Contentmarketing
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Contentmarketing
The art of storytelling. Content Matters!
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Content Marketing in a Blink: The Content Grid v2

Content Marketing in a Blink: The Content Grid v2 | Contentmarketing | Scoop.it

Un schéma de positionnement des différents types de contenus adaptés au cycle de maturité de vos prospects.

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For the love of all that is good in this world, write your content for humans -- not robots

For the love of all that is good in this world, write your content for humans -- not robots | Contentmarketing | Scoop.it
If you are reading this, chances are you have heard about search engine optimization before and most likely about content marketing as well. You also might have received loads of emails from chaps ...
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6 Common Enterprise Content Marketing Traps to Avoid - Business 2 Community

6 Common Enterprise Content Marketing Traps to Avoid - Business 2 Community | Contentmarketing | Scoop.it
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A History of Content Marketing and Its Use Today

A History of Content Marketing and Its Use Today | Contentmarketing | Scoop.it
Some of the best examples of content marketing come from our past. Imagine the jaunty door-to-door salesman of the year 1900 giving you a free cookbook. If you were to open the cookbook it would be...
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Self-service analytics verandert de rol van IT

Self-service analytics verandert de rol van IT | Contentmarketing | Scoop.it
28 maart 2013 - Het is helder dat big data voor veel organisaties een uitdaging is.
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How the bubble of Content Creation increases the value of Content Curation

How the bubble of Content Creation increases the value of Content Curation | Contentmarketing | Scoop.it

"My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues.

You can think of it as a towering tsunami of content, or as a massive bubble of content inflation.

Just as inflation devalues currencies, content inflation is devaluing content."


Via Guillaume Decugis, Tom George
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Guillaume Decugis's comment, February 19, 2013 7:00 PM
I think I do but I'm not sure of the connexion you make with content inflation/dilution?
Tagmotion's comment, March 3, 2013 10:59 PM
If we look at content inflation through the lens of making money, it's clear that in terms of monetization through advertising, the internet is the first medium in history where ad inventory grows exponentially every year. Broadcasters are only making real money from iconic TV programs that attract big audiences on the web, for which advertisers will pay a premium to reach. Curating iconic programs - so that relevant segments show up as search results - turns content inflation on its head. Now you have content that's tagged, curated & discoverable at a granular level. And that specificity translates to more highly-targeted advertising which, of course, commands a premium.
Tagmotion's curator insight, March 3, 2013 11:01 PM

See my comment in the stream.

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5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer - Forbes

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer - Forbes | Contentmarketing | Scoop.it
Image sourced from Daily Blogma 2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy.
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5 ways to reframe a non-news event to attract reporters | Articles | Home

5 ways to reframe a non-news event to attract reporters | Articles | Home | Contentmarketing | Scoop.it
Often, PR people are asked to pitch a story that isn’t newsworthy. Here are ways to make those non-news stories attractive to journalists.
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Blog Skylines | See what you like

Blog Skylines | See what you like | Contentmarketing | Scoop.it
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5 Key Trends Supercharging Today's Digital PR

5 Key Trends Supercharging Today's Digital PR | Contentmarketing | Scoop.it
In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly.
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I Don’t Know Why Companies Even Bother Being on Facebook | Social Media Today

I Don’t Know Why Companies Even Bother Being on Facebook | Social Media Today | Contentmarketing | Scoop.it
Bold statement – and I definitely share some sympathy with the respondents of a “conversocial study” online questionnaire to assess  the state of customer satisfaction with corporate social media sites.
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47 Essential Social Media Tools for Content Marketers | Social Media

47 Essential Social Media Tools for Content Marketers | Social Media | Contentmarketing | Scoop.it
47+ different social media and content marketing management tools that all businesses should consider using as part of their marketing.
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"Online Reviews" (cartoon) | Tom Fishburne: Marketoonist

"Online Reviews" (cartoon) | Tom Fishburne: Marketoonist | Contentmarketing | Scoop.it
The rise of the online review is one of the more transformative shifts in marketing. Giving or reading feedback on just about any brand (personal or corporate) is only a smartphone touch away.
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Brevity Is the Soul of Wit: Producing Creative Brief Content

Brevity Is the Soul of Wit: Producing Creative Brief Content | Contentmarketing | Scoop.it
Are you producing long treatises on your blog? Are your Facebook posts more verbose than vivacious? Here are ways to produce creative brief content.
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Why You Need a Content Marketing Mission Statement

