J.Crew's Social Media Marketing Techniques
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J.Crew proves the enduring power of the catalog

J.Crew proves the enduring power of the catalog | J.Crew's Social Media Marketing Techniques | Scoop.it
Online spending may be increasing, but the venerable catalog is doing anything but fading away. In fact, it is still an important part of business for retailers.
“It’s basically a marketing tool,” said retail analyst Eric Beder, a managing director at Brean Mur …
Catherine Dolder's insight:

This article does mention the increase in online spending and marketing, but they touch on how J.Crew is still thriving when it comes to the print catalog. While social networking and online platform usage is rising, it is important to maintain connected and utilizing print platforms as well. J.Crew does a phenomenal job of maintaining both.

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J.Crew - Retailing the Right Way

J.Crew - Retailing the Right Way | J.Crew's Social Media Marketing Techniques | Scoop.it
Over the past decade, J.Crew has implemented new marketing strategies, redefined their classic aesthetic and expanded its product line. With a successful runway debut during New York Fashion Week i...
Catherine Dolder's insight:

This article summarizes J.Crew's accomplishments over the years, emphasizing the endorsement from the Obama family which really helped them via social networking and spreading their name digitally.

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From Catalogs to eCommerce: J Crew Remains Relevant - Strategy. Impact. Results.Strategy. Impact. Results.

From Catalogs to eCommerce: J Crew Remains Relevant - Strategy. Impact. Results.Strategy. Impact. Results. | J.Crew's Social Media Marketing Techniques | Scoop.it
Catherine Dolder's insight:

J.Crew doing phenomenal work in staying relevant throughout the years. "J.Crew has stayed true to its upscale trend" and "is making impressive progress on moving the traditional brick and mortar company into a leading internet marketer".

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RetailWire Discussion: Is J.Crew's Pinterest Sneak Peak a Sign of the Way Catalogs Will Go?

RetailWire Discussion: Is J.Crew's Pinterest Sneak Peak a Sign of the Way Catalogs Will Go? | J.Crew's Social Media Marketing Techniques | Scoop.it
Catherine Dolder's insight:

J.Crew offered special promotional deal on Pinterest the day before their spring collection debuted. Their Pinterest has over 62,000 followers compared to their sister stores Gap with 43,000 and Banana Republic with 9,000.

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7 Marketing Lessons From J. Crew's CEO

7 Marketing Lessons From J. Crew's CEO | J.Crew's Social Media Marketing Techniques | Scoop.it
J. Crew's CEO shared some valuable marketing lessons that hold true of any business owner wanting to grow. Here is a recap of the interview.
Catherine Dolder's insight:

CEO gives tips for marketing, claims that a social media presence is necessary and useful but not a huge part in the concept of marketing-one must dig deeper.

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4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean — The uberVU Blog

4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean — The uberVU Blog | J.Crew's Social Media Marketing Techniques | Scoop.it
Using uberVU's conversation maps, we found real-time insights on social media conversations and what's being said about some of the top brands.
Catherine Dolder's insight:

J.Crew shocked social media when customer reported (and posted) about a complaint she had with the product and CEO Mickey Drexler responded via phone call and email. Talk about positive social presence. This was all over social media buzzing around and promoting a positive brand for the company.

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▶ J.Crew on Film: "The Secret Language of Monogramming" - YouTube

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Catherine Dolder's insight:

Monogramming is everything… Especially for J.Crew's target audience and customers. One of their many claims to fame is the ability to monogram almost anything you purchase from their store. It's awesome that they emphasize this in their videos and social media posts.

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▶ J.Crew New York Fashion Week Fall/Winter 2014 - YouTube

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Catherine Dolder's insight:

J.Crew's designer Jenna Lyons uploads videos displaying winter 2014 styles. Their YouTube presence is phenomenal and always post lifestyle, staying tips, and presentation previews.

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J. Crew Wants to Reconnect With Its Base

J. Crew Wants to Reconnect With Its Base | J.Crew's Social Media Marketing Techniques | Scoop.it

J.CrewJ. Crew, home of a casual put-together look, is reaching out to its aficionados, with a multimedia campaign that underscores the quality materials in its merchandise.

