Integrated Marketing Management
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Video Integrated Marketing Management (registrazione richiesta)

Video Integrated Marketing Management (registrazione richiesta) | Integrated Marketing Management | Scoop.it

Aumentare il ROI del marketing si può. Integrazione multicanale, governance e misurazione dell’efficacia delle campagne, utilizzo ottimale di risorse e asset, esperienza continua e senza strappi per il cliente in ogni touch-point. Scopri come coprire tutte le leve del marketing mix, incluse le modalità di comunicazione above the line (ATL) e consentire un tracciamento più sofisticato del ROI.

 

See more at (richiede registrazione) http://innovabiz.sasforumitalia.it/video/128

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Infographics | Global Mobile Trends

Infographics | Global Mobile Trends | Integrated Marketing Management | Scoop.it

Amazing Mobile statistics.

 

We should re-think marketing, considering that the usage of smartphones allows people to be in more channels / touchpoints in any moment, comparing offers, asking for advice, advicing the networks....

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The biggest obstacle to embracing big data? You

The technological hurdles to embracing big data are well-known at this point, but strong anti-data corporate culture might be an even bigger obstacle.
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Execs Foresee Continued Shift to Digital Marketing

Social media marketing spend predicted to nearly triple over five years (Execs Foresee Continued Shift to Digital Marketing - eMarketer http://t.co/nwo8fzUK...)...
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Banks can score with big data (“helping customers succeed”)

Banks can score with big data (“helping customers succeed”) | Integrated Marketing Management | Scoop.it

Execution is a must for retail banks and they need to be prepared for the unseen and silent customers: the millennials will stress the actual business model and banks need to innovate, reprice and reduce costs.

 

Hence it is a must to start from customers’ deep understanding, exploiting the entire data treasure. The possibility of innovating it is inside this treasure: the “big” amount of customer data is the perfect humus in which discover the “unsaid” from the silent and unseen customer.

 

But in order to get the full scale of opportunities (by correlating patterns, discovering sentiments, identifying correlations, …), banks need to exploit High Performance Analytics, a blend of efficiency and precision. Efficiency can make the difference between additional revenue from upselling and the attrition of the customer. Precision is the ability to deliver customer experience excellence determining the best “action” (not necessarily an offer) at correctly the right moment, hence – in turn – the difference between making profits or loosing money.

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Infographic: Social Media vs Search Marketing

Infographic: Social Media vs Search Marketing | Integrated Marketing Management | Scoop.it

Social Media vs Search Marketing cool infographic. And... what if they are exploited together?

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Influence Measurement To Gain Traction: Brian Solis Explains Why

Influence Measurement To Gain Traction: Brian Solis Explains Why | Integrated Marketing Management | Scoop.it

Robin Good: Online services like PeerIndex and Klout re not really yet trusted indicators of your true influence, but things may change quite rapidly o this front.

 

In a written report packaged as a presentation deck entitled: "The Rise of Digital Influence", Brian Solis has released a report that breaks down the top 14 influence measuring services

(Appinions, eCairn, Empire Avenue, Klout, Kred, mPACT, PeerIndex, PROskore, Radian6, Traackr, TweetLevel, TweetReach, Twitalyzer, and TwitterGrade) explaining what they are good for.

 

Here a few highlights from Techcrunch own review of Brian Solis' presentation: 

 

"Brian Solis believes that rather than sending out a flurry of tweets in hopes of boosting your score now, you should think about your short- and long-term goals with social media.

 

It’s not worth trying to game the system. I think services like Klout should inspire you to think critically about how to use Twitter, Facebook, LinkedIn and other social media.

 

That way you can increase your real-world influence and let your scores rise to reflect that, instead of the reverse."

 

"A lot of people think that nobody gives a damn about your Klout score, and that those from other services are equally useless. I disagree. They may not be very accurate yet, but they’re getting better quickly."

 

Insightful. 8/10

 

Full presentation by Brian Solis: http://www.slideshare.net/Altimeter/the-rise-of-digital-influence ;

 

Original article: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/ ;


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New era in Business Analytics: The perils of analysts demanding perfection

New era in Business Analytics: The perils of analysts demanding perfection | Integrated Marketing Management | Scoop.it

 

Just trilled by this article from Gary Cockins.

 

I fully agree: nowadays businesses require a completely different approach from “perfect” one we were used in traditional business analytics world.

 

See how SAS is allowing analyst to get quickly into actionable results: http://www.sas.com/software/analytics/rapid-predictive-modeler/index.html

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[Video] Enterprise 2.0 and Social Business - Andrew McAfee

[Video] Enterprise 2.0 and Social Business - Andrew McAfee | Integrated Marketing Management | Scoop.it

Andrew McAfee of the MIT Center for Digital Business explains how new collaborative tools let everyone create and organize information.

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How Real Is Social Media Fatigue?

How Real Is Social Media Fatigue? | Integrated Marketing Management | Scoop.it
Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month?
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[nfographic] Maslow's pyramid of needs: how social media are addressing it

[nfographic] Maslow's pyramid of needs: how social media are addressing it | Integrated Marketing Management | Scoop.it

Maslow's pyramid of needs, and how different social media are addressing it...

