Internet Presence
19.0K views | +0 today
Follow
Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
Your new post is loading...
Your new post is loading...
Scooped by Marc Kneepkens
Scoop.it!

8 Essential Tweaks to Supercharge Your Content Marketing Efforts

8 Essential Tweaks to Supercharge Your Content Marketing Efforts | Internet Presence | Scoop.it

The type of content you're putting out on a daily, weekly,  monthly basis can come in a wide array of forms.

You could be blogging, producing webinars, or creating a podcast about your life as a cat lady.

Regardless of what you’re doing, your content is not being produced for you; it’s being produced for your audience. And if you don’t have an audience, your content doesn’t matter.

You could be the best cat lady podcast out there, but if no one knows about it, it doesn’t matter. Let’s look at 8 ways you can underline, circle and highlight your content on the Internet. Read more: click image or title.




Get your Free Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Each one of these #content marketing #tips is excellent.

more...
No comment yet.
Rescooped by Marc Kneepkens from Apple, Mac, MacOS, iOS4, iPad, iPhone and (in)security...
Scoop.it!

New to Mac? Four security tips you need to know

New to Mac? Four security tips you need to know | Internet Presence | Scoop.it

“The fundamental difference is that there are a LOT less malware threats and hacking attacks directed at Mac users than there are against Windows users.  Both can be attacked (and are), but normally it’s Windows users in the firing line. As I like to put it – I can get killed in Baghdad or Bournemouth.  

.


Neither is 100% safe, but one is definitely less risky than the other. Both OSes require up-to-date anti-virus, security patches, best practices and a good healthy serving of common sense to keep them out of trouble.”

.


So while Mac OS X enjoys a deservedly good reputation for security, there are steps any user can take to protect themselves – against loss, password theft, and to protect your most important files.  Whether your shiny new Mac is for work – or for home – here’s how to get started.

To read the full article, click on the title.


Get your Free Business Plan Template here:

http://bit.ly/1aKy7km


Via Gust MEES
Marc Kneepkens's insight:

Good to get a more in depth explanation about Macs and security.

more...
Rescooped by Marc Kneepkens from Mastering Facebook, Google+, Twitter
Scoop.it!

There Are Only 4 Ways To Get Traffic From Twitter

There Are Only 4 Ways To Get Traffic From Twitter | Internet Presence | Scoop.it


Can you believe that back in the days bloggers used to rely on Google as their primary source of traffic?

They launched new blogs, published lots of articles and waited patiently for people to find these articles in Google.

You could be blogging for a few months without a single visit to your blog, just because your articles didn’t rank well in Google.

What I’m trying to say here is that we don’t really appreciate all the cool things we have at our disposal today (I absolutely love how Louis C.K puts it).

I mean we have Social Media!

With sites like Twitter, Facebook, Pinterest, Reddit and others we can get a flood of traffic to our blog on the very same day that the first article went live!

So in this article I’m going to explain you four different ways to get traffic from Twitter.

And those are the only ways actually (if you know more, please let me know).

1. Tweet Your Content To Your Own Followers

This one is darn obvious. If you’re on Twitter, the odds are that some people are following you and click on the links that you tweet.

So if you want to get a few instant visitors to your blog – just send a tweet to your followers.

But here’s the bad news: only 1% of your Twitter followers will click on the links that you tweet (that number is taken from a study by Rand Fishkin).

Which means that for every 1000 Twitter followers that you have, you’re only going to get 10 clicks on the link that you tweet.

That is why for most of us (who don’t have tens of thousands of followers) tweeting links to our followers would be the least effective way to get traffic from Twitter.

2. Make Influential Twitter Users Tweet Your Content

Like I just said, on average 1% of your followers will click on the links that you tweet.

So, if a guy with 100k Twitter followers will tweet your link, you’re going to get 1000 visitors to your website in no time!

While most people are obsessed with growing their own twitter following by a few hundred, why don’t you focus on making influencers, who have huge audiences, tweet your content for you?

