AVIA OTT Group - OTT News, Trends & Research
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AVIA OTT Group - OTT News, Trends & Research
Your weekly dose of OTT industry news.
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How affordable over-the-top streaming has made entertainment a malaise

How affordable over-the-top streaming has made entertainment a malaise | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Over-the-top streaming has hooked and reeled in urban India with its affordability and exclusivity. Total time spent on video application has recorded a year-on-year growth of 85% to 40.5 billion hours in 2017. India’s online video audience is estimated to reach 500 million by 2020, from 250 million in 2017. What is it they find so captivating about these videos? 

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Report: 80% of Pay-TV Subs Also Stream OTT Video

Report: 80% of Pay-TV Subs Also Stream OTT Video | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

With the pay-TV ecosystem continuing to lose subscribers to over-the-top video, a new reports suggests upwards of 80% of consumers committed to broadcast TV also stream video.

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The Real Threat Posed By F1's Streaming Service

The Real Threat Posed By F1's Streaming Service | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Senior auto racing sources have expressed concern that the launch of Formula One’s online streaming service in the United States has created a roadblock for brands to align themselves with the cable broadcast of the series on ESPN.

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Ad-Supported OTT Viewers Incremental To TV 

Ad-Supported OTT Viewers Incremental To TV  | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Consumers that watch ad-supported streaming over-the-top video services are largely incremental to those that watch linear TV. They are a “high-value” audience. as well, per the IAB. The IAB released its report, "Ad Receptivity and the Ad-Supported OTT Video Viewer," at the first edition of its NewFronts West event, held in Los Angeles Tuesday. 

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What Content Providers Need to Know About OTT Monitoring

What Content Providers Need to Know About OTT Monitoring | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

As OTT (Over-The-Top) technology has gotten more mature and established robust standards over the years, the concept of OTT monitoring is gaining popularity. With customer expectations soaring, it’s vital for OTT providers to deliver superior-quality content. To deliver Quality of Experience (QoE) on par with linear TV broadcast, the entire system, starting from ingest to multi-bitrate encoding to delivery to CDN must be monitored continuously.

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FreeWheel Launches Tools for OTT, VOD Ad Inventory

FreeWheel Launches Tools for OTT, VOD Ad Inventory | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

FreeWheel said it has launched Drive, a suite of advanced advertising tools designed to help marketers reach consumers across new forms of TV including over-the-top, set-top-box, on demand and digital video.

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Hulu and Verizon sponsor Fox's Sunday night reduced-ads experiment

Hulu and Verizon sponsor Fox's Sunday night reduced-ads experiment | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Hulu and Verizon are sponsoring Fox's first experiment in reducing commercial loads on Sunday nights. The night will have 50 percent fewer commercials than a typical Sunday night. Fox Networks Group had grand ambitions to reduce commercials this season on Sunday nights. The plan was to knock off as much as 40 percent of ad time in more than 40 Sunday nights of the year. Fox was out early with its idea for limited commercials, but the execution changed course along the way, proving just how difficult it is to enact change in the TV industry.

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The OTT sports user experience: A whole new ball game?

The OTT sports user experience: A whole new ball game? | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Sports content rights can be a double-edged sword. Although they do offer immediate access to a captive audience, success isn’t guaranteed like it once was. It used to be that those who held those rights could predict a surefire viewership. Now though, with OTT sports growing much more prevalent and more options available to the average consumer than before, the game has irreversibly changed.

It’s no longer enough to simply offer access to live sports content, meaning the user experience has become the new MVP. Get things wrong and even the most content-hungry fans may throw in the towel and go elsewhere.

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Report: OTT Video Platforms Upping Original Content to Bridge Netflix Divide

Report: OTT Video Platforms Upping Original Content to Bridge Netflix Divide | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

With Netflix reportedly spending upwards of $13 billion on original content in 2018, over-the-top video competitors Amazon Prime Video, Facebook, Apple and Google-owned YouTube are ratcheting up their content spend in an effort to remain competitive. Netflix has greenlighted more than 250 original titles – double the output from two years ago as Disney begins to pull original movies from the service for its own OTT ventures, according to Ampere Analysis.

