Occupy Your Voice! Mulit-Media News and Net Neutrality Too
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Occupy Your Voice! Mulit-Media News and Net Neutrality Too
Tracks what is developing about net neutrality, the right to access the internet and information, and other multi-media news, mail, print, technological, radio, wifi, trends and any communication system.A watchful eye on communication policy is kept to report new developments and organized citizen efforts to push back and protect citizens' communication systems  from government and corporate over reaching.
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Rescooped by Monica S Mcfeeters from Public Relations & Social Marketing Insight
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Nielsen Probes Viewers' Minds: Finds They Are Distracted By Screens, May Not Comply With People Meters

Nielsen Probes Viewers' Minds: Finds They Are Distracted By Screens, May Not Comply With People Meters | Occupy Your Voice! Mulit-Media News and Net Neutrality Too | Scoop.it

The study -- which is part of an ongoing series of research commissioned by the Council for Research Excellence to understand the nature of watching TV in the current viewing environment -- was conducted by Nielsen Consumer Neuro, which utilizes a variety of biometric measurement techniques to understand people’s conscious and unconscious interaction with media.


The findings of the study, dubbed “The Mind of the Viewer,” were described as preliminary, especially the part testing response to people-meter prompts, but it suggested that the kinds of media distractions impacting the way people consume media may also be impacting the way the industry measures how people consume media.


“We live in the age of distraction,” Carl Marci, chief neuroscientist at Nielsen, remarked, adding: “People make interesting choices with technology.”


When it comes to interacting with people meters -- the technology that is the basis for producing national TV’s advertising currency, Nielsen national TV ratings -- 25% of Nielsen people-meter panelists participating in the study did not respond to their prompts because they were looking at a second screen when the meter prompted them with a light....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 9, 2016 10:57 AM

This just in. Second screens distract says Nielsen. Nonetheless, an interesting perspective and potential concern for advertisers in the "age of distraction."

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The Often Forgotten Tribe of Marketers Who Amplify Your Brand - Jeffbullas's Blog

The Often Forgotten Tribe of Marketers Who Amplify Your Brand - Jeffbullas's Blog | Occupy Your Voice! Mulit-Media News and Net Neutrality Too | Scoop.it

As businesses and brands we often pay for attention. But there is a different way. There is a tribe of marketers who can amplify your brand for free.

 

In 2011, Coca Cola decided to move from agency driven “creative excellence” in marketing to “content excellence“. They decided to become the publisher. Content excellence starts with creating your own content. it could be videos, images or blog posts.

Their goal was to create content so contagious it couldn’t be controlled and create buzz and virality online.

They flipped the old model."


Read more at http://www.jeffbullas.com/2013/11/20/the-often-forgotten-tribe-of-marketers-who-amplify-your-brand/#LC66PxGO36zMolpJ.99

Monica S Mcfeeters's insight:

This is why media and media policy matters to all of us. Don't just use media. Get to understand  as much as possible about it. This info-graph also supports the idea that the internet as it has been designed as an open, neutral communication system is an amazingly successful communication system.

 

 The internet and the Web should be protected as it is and not be allowed to degrade into just a commercial and political tool and source of control by a wealthy few. This is why many push teaching code as a new language and everyone should be taught to create content in these post-modern times.

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Rescooped by Monica S Mcfeeters from Just Story It
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Marketing Success: The Power Of Storytelling

Marketing Success: The Power Of Storytelling | Occupy Your Voice! Mulit-Media News and Net Neutrality Too | Scoop.it
Storytelling is more than just our most fundamental communication method - it also has several psychological superpowers when it comes to your marketing.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, April 5, 2016 1:01 PM

At first I thought this article was just going to be the same-old-same-old stuff on why storytelling is important in marketing. Yawn. Been there. Done that.

 

But as I scanned the post I said, "Hey, I love the visuals! And the points made are different than I expected. Yay!"

 

So here it is. I particularly like the points about Value and Memory. Really nice.

 

Enjoy this article.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Monica S Mcfeeters from Online Business Models
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How Do You Properly Compensate Content Creators When Content Curation Is The New King?

How Do You Properly Compensate Content Creators When Content Curation Is The New King? | Occupy Your Voice! Mulit-Media News and Net Neutrality Too | Scoop.it

"The curator is getting more cred for recognizing good content than the creator is for making good content."

 


Via Robin Good
Monica S Mcfeeters's insight:

I've heard everyone from Jaron Lanier to Tim Berners-Lee and a number of other noteworthy tech brains bring up this topic up. How do the creators of content and innovative ideas cash in on the contributions they have made that everyone is passing along and sharing? No one wants their work and thoughts stolen and most everyone I know wants creative people to keep creating what we need and want and would like them rewarded and to be able to earn a decent living doing that. This article is about how we can make sure that happens.

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malek's curator insight, July 21, 2013 8:00 PM

Thought provoking article with a great twist at the end (No spoiler, you better read it all). Thank you Robin for zooming in available opportunities for curators.

Deanna Dahlsad's curator insight, July 22, 2013 12:34 AM

Thought provoking, however, montetization of curation is still very limited. Scoop.It & others offer no means for monetization at all. Like content creation, & most everything on the net, compensation for cuation is still a giant question mark.

corneja's curator insight, July 23, 2013 5:24 PM

Thanks for this reflexion about contents and their creators in the times of the content curation!  Sorry, I didn't intend to make a rhyme. :-/