Introduction for Imc
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The average LinkedIn user is more engaged than you think

The average LinkedIn user is more engaged than you think | Introduction for Imc | Scoop.it
Businesses are mistaken if they pass up LinkedIn as a network where people go just to look for jobs. They are also there to learn and engage.

Via Giuseppe Lucido
Caitlin Jackson's insight:

Have heard alot about Linkedln recently so dedcided to give this article to read.

 

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Nate Elliott, Forrester: Few marketers find value in Twitter

Nate Elliott, Forrester: Few marketers find value in Twitter | Introduction for Imc | Scoop.it
Whilst some of the world’s biggest brands are active on Twitter, few view Twitter as a valuable marketing channel, according to Nate Elliott.

Via Thomas Faltin
Caitlin Jackson's insight:

I used this article in the assignment as it showed a negative side of twitter. in the article research has been conducted in order to see how efficient marketers believe twitter to be. The results shocked me with under 55% feeling they gain awareness from being on twitter 

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40 Mind Blowing Creative Advertising Ideas

40 Mind Blowing Creative Advertising Ideas | Introduction for Imc | Scoop.it
40 creative advertising and advertising campaigns ideas and inspirations...

Via Xposedbydesign
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I feel from looking at this article. That creative advertising works very efficiently for awareness. Creative advertising makes consumers double take at advertisements and increases their ability to recall and recognise the brand

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The Role of IMC in Branding

The Role of IMC in Branding | Introduction for Imc | Scoop.it
One of the major reasons for the growing importance of integrated marketing communications over the past decade is that it plays a major role in the process of developing and sustaining brand ident...

Via Charlotte Rainsford
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Charlotte Rainsford's curator insight, March 12, 2014 6:00 PM

This article gives great insight into what role IMC actually has in creating or maintaining brand identity. 

A brands identity doesn't just stop at the products it sells or its logo, a brands identity is the consumers complete awareness of everything the brand has to offer. IMC plays a huge role in creating a brands identity as IMC is what helps communicate the logo, products, associations etc with the consumers and is therefore a crucial part of  building the brands identity in the consumers mind. 

Dilan Jivan's curator insight, April 16, 2014 11:09 PM

This would have been so helpful in our blog and critical analysis! totally agree

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Why Colors are Important for Brands | Social Media Today

Why Colors are Important for Brands | Social Media Today | Introduction for Imc | Scoop.it
Building brand identity is key for business in todays’ thriving market. Trends come and fade away, products emerge some of them and they last for decades but many sparks away instantaneously. What important is brand identity.

Via Rami Kantari
Caitlin Jackson's insight:

Found this one interesting! Worth the read . Showing the power of colours in advertising 

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Billie Kessell's curator insight, March 9, 2014 3:03 PM

This gives some strait forward tips on how to build a easy to recognize  and usable website for potential customers looking online. However the title- 'why colors are important for brands' does not illustrate what its actually about. There is no analysis of why people care about color nor how it effects the decision making process. There are vague references to color but the bones of the writing are about how to build a simple website that will stand out. 

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P&G marketing to showcase sustainability efforts | News | Marketing Week

P&G marketing to showcase sustainability efforts | News | Marketing Week | Introduction for Imc | Scoop.it
P&G to incorporate sustainability in innovation drive as it shifts marketing away from promo.

Via Samirah Bhamji
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Samirah Bhamji's curator insight, March 15, 2014 10:48 PM

This article tells us the change P&G are taking to its marketing strategy to gain customers loyalty as well as sustaining their brand for long term purposes. The sustainability efforts is an important aspect of the P&G brand, with the firm shifting its marketing focus away from promotions to innovation. In order to sustain a brand marketers need to be aware of what the customers want and need and also adapting to the environment around them for example their competitors and also environmental impacts based around their products. Connecting sustainability with brand equity. If they don’t then it won’t appeal to their customers. P&G released its 15th annual sustainability report in November 2013, providing updates on areas including the environment, waste and social responsibility.

