Internet Television
17 views | +0 today
Follow
Internet Television
Internet Television
Curated by Brian Hanley
Your new post is loading...
Your new post is loading...
Scooped by Brian Hanley
Scoop.it!

With Live TV Viewing in Decline, 4 Reasons Why Online Video Advertising's Appeal Should Grow

With Live TV Viewing in Decline, 4 Reasons Why Online Video Advertising's Appeal Should Grow | Internet Television | Scoop.it
As this week's TV advertising upfronts kick-off, the inconvenient truth of live TV viewing's ongoing decline should be on the minds of everyone in the ecosystem.
more...
No comment yet.
Scooped by Brian Hanley
Scoop.it!

VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds | The ...

VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds | The ... | Internet Television | Scoop.it
Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising technology firm BlackArrow during a Beet.TV live show at the National ...
more...
No comment yet.