Internet Presence
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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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4 Simple Ways to 10x Your Content and Drive More Traffic

4 Simple Ways to 10x Your Content and Drive More Traffic | Internet Presence | Scoop.it

If you want to create content that hits page one and quickly drive more traffic to your site, it must be at least 10 times the value of anything else.

The process of creating content for your website in hopes of attracting a wave of traffic has changed in recent years.

In the past you’d be able to throw up a simple 500-word article onto your blog and get a stream of traffic. As long as it provided some semblance of value and had a few keywords thrown in, it was good enough. Ah the good ol’ days!

Try doing that today and watch that piece of content be buried on the 800th page of Google’s search results.

In today’s race to produce content that hits the front page of the Google search results, your content must be more than stellar. It must be AT LEAST 10 times the value anyone’s looking for if you want it to hit the front page of Google, attract traffic, shares, and mentions.

In this article I want to share with you 4 dead simple ways you can 10X the content you’re producing to drive more traffic. Read more: click image or title.

 

 

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How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist

How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist | Internet Presence | Scoop.it
An easy-to-use formula for writing titles and headlines people can't help but click.

It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. 

Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search or social? Or both? 

Luckily, we've come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let's just dive right in, shall we? Read more: click image or title.



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Marc Kneepkens's insight:

#Creative combined with some #technical insights will make your content great.

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How I Helped Polar Get to 40M+ Pageviews

How I Helped Polar Get to 40M+ Pageviews | Internet Presence | Scoop.it

http://snip.ly/bl2W


Polar recently got acquired by Google just two years after launch. Here's how I pitched it to the press and got it from 0 to 40 million pageviews monthly.

So you finally put the finishing touches on your website and pushed it live. Damn, it looks so good! Your business is now ready to be shown to the world. Yet nobody is coming.

Or, you push it live and get a few hundred signups in the first hour. This is because you got your stuff together with the press and received a few articles written about your business at launch. So you pitch to more media and got to 1M pageviews in the first month.

Is it hard? Sure. But you can do this. You do not need to hire PR firms to help. I did not.

I’ve done PR for six years on my own and have gotten 1,298 stories written about things I’ve pitched. Quite recently, I got a startup acquired by Google in two years after founding by just pitching to the press.

Before I tell you the story of how I did this I want you to remember one thing (if it’s the only thing you remember from this article): Whenever you pitch anything to media make sure to provide valuable content related to journalist’s beat. Notice the bold and underline.

Valuable content – that’s where it’s at, it will either make or break your pitch and that is what the press will respond to the most.

Read more: http://snip.ly/bl2W

By Dmitry Dragilev the founder of growth hacking consultancy Criminally Prolific. He also runs JustReachOut, a service that helps startups get featured by the press.





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"I love your newsletters! The issues are not only right on time with good insightful information, the trivia questions and Dave's personal input gives the communication a personal touch that I enjoy. Keep up the great work and congrats!"
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Lessons From Blog Posts That Went Viral

Lessons From Blog Posts That Went Viral | Internet Presence | Scoop.it

Do you know that a single viral blog post can make your website a hot property and create buzz around your personal or business brand very quickly.

So what makes a post go viral?

Let’s dissect some recent posts that captured readers’ attention and attracted loads of social media shares. Here a some examples and lessons from blog posts that went viral.

1. Positive content

Uplifting content gets shared more than you may believe. Practical advice that can help improve life skills is always in demand. There are countless posts that hand out tips on leading a happier and more fulfilling life. Some do it better than others and make readers care enough to share.

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I discovered “30 Things to Stop Doing to Yourself’” by Marc Chernoff first on StumbleUpon. The post has garnered over half a million likes, over 20,000 tweets and thousands of shares on other social media.


a. The enticing headline:

A post’s headline is a key viral driver. Unless it motivates readers’ enough, it won’t get clicks no matter how great your content may actually be. Negative headlines have been seen to convert better than positive titles. Readers can be skeptical of positive superlatives like ‘best’ and ‘most’, perceiving them to be cliché or an attempt at endorsement, and view negative ones like ‘worst’ or ‘never’ to be authentic and impartial. In this post, use of the negative word ‘stop’ makes readers pause and wonder if there’s something they’re doing that they shouldn’t.


b. The list

Time and again, studies and split-tests have shown that headlines containing numbered lists attract massive click-throughs.

c. Structure:

Online readers get put off by chunky paragraphs and scarce use of bold and italicized font. “30 Things to Stop Doing to Yourself“’ presents 30 points in numbered list with no more than four lines under each. It’s easy to read and digest.

d. Actionable tips:

The post offers readers actionable advice that can be incorporated right away. Every tip tells you what to stop doing and what positive action to take. Some also have links to books on a similar topic for further reading.

