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Rescooped by savvasm from The Best Internet Marketing Articles On the Web! (SEO, internet advertising, social media marketing, analytics, etc.)
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Case Study: A/B Testing with Retargeting

Case Study: A/B Testing with Retargeting | internetmarketing | Scoop.it
We showcase an A/B test of different offer types using retargeting and generate 300% improvements in campaign performance. No big deal...

Via Brent Baltzer, Amplify Interactive
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Brent Baltzer's curator insight, August 9, 2013 6:34 PM

This case study demonstrates the effectiveness of retargeting to test different offer types. Amplify Interactive showcases an A/B remarketing test that drives significant gains in campaign performance.

Rescooped by savvasm from The Best Internet Marketing Articles On the Web! (SEO, internet advertising, social media marketing, analytics, etc.)
Scoop.it!

Amplify Interactive's Hot 11 SEM Articles of the Week! 7/5/2013 - Amplify Interactive

Amplify Interactive's Hot 11 SEM Articles of the Week! 7/5/2013 - Amplify Interactive | internetmarketing | Scoop.it
Happy birthday America! This week we're turning it up to 11 in honor of our nation's independence. We've gathered eleven of the best SEO, PPC, and Social

Via Amplify Interactive
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Amplify Interactive's curator insight, July 5, 2013 6:18 PM

Amplify Interactive's "Hot 11"- Independence Day Edition! The best in search engine marketing articles of the week!

Brent Baltzer's curator insight, July 5, 2013 6:27 PM

My latest roundup featuring the best search engine marketing articles of the week!