Is Pope Francis a new brand?
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Is Pope Francis a new brand?
What does change a brand in an unforgettable brand?
Concerning a public authority, like Pope francis is, I think 5 factors. I describe them in order of importance:
1. Reliability
2. leadership
3. listening ability
4.communication skills
We can summarize the five factors in one word: reputation.
This is the reason why every public meeting of Pope Francis is crowded and this explains his charisma, that is his talent to speak directly to the people's hearts.
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