2. Personal stories

A well-told first personal account of an experience and lessons learnt thereof adds authenticity and makes for an interesting read.

Consider a recent LinkedIn post ‘Why I won’t take your business card’ that was shared 281 times and elicited several comments and opinions (some from the top 1% of most viewed profiles on the network).


The post discusses the importance of building relationships over making an explicit sale at networking events through the lens of a marketing strategist who found herself in a similar situation.

While the honest narrative is compelling enough to encourage responses, the author ends her post by asking questions and soliciting comments. A simple “do you think……” or “I would love to hear your opinion on……” at the end of your blog post can nudge readers into leaving a comment. Even one or two comments encourage more people to comment, which in large part, can be attributed to the psychological phenomenon known as ‘social proof’, where we are influenced by and conform to others’ actions.


Another hugely shared (4,685 times on LinkedIn) post ‘Four Business Rules I Learnt in Kindergarten’ is an example of the author’s creative and playful approach to discussing a serious business topic. Attracting over 400 comments, the post struck a chord with readers for delivering simple yet valuable lessons we sometimes tend to oversee. A black and white photograph accompanying the post gives it a warm picture book feel, and really sets it apart from other LinkedIn posts.


3. Make it intriguing

Explore ways to deliver useful content without sounding like thousands of other posts doling out tips and advice on the same topic.

A great example is ‘Marriage Isn’t for You’, which not only managed 10,000+ shares on Twitter and Facebook, but also landed the writer a book deal.

Two things work for the post:

  1. The interesting headline that instantly incites curiosity. There’s also more to the headline than meets the eye (a clever move by the writer), which lifts the value of the post.
  2. A refreshing and heart-warming take on marriage. Check out the post here.

Say you’re giving financial advice to entrepreneurs. A title such as ‘Here’s Why You Can’t be the Next Millionaire’ is a more intriguing title than ‘How to be a Millionaire’, which is pretty standard stuff for blogs in your niche.

Instead of saying what you should do to set the cash registers ringing, you can explain what you may be doing now that’s keeping you from being the next millionaire. ‘A Little Mistake that Cost me $7000 a Year’ is another click-worthy title and an interesting lesson on preventing financial mistakes.

If your title is a click-magnet, make sure your content sustains the curiosity created by it. Also remember that it may not be possible to drum up a captivating, click-worthy title for every post.

4. Capitalize on the most happening news events

Readers tend to get behind blog posts surrounding buzzing news and major events they’re exposed to on news sites, in the papers and on their social media pages.

Oxfam GB timed their blog post on maternal health around the birth of Prince George, a hugely popular event that took the web by storm. The charity organization used Facebook to draw attention to their blog post and delivered the important message that every baby’s arrival into the world is a cause for celebration.


Use Google Trends, BuzzFeed, Twitter, Digg, StumbleUpon and Reddit to stay on the pulse of trending news items. Explore possible ways of relating news stories to your niche. Lessons, opinions, potential consequences : there are many ways in which you can use viral news to grab readers’ attention and encourage shares.

Finding blog post ideas

Blog posts with useful content keep readers coming back for more. You must keep posting new content on questions people are asking, topics they’re searching for, and discussions they’re having online.

Forums and discussion boards

It continuously supply blog post ideas. You’re sure to find issues and topics that may have escaped your radar. Don’t worry about the spelling, grammar and style of forum posts, they are bound to be very casual. Focus on what people want to know about and the kind of problems to which they’re soliciting advice from fellow forum members.

Identification of forum members occurs through user names and some forums also allow guests to comment. Naturally, discussions are honest and open. This gives you a chance to really get into people’s minds and understand their needs, problems, interests, fears and lifestyles.

For a quick forum search, type: allintitle: ‘keyword’ forum. If you’re a taxidermist, you can access over 7,000 relevant results as shown below.


Quora

It is an authoritative and popular Q&A social media site that can help you zero in on winning blog post ideas. Its early adopters were technology pundits, marketing gurus and entrepreneurs. As such, the content quality and credibility of the site ranks highly.

You can type a keyword to see questions related to your topic. You can also test if potential blog topics may generate interest and response from readers by posting questions and seeing if they’re answered.


Yahoo! Answers

It is another community-powered Q&A site covering 25 categories. You will not find as high a number of intellectually curious and elite members on the site in comparison to Quora. There is, however, no dearth of opinions, musings and personal experiences, which can spark off interesting blog post ideas.


Parting tips

Here are a few more tips to make your content move and be shared.

  • Analyze blog comments for ideas
  • To increase views, link to past and future posts
  • Post to Facebook, Twitter and Google+
  • Submit to Reddit, Digg, Delicious and StumbleUpon.