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Online platform Kaskus launches video platform

Online platform Kaskus launches video platform | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Following the presentation of 10 discussion channels on hobbies and interests last month, online forum Kaskus has continued to revamp its platform by adding video site Kaskus TV launched this week. Closely integrated with the Kaskus Forum, Kaskus TV is a video site offering short programs and videos about interests, hobbies and lifestyle topics, the platform said in a statement. In presenting the content, Kaskus TV collaborates with hobbyists, communities and content partners.

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Amazon Prime Video India Boss on Peak TV, Competing With Netflix 

Amazon Prime Video India Boss on Peak TV, Competing With Netflix  | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

As the battle between video giants Amazon, Netflix and local competitors like Fox's Star India network-owned Hotstar heats up, the Indian market is seeing robust growth in content production. According to a recent study by consultants Media Partners Asia, video content budgets across India, Korea and Southeast Asia passed $10 billion in 2017. The biggest increase came from India, where video content budgets soared by 14 percent to top $4.2 billion last year.

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Live streams of karate and niche sports are terrifying major sports leagues 

Live streams of karate and niche sports are terrifying major sports leagues  | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Of the 100 most-watched live telecasts in the US in 2005, 14 were sporting events; in 2015, sporting events comprised 93 of the top 100 telecasts. That shift occurred because TV shows are shifting to online or on-demand viewing, and live broadcasts of the biggest sports are the main thing TV networks have left to draw in live audiences. But the need to keep those sports on TV and off streaming services is only accelerating the rate at which young people are tuning into other sports leagues instead.

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BBC reduces latency for live UHD 4K streaming, OTT

BBC reduces latency for live UHD 4K streaming, OTT | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

BBC conducted a major user trial of live UHD 4K and HDR streaming during the World Cup and Wimbledon. Live transmission OTT is far more challenging than VOD programming, which is why the UK broadcaster decided to conducted this major user trial. Whilst it produced amazing results, one of the main user issues was that of latency and lag. To coincide with the IBC event this year, the BBC announced that it has developed a new technique that it says can solve the latency problem, using techniques that reduce the duration of each streamed segment and also create these segments progressively as a series of chunks that can be passed through the chain immediately they become available.

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WarnerMedia Shuttering Korean-Themed ‘DramaFever’ SVOD

WarnerMedia Shuttering Korean-Themed ‘DramaFever’ SVOD | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

WarnerMedia announced it is shutting down DramaFever, the $4.99 monthly subscription streaming video service featuring Korean dramas and Asian programming Warner Bros. acquired from Softbank in 2016.  The media company created following AT&T’s $85 billion acquisition of Time Warner (which included Warner Bros., HBO and Turner) said Warner Bros. Digital Labs would continue operating, serving as the tech engine behind many of WBDN’s operations. The move was expected after WarnerMedia CEO John Stankey issued a statement announcing the future launch of a branded SVOD service in early 2019.

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Netflix and Amazon Prime Videos might face ban in India

Netflix and Amazon Prime Videos might face ban in India | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Netflix and Amazon Prime might face ban in India. A petition has been filed by Justice for Rights Foundation NGO which states that the content shown on Netflix and Amazon Prime are ‘inappropriate, sexually explicit, and religiously forbidden. The online video streaming platforms Netflix and Amazon Prime might face a ban in the country following a PIL filed by an NGO in Delhi High Court. The NGO which is called Justice for Rights Foundation has recently filed the PIL against the vulgar content which is shown on the online video streaming platforms including Netflix, Amazon Prime, and others.

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Apple's original TV shows and movies could be free for all iPhone and iPad owners with the launch of its new video streaming service

Apple's original TV shows and movies could be free for all iPhone and iPad owners with the launch of its new video streaming service | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Apple's new subscription service could potentially shake up the video streaming industry dominated by Netflix, Amazon Prime and Hulu. As part of its larger digital TV strategy, the company has reportedly been developing its own video streaming service where customers can also access their other subscription services, too. The company has put more than $1 billion into production of original programming, which includes 19 TV shows without an official release date, as well as two series that ran last year. 

