Introduction to Marketing Communications
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Introduction to Marketing Communications
Resources for those studying this module
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Cutting Through the Clutter: 5 Characteristics of Winning TV Ads | Nielsen Wire

With 38 ads on average airing per minute across national TV*, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.
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Great-Ads: A Visual History of Advertising

Great-Ads: A Visual History of Advertising | Introduction to Marketing Communications | Scoop.it

Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio.


Via Alex Butler, Nelly.Ognyanova
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Guinness QR Cup  - The Dieline - The #1 Package Design Website -

Guinness QR Cup  - The Dieline - The #1 Package Design Website - | Introduction to Marketing Communications | Scoop.it

We've seen our fair share of QR codes in every possible configuration, but this has got to be the coolest I've seen in a while.

 

The Guinness QR Cup reveals itself only when the dark beer is poured into it. Once there, the entire cup becomes your personal portal to all things social media!

 


Via Gust MEES, @LearningWheel, Brian Hickling
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Facial Recognition Billboard Only Lets Women See the Full Ad

Facial Recognition Billboard Only Lets Women See the Full Ad | Introduction to Marketing Communications | Scoop.it
An interactive ad uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad.

Via Greg Clemett
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20 Most Creative Ads on Buildings | Bored Panda

20 Most Creative Ads on Buildings | Bored Panda | Introduction to Marketing Communications | Scoop.it
You've probably already seen our huge list of World’s Strangest Buildings, and now it's time to see how buildings can be creatively used in advertising.

Via gr8communication
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Direct Marketing News – Epsilon: Open rates for triggered emails ...

Direct Marketing News – Epsilon: Open rates for triggered emails ... | Introduction to Marketing Communications | Scoop.it
By: Direct Marketing News Marketing services firm Epsilon and the Direct Marketing Association's (DMA) Email Experience Council released the Q1 2012.

Via Skoda Minotti
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