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Rescooped by Michael Tyminski from Public Relations & Social Marketing Insight
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Seth Godin: We have 'branded ourselves to death'

Seth Godin: We have 'branded ourselves to death' | INV | Scoop.it

Seth Godin said that marketers need to move away from the type of marketing that "assaults" people with messaging over and over again and start communicating using "permission marketing.

 

"Consumers are turned off brands because people have been "branded to death," writer and marketer Seth Godin said in a talk at the Bazaarvoice 2015 Summit in New Orleans yesterday.

 

Delivering a keynote speech, he drew parallels with the Industrial Revolution and the rise of mass marketing, arguing that the kind of marketing that interrupts people no longer works thanks to a proliferation of new platforms and touch points created by the Internet....


Via Jeff Domansky
Michael Tyminski's insight:

Fantastic article...as the metaphorical box that was the monoculture slowly dissipates, the one size-fits-all approach (or one tool does every job approach - it used to be a hammer) is increasingly irrelevant and Godin explains why.

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Jeff Domansky's curator insight, June 17, 2015 12:51 AM

Seth Godin says consumers will no longer tolerate assault marketing. Amen! Recommended reading 9/10

Rescooped by Michael Tyminski from Business Brainpower with the Human Touch
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10 Amazing Secrets of Happy and Successful Leaders

10 Amazing Secrets of Happy and Successful Leaders | INV | Scoop.it

We talk about happiness as if it were a thing to be discovered and acquired.

But happiness can never be found externally. It is not a possession to be acquired or a set of conditions, but a state of mind.

The happiest people don't necessarily have the best of everything, but they have learned to make the best of whatever they have.

The happiest leaders aren't necessarily focused on success or failure but live by a different perspective--and that outlook makes all the difference.

Here's how they live.


Via The Learning Factor
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The Learning Factor's curator insight, May 21, 2015 6:49 PM

Too many of us are missing a critical element when it comes to our lives - happiness. Read on for the amazing secrets of the happiest leaders.

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Negative SEO Reality Check - True Story & Case Study

Negative SEO Reality Check - True Story & Case Study | INV | Scoop.it
Can competitors hurt a website's rankings by building spam links to it? How do I know? A few months ago, someone started going out of their way to cause problems using "Negative SEO"…
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Rescooped by Michael Tyminski from Social Media Useful Info
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6 Ways to Get the Most Out of Your Content

6 Ways to Get the Most Out of Your Content | INV | Scoop.it

How many potential shares, would-be leads and short attention spans do you think your content has lost over the years? You know, all the visitors who slipped through the cracks — the ones who didn’t stick around or convert?

Even the best content can be be held back by a bad experience.

 

Here are the six key elements of a content experience that’s engineered to empower every piece you create.


Via Ivo Nový
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Carol Bently's curator insight, May 30, 2015 3:22 AM

This is interesting!

Rescooped by Michael Tyminski from Business: Economics, Marketing, Strategy
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25 Lessons from 25 Months of Content Marketing

25 Lessons from 25 Months of Content Marketing | INV | Scoop.it
At Help Scout, we take content and customer success through education very seriously.

Via Pantelis Chiotellis
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