What about you? What content and headlines have you found to work? Look forward to your insights in the comments below.



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Marc Kneepkens's insight:

Don't we all want to find the secret to make your blogs go viral?

These are some good basics.

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Laura O'Brien's curator insight, December 2, 2014 7:40 PM

To be honest, it's really not that hard to go viral these days. However, these are great tips for companies or individuals to accelerate their work in front of the public eye. The two 'P's' that stood out to me for this article were 'Positive' and 'Personal'. While it might appear that negative content is more commonly shared, positive content takes the prize always. Social media is used on a personal basis, so friends more often exchange funny videos, inspirational quotes, stories or content that drives positivity. 

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Power Up Your Content with Influencer Marketing

Power Up Your Content with Influencer Marketing | Internet Presence | Scoop.it

The basic concept of influencer marketing is to target people who have some degree of influence over the public's buying decisions.

A successful influencer campaign starts with seeking out relevant influencers.

In terms of content marketing, these are people who weld the same power through various online platforms ranging from blogs to online review sites.

To read the full article, click on the title or image.



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Via Ally Greer
Marc Kneepkens's insight:

Powerful way to create great content, get the word out, have traffic.

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Ally Greer's curator insight, May 2, 2014 3:22 PM

Identifying and activating influencers in your space is super important for a successful marketing campaign. We've been testing out tools like Traackr as well to find the different influencers in our space. 


Influencers are people who not only have large followings, but actually are able to have an impact on that following and influence their behaviors. Sounds easy, right? Wrong! Leveraging existing influencers in your field is much easier than trying to become one from day one. That said, though, building relationships with these influencers will help you gain a similar status in your community. 

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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Internet Presence | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Every day it seems like we feel hundreds of different emotions, each nuanced and specific to the physical and social situations we find ourselves in.

According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews.

Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.

To read the full article, click on the image or title.


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Dr. Karen Dietz's curator insight, March 19, 2014 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 2014 10:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine, PhD's curator insight, March 20, 2014 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Internet Presence | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"

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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Internet Presence | Scoop.it
Heat maps of viral content show what compels us to share.
Research: The Emotions that Make Marketing Campaigns Go Viral

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves.  The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy. So how do you get your brand noticed?

A recent article by Mitch Joel argues that brands must publish more content, that the old standbys of frequency and repetition that worked so well in decades past are still worthwhile today. Truth be told, he’s right. Publishing more content, even if the content isn’t viral or noteworthy, can be a great way to maintain or even grow existing large audiences.

But what if your brand or company doesn’t have an active audience of avid content consumers already? In this case, piles of mediocre content certainly won’t do the trick. If you don’t already have a large built-in audience, you must attract them from elsewhere. Viral marketing is hands-down one of the best ways to do this.

What Can Viral Marketing Actually Do?


To read the full article, click on the title...


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Via Dr. Karen Dietz
Marc Kneepkens's insight:

Great Analysis of what causes viral marketing, and how to integrate it in your own social media strategy.

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Dr. Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Dr. Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Dr. Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!
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3 ingredients to make your contents go viral

3 ingredients to make your contents go viral | Internet Presence | Scoop.it
A guide to creating shareable, addictive and link-worthy viral content that appeals to different age groups and genders.

The web is a crowded and busy place flooding us with information every second of every day. Sometimes we skim and skip around this intricate thicket of articles, images, videos and infographics without paying too much attention to them.

And sometimes we stumble upon something so amazing we click the “share” button before we get to blink. In the second situation, we have just become a small wheel in the complex machinery that turns a simple piece of content into a viral one.


Read more at http://blog.visme.co/psychology-viral-content/#34TteWLpURzvHocd.99
 

 

 

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Marc Kneepkens's insight:

Going #viral is the dream of every #content creator. How does it work?

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SEO Barnsley's curator insight, September 26, 2016 4:47 AM
3 Ingredients To Make Your Contents Go Viral
2DiFore Marketing Solutions's curator insight, September 26, 2016 7:42 AM

Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?

Jeff Domansky's curator insight, September 26, 2016 7:19 PM

If you've got these three ingredients, your content has a chance to go viral

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How To Build A Viral Blog In Any Niche

How To Build A Viral Blog In Any Niche | Internet Presence | Scoop.it
Learn how to easily build a viral blog in ANY niche even when you are clueless about the topic. These strategies can bring thousands of visitors on day one.

Maybe you have tried to build your own site before and failed. Same for me.

The one thing I was always missing was traffic. I tried everything from blog commenting and forum posting over distributing free ebooks and finally all the way to SEO.

Success was below mediocrity so to say. I asked myself what was the one thing that held me back from making lots of money online over the last few years?