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Internet Content Consumption Grows Faster Than TV Viewing in China 

Internet Content Consumption Grows Faster Than TV Viewing in China  | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Across the globe the TV industry is being disrupted and turned upside-down by the explosive rise of OTT content consumption — and China is no exception. As high-speed internet continues to roll out in the country, and 5G transforms the mobile universe, China’s OTT growth is forecast to soon be double that of traditional television. 

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AT&T, Costco, Walmart: Too many streaming video services 

AT&T, Costco, Walmart: Too many streaming video services  | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

News of six new digital streaming services this week may suggest we're in a bubble for online apps. That's probably not the future of media consumption. 

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AT&T Will Launch a New OTT Service Next Year Featuring HBO to Compete With Netflix and Disney

AT&T Will Launch a New OTT Service Next Year Featuring HBO to Compete With Netflix and Disney | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

AT&T is going OTT. The company will launch a direct-to-consumer streaming service in the fourth quarter of 2019, WarnerMedia CEO John Stankey said today. AT&T is entering a very crowded field that already includes Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium. Disney is going to be rolling out its own eagerly anticipated OTT offering late next year, in the same timeframe as AT&T.

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The anti-Netflix: Free, ad-supported video streaming services are growing

The anti-Netflix: Free, ad-supported video streaming services are growing | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Subscription services might dominate the over-the-top video market today, but free, ad-supported platforms are beginning to find their way to viewers on internet-connected TVs. This growth is proving to be an opportunity for video programmers searching for distribution on the biggest screen in the house.

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BBTV’s Channel 7HD Thailand Streams Live Muay Thai Matches On Brightcove Video Platform

BBTV’s Channel 7HD Thailand Streams Live Muay Thai Matches On Brightcove Video Platform | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Muay Thai, the national combat sport of Thailand, has found its niche on mobile. Bangkok Broadcasting & TV (BBTV), the parent company of Channel 7HD Thailand recently launched MUAYTHAI7, delivering live Muay Thai fights to fans around the world via a mobile app powered by Brightcove.

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Telkom Indonesia Selects Brightcove to Stream Live and VOD TV on OONA

Telkom Indonesia Selects Brightcove to Stream Live and VOD TV on OONA | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Brightcove video platform has been selected by Metranet, a subsidiary of Telkom Indonesia, to launch OONA, a mobile app designed to deliver both live linear and VOD experiences to audiences on the go. OONA is an AVOD OTT service offering designed to revolutionise the TV distribution and viewing experience for 135 millionTelkom Indonesia's subscribers across the country.

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Survey: 53% don’t watch any live TV ads

Survey: 53% don’t watch any live TV ads | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

When promoting Christmas sales or products, it’s more important than ever to have an omnichannel strategy that does not rely too heavily on traditional linear. More than half (53 per cent) of all consumers no longer watch commercials on live television. One out of four say they spend no time watching live TV at all, including 40 per cent of millennials. More than 70 per cent of millennials say they skip all TV ads.

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OTT Subscriber Benchmarks May Not Be Enough 

OTT Subscriber Benchmarks May Not Be Enough  | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Recent OTT news has showed two big benchmarks performances: Both Hulu with Live TV and ESPN+ have each hit the 1 million subscriber mark. Is this a big deal -- or just a blip on the long road ahead? For investors, a key measure is the break even point for these OTT services. Lots goes into these financial formulas -- carriage fees, programming costs and marketing plans. 

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Study: Online viewing gaining on linear

Study: Online viewing gaining on linear | AVIA OTT Group - OTT News, Trends & Research | Scoop.it

Consumers worldwide are watching more online video than ever, increasing 58 per cent since 2016, to an average of six hours, 45 minutes each week, according to the new State of Online Video report from edge cloud services provider Limelight Networks. However, the study finds consumers still spend more time watching traditional broadcast, averaging eight hours, two minutes each week. Performance issues with online video, such as live event delays and video rebuffering, continue to turn viewers off, pushing them to rely on traditional broadcast viewing.

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