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Barriers to Integrated Marketing Communication

Barriers to Integrated Marketing Communication | Introduction for Imc | Scoop.it
Integrated marketing communication is essential to businesses who are dedicated to reaching their consumers and potential consumers through various forms of media, with a consistent message about their businesses and products.

Via Angelina Singh, Charlotte Rainsford
Caitlin Jackson's insight:

Great read for everyone who is studying integrated marketing. Covers alot that was touched on in the lecture.

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Mareta Simanu Sapolu's comment, March 21, 2013 9:23 AM
Heard that before about contradicting decisions from management. To ensure that IMc is working well in a business marketing management should be able to work with a shared vision and ideas of how to better make IMC deliver a well consistent messages to their normal customers at all time.
Shavneel Singh's comment, March 21, 2013 4:10 PM
This is why Synergy is so important when implementing IMC. If there are no proper communication channels and the right decisions aren't made the outcome will be loss in profits and an ineffective advertisement and therefore lead to no customers.
Caitlin Jackson's curator insight, March 17, 2014 4:54 AM

This is a good read for everyone taking integrated marketing. covers alot that was said in the lecture.

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Integrated Marketing Communications: introduction

Integrated Marketing Communications: introduction | Introduction for Imc | Scoop.it
Integrated Marketing Communications (IMC) allows you to create marketing strategies and campaigns that are consistent across the board. (What is Integrated Marketing Communications?

Via Lawrence Porter, IMCyclopedia.com, Jordy Jamieson
Caitlin Jackson's insight:

Interesting Read .  Really enjoyed it. Found it insightful as it shows how different media communicate to different consumers therefore when using many different disciplines they over each others weaknesses 

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Jordy Jamieson's curator insight, March 6, 2014 7:51 PM

My first scoop. Just an introduction to IMC

Holly Peco's curator insight, May 11, 2014 9:44 PM

integrated marketing communications helps marketers to develop their marketing strategies skills or knowledge in an effective IMC programme or this strategies applies in campaigns where marketers provides a consistency services to the audience and gives benefits for both parties

ben matthew's curator insight, August 3, 2014 7:10 AM

Interesting article to give a better insight to understand what IMC is... Also mentioned how frequency builds credibility... Can see this when watching tv and you always see the same television ads come on regularly! @jpfernandez9

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Should Your Business Be On Tumblr? - Social Media Revolver

Should Your Business Be On Tumblr? - Social Media Revolver | Introduction for Imc | Scoop.it
Tumblr is one of the fastest growing social sites today. Here are some of the biggest Tumblr pros and cons for your business.

Via Giuseppe Lucido
Caitlin Jackson's insight:

I am finding it interesting reading about how business feel about marketing on social media . I am always looking at this from the customers perspective and have never really thought about it from the marketers side. For example if they feel that it is efficient marketing tool

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Personal Branding: An Introduction To Personal Branding For Students

Personal Branding: An Introduction To Personal Branding For Students | Introduction for Imc | Scoop.it
Blog post at Fedobe : Each and every product of Apple is fantastic. They are simply awesome, isn't it?  The pre-launch sales of such products are in billions. Ca[..]

Via Samirah Bhamji
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Samirah Bhamji's curator insight, May 7, 2014 5:28 PM

This article gives us an insight on how personal branding is effective to every business and how to create a personal freelancing brand. Giving us a prime example of apple and how they havnt preformed any kind of high profile marketing, but still their products are widely accepted and appreciated. It is because they have created a brand for themselves. Giving an image and identification to your product can help with the reputation to your company as well as being loyal to your customers with all the decisions made in making your product. This article gives many advantages in with personal branding and effectiveness. 

You can deliver your message clearly to your target prospects.You can gain that very special customer credibility.You can strengthen user loyalty.You will be able to create a connection with your target prospects.You will be able to motivate your buyers.

Reaching these targets of personal branding helps you stand out from the rest. Steve jobs not only created a strong personal brand but he led apple to new success.
Uniqueness,  awareness, personality, relationships and social media platforms are just some of the ways in which to create a personal brand. 
The article ends off with how it is very important to set yourself apart in this competitive world and to start creating your own personal brand in whatever way possible. 