Why You Need a Content Marketing Mission Statement | Contentmarketing | Scoop.it
A business needs a content marketing mission statement. It keeps a company's reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep th...
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Involve your workforce in your content marketing strategy

Involve your workforce in your content marketing strategy | Contentmarketing | Scoop.it
Subject matter experts, consultants, managers and other employees can all contribute to your content marketing strategy. Here's how.
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)

Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3) | Contentmarketing | Scoop.it
Content - In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
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Datamanagement en leiderschap | CIO

Datamanagement en leiderschap | CIO | Contentmarketing | Scoop.it
CIO.nl biedt met dagelijkse updates nieuws, analyses en onderzoek voor senior IT-managers.
ItsaRep's insight:
Datamanagement en leiderschapGepubliceerd: Vrijdag 14 december 2012 Auteur: Ward van Beek

Jill Dyché is een Amerikaanse auteur, spreker en business consultant en sinds een paar jaar Vice President of Thought Leadership bij SAS. Jill is specialist op het gebied van Data Governance, Business Intelligence en Master Data Management. Bij SAS in Huizen sprak zij over Data als Corporate Asset. Voor CIO.nl gaf zij aan hoe CIO's een betere case kunnen maken voor data management en data governance.

CIO's rapporteren steeds vaker aan de CFO. Is dat goed nieuws of slecht nieuws?

“Dit kan zowel goed nieuws als slecht nieuws zijn. CEO's zeggen wel te willen dat hun CIO's strategisch zijn, maar rekenen ze vervolgens alleen af op het in de lucht houden van de systemen. Als dat is wat je meet, is dat ook wat je krijgt. Het gedrag van de CEO is dus richtinggevend voor de CIO. Toon me een visionaire CIO en ik toon je een CEO die de strategische waarde van informatie ziet.

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Brand Publishing Is Exploding [Infographic]

Brand Publishing Is Exploding [Infographic] | Contentmarketing | Scoop.it
Brands have transformed their marketing campaigns, slowly but surely focusing more on content as opposed to straightforward advertising.
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Public Relations, a Topic That Is Tricky to Define

Public Relations, a Topic That Is Tricky to Define | Contentmarketing | Scoop.it
People submitted 927 proposals in an effort to update the definition of public relations for an age of social media and spin doctors.
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The Big Data Revolution

The Big Data Revolution | Contentmarketing | Scoop.it
Article about a new program at MIT Sloan School of Management on Big Data: Making Complex Things Simpler...
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What Can a Super Bowl Ad Buy You in Content Marketing? | Business 2 Community

What Can a Super Bowl Ad Buy You in Content Marketing? | Business 2 Community | Contentmarketing | Scoop.it
So, another Super Bowl gone.For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million to promote their...
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Is Pinterest The Next Social Commerce Game Changer? [Infographic] @PSFK

Is Pinterest The Next Social Commerce Game Changer? [Infographic] @PSFK | Contentmarketing | Scoop.it
A new graphic chart shows us the traffic and growth stats of the up-and-coming network that is beginning to dominate.
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Content Marketing could be supplanting the traditional corporate blog - FierceContentManagement

Content Marketing could be supplanting the traditional corporate blog - FierceContentManagement | Contentmarketing | Scoop.it
A UMass Dartmouth study appears to show that corporate blogging is declining, although the data is somewhat inconclusive in this regard. In fact, researcher Nora Barnes who has been following Fortune Read more...
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8 Great Status Updates For Your Facebook Brand Page | DigitalSherpa.com

8 Great Status Updates For Your Facebook Brand Page | DigitalSherpa.com | Contentmarketing | Scoop.it

8 Great Status Updates For Your Facebook Brand Page


January 31, 2012By Chris VaughnLeave a Comment

Do you ever find yourself wondering what sort of content to deliver to your fans via Facebook? Do you ever stare at the screen contemplating something to say until you finally ‘put it off until later’?
The truth of the matter is, you don’t always have to blow your fans out of the water with amazing media or a funny joke or thoughtful giveaway (although you should do these things too). Sometimes a simple question or comment can provide valuable knowledge or opportunity to your fans.
Here are 8 status updates you can use next time you are stuck wondering what to say to your Facebook fans

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