Modern SEO Page-Naming Conventions - Website Magazine | Jamie's Scoops | Scoop.it
Most search engine optimization (SEO) professionals spend a lot of their time optimizing the titles and descriptions of their Web pages to rank higher and attract more visitors, but many also forget to optimize another important aspect of a Web...

 

As with title tags, URLs help describe a website and page to search engines and potential visitors, meaning that they should be updated (or at least checked) regularly to ensure they are relevant, accurate and enticing for users.

There are various “best practices” for URL structure that have popped up over the years, such as keeping them as short as possible, while remaining descriptive, and that they should indicate the different levels of a site’s structure by including folders and/or subfolders.

Informational

When it comes to informational page URLs, it is important to utilize keywords as much as possible, and to be aware of more long-tail search queries that may come up so you can include them in your URLs, as well.

 

Navigational

Navigational searches are those that are looking for something specific, so a smart brand knows that it should include its name in all of its URLs whenever possible. In addition, you should [use] your industry’s most prominent keyword frequently. Plus, it helps to keep these address names as short and easy-to-remember as possible.

 

Transactional

Most of us use the Web to shop, at least on occasion, and so many of our daily searches have to do with potential transactions we’re thinking of making. For SEO pros, this means it is important to include possible keywords in a page’s URL structure, but that it is more important to organize and name your site’s folders and subfolders so that they aren’t too long and add a lot of unnecessary clutter to your URLs, because, as you’ll see, many of these URLs are already quite long.


Via CYDigital