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When Social Becomes Business as Usual | Social Media Today

When Social Becomes Business as Usual | Social Media Today | Integrated Marketing Management | Scoop.it

Interesting point of view in this article: nowadays everything seems become social, but basically all this socialness is really nothing completely “new”.

 

I personally agree on this: human beings have been networking even without an iPad or a laptop in their hands. While I personally think that new technologies, associated with low cost of usage, have dramatically increased the ways, the timeframes, the focus, the possible outcomes & goals for which human beings and businesses are now exploiting the “socialness”.

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great infographics: The Funnel is DEAD! | beeha.us

great infographics: The Funnel is DEAD!  | beeha.us | Integrated Marketing Management | Scoop.it

Fully Agree: digital & social marketing have completely reshaped the sales method as we knew it.

 

There is (ore there should not be) no distinction between inbound and outbound: the social customer decision making process is an "elliptical pattern" (from Brian Solis), not a linear one anymore.

 

Great Infographics.

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Video | Better Leadership Through Social Media

"Join a new online network? I'd love to!" In 15 years of helping business, government and nonprofit leaders make strategic choices about digital technology, ...
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High Performance Analytics in action - SAS Visual Analytics

High Performance Analytics in action - SAS Visual Analytics | Integrated Marketing Management | Scoop.it

SAS Visual Analytics

High Performance on Data Exploration, Auto Charting, Hierarchy Creation, Analytic Correlation.

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Tom Davenport: Even Small Data Can Improve Your Organization's Judgment

Tom Davenport: Even Small Data Can Improve Your Organization's Judgment | Integrated Marketing Management | Scoop.it

Small data messages within, below, behind "big data" are important.

Any level of the organization can benefit from a better usage of intelligence.

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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | Integrated Marketing Management | Scoop.it
Have you been able to turn your fans and followers into active prospects?Are you interested in monetizing the social media channel?K (Some great tips to get you thinking about how your social media fits into your business sales funnel.
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B2B Marketers Optimistic About Social Media for Lead Generation

B2B Marketers Optimistic About Social Media for Lead Generation | Integrated Marketing Management | Scoop.it
Email currently most effective lead generation tactic...
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[Video] Power of Analytics - Jim Davis Explains

Learn the power of analytics and how it will benefit your organization. Jim Davis, Senior VP and Chief Marketing Officer at SAS explains. To learn more about...
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Social media predicts unemployment spikes

Social media predicts unemployment spikes | Integrated Marketing Management | Scoop.it

United Nation Global Pulse use SAS Social Media for predicting unemployment spikes.

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4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind - Search Engine Land

4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind - Search Engine Land | Integrated Marketing Management | Scoop.it
Search Engine Land4 Examples Of B2B Content Marketing Executed With SEO Best Practices In MindSearch Engine LandB2B Internet marketers need new content to enforce and build upon keyword strategies, acquire links, and attract attention in social...

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Business Analytics | Are customer calls dropping left and right? High-performance analytics can help

Business Analytics | Are customer calls dropping left and right? High-performance analytics can help | Integrated Marketing Management | Scoop.it

Some good examples of High Performance Analytics applied to communication network Operations:

 

- It could enable nearly instantaneous analysis of network performance and the ability to measure the effect on individual customers.

 

- By correlating customer data with near-real-time network performance monitoring, the network operator could know not just which parts of the network have degraded service, but which customers are affected and what corrective actions make the most business sense.

 

- By dynamically reacting to customer demands, network performance operators could deliver optimal performance all of the time.

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Expanding social media analytics beyond hospitality marketing

Expanding social media analytics beyond hospitality marketing | Integrated Marketing Management | Scoop.it

A quite good article on the impact of Social Media in Marketing & Revenue Management in Travel & Hospitality sector.

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[Infographic] 7 reasons to embrace on line / social Media culture

[Infographic] 7 reasons to embrace on line / social Media culture | Integrated Marketing Management | Scoop.it

7 reasons for being on line and social from j6 design, starting from a fact: 2 Bilion
people are on line and 85% of customers expect business to be social.

 

- 80% are not passionate. Show with your on line activity that you are passionate of your business and customers

 

- 55% more web visitors and 67% more leads for businesses with a blog

 

- 68% email subscribers and twitter followers are likely to buy

 

- 20 – 30% emarketing response rate

 

- 30% of customers questions and compliments have not reply

 

- 77% read brand post, but do not comment

 

- 71% of complaints on twitter are still not responded

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[infographic] Brands Do Benefit from Followers, Fans and Likes

[infographic] Brands Do Benefit from Followers, Fans and Likes | Integrated Marketing Management | Scoop.it
Some quantitative figures on how social media is greatly impacting customer experience and customer loyalty. Brands need to engage with customers on social media, but assuring coherence with any other touchpoint.
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The Ultimate Timeline Of Social Networks, 1960-2012 [INFOGRAPHIC] - AllTwitter

The Ultimate Timeline Of Social Networks, 1960-2012 [INFOGRAPHIC] - AllTwitter | Integrated Marketing Management | Scoop.it

A great infographic around the evolution of social networks from 1960s to now.

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