Is healthy advertising sick?
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Coca-Cola Small World Machines

Coca-Cola Small World Machines | Is healthy advertising sick? | Scoop.it
High-tech vending machines installed in two popular shopping malls in Lahore, Pakistan and New Delhi, India – two cities separated by only 325 miles, but seemingly worlds apart due to decades of
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Not the first promotion that uses this technology. But a very emotional one.

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5 consumer motivations that drive earned media - iMedia Connection (blog)

5 consumer motivations that drive earned media - iMedia Connection (blog) | Is healthy advertising sick? | Scoop.it
5 consumer motivations that drive earned media
iMedia Connection (blog)
How do you scale earned media? That's a question on marketers' minds as brands look to capitalize on the most trusted and influential form of marketing, peer recommendations.
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YouTube's 10 Most-Shared Ads in May

YouTube's 10 Most-Shared Ads in May | Is healthy advertising sick? | Scoop.it
Check out the 10 most-shared ads on YouTube from May. (Youtube's ten most shared ad's this month: http://t.co/opfJYmlMSf - Which one is your favourite?
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The Difference Between Paid, Owned and Earned Media | Social Media Today

The Difference Between Paid, Owned and Earned Media | Social Media Today | Is healthy advertising sick? | Scoop.it
For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. Here is a simple guide to paid, earned and owned media.
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Solar ad charger

Solar ad charger | Is healthy advertising sick? | Scoop.it
An inspired case of branded utility, where product and service are intrinsically linked.
Philipp Böttcher's insight:

I guess the anti cancer society must hate this one ;)

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The 10 Most-Viral Ads of 2013 (So Far)

The 10 Most-Viral Ads of 2013 (So Far) | Is healthy advertising sick? | Scoop.it
A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova.
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P&G reviews ROI measurement | News | Marketing Week

P&G reviews ROI measurement | News | Marketing Week | Is healthy advertising sick? | Scoop.it
FMCG firm confirms it is looking at the ”business-building value of earned media” as it seeks to improve efficiency. (P&G reviews ROI measurement: FMCG firm confirms it is looking at the ”business-building value of earned media”...
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NYSE Tries Storytelling

NYSE Tries Storytelling | Is healthy advertising sick? | Scoop.it
The 225-year-old organization is moving away from a pure-play media strategy to building value.
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