It was a combination of low content quality (amazon niche sites), lack of consistency in posting fresh articles and finally missing knowledge about marketing and networking I guess. Then I saw a blog post on Viperchill about viral news sites and it hit me.

When I realized that this was possible I decided to start over again. This time I wanted to build a viral authority blog in my favourite niche which is WordPress, Marketing and all that stuff.

Here's a blueprint how I built the blog and received over four thousand visitors in my first three weeks.

Follow my journey to success and I guarantee you it will work. Read more: click image or title.



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Marc Kneepkens's insight:

#Viral, the magic word being online. How do you make it happen?

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10 Digital Hacks Every Marketer Should Know

I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.


When professional marketers show their tricks, you better pay attention! Great Slideshare.


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Jerome Pernollet's curator insight, October 28, 2014 4:07 AM

Éveillez vous aux DIGITAL HACKS

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The Secret Formula for the Perfect Viral Share #infographic

The Secret Formula for the Perfect Viral Share #infographic | Internet Presence | Scoop.it
This infographic was designed to help people find a easy and fool-proof way to know how to make their content go viral.

To read the full article, click on the image or title.



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Via Stefano Principato
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Exact guidelines to make your content be seen. Not that simple though.

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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | Internet Presence | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?

At the Ad Age Digital Conference, Upworthy CEO Eli Pariser revealed their new rules for driving unprecedented engagement and reach.

First, consider this fact: It’s estimated that there are 1500 pieces of content that a person might see on their Facebook feed per day, and only a tiny fraction of it is seen or shared. Upworthy appears to have cracked the Facebook code, since that platform is the biggest traffic driver for the site, said Pariser.

To read the full article, click on the title or image.



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Via Guillaume Decugis, malek
Marc Kneepkens's insight:

Insightful, detailed and revealing. Excellent information.

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CAP Brand Marketing's curator insight, April 8, 2014 3:08 PM

The secret sauce?  “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO 

Beth Kanter's comment, April 9, 2014 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
Martin (Marty) Smith's curator insight, April 9, 2014 6:12 PM

Humans...who knew :). Marty

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Infographic: How to Make a Viral Video

Infographic: How to Make a Viral Video | Internet Presence | Scoop.it
Making a viral video takes time and effort, and a few more secret ingredients. Here's all you need to know to make sure your videos go viral.

If you want your video to reach as many people as possible, you need to create something that will go viral. It isn’t just a matter of creating a video, posting it on YouTube, and hoping it gets viewed. Nothing is ever that simple.

Viral video has become more than just the usual funny cat or baby video. Companies have turned to creating viral videos as a way to advertise clothes without creating an expensive commercial. Movies have put out short YouTube videos as a viral marketing technique. Jimmy Kimmel released several videos that brought attention to his show once viewers realized who created them.

If you are looking to promote yourself or a product or service, there are ways to ensure your video goes viral.

Click on title or image to see the full article.



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Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Great overview of how to put together a great video.

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Ten Benefits of Using Infographics - SiteProNews

Ten Benefits of Using Infographics - SiteProNews | Internet Presence | Scoop.it

According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....

To read the full article, click on the title.


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Via Jeff Domansky
Marc Kneepkens's insight:

More and more infographics are telling great stories. Explore a great tool of 'visual' communications.

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Jeff Domansky's curator insight, November 6, 2013 8:33 AM

Just the basics. 10 tips for infographics success.

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8 of the worst tips about content marketing and going viral

8 of the worst tips about content marketing and going viral | Internet Presence | Scoop.it

I have heard some really bad advice about content creation, content marketing, and brand journalism. While the internet is filled with some great advice, there’s a lot of awful advice as well that I’ve overheard, read online, or been directed to do by clients that I’ve strongly advised against.

Here are my least favorite pieces of advice on content production:

“It’s all about video”

“You have to create video. Everything is video now.” This is uttered as if television hasn’t existed for 85 years. Video? What is this “video” you speak of? If video was the end all be all it would have rendered text, audio, and images as worthless. They’re not, and that’s why video is not the only way to communicate your story and message.

The irritation of this advice as is the problem with most of the listed advice is it’s uttered without inquiry into the goals or desires of the company and its audience.

Yes, video is valuable, but it’s not necessarily for everyone. What’s the best way to convey your story and information? Is your business visual? Do you have really interesting stuff to show? Would a picture of your product and its workings be a far easier way to demonstrate what it is you do? Do you have dynamic and smart people who work at your company that are great on camera? If yes to any and all of these, then create video. If not, then you don’t need video.

“Create viral content”

I have a video on my old YouTube channel that has almost 400,000 views.

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Marc Kneepkens's insight:

Some common sense information. If you want to become viral, be relevant first.

What's your idea about videos or trying to get your content going viral?



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