2016 4:20 AM
Just amazing
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Your Must-Read MarTech Digest™, for Wednesday, 12/7/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 12/7/16 #MarTech #DigitalMarketing | Jared's Digital Marketing Daily | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

2017 is Coming: Do You Have Your Marketing Metrics in Place? - ForbesWhy Marketing Needs Closer Ties to IT - HBRThe 7 Must-Attend Sales and Marketing Conferences - Capterra BlogDo Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page | MarketingExperimentsTime is your enemy, at least when it comes to referral programs | Andrus PurdeHow to Use Project Management Software for Marketing Campaign Success - Digital Marketing Institute9 Clever Ways to Create Live Video on Social Media - TopRank BlogTactical Keyword Research in a RankBrain World - MozA Cheat Sheet to Designing a Pricing Page that Converts - KissmetricsThe 24 Best Visual Content Creation Tools - WebbiquityIntroducing Qlutch - Our New Marketing Planning Web App - Marketing MOMicrosoft’s LinkedIn acquisition approved by regulators, but there’s a catch - VentureBeat

 

See ALL Top Curated Marketing Technology Articles here.

See our solutions.


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CYDigital's curator insight, December 7, 2016 10:16 AM

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers

10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers | Jared's Digital Marketing Daily | Scoop.it
When was the last time you took a long hard look at your landing pages? On paper, landing page optimizatio
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Will Corporate Support of LGBTQ Community Be Seen Beyond Pride Month?

Will Corporate Support of LGBTQ Community Be Seen Beyond Pride Month? | Jared's Digital Marketing Daily | Scoop.it
The LGBTQ community saw a heightened level of support from major corporations during Pride month. But now that the parades are over, will we continue to see their backing?

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Gay Ad Network's curator insight, July 11, 2016 1:28 PM

I find it odd that corporations would allocate the bulk of their LGBT marketing budgets during Pride month. It's actually the hardest time for a company to make an impact in the LGBT market and break through the noise and clutter. It is often better to be consistent with a ongoing marketing message.  For maximum efficiency - advertisers should refine their LGBT audience and target their media appropriately.   

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6 Facebook Features Marketers Overlook | Sprout Social

6 Facebook Features Marketers Overlook | Sprout Social | Jared's Digital Marketing Daily | Scoop.it

There are several Facebook features marketers tend to overlook to get in-depth analytics, engagement and audience building data.


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31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

31 Experts Give Their Best Small Business Tips for Standing Out on Social Media | Jared's Digital Marketing Daily | Scoop.it
Struggling to get noticed on social media? It's not easy! In this article, 31 experts give their best small business tips for standing out on social media.
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Friilance's curator insight, April 25, 2016 1:41 PM

31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

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7 Skills CMOs Need In The Digital Marketing Era | Newscred Blog

7 Skills CMOs Need In The Digital Marketing Era | Newscred Blog | Jared's Digital Marketing Daily | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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CYDigital's curator insight, January 10, 2016 9:31 PM

For B2B: skip #3; #6 is a given; #5 is priority; MIA: predictive, personalization, data-driven

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How Digital Marketing Will Change in 2016 [Infographic] - Profs

How Digital Marketing Will Change in 2016 [Infographic] - Profs | Jared's Digital Marketing Daily | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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5 Ecommerce Site Design Trends for 2016

5 Ecommerce Site Design Trends for 2016 | Jared's Digital Marketing Daily | Scoop.it

In 2016, ecommerce websites may start to look a lot more alike as designers use a similar set of user interface design patterns, employ cards and card-like layouts, and even use similar ways to get new email subscribers.

Often changes in site design are the result of changes in site usage. In 2016, mobile site use is driving nearly every trend on this list. Design patterns are providing shoppers with similar and convenient shopping experiences. Card layouts work as well on a smartphone as they do on a large screen, and even dynamic content may improve experiences across devices.


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State of Marketing Technology 2016 - Walker Sands

State of Marketing Technology 2016 - Walker Sands | Jared's Digital Marketing Daily | Scoop.it
In an oversaturated, highly competitive market, buyers and decision-makers face mounting obstacles in terms of investing in the latest martech technology. Walker Sands’ 2016 state of marketing report, “Understanding the New Martech Buyer Journey” surveyed over 300 U.S. marketers regarding how they make martech purchasing decisions. Key findings from the in-depth report revealed:

Most organizations have multiple decision makers involved in a final decision about martechA majority of marketers are over halfway to a decision about a new martech purchase before even contacting a sales repMost marketers only begin their search for technology after recognizing a company need
This evolution has presented  B2B marketers with new challenges in mapping out the martech buyer journey .

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


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CYDigital's curator insight, October 14, 2015 9:58 PM

Quick reg form gives you access to the .pdf.

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3 Ways to Seamlessly Incorporate Video Into Your Social Media Marketing

3 Ways to Seamlessly Incorporate Video Into Your Social Media Marketing | Jared's Digital Marketing Daily | Scoop.it

Video marketing is quickly become a major focus of savvy social media marketers. Why? Because videos get engagement, and engagement means more conversions, better relationships and greater brand awareness.

 

For instance, the average internet user spends 88 percent more time on websites with video. And when marketers included videos in their emails, they saw a 200 to 300 percent increase in click-through-rates.

 

Here are three ways to incorporate video into your social media marketing...