 

 

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Ads are invading our reality TV shows - The Drum Opinion (Australian Broadcasting Corporation)

Ads are invading our reality TV shows - The Drum Opinion (Australian Broadcasting Corporation) | Introduction for Imc | Scoop.it
Now that more people are skipping the ads, the integration of advertising into reality television is inevitable. But there are limits.

Via Jessica Robert
Caitlin Jackson's insight:

Found this one during the assignment. Very interesting and helped alot 

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No. 1 Concern for Brands: Providing a Consistent Customer Experience across All Touch Points | Loyalty360.org

No. 1 Concern for Brands: Providing a Consistent Customer Experience across All Touch Points  | Loyalty360.org | Introduction for Imc | Scoop.it
hybris – SAP Chief Marketing & Communications Officer Jonathan Becher, Chief Marketing & Communications Officer, offered what he views as the No. 1 concern for brands: Providing a consistent customer experience across all touch points.
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Rescooped by Caitlin Jackson from Integrated Marketing Communications 2014
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3 ways Facebook is failing us

3 ways Facebook is failing us | Introduction for Imc | Scoop.it
As someone who relies on Facebook as both a user and a customer, I'm frustrated.

Via Dilan Jivan
Caitlin Jackson's insight:

Found this one from Dilian! was shocked! 

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Dilan Jivan's curator insight, March 30, 2014 2:00 AM

Many people say that social media platforms are an amazing way to get your brand known. I agree but after reading this article made me question myself... Is Facebook actually a good example of IMC? 

 

You would think that having your brands own page on Facebook would mean it is purely and soley for your business?... well think again. Facebooks forever changing updates have now begun showing suggested pages ... OF YOUR COMPETITORS OF SIMILAR PRODUCTS!This can be such a waste of time and money spent on developing your page!

 

What is the point of making your page unique and establishing your own image when your competitors are sitting there teasing you.

 

I personally think Facebook is too big and have other things to deal with rather than to deal with this. So to have effective IMC I would suggest Twitter over Facebook at this point in time.

Jasmine Arora's curator insight, August 20, 2014 2:48 AM

sometimes promoting the product or brand through facebook could be unsuccessful.  even though Facebook is one of the biggest social networking sites, and a good platform for marketers to promote their brands. still they need to be carefull.

Jasmine Arora's curator insight, August 20, 2014 2:51 AM

Sometimes promoting brand through facebook can be unsuccessful. even though Facebook is one of the biggest social networking sites. and we see millions of people active on facebook everyday. still marketers need to be careful before promoting their brands on facebook.

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What is an insight?

A short video animation explaining in accesible terms the definition of a consumer insight for use in innovation and marketing. This video has been created b...

Via Andrea Rossi
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Cute little video explaining consumer insight. Definitely helped me out 

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Rescooped by Caitlin Jackson from Integrated Marketing Communications
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Barriers to Integrated Marketing Communication

Barriers to Integrated Marketing Communication | Introduction for Imc | Scoop.it
Integrated marketing communication is essential to businesses who are dedicated to reaching their consumers and potential consumers through various forms of media, with a consistent message about their businesses and products.

Via Angelina Singh, Charlotte Rainsford
Caitlin Jackson's insight:

This is a good read for everyone taking integrated marketing. covers alot that was said in the lecture.

more...
Mareta Simanu Sapolu's comment, March 21, 2013 9:23 AM
Heard that before about contradicting decisions from management. To ensure that IMc is working well in a business marketing management should be able to work with a shared vision and ideas of how to better make IMC deliver a well consistent messages to their normal customers at all time.
Shavneel Singh's comment, March 21, 2013 4:10 PM
This is why Synergy is so important when implementing IMC. If there are no proper communication channels and the right decisions aren't made the outcome will be loss in profits and an ineffective advertisement and therefore lead to no customers.
Caitlin Jackson's curator insight, March 17, 2014 4:56 AM

Great read for everyone who is studying integrated marketing. Covers alot that was touched on in the lecture.