The 4 P's of ITIL Service Strategy Competition is extremely fierce in the world of business, only a handful survive, and some can barely keep up with the demands of the times. That's why it is necessary to have an idea of what it takes to be successful and an integrated strategy to help maintain excellent service results.

ITIL Service Strategy, the core point of ITIL, offers ideas and tips on how to have a longstanding IT firm, as it shares immeasurable nuggets of wisdom from trusted service owners. Here's a look at the four P's of ITIL Service Strategy: -


Having a vision of what the company wants to deliver will mostly give a better view of their business goals and objectives. A company that has a clear vision of the services that they want to offer can strike a better chord to the customers, as it notes the business philophy of interacting with their customers.

By having a strategic perspective, the company can create a distinctive stance against their competitors, and this would help the customers to remember them better for their specialized services and products.


To have a successful IT firm, it is necessary to have a definite view and projections on the kind of business that you are going to produce. ITIL Service Strategy affirms the need for a company to know for sure the position they have on all the aspects of their business.

Before taking any serious steps, the company should decide early on what their stance on issues would be, such as budget, the kinds of service they are going to deliver, and if either their value should be biased to either utility or warranty.

A company with a defined position, informs their customers their policies and gives them a chance to have an air of distinctiveness against other firms.


A key factor in achieving anything in this world, is creating a detailed plan on how you're going to make it all happen. ITIL Service Transition values the need for a company to have a concrete plan on how it can transition from “as is” to “to be.”

This discusses which methods and forms of execution that the company will likely end up taking into account.


Knowing which patterns and actions are good for the company is one of the key ITIL Service Strategy principles in achieving a great business. A pattern is defined as a series of ongoing actions and adjustments that the company possesses, that enables a company to run smoothly.
The company should decide which features, policies, technology applications, service providers and training procedures are perfect and consistent with the company's position.

It depends on how the company manages these 4 P's as it deems fit to their own busines needs.

A successful execution of the ITIL Service Strategy is picking the best start that fits the need, and then working over all remaining Service Strategy areas. To achieve the best result, it is advised that all 4 P's should be used across the entire lifecycle of IT Service Management and not just the core service operation.

Via Michel Delran