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Top 6 Tips to Increase the Click through Rates of Your Marketing Emails

Top 6 Tips to Increase the Click through Rates of Your Marketing Emails | Jared's Digital Marketing Daily | Scoop.it

Many entrepreneurs depend on email marketing to spread the word about their businesses. But a major problem they face is that many of their emails are not even opened by their target audience. So, how can they increase the click-through rates of these emails?


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Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare | Jared's Digital Marketing Daily | Scoop.it
Google is shifting to a mobile-first index, here's what you need to know to ensure you are ready.

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Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare | Jared's Digital Marketing Daily | Scoop.it
Google is shifting to a mobile-first index, here's what you need to know to ensure you are ready.

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Instagram Adds Live Video, Disappearing Photos and Videos

Instagram Adds Live Video, Disappearing Photos and Videos | Jared's Digital Marketing Daily | Scoop.it
Instagram announced two major updates Monday morning: live video in Instagram Stories and its latest nod to Snapchat, disappearing photos and videos in its Instagram Direct messaging feature.

The Facebook-owned photo- and video-sharing network said in a blog post that live video in Instagram Stories and in its Explore section will roll out globally “over the next few weeks,” adding:

Via Brian Yanish - MarketingHits.com
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The simple reason so many US businesses openly support LGBT rights

The simple reason so many US businesses openly support LGBT rights | Jared's Digital Marketing Daily | Scoop.it
Each June, Pride season is heralded in US stores by the arrival of rainbow-hued Pride collections. This year, brands like Target, Converse, and Levi’s have decked the store halls with their colorful products and merchandise. These collections might seem like superficial overtures in allyship, aimed more at filling businesses’ coffers than showing genuine support for the LGB

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Gay Ad Network's curator insight, June 28, 2016 8:34 PM

In 2016, the global LGBT buying power is estimated at $3.7 trillion.

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Sustaining Pride: How brands' approach to LGBT comms has changed and what's next | PR Week

Sustaining Pride: How brands' approach to LGBT comms has changed and what's next | PR Week | Jared's Digital Marketing Daily | Scoop.it
Sustaining Pride: How brands' approach to LGBT comms has changed and what's next. From PR Week

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Gay Ad Network's curator insight, July 7, 2016 9:03 AM

Support for the gay community peaks in June, but brands should sustain their LGBT outreach throughout the year, 

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21 Video Marketing Ideas for Small-Business Budgets #Infographic

21 Video Marketing Ideas for Small-Business Budgets #Infographic | Jared's Digital Marketing Daily | Scoop.it
Content - Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.

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Ken Bracken's curator insight, April 25, 2016 4:34 AM
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15 Hidden Instagram Hacks & Features Everyone Should Know About

15 Hidden Instagram Hacks & Features Everyone Should Know About | Jared's Digital Marketing Daily | Scoop.it
In the past few years, Instagram has quickly become the go-to social network. And if you think it's just middle and high schoolers are the ones using the app, think again: Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter.

Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day.

Via Brian Yanish - MarketingHits.com
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Tips, Tricks to Optimize a YouTube Channel

Tips, Tricks to Optimize a YouTube Channel | Jared's Digital Marketing Daily | Scoop.it

Using YouTube for your business is easy. Simply set up a channel and start uploading videos. But as your investment in video grows, so does the pressure to make sure that the content is performing.

Beyond the basics of YouTube branding and uploading, there are little-known features that can help to improve performance. Put these tips and tricks into action and you will be on your way to building not only video views, but also the number of subscribers to your channel, and those all-important clicks back to your ecommerce website.


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What Twitter Gains by Expanding the 140-Character Tweet - WSJ

What Twitter Gains by Expanding the 140-Character Tweet - WSJ | Jared's Digital Marketing Daily | Scoop.it
Twitter’s number-one priority is user growth and retention. Housing more content, in theory, could keep people on its site and lure newbies who click on Twitter links within news stories or in Google’s search results. Once on Twitter, they may be served an ad, and if the company does it right, be enticed to sign up.

While this change is unlikely to be the silver bullet that reignites user growth, it may also help simplify what is still an arcane service to many. Most casual users won’t have the need–or will–to exhaust Twitter’s forthcoming bounty of 10,000-characters. They may, however, feel less frustrated by trying to keep within the confines of 140.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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CYDigital's curator insight, January 11, 2016 8:13 PM

The character expansion may be announced by the end of March, so start prepping.

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The Best Content Marketing Videos of 2015

The Best Content Marketing Videos of 2015 | Jared's Digital Marketing Daily | Scoop.it

See the best videos for content marketers and the best content marketing videos from brands.


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9 Instagram Tips and Tools for Marketers

9 Instagram Tips and Tools for Marketers | Jared's Digital Marketing Daily | Scoop.it
Are you using Instagram for your business?

Want to get more from your marketing efforts?

Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine.

In this article you’ll discover nine tips and tools to improve your Instagram marketing.

Via Brian Yanish - MarketingHits.com
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bidatingsite's curator insight, October 21, 2015 4:49 AM

http://www.bidatingsite.net/  date the bisexual women and men for dating when you are alone

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How to develop a winning content marketing strategy

How to develop a winning content marketing strategy | Jared's Digital Marketing Daily | Scoop.it
As you probably know, content marketing is becoming more and more popular. In fact, according to Demand Metric, 78 percent of CMOs think that custom content is the future of marketing.

Via Brian Yanish - MarketingHits.com
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