Making some influential person notice your content is easier than you think. I’m going to share a few tips on how you can do that:

  1. Look at the content that he likes to tweet, write something similar and let him know about it;
  2. Reference the influencer in your article and let him know about it;
  3. Do something that you’ve learned from this influencer, write an article about it and let him know.

See? That’s quite easy. The trick would be to target mildly influential people from your niche instead of trying to reach out to “super stars”. Mildly influential people are much more responsive and you’ll have better chances of getting a tweet from them.

[Note from editor: It is really nice when this happens. Read this article when Alyssa Milano (over 2.7 million followers) tweeted our content.]

3. Make Your Visitors Tweet Your Content

Let me get back to that 1% rule one last time.

When your following is around 1000 people and you tweet your link – you get 10 visits.

When an influential person with 100k followers tweets your link – you get 1000 visits.

What if 10 visitors of your blog with 1000 twitter followers each tweeted your link? How many visits would you get?

(10 guys * 1000 followers) * 1% CTR = 100 visitors

Not bad, right?

What’s more awesome is that someone from these 100 visitors can tweet the article even further to his or her following, which will give the whole tweeting cycle yet another spin. But…

How do you motivate your visitors to tweet your content?

Don’t worry, I have some great tips for you:

  1. Keep the quality of your content above the roof and make sure it has a lot of value. People tend to tweet things that make them look good in the eyes of their followers. Your piece of content should be something they want to be associated with.
  2. Ask your readers to tweet your content. When you’ve finished writing your article add a few extra lines asking your readers to tweet your content. After reading your valuable article many people will feel guilty if they ignore your small request to give back and share it.
  3. Add “tweetable quotes” to your articles. This is a brand new tactic that all the “cool kids” are already using. Grab a tool like ClickToTweet or TweetDis and fill your article with quotes and takeaways that people can tweet just by clicking on them (Neil Patel has used this strategy to get 17,452 visits from Twitter to one of his articles). See a few good tweetable quotes samples within this article here: 8 Predictions For Digital Marketing In 2015.

Another cool thing about creating “irresistible content” is that influencers might just as well tweet it, which kind of combines strategy #3 with strategy #2.

4. Twitter Ads & Sponsored Tweets

This is the last way to get traffic from Twitter and it’s pretty straightforward.

You can either use official Twitter Ads platform or use services like Sponsored Tweets to have influencers tweet your stuff.

The only trick here would be to create something very compelling that will attract attention, so that you wouldn’t waste tons of money promoting something people are not interested in.

I would suggest you to look at your content and your own tweets that performed really well and think how you can benefit from paid promotion of this content (maybe refurbish it into an ebook and have people leave their emails to get it).

Back To You

So these were the four only ways you can get traffic from Twitter.

And once again I’d like to stress your attention that “tweeting something to your followers” is the least effective way to get traffic from Twitter.

The core strategy is of course creating “irresistible content” and making others tweet it for you.

Good luck with it!



Get your Free Business Plan Template here: http://bit.ly/1aKy7km





Via Ivo Nový, massimo facchinetti
Marc Kneepkens's insight:

Twitter can be a powerful platform to get your information out in a very short time.

more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, December 6, 2014 11:26 PM

Fifth way: be judicious in following, try to attract like-minded followers and be persistent in tweeting.

Rescooped by Marc Kneepkens from Empowering Women Entrepreneurs
Scoop.it!

5 Easy Ways to Connect With Online Influencers

5 Easy Ways to Connect With Online Influencers | Internet Presence | Scoop.it
Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.

Having even just one relationship with an online influencer can have a significant impact on your business. Online influencers are people who have a dynamic personality that comes across online and they command the respect of other key players in their niche. Relationships with influencers are sought after by business owners because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels.

The good news is that many top influencers also happen to be fairly accessible, even when you think it's impossible to connect with them. Here are five relatively easy ways to connect with powerful influencers who can hopefully help your business get to the next level:

To read the full article, click on the title.


Get your Free Business Plan Template here:


Via Sandra Brevett
Marc Kneepkens's insight:

Not that easy, but good tips to keep in mind.

more...
No comment yet.