Italian Furniture Design
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Italian Furniture Design
For all those who love italian taste and talent in interior design and furniture manufacturing
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J+I - Brianza Artisans - Italian Handcrafted Furnishing and Design

J+I - Brianza Artisans - Italian Handcrafted Furnishing and Design | Italian Furniture Design | Scoop.it
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Di-Pol, a new website to showcase handcrafted furniture made in Italy - Brianza Artisans - Italian Handcrafted Furnishing and Design

Di-Pol, a new website to showcase handcrafted furniture made in Italy - Brianza Artisans - Italian Handcrafted Furnishing and Design | Italian Furniture Design | Scoop.it
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Fuorisalone Sarpi Bridge - Oriental Design Week

Fuorisalone Sarpi Bridge - Oriental Design Week | Italian Furniture Design | Scoop.it
The initiative is thanks to the interest and curiosity
that we feel more and more for art and...
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AM - News ed Eventi

AM - News ed Eventi | Italian Furniture Design | Scoop.it
AMRicami.it
Simona Gruttadauria's insight:

Sarà un caso, ma proprio ieri, mentre consultavamo il nostro archivio per tutt'altro scopo,ci è capitato tra le mani "l'atto di nascita" della nostra azienda:il 6 marzo 1969 nasceva AM Ricami.
In realtà l'attività l'aveva iniziata negli anni '30 la nonna, ma la AM Ricami della mia infanzia, che è quella che conduco ancora oggi insieme a mia madre Anna Monti, è quella nata proprio il 6 marzo di 44 anni fa.
Aver ritrovato inaspettatamente quel documento che ci ha ricordato che l'indomani sarebbe stato il "compleanno" della nostra azienda, ci è sembrato un segnale di incoraggiamento da condividere con tutti. Così, con semplicità, vogliamo ricordare questo avvenimento con un grazie a chi allora ebbe l'iniziativa imprenditoriale, a chi ha dato il suo impegno in questi anni e con un augurio a tutti noi per i giorni a venire!
Maria Pia Colombo
 

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Blog - Brianza Artisans - Italian Handcrafted Furnishing and Design

Blog - Brianza Artisans - Italian Handcrafted Furnishing and Design | Italian Furniture Design | Scoop.it

Stories about how Italian high quality furnishings are designed and then handcrafted, written directly by modern day artisans of Brianza.

Nowhere else on the web!!!

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Stand at the Virtual Fair IFurnDesign

Stand at the Virtual Fair IFurnDesign | Italian Furniture Design | Scoop.it
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Stand at the Virtual Fair IFurnDesign

Stand at the Virtual Fair IFurnDesign | Italian Furniture Design | Scoop.it
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Stand at the Virtual Fair IFurnDesign

Stand at the Virtual Fair IFurnDesign | Italian Furniture Design | Scoop.it
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The steps we followed to make our stands successfu

The steps we followed to make our stands successfu | Italian Furniture Design | Scoop.it
Simona Gruttadauria's insight:

 

As artisans and entrepreneurs we constantly focus on incoming revenue. The virtual fair was our opportunity of increasing our firm’s brand awareness and  boosting our company image. We know that an effective way to put ourselves in front of people interested in our products and services is by exhibiting at trade events.

 

We set our goals for the fair

We had a meeting focused on answering the following questions:

What is the aim of our companies and their attendance at the event?Why are we exhibiting at the fair?What do we want to get out of our attendance at the event?

For example, was our focus to grow your database of  potential customers? Did we want to launch a new product?  Was the fair merely meant to be an opportunity to increase brand awareness?

 

We worked on preparing our stands . A stand is the company’s shop window — a direct invitation to say “Come on in!”. It was vital that the objective for the show - selling, marketing or corporate image —determined the look and feel of each stand. Signage, posters and products were chosen to boost the image that was meant to create.

The same path as visitors around the stand was followed in order to see what they would see - both from a distance and up close.  We chose not to put in  too much text to read (impossible from a distance) and avoid visual overload.

 

We did  PR and told people about the fair. Once the stands were ready, we concentrated all our efforts in letting  people know that we would be participating in this particular trade show. Digital invitations were sent through social networks,  prospects and clients were sent regular email updates in the week leading up to the show. We joined the event organisers’ marketing of the whole event and worked closely with them to increase the publicity and linked the name of Brianza Artisans with the event itself.