Catherine Dolder's insight:

J.Crew's campaign "jcrewaholics" (2012) was their first multimedia marketed line. This year was the first time they took social media to the test and marketed their products on their social networking sites.

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Specialty Retail Spotlight: J.Crew Embraces Digital | L2's The Daily

Specialty Retail Spotlight: J.Crew Embraces Digital | L2's The Daily | J.Crew's Social Media Marketing Techniques | Scoop.it
Catherine Dolder's insight:

This is another article about J.Crew's media boost in 2013. They became a tech-saavy company in z matter of months leaping from Social Media ranking "Average" to "Gifted".

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J.Crew Fall 2013 Runway

J.Crew Fall 2013 Runway | J.Crew's Social Media Marketing Techniques | Scoop.it
J.Crew turned it up to 11 for Fall 2013, thanks to creative director Jenna Lyons's deft touch with color and pattern mixing. Neon citron mingled with bubble gum pink, while a clean winter white sweater and pants provided a palette cleanser.

Via The Meeddya Group
Catherine Dolder's insight:

J.Crew expands products from affordable, casual clothing to a runway collection. Some think that they are broadening their market too much and others think it is a bold and extravagant (in a good way).

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J.Crew (jcrew)

J.Crew (jcrew) | J.Crew's Social Media Marketing Techniques | Scoop.it
J.Crew / Sometimes things that don't seem to go together, do.
Catherine Dolder's insight:

J.Crew's Pinterest account is up-to-date with current fashions and expands into wide range of lifestyle posts. This is one of their most lenient and informal curations. The tagline is even different than the rest of their sites.

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J.Crew

J.Crew | J.Crew's Social Media Marketing Techniques | Scoop.it
Catherine Dolder's insight:

J.Crew's Facebook presence is frequent and fashion-forward. They incorporate a lot of clothing and merchandise. Would love to see more lifestyle posts!

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International Marketing - ‘Hello, World,’ J.Crew says, via the web - Internet Retailer

International Marketing - ‘Hello, World,’ J.Crew says, via the web - Internet Retailer | J.Crew's Social Media Marketing Techniques | Scoop.it
Internet Retailer - Marketing/International Marketing - ‘Hello, World,’ J.Crew says, via the web
Catherine Dolder's insight:

J.Crew's new international campaign, "Hello, World" is a multimedia initiative for bloggers, shoppers, store owners, and entrepreneurs around the world to showcase their J.Crew style tagging Hello, World.

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Social Media Trends in Retail to look for in 2014

Social Media Trends in Retail to look for in 2014 | J.Crew's Social Media Marketing Techniques | Scoop.it
Welcome to 2014, where multi-channel marketing will be the single most important focus of your retail organization.
Gone are the days of having just a social media presence on Facebook and Twitter. Today, notable brands such as Best Buy, J.Crew, Macy’s...
Catherine Dolder's insight:

Utilizing visual social media to display their products, J.Crew has over 350,000 Instagram followers just beating out their Twitter following. Total they have 1.3 million followers on social media.

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Case Study: J.Crew shows what print catalogs can add to the online shopping experience

Case Study: J.Crew shows what print catalogs can add to the online shopping experience | J.Crew's Social Media Marketing Techniques | Scoop.it
Impressive advances in e-commerce websites — and consumer web proficiency — have changed the business of online shopping. But while retailers may have started to downplay the importance of catalogs a few years ago, there is still plenty of insight to be gained from those print products.
Catherine Dolder's insight:

Coy Clement claims that e-catalogs are the new big seller over print catalogs. Companies are digitizing and expanding their content not only over their websites but with blogs and social networking sites as well.

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Man Single-Handedly Got J.Crew to Tweet Again

Catherine Dolder's insight:

Author Barry Hott claims his contribution for J.Crew coming out of their dark and Twitter-less year. Their social media hiatus was one for the books and many of their customers took note of it.

