internet user experience
29 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Bilyana Huet from Public Relations & Social Marketing Insight
Scoop.it!

Forrester: Mobile Is The Anti-Channel

Forrester: Mobile Is The Anti-Channel | internet user experience | Scoop.it

While most marketers continue to think of mobile as a channel — one that runs somewhat parallel to its Internet presence — a new report from Forrester Research says it’s time to reverse that perspective.

 

“Mobile eliminates the notion of channels by blurring the distinction between the physical and digital worlds,” writes analyst Julie A. Ask. And brands like USAA, using mobile as a way to sell expanded services; Starbucks, which is continually finding new ways to streamline purchasing, or Guinness building passionate beer communities, are finding that “mobile generates new revenue, improves customer relationships and reduces costs throughout all channels.”...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 3, 2015 2:33 AM

Time to rethink mobile marketing strategies based on this recent Forrester Research study.

Rescooped by Bilyana Huet from Web Dev News
Scoop.it!

Nine Ways to Improve User Experience in Mobile Design

Nine Ways to Improve User Experience in Mobile Design | internet user experience | Scoop.it
Ben Terrill shares some "best of" excerpts from a new free e-book he co-authored with quick-hits on making UX better on small screens.

Via Nicolas Deloyer
more...
No comment yet.
Scooped by Bilyana Huet
Scoop.it!

User Experience is Not Just Design, It’s the Key to Innovation and Growth

User Experience is Not Just Design, It’s the Key to Innovation and Growth | internet user experience | Scoop.it

It’s not every day you have Jesse James Garrett stop by to talk about the state of user experience (UX) and its role in the future of business. But, we were fortunate to have him visit the set of Revolution to talk about the importance of people and experiences and how UX deserves the attention of the c-suite.


The author of The Elements of User Experience and Co-Founder of Adaptive Path, Garrett has literally written the book on user experience. When we think of UX though, we often think of web, software and product product development. UX however, also represents the keys to relevance and innovation. In our discussion, Garret shares how research, psychology, behavior and design can open the doors to meaningful creativity for design and product experience strategies. But more importantly, he shares how executives across the organization can learn from the UX team to improve services, business models, and overall customer relationships.


View Video Clip Here 

more...
No comment yet.
Rescooped by Bilyana Huet from MarketingHits
Scoop.it!

The Brain-Changing Power of Social Media

The Brain-Changing Power of Social Media | internet user experience | Scoop.it
Social media is a fascinating new human phenomenon.

When we look at it deeply from the brain’s point of view, we start to understand that the brain is the social organ of the body.

Now it makes more sense that social media and brain functions go hand in hand.

The reason that social media has taken off and became so popular in the last ten years is because the brain is social, and people want to connect with each other.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Bilyana Huet
Scoop.it!

The Future of User Experience Design

The Future of User Experience Design | internet user experience | Scoop.it

The Decade of User Experience Design
“This is the decade of User Experience Design” – we heard that a lot during meetings with inspirational people such as Dave McClure, Paul Singh (both 500 startups), Hiten Shah (KissMetrics), Brandon Schauer (Adaptive Path), when, together with my team, we visited Silicon Valley to validate our long-term strategy for UXPin. As you may already know, UXPin creates tools for UX Designers, so we couldn’t have been happier to hear this. We literally felt like children at Christmas time.

 

This is a new quality though. At the beginning of the Internet era – technology was what mattered the most in almost all successful products. Technology was the toughest problem that companies needed to overcome, technologically skilled employees were the most scarce ”resource” and, finally, technology was the most important competitive advantage one could have. Design was mainly putted aside. Neither Google, nor Paypal, nor Yahoo cared much about design until recently. They didn’t need to – they had the tech in place and that just gave them amazing success.

 

Those times are gone. To win customers nowadays you must win their hearts with a stunning, precisely designed, user experience. Luckily for all of us, the great companies of today’s world recognized the importance of this shift in the new technology world. Google hired an army of UX Designers and redesigned all of their products (and they continue to do so! From the 13 current [September 10, 2012] vacancies at Google HQ in Mountain View, 9 are at least related to User Experience!). Even Paypal, who, well… was never famous for their solicitous approach to design, started to take care of the user experience with their recent interface changes. And we can argue all night long about whether Samsung harmed the patent rights of Apple or not, but well… even so, they showed that they care about design enough to risk a lawsuit. Isn’t that peculiar?


No matter if you’re producing amazing gizmos, fancy mobile and web apps, or innovative software – you must take UX seriously. This is the decade of User Experience Design.

 

 

Continue Reading .... 

more...
No comment yet.
Rescooped by Bilyana Huet from Responsive WebDesign
Scoop.it!

Mobile Website Design – 5 Considerations for an Amazing User Experience

Mobile Website Design – 5 Considerations for an Amazing User Experience | internet user experience | Scoop.it
There are five considerations that designers need to keep in mind to offer their users a highly engaging user experience. This article gives readers a closer look into these considerations and what they mean for mobile website design.

Via gonzodesign
more...
No comment yet.