 

 

 On the three days of the fair

Finally, we had made it through  the preparation and set-up of the exhibit. Here was our chance to make a good impression. We created our avatars and welcomed our visitors at the booth, exchanging business cards and making contacts.

 

 

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Google Image Result for http://www.brianzaartisans.com/wp-content/uploads/2012/11/tavolino-ad-anelli.jpg

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E' online il catalogo di Italian Furniture Design: scopri le 70 imprese che hanno partecipato alla fiera

E' online il catalogo di Italian Furniture Design: scopri le 70 imprese che hanno partecipato alla fiera | Italian Furniture Design | Scoop.it
E’ già disponibile online il catalogo prima fiera virtuale dedicata al legno arredo e design, promossa da Camera di commercio di Monza e Brianza.
Con Italian Furniture Design, per la prima volta le...
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Con le Reti di Imprese si può vincere il nanismo e l'individualismo italiano - ASSORETIPMI

Con le Reti di Imprese si può vincere il nanismo e l'individualismo italiano - ASSORETIPMI | Italian Furniture Design | Scoop.it
Con le Reti di Imprese si può vincere il nanismo e l'individualismo italiano Nasce l’esigenza di una nuova figura professionale: il Manager di Rete di...

Via Eugenio Ferrari
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Di-Pol: the back-story of an exclusive project – the canopy bed

Di-Pol: the back-story of an exclusive project – the canopy bed | Italian Furniture Design | Scoop.it
the canopy bed exclusive project for a castle
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Top 50 interior design websites - Telegraph

Top 50 interior design websites - Telegraph | Italian Furniture Design | Scoop.it
The internet is a great design resource, provided you know where to look. Here are the essential sites, blogs and links for anyone in search of interiors inspiration.
Simona Gruttadauria's insight:

This is for the Italian designers and manufacturers: see how the Brits style their homes!

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Prima sessione di co-creazione artigiana #divanoXmanagua. Com’è andata?

Prima sessione di co-creazione artigiana #divanoXmanagua. Com’è andata? | Italian Furniture Design | Scoop.it
Alla fine del primo incontro di #divanoXmanagua, un po’ frastornati per la quantità di stimoli ricevuti, la domanda che ricorreva tra noi era… “Com’è andata?”. Quasi a volerci rassicurare che ...
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Stand at the Virtual Fair IFurnDesign

Stand at the Virtual Fair IFurnDesign | Italian Furniture Design | Scoop.it
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Stand at the virtual fair IFurnDesign

Stand at the virtual fair IFurnDesign | Italian Furniture Design | Scoop.it
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Stand aat the Virtual Fair IFurnDesign

Stand aat the Virtual Fair IFurnDesign | Italian Furniture Design | Scoop.it
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Stand at the Virtual Fair IFurnDesign

Stand at the Virtual Fair IFurnDesign | Italian Furniture Design | Scoop.it
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Divani Classici Brianza- Linea Vigano // Imbottiti d'arredo 1967

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AM - House Linen

AM - House Linen | Italian Furniture Design | Scoop.it
AMRicami.it
Simona Gruttadauria's insight:

We manufacture bespoke house linen items, with great attention to detail:  textile accessories need to be beautiful, to add a touch of style to your home.

We can handcraft any item, on your choice of material, design, style and personalization.

Customers who visit our show room will see a tasteful display of the most recent collection of house linens, soft furnishings and other original house hold items. Everything is up to date with the latest trends in colours, materials and style. Traditionally handcrafted, our home textile accessories are elegant and exquisitely finished.

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Italian Furniture Design: più di 1.700 accessi da 47 Paesi per visitare il made in Brianza

Italian Furniture Design: più di 1.700 accessi da 47 Paesi per visitare il made in Brianza | Italian Furniture Design | Scoop.it
Ecco tutti i numeri della tre giorni tutta sul web dedicata al legno arredo e design “made in Brianza”: sono stati registrati più di 1.700 accessi da 47 Paesi del mondo, con oltre 9.600 biglietti da...
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