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J. Crew & the Man Who Dressed America

J. Crew & the Man Who Dressed America | J.Crew's Social Media Marketing Techniques | Scoop.it
With more than 300 stores, nearly $2 billion in sales and even the First Lady as a fan, J.Crew has transformed from a once-flailing, lackluster brand to a fashion force. Leading J.Crew is CEO Millard “Mickey” Drexler, known for his intuitive sense of what the public craves and his ability to lift troubled companies to new heights. Since taking over J.Crew in 2003, Drexler has successfully introduced designer quality clothing for the masses — driving the company’s revenues up 170 percent.

From New York to Italy, anchor David Faber explores the process of conceiving, creating and marketing a new line of clothing. How will J.Crew meet the twin challenges of expansion and a rapidly changing landscape in the Internet age of retail? CNBC takes you inside this growing retailer and explains what’s made the stylish, contemporary brand a success.
Catherine Dolder's insight:

Mickey Drexler, CEO of J.Crew, branded this company into something new and exciting. He expanded their audience and customer reach through social media marketing and by incorporating a variety of styles and patterns that men and women age 20 to 60 can enjoy.

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Social Media Face Off: J. Crew vs. Banana Republic — The uberVU Blog

Social Media Face Off: J. Crew vs. Banana Republic — The uberVU Blog | J.Crew's Social Media Marketing Techniques | Scoop.it
With a similar target audience, retail size, and clothing set, we compare J. Crew to Banana Republic in terms of who is performing the best in social media.
Catherine Dolder's insight:

In this social media face-off, author Ben Cockrell compares the social media presence of J.Crew and Banana Republic in social media expertise including mentions, sentiment, conversation mapping, and exposure. Our overall winner was J.Crew!

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▶ J.Crew on Film: "Pretty Swell" - YouTube

J.CShare your videos with friends, family, and the world

Catherine Dolder's insight:

J.Crew continues with their phenomenal YouTube account by posting not only fashion-forward videos and previews but also lifestyle posts. It is important that while branding you maintain the culture and lifestyle goals of your company.

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The Cult Of J.Crew

The Cult Of J.Crew | J.Crew's Social Media Marketing Techniques | Scoop.it
The retailer is doing exactly the right thing: selling clothes that women want to buy. Why isn't anyone else?
Catherine Dolder's insight:

Forbes article relaying the cult-like following J.Crew clothing has accumulated. The author touches on their Facebook presence and their dedicated customers posting about how much they love the products.

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J.Crew Steps Up Social Media Game

J.Crew Steps Up Social Media Game | J.Crew's Social Media Marketing Techniques | Scoop.it
After a year of no tweets, when J.crew took to twitter to say “Aaaaand we’re back,” we know something was up. It turns out, our hunch was correct. It seems that J.crew is stepping up their social media presence —
Catherine Dolder's insight:

The company took a year-long hiatus from Twitter in 2013 and decided to re-launch their social media presence. This could be a marketing strategy in reminding us that they are here and better than ever.

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Hello, @JCREW: A Social Media Case Study

Hello, @JCREW: A Social Media Case Study | J.Crew's Social Media Marketing Techniques | Scoop.it
We've studied J.Crew's recent implementation of an integrated social media strategy and how it's driving retail sales for the brand.
Catherine Dolder's insight:

This article shines light on J.Crew's expanding social media presence and their rags-to-riches tale of not having any presence at all for the launch of their new lines to having the utmost presence by launching on Pinterest.

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10 Creativity Tips From J.Crew CEO Mickey Drexler

10 Creativity Tips From J.Crew CEO Mickey Drexler | J.Crew's Social Media Marketing Techniques | Scoop.it
J.Crew CEO Mickey Drexler shares 10 rules for creative success.

Via John Michel
Catherine Dolder's insight:

Creative director for J.Crew lists some guidelines for creative success in the design career that consists of not only making clothing but also branding them and spreading the brand.

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John Michel's curator insight, April 26, 2013 8:50 PM

Part of creativity is contrarianism. Creativity battles common wisdom. Because if there's common wisdom, there's an opportunity.

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J.Crew Factory - Google+

J.Crew Factory - Google+ | J.Crew's Social Media Marketing Techniques | Scoop.it
Catherine Dolder's insight:

J.Crew's Google+ account posts J.Crew Factory products. They post all the same posts that they do on Facebook.

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